What WeProtect does

WeProtect Global Alliance is a UK-registered non-profit multi-stakeholder coalition dedicated to ending online child sexual exploitation and abuse. Founded in 2015 (originally as WePROTECT and rebranded in 2022), the Alliance brings together over 320 member organizations spanning 42+ national governments, private sector technology companies, civil society NGOs, and intergovernmental bodies. Its core offerings are not commercial software but policy frameworks and research artifacts: the Model National Response (MNR) framework and Maturity Model (co-developed with UNICEF), the Prevention Framework, the annual Global Threat Assessment, the 'Framing the Future' implementation review, and regular Global Summits (Brussels 2022, Abu Dhabi 2024) convening 800+ experts. The Alliance also facilitates member access to AI-powered safety tools such as Google's Child Safety Toolkit (Content Safety API, CSAI Match) and partners with technology providers including Thorn, Praesidio Safeguarding, GamerSafer, and Bracket Foundation.

The organization operates a donor- and member-funded revenue model with no commercial pricing. Membership is free for qualifying governments, civil society, intergovernmental, and private sector organizations, and resources including frameworks and reports are distributed at no cost through the Members' Hub portal and public resource library. Distribution and go-to-market center on convening events, thought leadership publications, and direct policy engagement with regulators shaping the EU Digital Services Act, UK Online Safety Act, and Australian age restrictions. The headcount is 11-50 employees based at 16 Upper Woburn Place, London, and leadership consists of Executive Director Iain Drennan with a Board chaired by Ernie Allen.

Name

WeProtect

Legal name

WePROTECT Global Alliance

Website

https://weprotect.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WeProtect Global Alliance is a UK-registered non-profit coalition of 320+ organizations across governments, technology firms, civil society, and intergovernmental bodies, delivering policy frameworks, research, and annual Global Summits to combat online child sexual exploitation and abuse worldwide.

Ownership category

akta.pro rank

Product category

Child Protection Coalition and Policy Frameworks

NAICS

Child and Youth Services (624110), Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

United Nations System & Specialized Agencies (BPADAAAA), Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Multilateral Global Health Agencies (UN/IFIs) (HLAJAKAA)

Keywords

• Child online safety
• Online child protection
• Anti-CSAM coalition
• Child exploitation prevention
• Multi-stakeholder alliance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership contributions and donor funding: WeProtect Global Alliance is a charitable global alliance that operates through membership contributions and donor funding from governments, private sector companies, and intergovernmental organizations. As a non-profit coalition, they do not sell products or services. The organization is sustained by voluntary contributions from its diverse membership base, which includes governments, technology companies, civil society organizations, and international bodies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WeProtect Global Alliance is a non-profit global coalition that convenes over 320 member organizations spanning governments, private sector technology companies, civil society, and intergovernmental bodies to coordinate responses against online child sexual exploitation and abuse. Its core offerings are policy frameworks (Model National Response, Prevention Framework), research publications (Global Threat Assessment, Framing the Future), and convening events such as the annual Global Summits, all distributed free of charge to members and the broader child protection community.

Product overview

WeProtect Global Alliance is a global coalition (not a commercial product company) that brings together over 320 member organizations from governments, private sector companies, civil society organizations, and intergovernmental bodies to protect children from sexual exploitation and abuse online. The Alliance's offerings consist primarily of policy frameworks, research publications, and convening events rather than commercial software products. Key offerings include the Model National Response framework (with its accompanying Maturity Model and self-assessment tool), the Prevention Framework, the annual Global Threat Assessment reports, and regular Global Summit events. The organization also publishes educational resources, case studies, and the 'Framing the Future' review report documenting implementation across member countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Model National Response (MNR) A comprehensive framework equipping countries with tools and strategies to implement effective national responses tailored to their unique contexts for combating child sexual exploitation and abuse online. Includes legislative guidance, prevention strategies, law enforcement training, and victim support services. Targeted at national governments and policy makers.
• MNR Maturity Model A structured self-assessment framework developed in partnership with UNICEF that outlines four phases (building, enhancement, integration, and maturity) for each capability, helping countries tailor and continuously improve their national responses to online child exploitation.
• Global Threat Assessment 2025
• Prevention Framework
• Framing the Future Report

Quantifiable outcome

• 100% increase in reports of online sexual exploitation from 2019-2020, demonstrating the scale of the problem the Alliance addresses
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core.

• UNICEFcoreStrategic or Co-development PartnerWeProtect Global Alliance partnered with UNICEF on the Model National Response Maturity Model, self-assessment tools, and the 'Framing the Future' review report across 42 Alliance countries. UNICEF provides technical guidance and co-develops frameworks for national child protection responses.
• GooglecoreStrategic or Co-development PartnerGoogle is a member of WeProtect Global Alliance and announced significant updates to their Child Safety Toolkit including new Pubertal Assessment Guidelines developed in partnership with the UK's Royal College of Paediatrics and Child Health (RCPCH). Google's Content Safety API and CSAI Match technologies support the ecosystem.
• UAE Ministry of InteriorcoreStrategic or Co-development PartnerCo-host of the 2024 Global Summit in Abu Dhabi (December 4-5, 2024), representing high-level government commitment to the Alliance's mission. The UAE Ministry of Interior participated in the Summit with Board member Lt. Col. Dana Humaid AlMarzooqi.
• ThorncoreStrategic or Co-development PartnerThorn (represented by CEO Julie Cordua, WeProtect Board member) co-launched new research with WeProtect Global Alliance on global emerging technological trends at the 2024 Summit. Thorn specializes in building technology to fight child sexual abuse.
• European CommissioncoreStrategic or Co-development PartnerCo-host of the 2022 Turning the Tide Global Summit in Brussels, the European Commission is a key policy partner working on EU legislative frameworks including the Digital Services Act for child protection.
• UK Home OfficecoreStrategic or Co-development PartnerRepresented by Board member Christian Papaleontiou (Deputy Director, Tackling Exploitation and Abuse Unit), the UK Home Office presented research on frontline responder health and wellbeing with the Royal Canadian Mounted Police.
• Royal Canadian Mounted PolicecoreStrategic or Co-development PartnerPresented research with WeProtect Global Alliance on the health, wellbeing and work impacts of responding to online child sexual exploitation and abuse, including work-related risk and protective factors.
• INTERPOLcoreStrategic or Co-development PartnerINTERPOL (represented by Mark Beavan, Head of Crimes Against Children) participates in Summit sessions on law enforcement technology and international collaboration, contributing case studies on Project Artemis and Virtual Global Taskforce.
• World Childhood FoundationcoreStrategic or Co-development PartnerPresented insights on using AI in the fight against child sexual abuse, including clustering users on darknet forums and AI-driven analysis of support chats for children.
• ECPAT InternationalcoreStrategic or Co-development PartnerRepresented by Executive Director Guillaume Landry (WeProtect Board member), ECPAT International co-leads breakout sessions on emerging risks and solutions from civil society organizations worldwide.
• Tech CoalitioncoreStrategic or Co-development PartnerRepresented by President and CEO Sean Litton, the Tech Coalition participates in Summit sessions on industry transparency and technology solutions for child protection.
• National Centre for Missing and Exploited Children (NCMEC)coreStrategic or Co-development PartnerParticipates in Summit discussions on cyber tip lines and reporting mechanisms, with NCMEC's CyberTipline data showing 100% increase in reports from 2019-2020 cited in Alliance reports.
• Praesidio SafeguardingcoreStrategic or Co-development PartnerPresented on innovations for protecting children online, including work with influencers in West Africa and gaming safety solutions. Founder Helen King leads breakout on age assurance.
• MicrosoftcoreStrategic or Co-development PartnerRepresented by Courtney Gregoire (Vice President, Chief Digital Safety Officer) as panel speaker on emerging technological trends. Microsoft contributes to industry discussions on digital safety.
• Snap Inc.coreStrategic or Co-development PartnerCEO Evan Spiegel participated in fireside chat at 2024 Summit. Represented by Board member Jacqueline Beauchere, Snap contributes to discussions on platform safety and regulation.
• 5Rights FoundationcoreStrategic or Co-development PartnerFounder Baroness Beeban Kidron OBE provides video message at 2024 Summit. 5Rights Foundation advocates for children's digital rights and safety-by-design approaches.
• The Brave MovementcoreStrategic or Co-development PartnerSurvivor-led movement represented by Kanga Rasi (Head of Africa Region) and other survivors who take centre stage sharing personal stories and insights to inspire policy changes.
• Bracket FoundationcoreStrategic or Co-development PartnerCo-founded by Yalda Aoukar (Managing Partner), Bracket Foundation addresses AI-generated child sexual abuse material and participates in technology company breakout sessions.
• Safe OnlinecoreStrategic or Co-development PartnerLed by Board member Marija Manojlovic (Executive Director), Safe Online contributes to prevention and deterrence discussions and panel moderation at the 2024 Summit.
• GamerSafercoreStrategic or Co-development PartnerCo-founder Maria Tamellini showcased gaming safety innovations at the 2024 Summit, presenting solutions for making gaming experiences safer for children.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thorn: Thorn is a US-based non-profit that builds technology to fight child sexual exploitation and abuse. It is a WeProtect Global Alliance board member and co-launched emerging-technology research at the 2024 Summit, making it a directly comparable technology-driven child protection peer.
• ECPAT International: ECPAT International is a global network of 122 organizations working to end the sexual exploitation of children. Executive Director Guillaume Landry sits on the WeProtect Board, and ECPAT co-leads breakout sessions at the Global Summits, making it the most directly comparable civil-society peer.
• National Center for Missing & Exploited Children (NCMEC): NCMEC operates the US CyberTipline that receives reports of online child exploitation, with data showing a 100% increase in reports from 2019-2020 that WeProtect cites in its threat assessments. NCMEC participates in WeProtect Summit discussions and serves a directly analogous child-protection mission.
• Internet Watch Foundation (IWF): The IWF is a UK-based reporting hotline for child sexual abuse material online and a WeProtect member organization. It provides comparable internet content analysis and removal services and operates as a leading-edge technical peer in the same mission space.
• Tech Coalition: Tech Coalition is an alliance of technology companies collaborating to combat child sexual exploitation online. Its President Sean Littton participates in WeProtect Summit sessions, and the two organizations operate overlapping industry-coalition mandates in the child online safety space.
• INHOPE Foundation: INHOPE is a global network of internet hotlines combating online child sexual abuse material, operating hotlines in 50+ countries. It serves an analogous global coordinating role for child online safety, making it a directly comparable operational peer.
• International Centre for Missing & Exploited Children (ICMEC): ICMEC works globally to protect children from abduction, sexual abuse, and exploitation, training law enforcement and supporting policy reform. It operates in the same global child-protection mission space as WeProtect with overlapping government and intergovernmental partnerships.
• 5Rights Foundation: 5Rights Foundation is a UK-based organization advocating for children's digital rights and safety-by-design approaches. Founder Baroness Beeban Kidron provided video remarks at the 2024 Summit, and 5Rights operates a closely adjacent digital child safety advocacy mission.

Broad incumbents

• UNICEF: UNICEF is the UN children's agency and WeProtect's core strategic partner on the Model National Response Maturity Model. While far larger in mandate and resources, UNICEF is the closest broad-institutional peer and anchor technical partner for WeProtect's national-level work.
• INTERPOL: INTERPOL is the international law enforcement organization that participates in WeProtect Summit sessions on cross-border child exploitation investigations (e.g., Project Artemis, Virtual Global Taskforce). As an intergovernmental enforcement body, it is a broader institutional peer in the same mission space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weprotect
• YouTubeyoutube.com/@WeProtectGlobalAlliance
• Facebookfacebook.com/weprotectorg
• LinkedInlinkedin.com/company/weprotect-global-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeProtect