Rasa Floors
Rasa Floors is a private, founder-owned flooring services company founded in 1994 that delivers make-ready and turnover flooring installation for U.S. multifamily housing operators through 24+ service centers across 20 states, supported by mobile and portal ordering tools and EDI invoicing integrations.
- Company typePrivate
- Founded1994
- HeadquartersCarrollton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Rasa Floors does
Rasa Floors, LP is a privately held, founder-controlled building services company founded in 1994 and headquartered in Carrollton, Texas, that specializes in replacement flooring for the multifamily housing industry. The company's core offering is professional flooring installation for apartment unit make-ready turnovers, supplemented by subfloor repair, carpet care and odor elimination, and occupied-unit installations. Operations are delivered through 24+ service centers across 20 states, staffed by branch managers, area managers, regional sales managers, national accounts executives, and dedicated Professional Flooring Advisors who provide on-site estimates and account management.
The business is enabled by a technology layer consisting of a Floorsight Software-powered online customer portal and iOS/Android mobile applications, which let property managers place orders, track budgets, retrieve instant e-mailed confirmations, generate prorated tenant statements, and review more than five years of order history. A distinctive operational feature is EDI 810 electronic invoicing integrated with Yardi ProcureToPay, RealPage/OpsTechnology, AvidXchange, eSupply Systems, and SiteStuff, embedding Rasa's billing into the standard property-management accounts-payable workflow.
Rasa earns revenue on a transactional, quote-based pricing model tied to project scope (carpet installation, subfloor repair, add-on services), with Net 30 payment terms and an undisclosed credit line activation process. The go-to-market is a sales-led enterprise field-sales motion targeting property managers and national property management companies, supported by industry association memberships (NAA, TAA, and 20+ state/regional apartment associations), a same-day/next-day service guarantee, and a lifetime carpet labor warranty. The company is transitioning beyond pure turnover work into the new-construction multifamily segment through a dedicated Director of New Construction and estimating team.
Rasa Floors firmographics
Firmographics- Name
- Rasa Floors
- Legal name
- Rasa Floors, LP
- Website
- https://rasafloors.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rasa Floors is a private, founder-owned flooring services company founded in 1994 that delivers make-ready and turnover flooring installation for U.S. multifamily housing operators through 24+ service centers across 20 states, supported by mobile and portal ordering tools and EDI invoicing integrations.
- Ownership category
- akta.pro rank
Rasa Floors industry classification
Industry- Product category
- Multifamily Flooring Services
- NAICS
- Flooring Contractors (23833)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Hardwood Floor Installation (HSAPAGAA)
- akta.pro secondary industry
- Carpet Repair, Stretching & Patchwork (HSAGAFAI)
Keywords
Where Rasa Floors is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Rasa Floors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Flooring Installation Services: Core revenue from professional flooring installation services for multifamily apartment communities during unit make-ready turnover. Services include carpet replacement, subfloor repair, and related flooring solutions. Payment terms are Net 30 from invoice date.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Rasa Floors product offering
Product offeringCore offering
Rasa Floors provides professional flooring installation and replacement services for the U.S. multifamily housing industry, focusing on apartment make-ready turnovers. Core work includes carpet replacement, subfloor repair, occupied unit installations, and odor elimination, delivered through 24+ branch service centers across 20 states under a same-day/next-day service guarantee. The offering is supported by a proprietary customer portal and mobile app, plus EDI 810 invoicing integrated with major property management procurement platforms.
Product overview
Rasa Floors operates as a flooring service company offering a unified suite of products and services centered on flooring installation and care for the multifamily housing industry. The core offering is professional flooring installation services for apartment make-ready turns, supported by a mobile app and customer portal for order management and invoicing. Services include carpet installation, subfloor repair, odor elimination, and occupied installation capabilities. The product portfolio comprises the core flooring installation service, a companion mobile application for field ordering, and an online customer portal for account management and EDI invoicing integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring Installation Services
- Carpet Care & Cleaning
- Rasa Floors Mobile App
- Customer Portal (Online Account Management)
- EDI 810 Electronic Invoicing
Quantifiable outcome
- Same-day and next-day installation services available
- +2 more outcomes
Companies that use Rasa Floors
Customer profileSegments1 record
Ideal customer profiles2 records
Rasa Floors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Rasa Floors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- MohawkcorePrimary flooring material supplier providing carpet and flooring products for installation services in multifamily communities
- Shaw FloorscoreMajor flooring supplier providing carpet and flooring materials for apartment community installations
- Engineered FloorscoreFlooring materials supplier serving the multifamily housing market
- AvidXchangecoreProvides EDI 810 electronic invoicing portal for paperless invoice delivery to clients using AvidXchange payment processing
- YardicoreIntegration for EDI 810 invoicing with Yardi property management and procure-to-pay systems
- RealPage/OpsTechnologycoreEDI 810 invoicing integration with RealPage/OpsTechnology procurement platform
- National Apartment Association (NAA)corePrimary industry association membership providing industry advocacy, education, and networking opportunities in the multifamily housing sector
- Texas Apartment Association (TAA)coreState apartment association membership serving Texas markets
- State and Regional Apartment AssociationssupportingActive membership in 20+ state and regional apartment associations including AAA, SAAA, AAGD, AATC, HAA, AMA, and various state apartment associations covering Nevada, Maryland, Nashville, New Jersey, Delaware, Connecticut, Northern Virginia, Pennsylvania, Tulsa, and others
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Rasa Floors competitors and assessment
Company assessmentDirect peers
- Spectra Contract Flooring: Spectra Contract Flooring is one of the largest commercial flooring contractors in North America, providing turnkey installation services across multiple sectors. It is comparable to Rasa Floors as a national-scale flooring installation services provider serving property managers and operators.
- Empire Today: Empire Today is a large direct-to-consumer and commercial flooring installation company offering next-day carpet and flooring replacement with national service coverage. Comparable to Rasa due to its emphasis on speed, scale of flooring installation operations, and broad geographic reach.
- Stanley Steemer: Stanley Steemer is a national carpet and hard-surface cleaning services franchise that complements the multifamily services offered by Rasa Floors including odor elimination and deep cleaning. Comparable via overlapping carpet care and maintenance services to apartment communities and the same target customer base.
Broad incumbents
- Shaw Industries Group: Shaw Industries is one of the largest carpet and flooring manufacturers in North America and offers installation services through Floorigami and directly. Comparable as a major supplier of multifamily flooring products and a vertically integrated flooring installer to property managers.
- Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer with carpet, tile, and hard-surface product lines sold through retail and direct commercial channels. Comparable as a core flooring supplier to Rasa and a vertically integrated flooring services provider competing for institutional property management contracts.
- Floor & Decor Holdings: Floor & Decor is a multi-billion dollar specialty retailer of hard-surface flooring with Design Services and Pro installation offerings targeting contractors and commercial customers. Comparable as a large scale flooring sales and installation platform influencing multifamily and contractor procurement decisions.
- Home Depot Installation Services: Home Depot operates a national flooring installation services program serving residential and multifamily customers through its Pro and Commercial channels. Comparable due to its scale and reach as an alternative flooring installation vendor competing for property manager spend.
- Lowe's Installation Services: Lowe's is a national home improvement retailer with flooring installation services for residential and light commercial customers. Comparable as a large national alternative for flooring installation services relevant to property managers seeking single-vendor solutions.
- Interface, Inc. Interface is a global commercial flooring manufacturer specializing in modular carpet tile and resilient flooring specified into multifamily and commercial projects. Comparable as a major flooring supplier into institutional property management channels with installation partners competing for similar contracts.
Regional players
- Capitol Carpet & Tile: Capitol Carpet is a regional commercial flooring company serving multifamily, hospitality, and commercial customers across the Midwest. Comparable as a multifamily-specialized flooring contractor targeting property managers with similar account-management service models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rasa Floors social profiles
Digital presenceRasa Floors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasa Floors leadership team
Management profileNumber of profiles
Profiles10 records
Rasa Floors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasa Floors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasa Floors
What does Rasa Floors do?
Rasa Floors provides professional flooring installation and replacement services for the U.S. multifamily housing industry, focusing on apartment make-ready turnovers. Core work includes carpet replacement, subfloor repair, occupied unit installations, and odor elimination, delivered through 24+ branch service centers across 20 states under a same-day/next-day service guarantee. The offering is supported by a proprietary customer portal and mobile app, plus EDI 810 invoicing integrated with major property management procurement platforms.
Is Rasa Floors a public or private company?
Rasa Floors is a private company. It is classified as family owned and is currently operating.
When was Rasa Floors founded?
Rasa Floors was founded in 1994. It employs 101 to 250 people.
Where is Rasa Floors based?
Rasa Floors is headquartered in Carrollton, United States, in the North America region.
How does Rasa Floors make money?
One revenue line is on record: flooring Installation Services.
Who are Rasa Floors's main competitors?
Direct peers on record are Spectra Contract Flooring, Empire Today and Stanley Steemer. Broad incumbents are Shaw Industries Group, Mohawk Industries, Floor & Decor Holdings, Home Depot Installation Services, Lowe's Installation Services and Interface, Inc.. Capitol Carpet & Tile is listed as a regional player.
Does Rasa Floors have an API?
No public API is recorded for Rasa Floors.
What industry is Rasa Floors in?
Rasa Floors's product category is Multifamily Flooring Services. Its primary akta.pro industry code is HSAPAGAA, Hardwood Floor Installation, with a secondary code of HSAGAFAI, Carpet Repair, Stretching & Patchwork. Its NAICS code is 23833 and its SIC code is 7340.