What White Label Coders does

White Label Coders Sp. z o.o. is a privately held software development company headquartered in Gliwice, Poland, specializing in WordPress and WooCommerce development for B2B clients. Founded in 2006 (the legal entity was incorporated in 2011 under the current name), the firm employs 45 full-time professionals and has delivered more than 600 projects across digital marketing agencies, iGaming operators, affiliate marketing platforms, e-commerce businesses, and corporate end-customers in Europe and the United States.

Its core offering is professional services: custom WordPress theme and plugin development, WooCommerce e-commerce builds, IT staff augmentation, design-to-WordPress conversion (PSD, Sketch, Adobe XD, Figma), and ongoing maintenance/support contracts. The technology stack is built on WordPress, WooCommerce, PHP, JavaScript (Angular, Node.js, NestJS), PostgreSQL, MongoDB, MySQL, Docker, and Git, with proprietary tooling including the open-source Versa WP starter template. The company is a WooCommerce Silver Certified Partner and integrates with Algolia and Roots Bedrock.

Commercially, White Label Coders generates revenue through fixed-price project fees, time-and-materials hourly billing, prepaid hourly retainers, staff augmentation, and subscription maintenance/SLA contracts. A distinctive share of its business operates under a white-label model, where the firm delivers software branded under the partner agency's name. Distribution combines direct sales with dedicated Product Owners per project, channel partnerships with agencies that resell development services, and content marketing through its technical blog and Clutch reviews. Pricing is not publicly disclosed.

Name

White Label Coders

Legal name

White Label Coders Sp. z o.o.

Website

https://whitelabelcoders.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

White Label Coders is a Gliwice, Poland-based software house with 45 professionals delivering WordPress and WooCommerce development, staff augmentation, and white-label development services to agencies and businesses across the EU and U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Gliwice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fixed-Price Software Development Projects: Most projects are delivered on fixed-price basis with milestone deliverables. 50% upfront payment before commencing work, remaining 50% upon completion. Requires full detailed brief and final designs.
2. Time & Materials Development: Hourly billing model for agile iterative work, technical consulting, ballpark pricing, or ongoing maintenance tasks. Billing options include biweekly, weekly, monthly, or when work done. Premium rates for weekends (150%) and Polish holidays (200%).
3. IT Staff Augmentation: Providing developers to extend client teams. Dedicated developers work on client projects managed internally by clients using their preferred tools like Atlassian (Jira, Confluence, Bitbucket).
4. Hourly Prepaid Plans: Prepaid hourly blocks with upfront payment for predictable ongoing work. Bi-weekly, weekly, or monthly billing periods. Unused hours do not transfer to next period.
5. Site Maintenance and SLA Services: Tailored maintenance services including hours, coverage, service level, and response times based on client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

White Label Coders is a B2B software development firm that builds, customizes, and maintains WordPress and WooCommerce websites, e-commerce stores, and specialized vertical platforms (iGaming, affiliate, e-learning, trading) for agencies and businesses. It also offers IT staff augmentation by embedding its developers into client teams, design-to-WordPress conversion from Figma/Sketch/Adobe XD, audits, hosting, and an open-source Versa WP starter template to accelerate WordPress projects.

Product overview

White Label Coders is a WordPress and WooCommerce-focused software development company offering a comprehensive portfolio of services centered on their core platforms: WordPress Development and WooCommerce Development. Their offering combines specialized vertical solutions (iGaming, Affiliate Marketing, E-learning, E-commerce, Trading platforms), design-to-WordPress conversion services (Sketch, Figma, Adobe XD to WordPress), and supporting services (Technical/UX/UI/Security Audits, Hosting, Support Line). They also provide IT Staff Augmentation and Hire WordPress Developers services for team scaling. Their open-source Versa WP Starter Template supports their development workflow. The company operates primarily as a services business with WordPress/WooCommerce as the unified technology platform across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Development Professional WordPress development services for middle-sized businesses and corporates, including custom theme development, plugin customization, and enterprise-grade website implementations.
• WooCommerce Development E-commerce website and store development using WooCommerce, providing scalable online retail solutions with advanced product management, filtering, and checkout optimization.
• IT Staff Augmentation (Hire WordPress Developers) Embedded WordPress and PHP developers placed into client teams to scale capacity, working with the client's tools (Jira, Confluence, Bitbucket) under client-side management while WLC handles employment and coordination.
• WordPress for iGaming Specialized WordPress solutions for iGaming operators, affiliate marketing platforms, and sports publishing sites, including custom functionality for gaming industry requirements.
• Affiliate Platform for WordPress WordPress-based affiliate marketing platform development with tools for managing affiliate programs, tracking, and performance analytics.
• E-learning Platform Custom e-learning platform development on WordPress, featuring course management, student tracking, and educational content delivery systems.
• E-commerce on WordPress Full-service e-commerce solutions built on WordPress using WooCommerce, including product catalogs, payment processing, and inventory management.
• WordPress Hosting Managed hosting services optimized for WordPress performance, security, and reliability.
• WordPress Support Line Ongoing technical support and maintenance services for WordPress websites, including troubleshooting, updates, and performance optimization.
• Technical Audit for WordPress Comprehensive technical audits of WordPress websites assessing performance, security, code quality, and best practice compliance.
• UX/UI Audit User experience and interface audits for WordPress sites, evaluating usability, accessibility, and design effectiveness.
• WordPress Security Audit Security assessments for WordPress websites including vulnerability scanning, plugin security review, and hardening recommendations.
• WordPress for Trading Specialized WordPress development for trading and financial platforms, including real-time data integration and comparison features.
• Discovery Workshop & Pre-Implementation Analysis

Quantifiable outcome

• 18 years of WordPress development experience since 2006
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• WooCommercecoreTechnology or IntegrationWooCommerce Silver Certified Partner status. WLC has been working with WooCommerce since the company's founding, making them veterans of WordPress e-commerce implementations. The partnership enables deep integration expertise for WooCommerce store development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 10up: Premier WordPress-focused digital agency offering custom development, design, and strategy for enterprise clients. Highly comparable to WLC in core technology stack, agency-style delivery, and enterprise content-platform specialization.
• Human Made: Enterprise WordPress agency specializing in large-scale publishing and content platforms. Direct competitor for high-end WordPress engagements, with similar enterprise focus and global delivery model.
• WebDevStudios: Long-standing WordPress agency delivering custom development, design, and strategy. Closely comparable in service mix, WordPress specialization, and B2B agency channel.
• rtCamp: WordPress and WooCommerce-focused agency with deep engineering bench, including enterprise and high-traffic implementations. Comparable in technology stack, vertical focus, and engineering-heavy delivery model.
• Multidots: WordPress agency serving enterprise publishers and content-heavy platforms with custom development and staff augmentation. Highly comparable service portfolio and target customer profile to WLC.
• Codeable: Curated WordPress freelancer marketplace connecting businesses with vetted developers. Direct competitor in the WordPress outsourcing space, though via a marketplace model rather than agency-led delivery.

Broad incumbents

• Appnovation: Global digital agency offering WordPress, Drupal, and broader CMS/web development services. Comparable in agency-style B2B delivery and CMS focus, but operates at materially larger scale and across multiple platforms.
• Net Solutions: Global IT services firm offering web development, e-commerce, and digital transformation. Comparable B2B services model and WooCommerce/e-commerce capability, with broader scale and platform coverage.

Emerging players

• Sobo Software: Smaller WordPress and WooCommerce agency offering development and design-to-WordPress services. Comparable in service mix and SMB/mid-market focus, though at a smaller scale than WLC.

Regional players

• DevriX: Bulgaria-based WordPress agency offering custom development, staff augmentation, and enterprise WordPress solutions. Comparable in nearshore Eastern European delivery model, service portfolio, and enterprise WordPress specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/WhiteLabelCoders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Label Coders