Four Seasons Health Club

What Four Seasons Health Club does

Four Seasons Health Club (legal entity: Four Seasons Association), founded in 1962 in Bloomington, Illinois, is a privately held, member-owned community fitness and wellness organization operating two complementary facilities in the Bloomington-Normal market. The flagship Airport Road location serves adults aged 15 and older with three group fitness studios, a dedicated spin studio, 150+ pieces of equipment, The PIT strength and conditioning facility, Pilates Reformer+, personal training, and over 120 weekly group fitness classes. The Four Seasons Legacy Center (formerly Four Seasons One), reopened in September 2025 after a strategic repositioning, focuses on family recreation and includes two heated indoor pools, a kiddie pool, basketball, volleyball, pickleball, racquetball, badminton, an indoor walking/jogging track, table tennis, and birthday party/event rentals.

The business operates a diversified, subscription-led revenue model anchored by monthly membership dues that grant access to both facilities, supplemented by premium tiered youth training (Foundation Basketball Academy Varsity at $299/month, All-American at $449/month), PIT Athlete programming, recovery services (HydroMassage, Normatec, HyperIce, Red Light Therapy, Assisted Stretching from $35/session), aquatics and SHINE Swim Academy lessons, karate, summer day camp ($200-$220/week), childcare ($20/child), birthday party packages ($200-$325), massage therapy, nutrition coaching, Kinotek movement assessment, corporate wellness partnerships, and a concierge medicine offering via MyCare Express Care ($75/month). All memberships carry a $99 enrollment fee and an annual maintenance fee equal to one month of dues. Customer acquisition is primarily direct-to-consumer via in-club enrollment, complimentary Discovery Sessions with InBody scans, the Perkville loyalty program, and a community-led motion anchored by partnerships with 100+ local organizations, schools, sports leagues, the Bloomington Bison, Normal CornBelters, Foundation Basketball Academy, Illinois Skillz, and SHINE Swim Academy.

Four Seasons employs approximately 200 staff across both facilities, is led by President & CEO Tony Maier, is governed by an 8-member Board of Directors representing major local institutions (Country Financial, Growmark, Illinois State University, District 87 Schools, Johnson & Johnson), and is recognized as the only locally-owned health club in Bloomington-Normal. The company recently received the 2026 McLean County Chamber of Commerce Large Business Excellence Award and continues to reinvest in facility infrastructure, including a $250,000 boiler replacement project at Airport Road commenced in November 2025.

Name

Four Seasons Health Club

Legal name

Four Seasons Association

Website

https://4seasons-club.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Four Seasons Health Club is a privately held, member-owned community fitness and wellness organization operating two complementary facilities in Bloomington, Illinois, serving adults, families, youth athletes, and seniors with memberships, group fitness, recovery services, aquatics, youth sports academies, and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Fitness center services
• Health club memberships
• Group fitness classes
• Personal training services
• Youth sports programs

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly membership dues providing access to fitness facilities, group fitness classes, locker rooms, steam room, saunas, and towel service. Includes all memberships with access to both locations.
2. Day Passes and Guest Fees: Day passes for non-members at $20/day or $15/day when accompanied by a member. Non-members limited to 5 free visits per calendar year.
3. Specialized Training Programs: Premium programs including Foundation Basketball Academy ($299-$449/month), PIT Athlete training, and personal training services billed monthly
4. Recovery and Wellness Services: A la carte recovery services including HydroMassage ($14.99/month add-on), Red Light Therapy ($25/session or $225/10-pack), Assisted Stretching ($35/session), and Massage Therapy
5. Youth Programs: Summer day camp ($200-$220/week), karate ($25-$50/month), and youth basketball programs
6. Facility Rentals: Private event rentals for birthday parties, athletic tournaments, swim meets, community gatherings. Birthday packages range from $200-$325
7. Corporate Wellness Programs: Discounted group memberships, wellness newsletters, challenges, educational content, and health screenings for corporate partners
8. Childcare Services: Drop-off childcare at $20/child for up to 4 hours for family membership holders

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Four Seasons Health Club operates two facilities in Bloomington-Normal, Illinois, providing fitness facility access, group fitness classes, personal training, aquatics, youth sports programming, and recovery and wellness services. The flagship Airport Road location serves adults 15+ with 150+ equipment pieces, 100+ weekly group classes, personal training, and recovery amenities. The Legacy Center provides family recreation including heated pools, court sports, and youth programming.

Product overview

Four Seasons Health Club operates two facilities offering a comprehensive suite of fitness, wellness, and recreational services. The flagship Airport Road location serves adults (15+) with state-of-the-art fitness equipment, personal training, over 120 group fitness classes, and recovery amenities including massage, hydro massage, Normatec compression, HyperIce tools, and Red Light Therapy. The Legacy Center provides family-focused recreation including aquatics (two heated pools), basketball, volleyball, pickleball, racquetball, and badminton courts. Youth programming includes Foundation Basketball Academy, Illinois Skillz Basketball, FYBL league, karate, swim lessons (via SHINE Swim Academy), summer day camp, and PIT Athlete training. Additional services include assisted stretching, nutrition coaching, MyCare Express Care concierge medicine, massage therapy, Kinotek movement assessment, childcare, birthday parties, and corporate wellness programs. The club serves as the Official Training Home for Illinois Skillz Basketball and Official Health Club of the Bloomington Bison and Normal CornBelters.

Differentiator

Problem solved

Functional benefit

Brands

• The PIT: Strength and conditioning facility offering functional training programs for adults, youth, and student athletes, focusing on strength, athletic performance, mobility, and long-term fitness development.
• Legacy Center
• Foundation Basketball Academy
• Illinois Skillz Basketball
• The Recovery Lounge
• Reset Room

Products and services

• Four Seasons Health Club (Airport Road) Flagship fitness facility for adults (15+) offering three group fitness studios, a dedicated Spin Studio, personal training, The PIT Strength & Conditioning, over 100 weekly group fitness classes, 150 pieces of equipment, and one of the largest strength areas in central Illinois. Includes recovery amenities (massage, HydroMassage, HyperIce, Normatec, Red Light Therapy) and group fitness programming.
• Four Seasons Legacy Center Family-focused recreation hub featuring basketball, volleyball, pickleball, badminton, racquetball, two heated indoor pools, a kiddie pool, an indoor walking/jogging track, table tennis, and birthday party spaces.
• Personal Training One-on-one personal training, semi-private training, and small group training (SGT) programs designed to help members reach individual fitness goals.
• Group Fitness Classes Over 100 weekly group fitness classes including Barre, Body Blast, Chair Yoga, HIIT Bootcamp, Kickboxing, Pilates Mat, Spinning, Stronger, Total Body Conditioning, WERQ, Zumba, Yoga, and water fitness classes.
• The PIT Strength & Conditioning Functional training programs for adults, youth, and student athletes focusing on strength, athletic performance, mobility, and long-term fitness development.
• Pilates Reformer+ Dedicated Pilates studio utilizing Balanced Body Allegro Reformers with Tower of Power and Combo Chairs. Reformer classes available for an additional fee beyond the standard membership.
• Recovery Lounge (Reset Room) Recovery facility featuring HydroMassage Beds, HyperIce recovery tools, Normatec compression therapy, and Red Light Therapy. Available from $14.99/month or included with VIP Perks.
• Massage Therapy Licensed massage therapy services offering deep tissue, prenatal, sports, Swedish massage, trigger point therapy, and cupping.
• Assisted Stretching Personalized stretching service led by certified Stretch Coaches providing one-on-one guidance through targeted stretching techniques tailored to client goals, movement patterns, and areas of restriction. Available in 25-minute and 50-minute sessions starting at $35.
• Nutrition Coaching Nutrition coaching services to support members' wellness goals alongside fitness programs.
• MyCare Express Care Concierge Medicine Concierge medical care partnership with Dr. Jibran Naseer, MD offering unlimited office and telehealth visits for a flat monthly fee of $75, including direct doctor access and simple diagnostic tests.
• Aquatics Two indoor heated pools and a kiddie pool at the Legacy Center with programs including lap swim, water fitness classes, family swim, and summer swim team. North Pool maintained at 88-90 degrees for lessons and water fitness.
• Swim Lessons (SHINE Swim Academy) Learn-to-swim program for babies through adults provided through partnership with SHINE Swim Academy, developing water safety skills and swimming proficiency.
• Karate Traditional Shotokan Karate training under Sensei Jim Stahly, 5th degree black belt. Youth Karate (age 6+) meets Monday evenings; General Karate (age 9+) meets Monday, Wednesday, and Saturday.
• Foundation Basketball Academy Elite basketball training program led by former professional athlete Jackie Carmichael. Offers Varsity ($299/month), All-American ($449/month), and ProVision (college and pro athletes) training tiers focusing on skill development, basketball IQ, leadership, and mindset.
• Illinois Skillz Basketball High-level youth basketball program for athletes ages 12-18 focused on elite player development, competitive exposure, and preparation for high school varsity or college basketball. Four Seasons Legacy Center serves as the Official Training Home.
• FYBL (Foundation Youth Basketball League) Competitive Saturday morning basketball league for grades 3-6 featuring Rising Stars (coed) and Next Up (boys) divisions. Games played exclusively at Four Seasons Legacy Center; $249/player including custom jersey.
• PIT Athlete Summer Program Athletic training programs for youth in grades 5-12 including Summer of Strength (6-week strength training) and Summer of Speed (10-week speed and agility camp). Open to non-members.
• Summer Day Camp Full-day summer camp for grades K-6, running Monday-Friday 7am-6pm for a 10-week session. Activities include swimming, group activities, arts and crafts, and weekly field trips.
• Birthday Parties Party rentals at the Legacy Center featuring pool access, open court play, party room with ping pong, air hockey, foosball, Giant Jenga, and Giant Connect 4. Standard Package from $200-$225; Premium Package from $275-$325.
• Facility Rentals Private event and space rentals including full courts, pools, studios, The PIT, and entire facility. Available for athletic tournaments, swim meets, team practices, community gatherings, and celebrations.
• Childcare Childcare for children ages 6 weeks to 15 years, included with Family Membership. Drop-off service available for $20/child. Children may be in childcare for up to 2.5 hours per day.
• Corporate Wellness Program Workplace wellness programs for local businesses including discounted memberships, wellness newsletters, wellness challenges, educational content, InBody Scans, health screenings, and wellness engagement initiatives.

Quantifiable outcome

• Named McLean County Chamber of Commerce Large Business Excellence Award winner
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FYBL (Foundation Youth Basketball League)coreStrategic or Co-development Partner · 26 May 2026Launching Fall 2026, FYBL is a new competitive Saturday morning basketball league for grades 3-6. Founded by Jackie Carmichael in partnership with Four Seasons, the league plays exclusively at the Legacy Center with 12 teams across two divisions.
• Foundation Basketball AcademycoreStrategic or Co-development Partner · 4 November 2025Partnership bringing elite basketball training and player development to Four Seasons Legacy Center. Founded by former professional basketball player Jackie Carmichael, the academy provides high-level youth basketball training, clinics, and the FYBL competitive league. This aligns with the Legacy Center's focus on youth development and community recreation.
• Illinois Skillz BasketballcoreStrategic or Co-development PartnerFour Seasons Legacy Center serves as the Official Training Home for Illinois Skillz, an elite youth basketball program focused on developing complete athletes for regional and national competition. The program targets athletes ages 12-18 seeking to compete at high school and college levels.
• SHINE Swim AcademycoreStrategic or Co-development PartnerProvides all swim lessons at Four Seasons Legacy Center through the Learn-to-Swim Program. Children develop water safety skills and swimming proficiency through structured lessons for babies through adults.
• MyCare Express CareminorGTM or Marketing PartnerConcierge medical care provider partnering with Four Seasons to offer members discounted access to retainer-based healthcare. Dr. Jibran Naseer provides unlimited office and telehealth visits for $75/month.
• Bloomington BisonminorGTM or Marketing PartnerOfficial Health Club of the professional hockey team. Four Seasons serves as training and recovery home for the team.
• Normal CornBeltersminorGTM or Marketing PartnerOfficial Health Club of the collegiate summer baseball team. Four Seasons provides training and recovery facilities.
• Mid Illinois MechanicalminorOthersLocal mechanical contractor spearheading the $250,000 boiler replacement project at the Airport Road facility in November 2025.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Crunch Fitness: Mid-to-premium tier national gym chain with diverse group fitness, personal training, and recovery amenities — overlaps with Four Seasons' class-heavy programming model and equipment breadth.
• Gold's Gym: Iconic fitness chain with multi-sport programming, personal training, group classes, and youth programming — comparable in offering breadth and recovery/wellness add-ons, though operating at national franchise scale.
• Anytime Fitness: National 24/7 franchise fitness brand with strong small-market presence in the Midwest — competes for the same price-sensitive adult and family segments Four Seasons serves in Bloomington-Normal.
• Life Time Fitness: National premium health club chain operating large multi-sport facilities with group fitness, aquatics, recovery/wellness, youth programs, and family amenities — overlapping directly with Four Seasons' premium positioning but at national scale.
• Orange Theory Fitness: Boutique fitness franchise built around technology-driven group training and heart-rate-based coaching — comparable to Four Seasons' PIT and group fitness class offerings but with stronger national brand and digital infrastructure.
• EOS Fitness: Regional value-to-mid-premium fitness chain operating in similar Midwestern markets with multi-sport facilities, group classes, and youth programming — comparable price tier and family programming mix.
• Equinox: Premium fitness brand known for comprehensive wellness, recovery, and group fitness programming — closely comparable to Four Seasons' premium recovery suite (HydroMassage, Normatec, Red Light Therapy) and personal training depth.

Emerging players

• SHINE Swim Academy: Specialized swim instruction provider already operating inside Four Seasons' Legacy Center; comparable as a niche youth aquatics instruction provider that competes for the same swim-lesson dollars in Central Illinois.

Others

• Zeta Coffee: On-site café partner operating within the Four Seasons facility — adjacent ecosystem player that monetizes the club's foot traffic and is comparable as a co-located amenity operator within a fitness club.

Direct peers

• YMCA: Community-based non-profit recreational organization offering fitness facilities, aquatics, youth sports, childcare, and group classes — the closest structural analog to Four Seasons' member-owned, multi-generational community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/4SeasonsHealthClub
• Instagraminstagram.com/foundationbballacademy
• LinkedInlinkedin.com/company/four-seasons-health-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Four Seasons Health Club