Virginia Fertility & IVF

What Virginia Fertility & IVF does

Virginia Fertility & IVF is a private, single-location fertility clinic headquartered in Charlottesville, Virginia, founded circa 2005 by Dr. Christopher D. Williams following his tenure as co-director of the UVA IVF program. The practice operates as a fee-for-service reproductive endocrinology and infertility (REI) clinic staffed by three board-certified reproductive endocrinologists — Williams (Founder & Medical Director), Laura P. Smith (Clinical Director), and Linnea R. Goodman (joined 2025 from her UNC medical director role) — supported by nurse practitioners, embryologists, and administrative staff of 11–50 total employees. It is operated under the umbrella of Ivy Fertility Services, LLC, a Delaware-registered multi-clinic fertility platform headquartered in San Diego.

The clinic delivers the full spectrum of assisted reproductive technology services: IVF and the newer Gentle IVF protocol, IUI, egg freezing, egg donation, surrogacy, LGBTQ+ family building (including reciprocal IVF), preimplantation genetic testing (PGT-A/PGT-M), male infertility workup, recurrent pregnancy loss evaluation, and fertility assessment. Service delivery is anchored by an in-house, full-service embryology laboratory staffed by expert embryologists, with telemedicine consultations offered via Doxy.me and patient records managed through a PracticeHvy-powered patient portal. SART-reported clinical success rates exceed national averages across all age cohorts (e.g., 62.1% vs 52.8% national for under-35s; 66.7% vs 51.9% for 35–37), and the clinic reports 5,000+ cumulative babies born and a 9-of-10 patient referral rate.

The business model is direct-to-consumer healthcare with per-cycle unit pricing on a pay-as-you-go basis. List prices include single fresh IVF at $10,500, egg retrieval cycles at $5,900–$7,900, frozen embryo transfers at $4,500–$5,000, and PGT biopsy at $2,750 (plus external lab fees). The clinic augments unit pricing with outcome-based refund programs ($21,500–$25,000 for up to six IVF cycles) and subscription-style egg-freezing packages (EggSafe 20 at $12,500; EggSafe 30 at $16,500). Revenue is diversified across a fee-for-service patient base and twelve named insurance networks (including Aetna, Anthem, BCBS, Cigna, UnitedHealthcare, Progyny, Maven, KindBody, and Tricare), with four patient financing partners (CapexMD, Future Family, PatientFi, LendingClub) underwriting out-of-pocket volume.

Name

Virginia Fertility & IVF

Legal name

Ivy Fertility Services, LLC

Website

https://vafertility.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Fertility & IVF is a single-site, physician-led reproductive endocrinology clinic in Charlottesville, Virginia, providing IVF, IUI, egg freezing, genetic testing, and LGBTQ+ family-building services to individuals and couples across Central Virginia.

Ownership category

akta.pro rank

Product category

Reproductive healthcare / Fertility Treatment Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatments
• IVF services
• Reproductive medicine
• Egg freezing
• Fertility preservation

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Treatment Services: Fee-for-service medical practice offering IVF, IUI, egg freezing, genetic testing, and related fertility treatments. Services include single fresh IVF cycles ($10,500), egg retrieval cycles, frozen embryo transfers, and comprehensive fertility packages. Insurance accepted from major providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Virginia Fertility & IVF is a private fertility clinic that diagnoses and treats infertility through assisted reproductive technology services including IVF, Gentle IVF, IUI, egg freezing, egg donation, surrogacy, genetic testing (PGT), LGBTQ+ family building, and male infertility treatment. The clinic delivers care through a full-service embryology laboratory, three board-certified reproductive endocrinologists, telemedicine consultations, and a patient portal, serving patients across Virginia and the broader U.S. Southeast.

Product overview

Virginia Fertility & IVF is a single-location fertility clinic offering a comprehensive suite of fertility treatments and services. The core clinical offerings include IVF (In Vitro Fertilization) and Gentle IVF (a reduced-injection protocol), IUI, egg freezing, egg donation, surrogacy, LGBTQ+ family building, genetic testing (PGT-A, PGT-M), male infertility treatment, recurrent pregnancy loss services, and fertility evaluation. These clinical services are supported by the Patient Portal for online access to medical records, lab results, and payments, and by telemedicine consultations via Doxy.me. The clinic also offers specialized financial programs including the IVF Success or Refund Program (guaranteed 6 cycles with refund) and EggSafe egg freezing packages. Reciprocal IVF is offered for same-sex couples.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment involving egg retrieval, fertilization in the laboratory, and embryo transfer to achieve pregnancy for patients experiencing infertility.
• Gentle IVF An innovative IVF protocol requiring fewer injections compared to conventional IVF, designed to reduce the physical and emotional burden of treatment while maintaining high success rates.
• IUI (Intrauterine Insemination) Fertility treatment involving the placement of sperm directly into the uterus to facilitate conception.
• Egg Freezing Fertility preservation service allowing patients to freeze and store eggs for future use, including retrieval, cryopreservation, and storage.
• Egg Donor Services Egg donation program providing donor eggs for patients requiring donor eggs to achieve pregnancy, including cryobank egg donor cycles.
• Surrogacy Gestational surrogacy services for intended parents, including screening of gestational carriers, embryo transfer, blood tests, ultrasounds, and thaw and transfer.
• LGBTQ+ Family Building Fertility services specifically designed for LGBTQ+ individuals and couples, including reciprocal IVF, sperm donation, and surrogacy options.
• Genetic Testing (PGT) Preimplantation genetic testing (PGT) services including PGT-A (aneuploidy screening) and PGT-M (monogenic disorders) for embryo screening prior to transfer.
• Male Infertility Treatment Diagnostic and treatment services for male factor infertility, including semen analysis and ICSI (intracytoplasmic sperm injection).
• Recurrent Pregnancy Loss Services Evaluation and treatment services for patients experiencing recurrent pregnancy loss or miscarriage, including genetic testing.
• Fertility Evaluation Comprehensive fertility assessment including ultrasound, blood tests, and diagnostic services to evaluate reproductive health before treatment planning.
• Reciprocal IVF Shared IVF treatment allowing one partner to provide eggs while the other carries the pregnancy, designed for same-sex female couples.
• Telemedicine Consultations Virtual consultation services offered via Doxy.me platform, allowing patients to connect with Dr. Williams, Dr. Smith, and Dr. Goodman remotely.

Quantifiable outcome

• 5,000+ babies born
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Ivy Fertility Services, LLCcoreOthersVirginia Fertility & IVF is operated by Ivy Fertility Services, LLC, headquartered at 16959 Bernardo Center Dr, Suite 101, San Diego, CA 92128. The practice is part of the Ivy Fertility network of nationally recognized fertility clinics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Progyny: Leading fertility benefits management company that partners with clinics like VAIVF through its network. Not a direct clinical competitor but a key channel and payer influencing patient flow and pricing.

Regional players

• NYU Langone Fertility Center: Academic medical center-based fertility clinic in New York offering the full suite of ART services. Comparable clinical model with academic affiliation, though serving a different geography.
• Johns Hopkins Fertility Center: Academic fertility clinic in the Mid-Atlantic region offering IVF, IUI, and reproductive endocrinology services. Comparable in clinical depth and physician training pedigree, though based in a different metropolitan area.
• Carolina Conceptions: Regional fertility clinic in the Carolinas offering IVF, IUI, egg freezing, and LGBTQ+ family building. Comparable mid-sized private practice model with similar service breadth, though serving a different geographic market.
• University of Virginia Fertility Clinic: Academic fertility clinic at UVA in Charlottesville that competes directly with VAIVF in the same local market. The founder Dr. Williams previously served as Co-Director of UVA's IVF program, reflecting the historical connection.

Emerging players

• Kindbody: Tech-enabled fertility and family-building platform with employer benefit partnerships and modern clinic locations. Competes in the same IVF/egg freezing market with a more digitally-native, employer-anchored go-to-market.

Direct peers

• Boston IVF: Harvard-affiliated fertility clinic network offering IVF, IUI, egg freezing, and genetic testing. Closely comparable in clinical model, physician training pedigree, and academic medical affiliations.

Broad incumbents

• Shady Grove Fertility (US Fertility): One of the largest fertility networks in the U.S. with multiple clinic locations across the Mid-Atlantic and beyond. Directly comparable offering—IVF, IUI, egg freezing, genetic testing—across a far larger geographic footprint and scale.
• Reproductive Medicine Associates (RMA): Large fertility clinic network with multiple sites across the Northeast and other regions. Offers the same core treatments (IVF, IUI, egg freezing, PGT) and competes for similar patient populations.
• CCRM Fertility: Multi-location fertility clinic network known for high success rates and proprietary lab protocols. Comparable full-service fertility offering with broad geographic reach and emphasis on clinical outcomes.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vafertility
• LinkedInlinkedin.com/company/reproductive-medicine-and-surgery-center-of-virginia-plc
• Instagraminstagram.com/vafertility
• Xx.com/vafertility

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Fertility & IVF