What Biisoni does

Biisoni Group Oy is a Finnish full-service staffing agency founded in 2006, headquartered in Helsinki, and operating seven regional offices across Finland (Tampere, Jyväskylä, Seinäjoki, Vaasa, Ylivieska, Oulu). The company is privately held and owned by its key personnel (avainhenkilöidensä omistama), with reported 2022 revenue of €22.6M and a headcount band of 11-50 internal employees. Biisoni specializes in both white-collar and industrial workforce solutions, running four core service lines: Henkilöstövuokraus (staff leasing where Biisoni acts as the legal employer of record handling payroll, occupational health, and HR obligations), Rekrytointi (direct recruitment combining headhunting and talent marketing), Try & Hire (a hybrid model where the worker remains on Biisoni's payroll during a trial before permanent client hire), and add-on offerings in Muutosturvapalvelut (outplacement) and Henkilöarvioinnit (DiSC and AON-based personality assessments).

The underlying technology is a conventional regional staffing operating model rather than a software platform: a self-serve candidate portal at rekry.biisoni.fi, direct employer outreach for passive candidates, named account contacts for key enterprise clients, and a website/blog supporting content marketing and employer branding. There is no proprietary software product or platform — Biisoni executes recruitment and staffing services through its distributed regional teams, with content and employer brand built via LinkedIn, TikTok, and SEO-driven web content.

Biisoni generates revenue through managed-services fees on temporary staff placements, professional-services fees for direct recruitment and executive search assignments, and conversion economics on Try & Hire engagements where the client eventually absorbs payroll. The company sells primarily through direct field sales from its offices, serving enterprise and mid-market clients across manufacturing, engineering, sales/marketing, IT, logistics, customer service, finance, and food production. Named enterprise customers include Valtra, Posti, Garmin, DEKRA, Metso, AGCO, Granlund, Titanium Sijoituspalvelut, MSK Group, Axopar, Enifer, and Kultajousi. The company operates exclusively within Finland and has earned five consecutive Kauppalehti Kestomenestyjä awards, TOP20 Finnish staffing industry recognition (ranked 18th), and NPS scores of 66-73 from job applicants.

Name

Biisoni

Legal name

Biisoni Group Oy

Website

https://biisoni.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Biisoni is a Finnish full-service staffing agency founded in 2006, operating seven regional offices and offering staff leasing, direct recruitment, and Try&Hire services for enterprise and mid-market clients across manufacturing, engineering, IT, and related sectors in Finland.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Clerical & Customer Support Temp Staffing (BPACACAC)

akta.pro secondary industries

Office & Administrative Temp Staffing (BPACACAA), Career Transition & Reemployment Services (Job Search Support) (BPACAOAD)

Keywords

• Staffing services
• Personnel leasing
• Recruitment services
• Outplacement services
• Workforce solutions

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Staff Leasing (Henkilöstövuokraus): Staff leasing services where Biisoni employs workers and rents their labor to client companies. Biisoni handles payroll, employer obligations, occupational health, and HR support while the worker operates at the client company.
2. Recruitment Services (Rekrytointi): Direct recruitment and executive search services combining headhunting with talent marketing. Biisoni manages the full recruitment process including job postings, candidate screening, interviews, and reference checks.
3. Try&Hire: Hybrid service combining recruitment with staffing, allowing clients to test workers before permanent hire. Worker remains on Biisoni's payroll during trial period.
4. Personality Assessments (Henkilöarvioinnit): Psychometric assessments including DiSC workplace profiling and AON skill/ability assessments to support hiring decisions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Biisoni is a Finnish full-service staffing agency that provides workforce solutions to companies across Finland, including temporary staff leasing (Henkilöstövuokraus) where Biisoni acts as the legal employer, direct recruitment (Rekrytointi) for permanent hires via a hybrid headhunting-and-talent-marketing approach, and a Try&Hire model that lets clients convert leased staff into permanent employees after a trial period. The company also offers outplacement services for change-support situations and personality assessments (DiSC and AON).

Product overview

Biisoni is a full-service staffing agency specializing in white-collar workers and industrial sectors. The company offers a unified staffing platform with four core service lines: Henkilöstövuokraus (Staffing) for temporary workforce provision, Rekrytointi (Recruitment) for direct hiring, Try & Hire as a hybrid model combining both approaches, and Muutosturvapalvelut (Outplacement) for career transition support. Add-on services include Henkilöarvioinnit (Personality Assessments) using DiSC and AON tools. The company operates across seven locations in Finland and serves clients in industries including manufacturing, engineering, sales, IT, logistics, customer service, finance, and food production.

Differentiator

Problem solved

Functional benefit

Products and services

• Henkilöstövuokraus (Staff Leasing) Staff leasing service where Biisoni acts as the employer of record and provides workers to client companies on a temporary or project basis; Biisoni handles payroll, occupational health, insurance, and HR support while the worker operates at the client site. Intended for Finnish enterprises and mid-market companies needing flexible white-collar or industrial workforce capacity.
• Rekrytointi (Direct Recruitment) Direct recruitment service combining headhunting and talent marketing to find permanent-hire candidates for client companies; Biisoni manages the full process including job postings, candidate screening, interviews, and reference checks. Targets Finnish enterprises and mid-market clients across manufacturing, engineering, IT, sales/marketing, finance, and other white-collar segments.
• Try & Hire Hybrid service combining recruitment and staffing that allows client companies to test a worker on assignment before committing to a permanent hire; the worker remains on Biisoni's payroll during the trial period. Intended for clients seeking risk-managed conversion from temporary to permanent employment.
• Muutosturvapalvelut (Outplacement) Career transition services providing support to employees during organizational changes and layoffs, offering an humane support framework for affected workers. Targeted at Finnish employers managing restructuring or workforce reductions.
• Henkilöarvioinnit (Personality Assessment) Psychometric assessment services including DiSC workplace profiling and AON skill and ability assessments to support client hiring and development decisions. Sold as a standalone service for employers and recruiters evaluating candidate fit.

Quantifiable outcome

• Assignment fill rate of 95%
• +4 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Henkilöstöpalveluyritysten Liitto (HPL)coreOthersMember of the Finnish staffing services industry association, demonstrating compliance with industry standards and professional practices

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Staffpoint: Finnish full-service staffing company providing temporary staffing, recruitment and HR solutions; competes head-to-head with Biisoni for enterprise and mid-market clients in Finland.
• GoOn: Finnish staffing and recruitment company serving industrial, construction and office roles; competes directly with Biisoni in domestic temp staffing and recruitment markets.
• Eilakaisla: Finnish staffing and recruitment specialist covering office, IT, hospitality and industrial segments — highly comparable vertical mix and Finnish geographic footprint to Biisoni.
• Barona: One of Finland's largest domestic staffing and recruitment firms, offering staff leasing, permanent recruitment and HR services across white-collar and industrial roles — directly comparable in service mix and target customers to Biisoni.
• Academic Work: Nordic-origin staffing and recruitment firm focused on young professionals and white-collar roles in Finland; directly comparable candidate segments and Try&Hire-style placement models.
• Wippii Work: Finnish staffing agency focused on industrial, logistics and production workforce; comparable in vertical specialisation and local office-based GTM model.

Broad incumbents

• ManpowerGroup Finland: Global staffing major operating across temporary staffing, permanent placement and RPO in Finland; competes with Biisoni in industrial and white-collar categories but with significantly broader portfolio and scale.
• Adecco Finland: Global staffing leader offering temporary, permanent and outplacement services in Finland; overlaps directly with Biisoni's core offerings at larger scale and with broader enterprise coverage.
• Randstad Finland: International staffing, recruitment and HR services provider with operations across Finland; competes with Biisoni across white-collar and industrial staffing with broader geographic and service reach.

Regional players

• Sol Henkilöstöpalvelut: Nordic staffing and workforce solutions group with Finnish operations; comparable in industrial and white-collar staffing though its primary footprint extends across multiple Nordic countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@biisonigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biisoni