Security.org
Security.org is a consumer editorial platform publishing expert reviews and buying guides for home security systems, VPNs, antivirus software, and identity theft protection. Owned by Centerfield Media Parent, Inc., it monetizes through affiliate referrals and display advertising.
- Company typePrivate
- Founded1995
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Security.org does
Security.org is a consumer-facing editorial platform that publishes expert reviews, buying guides, and comparative rankings for home security systems, smart home products, digital security tools (VPNs, antivirus software), and identity theft protection services. The platform is operated by a team of 20+ security professionals with a cumulative 107+ years of industry experience, who conduct hands-on testing of products (over 25,000 research hours logged) and produce 740+ published reviews covering 150 recommended products. Notable external advisors include a retired SWAT commander and a former DHS Senior Watch Officer, lending real-world security authority to the editorial output. The site extends across multiple content formats, including long-form articles, YouTube video content exceeding 16 million cumulative views, and a presence on Facebook and X.
Underlying the platform is an SEO-optimized editorial content engine backed by proprietary testing methodology, supplemented by a YouTube distribution channel and email newsletter. Core product categories include home security system reviews (SimpliSafe, ADT, Vivint, Lorex, Cove), smart home compatibility guides (Apple, Alexa, Google, IFTTT), VPN testing across 50+ providers on 30 criteria, antivirus reviews (Norton, TotalAV, Surfshark), and identity theft protection services (Aura, LifeLock, Identity Guard).
Security.org generates revenue through two primary streams: affiliate referral commissions when readers click through to purchase recommended products, and third-party display advertising served via ad networks. The business is wholly owned by Centerfield Media Parent, Inc., a Delaware corporation headquartered in Boston. The site discloses affiliate compensation transparently ("We may earn compensation from some providers below") and does not sell its own products or services. The platform reaches consumers primarily in North America (USA), though content distribution via YouTube is global.
Security.org firmographics
Firmographics- Name
- Security.org
- Legal name
- Security.org
- Website
- https://security.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Security.org is a consumer editorial platform publishing expert reviews and buying guides for home security systems, VPNs, antivirus software, and identity theft protection. Owned by Centerfield Media Parent, Inc., it monetizes through affiliate referrals and display advertising.
- Ownership category
- akta.pro rank
Where Security.org is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Security.org business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing: Security.org earns compensation from providers when readers click through to purchase products they review and recommend. This is disclosed on their site with 'We may earn compensation from some providers below' disclosure.
- Display Advertising: The site displays third-party advertisements served by ad networks. The privacy policy mentions relationships with advertising companies for tracking and serving ads.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Security.org product offering
Product offeringCore offering
Security.org operates a consumer security research and review platform that publishes expert-backed reviews, comparisons, and buying guides for home security systems, smart home products, VPNs, antivirus software, and identity theft protection services. The platform aggregates hands-on testing, expert insights, and comparative rankings produced by 20+ security professionals to help consumers make informed purchasing decisions, monetized through affiliate referral commissions and display advertising.
Product overview
Security.org is a consumer security research and review platform operated by Centerfield Media Parent, Inc. The company provides expert-backed content including product reviews, comparisons, and guides across home security systems, digital security tools, and privacy services. Their portfolio includes reviews of home security systems (SimpliSafe, ADT, Vivint, Lorex, Cove), VPN services (NordVPN, Surfshark, Proton VPN), antivirus software (Norton, TotalAV), and identity theft protection (Aura, LifeLock). The platform features a team of 20+ security professionals who conduct hands-on testing and research, supported by a YouTube channel with over 16 million views. Security.org positions itself as a trusted voice in home and digital safety, helping consumers make informed purchasing decisions through rigorous, expert-led analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Security.org Research and Reviews Platform
- Security.org YouTube Channel Security.org's video content channel with over 16 million views, featuring hands-on reviews, product comparisons, and security education content for consumers researching home and digital security products.
Quantifiable outcome
- 16 million+ YouTube video views demonstrating audience reach and engagement
Companies that use Security.org
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Security.org technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Security.org partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Security.org competitors and assessment
Company assessmentDirect peers
- SecurityNerd: Affiliate-driven consumer review site focused on home security systems, security cameras, and alarm equipment. Directly comparable to Security.org in target buyer, content type, and monetization model.
- SafeWise: Consumer-facing review and research site that publishes hands-on reviews of home security systems, security cameras, and smart home devices, monetized through affiliate links. Highly comparable to Security.org in product scope (home security), revenue model, and editorial format.
- Top10VPN: Niche VPN review and testing site that ranks dozens of providers using structured testing criteria, monetized via affiliate referrals. Closely comparable to Security.org's VPN review product in both scope and affiliate-driven model.
- Comparitech: Editorial review platform specializing in VPNs, antivirus, password managers, and other digital security/privacy products, earning revenue via affiliate partnerships. Directly comparable to Security.org's digital security category and testing-driven methodology.
Broad incumbents
- Wirecutter (The New York Times): The leading product recommendation publication, owned by The New York Times, that monetizes primarily through affiliate links and covers broad consumer categories including home security. Comparable business model and editorial approach, but at significantly larger scale and brand authority.
- Consumer Reports: Nonprofit product testing organization that publishes independent reviews across home security, digital privacy, and consumer electronics. Comparable to Security.org in hands-on testing ethos, but operates a subscription-based, non-affiliate model at much larger scale.
- PCMag: Established technology review publication covering security software, VPNs, and smart home products. Overlaps with Security.org's product coverage and affiliate-driven recommendations, but is a broad tech incumbent.
- Tom's Guide: Consumer technology publisher with dedicated VPN, antivirus, and home security review sections. Overlaps with Security.org on product categories, structured testing, and affiliate revenue, but covers a much broader tech editorial mandate.
- CNET: Major consumer technology publisher covering VPNs, antivirus, smart home, and home security with reviews and affiliate commerce. Overlaps with Security.org in product categories, content format, and affiliate revenue, but operates as a broad tech incumbent rather than a security specialist.
Others
- Centerfield Media: Security.org's parent company, a diversified digital media holding company that operates multiple consumer-facing affiliate and lead-generation properties. Relevant as the corporate parent and operator of similar affiliate-driven media assets, though it is not a direct competitive peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Security.org social profiles
Digital presenceSecurity.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security.org leadership team
Management profileNumber of profiles
Profiles5 records
Security.org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security.org
What does Security.org do?
Security.org operates a consumer security research and review platform that publishes expert-backed reviews, comparisons, and buying guides for home security systems, smart home products, VPNs, antivirus software, and identity theft protection services. The platform aggregates hands-on testing, expert insights, and comparative rankings produced by 20+ security professionals to help consumers make informed purchasing decisions, monetized through affiliate referral commissions and display advertising.
Is Security.org a public or private company?
Security.org is a private company. It is classified as corporate owned and is currently operating.
When was Security.org founded?
Security.org was founded in 1995. It employs 11 to 50 people.
Where is Security.org based?
Security.org is headquartered in Brooklyn, United States, in the North America region.
How does Security.org make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are display Advertising.
Who are Security.org's main competitors?
Direct peers on record are SecurityNerd, SafeWise, Top10VPN and Comparitech. Broad incumbents are Wirecutter (The New York Times), Consumer Reports, PCMag, Tom's Guide and CNET. Centerfield Media is listed as an others.
Does Security.org have an API?
No public API is recorded for Security.org.