Simplic

What Simplic does

Simplic, founded in 2014 and headquartered in São Paulo, operates a fully digital online personal credit platform targeting Brazilian consumers underserved by traditional banks, including individuals with negative credit histories (SPC/Serasa listings), salaried employees, self-employed workers, INSS retirees/pensioners, and public servants. The platform originates personal loans ranging from R$500 to R$3,500 over 3-to-12-month terms through an end-to-end self-serve flow — value selection, registration, automated credit evaluation in minutes, and direct deposit to the customer's bank account within 24–48 hours. Technically, the product rests on a proprietary automated credit evaluation engine that processes applications without human intervention, supported by integrations with Itaú, Bradesco, Caixa, and Santander for disbursement and automatic debit, plus reCAPTCHA for site protection and Gmail-based login.

Simplic is not a financial institution but operates as a regulated correspondent bank (correspondente bancário) for Banco Afinz S/A (formerly Sorocred) under Central Bank of Brazil Resolution CMN No. 3,954, and is a member of ABCD (Associação Brasileira de Crédito Digital). Revenue is generated entirely through transaction-based commissions from Banco Afinz on each originated loan; no fees are charged directly to customers. All costs (interest, IOF, CET ranging from 572% to 1,778% annually) are disclosed before contract signing and embedded in installments. The company sits within Grupo Enova, an international financial services group operating in the US and Europe that reports more than 5 million customers and approximately R$45 billion in cumulative intermediated personal credit. The firm states it has served over 1 million users in Brazil, supported by a multi-channel digital marketing stack (content blog, social media, comparison/SEO pages, earned media) and a customer-service operation delivered via WhatsApp, phone, and email.

Name

Simplic

Legal name

LH1010 Serviços de Correspondente Bancário Ltda.

Website

https://simplic.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Simplic is a São Paulo-based digital lending platform operating as a Brazilian banking correspondent, offering online personal loans of R$500–R$3,500 to underbanked consumers, including those with negative credit histories, retirees, and public servants, via a fully automated origination process.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Loan Intermediation Fees: Simplic operates as a correspondent bank (correspondente bancário) for Banco Afinz S/A, facilitating personal credit loans between the bank and consumers. The company earns commissions and fees from the financial institution partner for each loan originated through its platform. Simplic does not charge customers any fees upfront; all charges are included in the loan installments and paid by the lending institution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Simplic operates as a Brazilian banking correspondent (correspondente bancário) for Banco Afinz S/A, facilitating online personal credit loans between the financial institution and individual consumers. The platform offers fully digital loan applications for amounts ranging from R$500 to R$3,500 with 3 to 12 month repayment terms, delivering approval decisions within minutes and disbursing funds directly to the customer's bank account within 24-48 hours. All charges are embedded in installments and Simplic does not bill customers directly, earning commissions from the lending partner instead.

Product overview

Simplic is a digital personal loan platform operating as a bank correspondent for Banco Afinz S/A. The core product is the online personal loan (Empréstimo Pessoal Online) offering R$500 to R$3,500 with 3-12 installment terms. The platform specializes in serving underserved populations including those with negative credit history, retirees, pensioners, self-employed individuals, and public servants. The main product is complemented by specialized loan variants targeting specific segments (negativados, aposentados, pensionistas, servidores públicos, autônomos) and features including an online simulator, banking connection for account verification, and automatic debit payment options. All services are delivered 100% online with rapid approval and fund disbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Personal Loan (Empréstimo Pessoal Online) Simplic's primary online personal loan product offering R$500 to R$3,500 with payment terms of 3, 6, 9, or 12 monthly installments. The service is fully online with funds deposited to the customer's bank account within 24-48 hours of approval, available to salaried employees, self-employed workers, retirees, public servants, and consumers with negative credit histories.
• Personal Loan for Negative Credit Holders (Empréstimo para Negativado)

Quantifiable outcome

• Loan approval and disbursement within 24-48 hours of application
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Banco Afinz S/A Banco Múltiplo (formerly Sorocred)coreChannel Partner/ Reseller/ DistributorSimplic operates as a 'correspondente bancário' (correspondent bank) for Banco Afinz S/A, facilitating personal credit loans between the bank and consumers. This is the core business relationship enabling Simplic to offer credit products. Simplic handles customer acquisition, initial credit evaluation, and loan processing while the actual lending is conducted by Afinz. Simplic is registered as a correspondent under CNPJ/MF 04.814.563/0001-74 and operates under Central Bank regulations (Resolution CMN nº 3954).
• ABCD - Associação Brasileira de Crédito DigitalminorStrategic or Co-development PartnerSimplic is a member of ABCD (Brazilian Digital Credit Association) and follows the Code of Ethics and Self-Regulation guidelines. The association promotes ethical standards and best practices among digital credit providers in Brazil.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banco BMG: Brazilian commercial bank focused on payroll-deducted (consignado) and personal loans, with strong penetration in public-sector and retiree segments — directly overlapping Simplic's INSS/servidor público target segments and small-ticket consumer credit model.
• Crefisa: Brazilian consumer finance company specializing in personal loans for retirees, public servants, and underbanked consumers — closely matching Simplic's customer persona and small-ticket, high-frequency lending model.
• Geru: Brazilian online lender offering personal loans specifically to consumers with negative credit history — direct head-to-head overlap with Simplic's 'empréstimo para negativado' product and target customer.
• Banco Pan: Brazilian consumer credit bank with a large portfolio of payroll-deducted and personal loans, including digital origination — competing with Simplic for the same underbanked, public-sector, and retiree borrowers.
• Z1: Brazilian digital lending app providing personal loans (including to underbanked segments) entirely online — a direct mobile-first competitor to Simplic's web platform with overlapping target customers.
• Kredito: Brazilian digital lending marketplace connecting borrowers to multiple lenders for personal loans — overlapping Simplic's intermediary/correspondent positioning and small-ticket consumer credit focus.
• Just (Just Financeira): Brazilian fintech lender offering small-ticket personal loans online to underbanked consumers — directly comparable product, customer base, and digital distribution model to Simplic.

Broad incumbents

• Nubank: Brazil's largest digital bank with millions of underbanked users and an expanding personal-loan product — competes with Simplic on the same end-customer base but as part of a much broader deposit, payments, and credit franchise.
• Inter &Co: Brazilian super-app digital bank offering personal loans, payroll-deducted credit, and investment products — competes with Simplic for underbanked Brazilian consumers but as part of a comprehensive banking platform.

Emerging players

• Creditas: Brazilian digital lending platform focused primarily on secured loans (home/auto equity) but expanding into adjacent consumer credit — comparable digital underwriting capabilities and Brazilian underbanked-targeting thesis, though with different collateral structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SimplicBR
• YouTubeyoutube.com/channel/UC8tse5EFlC8nTE3YD46XP1A
• Facebookfacebook.com/simplicemprestimo
• Instagraminstagram.com/simplicemprestimos
• LinkedInlinkedin.com/company/simplic-emprestimo-pessoal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplic