5Rights
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
5Rights firmographics
Firmographics- Name
- 5Rights
- Legal name
- 5Rights Foundation
- Website
- https://5rightsfoundation.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
5Rights industry classification
Industry- Product category
- Children's Digital Rights Advocacy
- NAICS
- Human Rights Organizations (813311), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Child Rights & Protection (BPADAGAG)
- akta.pro secondary industries
- Child Protection & Child Rights (BPAGABAG), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)
Keywords
Where 5Rights is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
5Rights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and charitable funding: 5Rights Foundation operates as a charitable organization relying on donations and grants to fund its advocacy, research, and policy work. The organization solicits donations through its website.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
5Rights product offering
Product offeringCore offering
5Rights Foundation is a charitable advocacy and research organization that promotes children's digital rights through policy advocacy, research publications, and the development of technical standards. It produces frameworks such as the IEEE 2089-2021 Age Appropriate Digital Service Framework (co-developed with IEEE) and the Children & AI Design Code to help companies and governments design digital products safe for children. Its advocacy has shaped legislation including the UK Online Safety Act, EU Digital Services Act, and UNCRC General Comment No. 25, while it runs youth engagement programs such as Youth Ambassadors and the joint LSE Digital Futures for Children research centre.
Product overview
5Rights Foundation operates as a charitable advocacy and research organization rather than a commercial software product company. Their portfolio consists primarily of research initiatives, policy frameworks, standards, and awareness campaigns focused on children's digital rights. Key offerings include the Digital Futures for Children Centre (joint LSE research initiative), the Children & AI Design Code (AI governance framework), the IEEE 2089-2021 Standard for Age Appropriate Digital Services, the Childhood Redrawn advocacy campaign, the Risky-by-design interactive microsite, the Child Online Safety Toolkit, and the Tech This Out! youth podcast series.
Differentiator
Problem solved
Functional benefit
Products and services
- Children & AI Design Code An actionable and practical framework to embed children's rights and needs across the lifecycle of AI systems, requiring those who build and deploy AI systems to consider foreseeable risks to children by design and default. Targeted at AI companies, policymakers, and child rights advocates.
- IEEE 2089-2021 Standard for Age Appropriate Digital Service Framework A pioneering standard co-developed with IEEE that introduces practical steps companies can follow to design digital products and services that are age-appropriate, freely available for any organization involved in digital product design. The 2089.1 standard is now used for certification of age-checking systems globally.
- Digital Futures for Children Centre A joint research centre between 5Rights and the London School of Economics (LSE) delivering cutting-edge research on current and emerging issues related to children's rights in the digital environment. Targeted at policymakers, researchers, and child rights advocates.
- Childhood Redrawn Campaign A public awareness campaign calling on lawmakers to ensure children are protected by design in digital environments. Targeted at policymakers, the general public, and the digital industry.
- Risky-by-design Microsite An interactive microsite examining common design features that create risk for children, presented as short and accessible case studies. Targeted at policymakers, designers, technologists, and the general public.
- Child Online Safety Toolkit A hands-on comprehensive how-to guide providing a practical roadmap and tools for policymakers to implement children's rights in the digital environment. Targeted at policymakers and regulators.
- Tech This Out! Youth Voice Podcast A podcast series featuring young voices discussing the design of the digital world, hosted on Spotify. Targeted at young people, educators, and child rights advocates.
Quantifiable outcome
- G7 leaders including US President committed to safety-by-design for children in digital products and AI systems
- +4 more outcomes
Companies that use 5Rights
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
5Rights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
5Rights partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and flagship.
- IEEE Standards Associationcore5Rights Foundation collaborated with IEEE to develop the pioneering IEEE 2089-2021 Age Appropriate Digital Service Framework standard. This standard introduces practical steps companies can follow to design digital products and services that are age-appropriate. The standard is available free of charge and supports global efforts from regulators and organizations seeking to ensure young people are catered for in the digital world. The 2089.1 standard is now used for certification of age-checking systems globally.
- LSE (London School of Economics and Political Science)core5Rights-LSE joint research centre 'Digital Futures for Children' delivers cutting-edge research on current and emerging issues related to children's rights in the digital environment. The centre has produced multiple reports on EdTech, AI governance, and children's digital experiences, informing policy discussions globally.
- Revealing RealitycoreResearch partnership conducting behavioral studies on how digital design impacts children. Produced pioneering avatar research (Pathways study), Disrupted Childhood report on persuasive design, and Infinite Scroll study on TikTok's impact on children.
- Save the ChildrenmajorJoint coalition partner in the international coalition of 100+ organizations coordinated by 5Rights Foundation calling on governments to adopt measures to make AI safe for children ahead of UN Global Dialogue on AI Governance.
- Amnesty InternationalmajorJoint coalition partner in international AI governance statement coordinated by 5Rights Foundation for UN Global Dialogue, representing one of the broadest civil society interventions on children's rights and AI.
- African Unionmajor5Rights contributed to the development of the African Union Child Online Safety and Empowerment Policy in line with international best practices. Amani Abou-Zeid, African Union Commissioner, acknowledged 5Rights' support.
- The European Association of Communications Agencies (EACA)majorPan-European public awareness campaign partnership calling on lawmakers to ensure children are protected by design in digital environments. First ads launched in major European campaign.
- United Nations Committee on Rights of the Child (CRC)flagshipCo-signed Joint Statement on Artificial Intelligence and the Rights of the Child along with ITU, UNICEF, ILO, IPU, UNESCO, UNICRI, UNODA, OHCHR, and other UN bodies. Sets shared commitment to advancing child rights-based approach to AI.
- UNICEFflagshipCo-signed Joint Statement on AI and Rights of the Child as part of international coalition calling for AI systems to be designed, developed and governed to respect, protect and fulfil children's rights.
- UNESCOflagshipCo-signed Joint Statement on AI and Rights of the Child. Part of international coalition of UN agencies and organizations advocating for child rights-based approach to AI governance.
- Archewell's Parents' NetworkmajorPartnership with families of children severely impacted by online harms to call for online spaces to be designed with the needs and rights of children in mind. Supports families globally.
- Conscious Advertising NetworkcoreJoint development of Children's Rights and Wellbeing Manifesto detailing how brands can make child safety a brand priority rather than a function within a business department.
- World Wide Web FoundationmajorAdrian Lovett, CEO of World Wide Web Foundation, provided endorsement of 5Rights work: '5Rights understands this better than anyone and is doing a brilliant job making the case for action.'
- IEEE (Institute of Electrical and Electronics Engineers)coreSophia A. Muirhead, Executive Director of IEEE, stated: '5Rights' expertise was invaluable to the creation of standards to help the technology industry design their digital products and services with children in mind.'
- Bereaved Families for Online SafetymajorPartnership with bereaved families campaign group that secured coroners' powers in Online Safety Act and data retention provisions in Data (Use and Access) Act 2025.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
5Rights competitors and assessment
Company assessmentDirect peers
- ConnectSafely: US-based nonprofit focused on educating users about safety, privacy, and digital citizenship; comparable in producing educational resources and engaging in policy advocacy for child online safety.
- Common Sense Media: US-based nonprofit rating and reviewing media and technology for children; advocates for age-appropriate design and kids' privacy — directly comparable in mission and outputs (reviews, ratings, policy advocacy) to 5Rights.
- Childnet International: UK charity working with children, families, schools, and policymakers on internet safety; comparable focus on youth engagement, policy advocacy, and educational resources for child online safety.
- Internet Matters: UK-based not-for-profit focused on children's online safety; provides resources for parents, schools, and policymakers on digital risks facing children — directly comparable mission and audience to 5Rights.
- Family Online Safety Institute (FOSI): Global nonprofit convening industry, government, and NGOs to develop tools and policies for online safety; closely comparable to 5Rights' coalition-building and policy advocacy model.
Emerging players
- 5point4scale: Emerging initiative translating child rights standards into practical assessment tools for AI and digital services; intersects with 5Rights' frameworks (Children & AI Design Code) as a potential implementation/compliance layer.
Broad incumbents
- UNICEF: UN agency for children's rights globally; 5Rights has partnered with UNICEF on the AI and Rights of the Child joint statement. Overlaps in mission but operates at vastly larger scale and broader scope.
- NSPCC: UK's leading children's charity addressing child abuse more broadly; overlaps with 5Rights where online harms intersect with child protection, but covers a much wider remit including in-person safeguarding.
Others
- Electronic Frontier Foundation (EFF): US digital civil liberties organization advocating for privacy, free expression, and innovation online; overlaps with 5Rights' digital rights and privacy advocacy but addresses the general public rather than focusing exclusively on children.
Regional players
- UK Council for Internet Safety (UKCIS): UK government advisory body coordinating internet safety policy across departments; 5Rights engages with and influences UKCIS but is not a member organization — comparable in topic area but government-hosted rather than independent advocacy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
5Rights social profiles
Digital presence5Rights financial estimates
Financial estimateRevenue estimate
Valuation estimate
5Rights leadership team
Management profileNumber of profiles
Profiles5 records
5Rights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
5Rights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 5Rights
What does 5Rights do?
5Rights Foundation is a charitable advocacy and research organization that promotes children's digital rights through policy advocacy, research publications, and the development of technical standards. It produces frameworks such as the IEEE 2089-2021 Age Appropriate Digital Service Framework (co-developed with IEEE) and the Children & AI Design Code to help companies and governments design digital products safe for children. Its advocacy has shaped legislation including the UK Online Safety Act, EU Digital Services Act, and UNCRC General Comment No. 25, while it runs youth engagement programs such as Youth Ambassadors and the joint LSE Digital Futures for Children research centre.
Is 5Rights a public or private company?
5Rights is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 5Rights founded?
5Rights was founded in 2017. It employs 11 to 50 people.
Where is 5Rights based?
5Rights is headquartered in London, United Kingdom, in the Europe region.
How does 5Rights make money?
One revenue line is on record: donations and charitable funding.
Who are 5Rights's main competitors?
Direct peers on record are ConnectSafely, Common Sense Media, Childnet International, Internet Matters and Family Online Safety Institute (FOSI). 5point4scale is listed as an emerging player. Broad incumbents are UNICEF and NSPCC. Electronic Frontier Foundation (EFF) is listed as an others. UK Council for Internet Safety (UKCIS) is listed as a regional player.
Does 5Rights have an API?
No public API is recorded for 5Rights.
What industry is 5Rights in?
5Rights's product category is Children's Digital Rights Advocacy. Its primary akta.pro industry code is BPADAGAG, Child Rights & Protection, with a secondary code of BPAGABAG, Child Protection & Child Rights. Its NAICS code is 813311 and its SIC code is 8300.