Centerfield
Centerfield is a Los Angeles-based digital customer acquisition firm that uses its proprietary Dugout™ Platform and an owned Digital Brands portfolio reaching 200M+ shoppers to deliver marketing, sales, and audience services to approximately 25% of the Fortune 100 across insurance, home services, e-commerce, and B2B verticals.
- Company typePrivate
- Founded2011
- HeadquartersPlaya Vista, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Centerfield does
Centerfield is a Los Angeles-based digital customer acquisition company that provides marketing services, sales services, and proprietary audience solutions to enterprise brands through its Dugout™ Platform. The company serves approximately 25% of the Fortune 100 across four primary verticals — Insurance, Home/Residential Services, E-Commerce, and Business Services (B2B) — using a B2B enterprise field-sales motion anchored on a 'Request a Demo' CTA. Its owned Digital Brands portfolio reaches more than 200 million in-market comparison shoppers, providing the audience backbone for its customer acquisition services.
The company operates a platform-plus-services business model in which the Dugout™ Platform integrates marketing, sales, and audience capabilities, supplemented by a portfolio of acquired brands and subsidiaries that extend reach and capabilities. Datalot (acquired 2021) delivers over 10 million qualified consumers annually to insurance carriers. Brainjolt (acquired 2024) engages over 70 million consumers through social content on Meta, Snap, and TikTok. ConsumerVoice (acquired 2025) and earlier additions such as Business.com and Savings.com (both 2021) further expand its digital commerce and owned-audience footprint. Pricing is not publicly disclosed and follows a quote-based enterprise model.
Centerfield is a privately held company backed by private equity firm Platinum Equity, having previously raised approximately $292 million in disclosed funding rounds from H.I.G. Growth Partners and Prospect Capital Corporation in 2017. Headcount is reported at 1,001–5,000 employees, and the company continues to expand both organically and through targeted M&A. Recognition includes Twilio's 2026 Excellence in Engagement Award.
Centerfield firmographics
Firmographics- Name
- Centerfield
- Legal name
- CENTERFIELD
- Website
- https://centerfield.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Centerfield is a Los Angeles-based digital customer acquisition firm that uses its proprietary Dugout™ Platform and an owned Digital Brands portfolio reaching 200M+ shoppers to deliver marketing, sales, and audience services to approximately 25% of the Fortune 100 across insurance, home services, e-commerce, and B2B verticals.
- Ownership category
- akta.pro rank
Centerfield industry classification
Industry- Product category
- Digital Marketing & Customer Acquisition Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
Keywords
Where Centerfield is headquartered
LocationHeadquarters
- HQ city
- Playa Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Centerfield business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing and Customer Acquisition Services: Centerfield provides marketing services, sales services, and proprietary audience solutions to Fortune 100 brands. The company generates revenue through service fees for digital customer acquisition, likely including performance-based arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Centerfield product offering
Product offeringCore offering
Centerfield operates a proprietary Dugout™ Platform that combines marketing services, sales services, and audience solutions for digital customer acquisition at scale. The company delivers these services to Fortune 100 brands across insurance, home/residential, B2B, and e-commerce verticals, leveraging owned-and-operated digital brands that reach 200M+ in-market comparison shoppers.
Product overview
Centerfield is a technology-driven digital customer acquisition company offering a platform-plus-services model. At its core is The Dugout™ Platform, a proprietary customer acquisition and engagement platform used to serve Fortune 100 brands. The company operates several service verticals — Insurance, Home/Residential Services, E-Commerce, and Business Services (B2B) — as well as a sub-brand called Digital Brands reaching over 200 million in-market comparison shoppers. Centerfield has also grown through strategic acquisitions: Datalot (digital marketing platform for insurance, delivering 10M+ qualified consumers annually), ConsumerVoice (digital commerce), and Brainjolt (social commerce platform reaching 70M+ consumers on Meta, Snap, and TikTok). The overall architecture is a unified platform (The Dugout™) combined with vertical service offerings and acquired brands that expand capabilities in insurance, e-commerce, and social commerce.
Differentiator
Problem solved
Functional benefit
Brands
- The Dugout™ Platform: Proprietary audience solutions platform used by Centerfield for customer acquisition
Products and services
- The Dugout™ Platform
Companies that use Centerfield
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Centerfield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Centerfield partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Centerfield competitors and assessment
Company assessmentDirect peers
- MediaAlpha: Performance marketing platform for insurance and adjacent verticals, operating a real-time bidding marketplace. Comparable to Centerfield's Datalot-driven insurance acquisition model and the broader vertical-specialist ad-tech approach.
- QuinStreet: Public performance marketing company that acquires customers in vertical media properties (insurance, financial services, home services) using first-party audience data. Closely comparable to Centerfield in vertical specialization, comparison-shopping destination model, and Fortune-class client base.
- Red Ventures: Operator of vertically-focused comparison-shopping destinations (Bankrate, CNET) that monetize through performance marketing for Fortune-class clients. Highly comparable to Centerfield's owned Digital Brands model reaching 200M+ shoppers.
- Fluent: Performance marketing and customer acquisition platform delivering qualified consumers to brand clients across financial services, health, and consumer verticals. Comparable business model and enterprise client orientation.
- Tinuiti: Large independent performance marketing agency serving enterprise brands across paid search, social, and commerce media. Directly comparable as a full-funnel digital customer acquisition partner for major brand clients.
Broad incumbents
- GroupM (WPP): World's largest media investment group operating performance and digital media services for global brands. Competes with Centerfield for enterprise customer acquisition budgets, but operates as a broad incumbent rather than vertical specialist.
- Publicis Groupe: Global advertising holding company with large performance/digital media buying operations. Comparable as a competitor for Fortune 100 customer acquisition budgets, but with a much broader portfolio and not vertically specialized.
Emerging players
- Assembly: Stagwell-owned digital performance media agency with strong social commerce and omnichannel media capabilities. Comparable in social-first performance (overlapping with Brainjolt) and enterprise brand orientation.
- Acceleration Partners: Boutique performance marketing agency specializing in affiliate and partner-driven customer acquisition for enterprise brands. Comparable in target customer and channel mix, though smaller in scale.
- Adtaxi: Digital marketing agency specializing in performance media, audience targeting, and data-driven customer acquisition for mid-market and enterprise brands. Closely comparable on targeting capabilities and services model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Centerfield social profiles
Digital presenceCenterfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centerfield leadership team
Management profileNumber of profiles
Profiles10 records
Centerfield subsidiaries and ownership
Company hierarchySubsidiaries3 records
Centerfield funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centerfield M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centerfield
What does Centerfield do?
Centerfield operates a proprietary Dugout™ Platform that combines marketing services, sales services, and audience solutions for digital customer acquisition at scale. The company delivers these services to Fortune 100 brands across insurance, home/residential, B2B, and e-commerce verticals, leveraging owned-and-operated digital brands that reach 200M+ in-market comparison shoppers.
Is Centerfield a public or private company?
Centerfield is a private company. It is classified as private equity controlled and is currently operating.
When was Centerfield founded?
Centerfield was founded in 2011. It employs 1,001 to 5,000 people.
Where is Centerfield based?
Centerfield is headquartered in Playa Vista, United States, in the North America region.
How does Centerfield make money?
One revenue line is on record: digital Marketing and Customer Acquisition Services.
Who are Centerfield's main competitors?
Direct peers on record are MediaAlpha, QuinStreet, Red Ventures, Fluent and Tinuiti. Broad incumbents are GroupM (WPP) and Publicis Groupe. Emerging players are Assembly, Acceleration Partners and Adtaxi.
Does Centerfield have an API?
No public API is recorded for Centerfield.
What industry is Centerfield in?
Centerfield's product category is Digital Marketing & Customer Acquisition Services. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAMAGAB, Vertical/Specialty Marketplaces. Its NAICS code is 541810 and its SIC code is 7331.