Painting to Gogh

What Painting to Gogh does

Painting to Gogh is a Chicago-based, privately held direct-to-consumer e-commerce company founded in 2016 that sells at-home acrylic painting kits paired with artist-led video tutorials. Its core product is a tiered kit line (Studio Kit $49.99, Essentials Kit $39.99, Refill Kit $24.99, Video Only $14.99) targeting adult individual consumers, with adjacent product lines serving couples (Date Night diptych kits from $49.98 to $99.98), children ages 6-12 (Junior Artist kits at $39.99), and parent-child pairs (Paint With Me collection). Each kit is hand-packed at the company's Chicago warehouse and includes pre-mixed custom paints, canvas, brushes, and 2-year access to a step-by-step video tutorial recorded by a professional artist, accessible via any web-enabled device.

The company operates a dual go-to-market: a self-serve Shopify storefront for individual consumers supported by organic social, content marketing, and verified customer reviews, and a dedicated corporate team events sales motion that has served over 1,000 companies including Apple, Facebook, Google, McDonald's, PwC, and Netflix with custom invoicing, multi-address shipping, and optional live virtual instruction. Revenue is generated entirely through one-time kit purchases, bundle sales, digital gift cards, and corporate add-on services (live instructor at $250 flat, wine add-on at $45/person), with free shipping over $60 and a 10% discount on orders of 4+ items. The business is bootstrapped (no disclosed funding), operates with a 1-10 person team, and has cumulatively served 200,000+ customers with a 4.9 average rating across 8,640 verified reviews, shipping to all 50 US states and Canada from a single Chicago fulfillment location.

Name

Painting to Gogh

Legal name

Painting to Gogh

Website

https://paintingtogogh.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Painting to Gogh is a Chicago-based DTC e-commerce company selling at-home acrylic painting kits with artist-led video tutorials. It serves individual adults, couples, families with kids, and corporate team-building customers across the US and Canada.

Ownership category

akta.pro rank

Product category

At-Home Painting Kits

NAICS

Paint and Wallpaper Retailers (44412)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

Keywords

• Acrylic painting kits
• Paint at home kits
• Art video tutorials
• Date night kits
• Kids painting kits

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Kit Sales: One-time purchase of painting kits containing supplies (canvas, paints, brushes, easel, palette, apron) plus video tutorial access. Multiple tiers from $24.99 to $49.99 for individual kits. Repeat purchases driven by new painting designs and refill kits for returning customers.
2. Date Night Kits: Specialized kits for couples featuring diptych paintings. Includes double quantities of supplies (two canvases, two sets of brushes, two easels) for two people to paint together. Price range from $49.98 to $99.98.
3. Kids Painting Kits: Junior Artist kits sized for ages 6-12 with kid-friendly brush sizes, smaller canvases (11x14), and simplified designs. Refill kits available for repeat purchases.
4. Digital Gift Cards: Digital gift cards sold in various denominations, allowing recipients to choose their own painting kits.
5. Corporate Team Events: Bulk kit orders for corporate team building events. Includes custom invoicing, multiple shipping addresses, and optional live virtual instructor ($250 flat fee) and wine add-on ($45 per person).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Painting to Gogh ships curated acrylic painting kits (canvas, pre-mixed paints, brushes, palette, apron, and optional easel) bundled with step-by-step video tutorials led by professional artists and accessible for two years. The catalog is segmented into Solo/Party kits, Date Night diptych kits for couples, Junior Artist kits for kids ages 6–12, and Paint With Me kits for parent-child collaboration. Corporate team-building orders add bulk multi-address shipping, custom invoicing, and optional live virtual instructor services.

Product overview

Painting to Gogh is an at-home paint night experience company offering curated acrylic painting kits with step-by-step video tutorials taught by real artists. The core product lineup consists of three kit tiers (Studio Kit, Essentials Kit, and Refill Kit) for individual adult painters, a Date Night line with diptych-format dual-canvas kits for couples, a dedicated Junior Artist line for children ages 6-12 with appropriately sized supplies, and Video Only access for supply-owning customers. Pre-configured bundles provide savings on multi-painting purchases. The company also offers Digital Gift Cards and a Paint With Me sub-brand for parent-child collaborative painting. All kits include artist-led video tutorials with 2-year access, non-toxic acrylic paints pre-mixed for specific designs, and all necessary supplies except where explicitly excluded by tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Kit Full painting kit including aluminum easel, set of 5 brushes, 16x20 canvas, pre-mixed acrylic paints, disposable palette, apron, and 2-year access to the artist-led video tutorial. Priced at $49.99 and described as the most popular kit option, targeted at individual adult painters.
• Essentials Kit Painting kit for individual adult painters containing a set of 5 brushes, 16x20 canvas, pre-mixed acrylic paints, disposable palette, apron, and 2-year video tutorial access, priced at $39.99. Excludes the aluminum easel included in the Studio Kit.
• Refill Kit Replacement kit for adult customers who already own an easel and brushes, including a 16x20 canvas, pre-mixed acrylic paints, disposable palette, apron, and 2-year video tutorial access, priced at $24.99.
• Video Only Digital-only access to the artist-led step-by-step video tutorial for 2 years, priced at $14.99, intended for customers who already own painting supplies.
• Date Night Studio Kit Diptych painting kit for couples containing two aluminum easels, two brush sets, two 16x20 canvases, pre-mixed acrylic paints, two palettes, two aprons, and 2-year video tutorial access, priced at $99.98. The two canvases connect into one artwork.
• Date Night Essentials Kit Date night kit for two without easels, containing two brush sets, two 16x20 canvases, pre-mixed acrylic paints, two palettes, two aprons, and 2-year video tutorial access, priced at $79.98.
• Date Night Refill Kit Refill kit for returning couples, containing two canvases, pre-mixed acrylic paints, two palettes, two aprons, and 2-year video tutorial access, priced at $49.98.
• Junior Artist Kit Painting kit designed for children ages 6–12 with kid-sized short-handled brushes, cardboard tabletop easel, 11x14 canvas, non-toxic acrylic paints, disposable cardboard palette, apron, and video tutorial access, priced at $39.99.
• Junior Artist Refill Kit Replacement kit for returning child painters, including an 11x14 canvas, acrylic paints, disposable palette, apron, and video tutorial access, priced at $24.99.
• Paint With Me Kits Parent-child collaborative painting kits with matching canvases and coordinated color palettes, designed for parents and children to paint complementary designs together. Released as a distinct Paint With Me collection.
• Digital Gift Card Digitally delivered gift card redeemable toward any painting kit on the website, sold in variable denominations so the recipient can choose their own painting.
• Corporate Team Events B2B bulk kit orders for company team-building events, including custom invoicing, multi-address shipping across the US, an optional live virtual instructor add-on ($250 flat), and a wine add-on ($45 per person). Sold via a dedicated sales motion rather than self-serve checkout.

Quantifiable outcome

• 4.9 average rating from 8,640+ verified reviews
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blick Art Materials: Large specialty retailer of art supplies including acrylics, canvas, brushes, and easels. Competes indirectly as a source of painting supplies for hobbyists who might otherwise buy a curated kit from Painting to Gogh.
• Michaels: Largest North American arts-and-crafts specialty retailer carrying paints, canvas, brushes, and craft kits. Overlaps with Painting to Gogh on the consumer art-supplies category and DIY kids-craft demand.
• MasterClass: Online creative-education platform offering video lessons from professional artists. Overlaps with Painting to Gogh's artist-led video tutorial model, though MasterClass is subscription-based and supplies-agnostic.
• Skillshare: Subscription-based online learning marketplace with extensive art and craft video classes. Competes for the same DIY-learning consumer mindshare, although without the physical kit fulfillment.

Direct peers

• Painting with a Twist: Paint-and-sip studio franchise that also offers at-home kits and virtual events. Overlaps Painting to Gogh on the in-studio and at-home experience, and competes for date-night and team-building demand.
• Let's Make Art: Direct at-home painting kit competitor that ships curated acrylic paint kits with step-by-step tutorials to consumers. Closest comparable in product, target customer, and fulfillment model.
• Wine & Design: Paint-and-sip studio operator offering in-person and at-home paint experiences. Competes for the same date-night, group, and private-event demand that Painting to Gogh's Date Night and corporate channels address.
• Pinot's Palette: National paint-and-sip franchise with a similar at-home/team-building extension. Comparable on customer segment (couples, parties, corporate) and product format (guided painting with supplies).
• Plaid: Manufacturer of paint-by-numbers kits and craft kits sold through major retailers. Adjacent in the consumer paint-kit category and competes for the same at-home craft kit shelf and consumer attention.

Emerging players

• Craft-a-Faire: DIY craft kit and workshop provider shipping curated art projects to consumers and teams. Comparable on the kit-plus-instruction delivery model for social, family, and team-building use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/paintingtogogh
• Facebookfacebook.com/paintingtogogh
• Instagraminstagram.com/paintingtogogh
• Pinterestpinterest.com/paintingtogogh
• LinkedInlinkedin.com/company/painting-to-gogh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Painting to Gogh