Marathon Equipment

What Marathon Equipment does

Marathon Equipment Company is a Vernon, Alabama-based manufacturer of commercial and industrial trash compactors, balers, and recycling equipment with more than 50 years of industry history. The company's product portfolio spans compaction solutions (self-contained compactors including the flagship SC2 with 25-ton crushing force, stationary compactors, auger compactors, front/rear load compactors, pre-crushers, transfer station compactors, and apartment compactors) and recycling solutions (Galaxy 2 and Apollo two-ram balers, TIEger auto-tie horizontal balers, manual-tie balers, V-6030 HD vertical balers, conveyors, and complete MRF systems). The underlying technology incorporates proprietary components such as Cycon Life-Xtender PLC-based cyclic controls, P-Seal watertight closures, AR500 abrasion-resistant guide plates, and Bubble Gate capacity-enhancing design. The company now operates as a wholly-owned subsidiary of Terex Corporation following Terex's October 2024 acquisition of Environmental Solutions Group (ESG) from Dover Corporation.

Marathon monetizes through four primary revenue streams: new equipment sales (hardware), Marathon Certified Remanufactured (MCR) equipment at lower price points with same-as-new warranty, Parts Central OEM parts and assemblies (with same-day fulfillment), and Service School training services. Pricing is not publicly disclosed and is quote-based through the dealer network. Go-to-market is hybrid: a dealer network across North America for commercial and industrial customers, direct regional sales managers providing joint sales calls and complimentary site surveys, and the Sourcewell cooperative purchasing contract (#010825-MEC) with Canadian access via Canoe Procurement Group. The company serves a vertical-segmented customer base including retail chains and big box stores, logistics and distribution centers, municipalities and government (transfer stations, recycling centers), industrial and manufacturing facilities, multi-family residential, healthcare, and hospitality. More recently, the company has layered an IoT-enabled Connected Collections platform, integrated with 3rd Eye Digital, providing real-time fullness monitoring, equipment status alerts, automated service verification via image and video capture, and route-based intelligence.

Marathon's strategic positioning rests on a 50-year-old brand reputation (RamJet), a comprehensive product portfolio addressing multiple waste-handling use cases, vertical integration through remanufacturing, and a recently introduced smart-monitoring product layer designed to convert one-time hardware sales into ongoing service and data relationships. Following the Terex acquisition, the company gains balance-sheet support and channel synergies within Terex's broader environmental solutions portfolio, while continuing to operate as a distinct subsidiary brand serving its existing customer base.

Name

Marathon Equipment

Legal name

Marathon Equipment Company

Website

https://marathonequipment.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Marathon Equipment Company manufactures commercial and industrial trash compactors, balers, and recycling equipment for retailers, logistics centers, municipalities, and industrial facilities in North America, with a 50-year brand legacy under Terex Corporation ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Vernon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new commercial trash compactors, balers, and recycling equipment. Products include stationary compactors, self-contained compactors, auger compactors, vertical balers, horizontal balers, two-ram balers, MRF systems, conveyors, cart dumpers, and compactor containers.
2. Certified Remanufactured Equipment: Marathon Certified Remanufactured (MCR) compactors and balers rebuilt with genuine OEM parts, backed by same warranty as new equipment. Faster lead times and lower cost than new equipment with core exchange and trade-in options.
3. Parts and Assemblies: Genuine OEM parts, parts kits, assemblies, rebuilt parts, and aftermarket parts for compactors and balers. Parts Central carries extensive inventory for multiple ESG brands with same-day fulfillment available.
4. Training Services: Service School training programs for technicians covering electrical/hydraulic systems, field installation, preventative maintenance, troubleshooting, and ANSI safety guidelines. Three-day field service training with in-house customization options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Marathon Equipment Company designs and manufactures on-site commercial and industrial trash compactors (self-contained, stationary, auger, front/rear load, pre-crusher, transfer, and apartment compactors), recycling balers (two-ram, horizontal auto-tie and manual-tie, and vertical), material recovery facility (MRF) systems, conveyors, and cart dumpers. The portfolio is rounded out by the Connected Collections smart-monitoring platform, factory-certified remanufactured (MCR) equipment, OEM parts through Parts Central, and a Service School technician training program, sold through a North American dealer network, direct regional sales managers, and the Sourcewell cooperative purchasing contract.

Product overview

Marathon Equipment Company is a manufacturer of commercial and industrial trash compactors, balers, and recycling equipment with over 50 years of industry experience. The product portfolio centers on two main categories: Compaction Products (self-contained compactors including SC2, RJ series, stationary compactors, auger compactors, front/rear load compactors, pre-crushers, transfer station compactors, apartment compactors, and containers) and Recycling Products (two-ram balers including Galaxy 2 and Apollo, TIEger auto-tie horizontal balers, manual-tie horizontal balers, vertical balers like V-6030 HD, conveyors, and MRF systems). The company also offers Connected Collections smart monitoring technology with 3rd Eye Digital integration for IoT-enabled equipment tracking, Marathon Certified Remanufactured (MCR) equipment with same-as-new warranty, comprehensive parts through Parts Central, and technical training through Service School. The flagship SC2 compactor features a 7-5-3 warranty while most standard products carry a 3-2-1 or 5-1-1 warranty depending on product type.

Differentiator

Problem solved

Functional benefit

Brands

• RamJet: A compactor brand that has been the industry standard for quality and innovation for more than 50 years, including stationary compactors, self-contained compactors, and related equipment.
• Connected Collections
• Parts Central
• Marathon Certified Remanufactured (MCR)
• Service Shack

Products and services

• SC2 Self-Contained Trash Compactor State-of-the-art roll-off self-contained trash compactor with 25 tons crushing force and a parallel cylinder design, combining compactor and container for wet waste streams. Standard with Cycon Life-Xtender PLC cyclic controls, P-Seal watertight closure, bubble gate, and auto relatch. Targeted at commercial and industrial sites generating high-liquid waste.
• RamJet Self-Contained Compactors (RJ-100SC, RJ-250SC, RJ-250HT, RJ-250WD) Self-contained compactors combining compactor and container in portable units for high-liquid waste applications, available in RJ-100SC, RJ-250SC, RJ-250HT, and RJ-250WD models under the long-running RamJet brand. Standard 3-2-1 warranty.
• RJ Series Stationary Compactors Stationary compactors for permanent installations including the RJ-225 through RJ-575 series, RJ-325HD, RJ-450HD, RJ-500HD, RJ-550, RJ-575HD, and Trash Commander TANK, plus stationary auger compactors AST-220, AST-320, and AST-440 twin-auger models. Standard 3-2-1 warranty.
• Vert-I-Pack (VIP) and Front/Rear Load Compactors Vert-I-Pack (VIP) vertical compactors and Untouchable VIP FL3 front/rear load compactors for containerized waste collection. Standard 3-2-1 warranty.
• Precrusher Compactors Pre-crusher compactors that crush bulky waste before compaction to improve density and reduce container wear in high-bulky-waste applications. Standard 3-2-1 warranty.
• Transfer System Compactors High-capacity compactors for transfer station applications in municipal solid waste handling. 5-1-1 warranty (5 yr structural, 1 yr parts, 1 yr labor).
• Mini-MAC Apartment Compactors Mini-MAC apartment compactors designed for multi-family residential buildings, with a mailbox-style doghouse option for enclosed or limited-space installations.
• Compactor Containers (Octagon and OC Ultra) Octagon and OC Ultra roll-off compaction containers with P-shaped door seal designed for watertight closure.
• Galaxy 2 Two-Ram Balers High-power two-ram recycling balers in wide and narrow models, positioned as the company flagship baler line with 50+ years of category quality. Used by recycling operations such as Williamson County Recycling.
• Apollo Two-Ram Balers Two-ram balers for recycling applications requiring high throughput and powerful compaction.
• TIEger Auto-Tie Horizontal Baler Automatic-tie horizontal baler for high-volume cardboard and recycling applications. 5-1-1 warranty.
• Atlas ET Non-Ferrous Horizontal Baler Horizontal baler specifically designed for aluminum cans and non-ferrous metal recycling.
• Manual-Tie Horizontal Balers (Atlas, Gemini, Stealth, Side-Eject, Closed-End) Manual-tie horizontal balers including Atlas, Gemini, Stealth, Side-Eject, and Closed-End models for various recycling applications. 5-1-1 warranty.
• V-6030 HD Heavy-Duty Vertical Baler Heavy-duty vertical baler for cardboard and recyclable materials, with front tie-off and auto-eject options. Standard 3-2-1 warranty.
• EZ-Trax Conveyor Systems Conveyor systems for recycling centers and material recovery facilities (MRF). 5-1-1 warranty.
• Material Recovery Facility (MRF) Solutions Complete MRF systems integrating balers, compactors, conveyors, and equipment for material recovery operations. 5-1-1 warranty.
• Connected Collections Smart Monitoring Platform Smart monitoring and IoT platform for compactors and balers, integrated with 3rd Eye Digital to provide real-time fullness monitoring, equipment tracking, utilization metrics, status alerts, and automated service verification with time-stamped images and video. Extends to fleet/vehicle management for service trucks.
• Marathon Certified Remanufactured (MCR) Equipment Factory-certified remanufactured compactors and balers rebuilt with genuine OEM parts at the only Marathon-certified remanufacturing centers. Carries the same warranty as new equipment, with core exchange and trade-in programs offering faster lead times and lower cost than new equipment.
• Cart Dumpers and Tippers Ground-level, dock-level, tilt-cart, and fork-style cart dumpers and tippers, including Bayne Thinline cart lifters for 90-gallon containers up to 750 lbs. Standard 3-2-1 warranty.
• Ozone Odor Control System Electronically generated ozone odor control system for compactor and disposal areas that breaks down odor molecules, reduces bacteria growth, prevents fermentation, and eliminates pest-attracting odors without chemicals or fragrances.
• Parts Central OEM Parts Genuine OEM parts, remanufactured parts, and aftermarket parts for Marathon and other ESG brands of compaction and recycling equipment, with same-day fulfillment available through the Parts Central eCommerce platform.
• Service School Technician Training Three-day field service training program covering Marathon products, electrical/hydraulic systems, schematic reading, panel box building, hands-on troubleshooting, ANSI safety guidelines, and preventative maintenance. In-house customized training is also available, paired with the Service Shack video tutorial library.

Quantifiable outcome

• Reduce waste volume by up to 75% through compaction
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell Government Purchasing awarded Marathon a nationally bid contract (#010825-MEC) for waste and recycling compactors, balers and related equipment. This enables government and municipal customers to purchase without duplicate RFP/IFB procurement process.
• Canoe Procurement Group of CanadacoreChannel Partner/ Reseller/ DistributorPartnership between Canoe and Sourcewell enables Canadian municipalities and eligible entities to access Heil equipment through the Sourcewell contract without lengthy bidding process, made possible by 2017 Canadian Free Trade Agreement.
• 3rd Eye DigitalcoreTechnology or IntegrationSeamless integration between 3rd Eye Digital and Marathon products provides Connected Baler and Connected Compactor technology solutions. This integration provides real-time visibility into equipment status, fullness, and utilization.
• HeilminorOEM/ Whitelabel/ Licensing PartnerHeil brand logo appears on website as partnered brand within ESG (Environmental Solutions Group) family of waste equipment brands.
• Parts CentralcoreChannel Partner/ Reseller/ DistributorParts Central provides the most extensive inventory of Genuine OEM Parts covering multiple ESG brands of equipment for immediate same-day fulfillment. Offers upgrade kits, remanufactured parts, and aftermarket parts.
• NexteligenceminorImplementation/ SI/ Consulting PartnerNexteligence training services partnered with Heil brand for training programs. Marathon training newsletter signup links to Nexteligence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vermeer Corporation: Vermeer is a broad industrial and environmental equipment manufacturer with recycling, composting, and material handling product lines. Comparable to Marathon as an adjacent competitor in commercial recycling equipment, but operates across a much broader portfolio (agricultural, underground construction, tree care).

Direct peers

• Heil Co: Heil is a sister brand within the ESG/Terex family and a direct competitor in commercial waste equipment, particularly refuse collection bodies, front and rear loaders, and parts. Comparable because Heil addresses overlapping municipal and commercial waste customers with complementary (but not identical) product lines — Marathon focuses on stationary compaction and baling, while Heil focuses on mobile collection.
• Machinex Technologies: Machinex designs and manufactures material recovery facility (MRF) systems, sorting equipment, balers, and conveyors for the recycling industry. Comparable to Marathon's MRF Solutions and EZ-Trax conveyors product lines, particularly for municipal and commercial recycling operations.
• Komar Industries: Komar Industries designs and manufactures industrial balers, compactors, and waste-processing systems for recycling and solid waste handling. Comparable to Marathon in product line and customer segment, with particular strength in two-ram and high-volume baling applications.
• Cram-A-Lot (JV Manufacturing): Cram-A-Lot manufactures vertical and horizontal balers, shredders, and compactors for waste and recycling. Comparable to Marathon as a direct competitor in the baler category, particularly serving small and mid-sized retailers, recyclers, and industrial customers.
• International Baler Corporation: International Baler Corp manufactures a full line of horizontal and vertical balers, including closed-end, two-ram, and auto-tie models, primarily for recycling and waste handling. Comparable to Marathon's baler portfolio, serving similar recycling, distribution, and industrial customers.
• Wastequip: Wastequip is one of North America's largest manufacturers of waste equipment, offering compactors, balers, containers, and recycling systems. Comparable to Marathon across virtually the full product portfolio, serving overlapping retail, municipal, and industrial customers with similar go-to-market and dealer-channel approaches.
• BHS (Bulk Handling Systems): BHS designs and manufactures MRF systems, sorting equipment, and material handling solutions for recycling and waste. Comparable to Marathon in MRF systems and conveyors, serving municipal and commercial recycling operations with overlapping engineered-system capabilities.
• PTR Baler & Compactor: PTR manufactures vertical and horizontal balers, compactors, and shredders for recycling and waste applications. Comparable to Marathon in product category and customer base, particularly in small-to-mid-market recycling operations, distribution centers, and retail.

Regional players

• Spedos: Spedos is a European manufacturer of waste compactors and baling equipment serving municipal and commercial customers. Comparable to Marathon in product category (stationary compactors, balers), with overlapping technology but primarily serving the European market rather than competing directly in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarathonEquip
• Facebookfacebook.com/MarathonEquipmentCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Equipment