What Home Design 3D does

Home Design 3D (家居3D设计DIY) is a privately held Chinese software company, legally organized as Hainan Nakke Technology Co., Ltd. (海南那棵科技有限责任公司), that develops and distributes a freemium 3D interior design application under the same name. The app enables consumers to design, visualize, and furnish houses, apartments, and rooms in 3D, and is available across iOS, Android smartphones and tablets, and PC/MAC, with an in-app community where users upload and share projects. A paid GOLD version, priced at 30元 (approximately $4.15 USD), unlocks an extended furniture library, project saving, ad removal, and AR viewing capabilities.

The underlying product is built on cross-platform 3D visualization technology with AR support, supplemented by a content library of thousands of furniture items and user-generated projects. The company also operates a B2B layer in which furniture manufacturers and dealers can have products 3D-modeled and embedded into the app with direct purchase links, while real estate developers and commercial space planners access targeted advertising placements and white-label customizations. The platform's website and app content are co-owned with French interactive publisher Microids (ANUMAN INTERACTIVE), which maintains a Paris office alongside the Hainan headquarters.

The company's revenue model combines consumer freemium app sales (GOLD upgrade), in-app advertising, B2B advertising placements targeting the claimed 30+ million global user base, 3D product embedding arrangements with furniture brands, and white-label licensing to enterprise partners. Distribution runs through Apple App Store and Huawei AppGallery for consumers, with direct sales outreach for enterprise clients. The company has raised approximately $3.5M in total disclosed funding (a 2012 seed round and a 2013 Series A) and operates with 11-50 employees.

Name

Home Design 3D

Legal name

海南那棵科技有限责任公司

Website

https://homedesign3d.com.cn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Design 3D (Hainan Nakke Technology) operates a freemium cross-platform 3D home interior design app serving consumers, furniture manufacturers, real estate developers, and commercial space planners globally.

Ownership category

akta.pro rank

Product category

3D Home Design Software

NAICS

Interior Design Services (54141), Industrial Design Services (54142)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• 3D home design
• Interior design apps
• Floor planning tools
• Augmented reality visualization
• 3D modeling software

Headquarters

HQ city

Jingan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Sales (GOLD Version): Freemium model where users can purchase the GOLD version (30 元) for full features including unlocking thousands of furniture items, project creation and saving, removing ads, and AR features
2. B2B Advertising: Advertising placements in the full version of Home Design 3D app, shared with 30+ million global users, with targeted push capabilities based on user demographics
3. 3D Modeling and Product Embedding: Furniture manufacturers and dealers can have their products 3D modeled and embedded in the app, with direct product links for user purchases
4. White-Label Customization: Custom white-label version of the app tailored to specific brand requirements, including custom furniture objects and branding

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Home Design 3D operates a freemium cross-platform 3D home design application that enables individual users to design houses, apartments, and interior spaces on smartphones, tablets, and PC/MAC devices. The app features augmented reality viewing, a community content library with millions of user-uploaded projects, and a paid GOLD version unlocking full design functionality. Beyond the consumer app, the company sells B2B services to furniture manufacturers, dealers, and real estate partners including 3D product embedding, white-label customization, and targeted advertising.

Product overview

Home Design 3D (家居3D设计DIY) offers a freemium 3D home design application available across iOS, Android, and web platforms. The core Freemium version provides basic 3D design tools, while the Gold version (30 yuan) unlocks additional features including thousands of furniture items, unlimited project creation and saving, ad removal, and AR viewing capabilities. The platform includes a community sharing feature where users can upload and download design projects. For B2B clients, the company offers white-label customization, 3D product modeling integration for furniture manufacturers, and targeted advertising solutions to reach their 30+ million global users.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Design 3D DIY (家居3D设计DIY) Freemium cross-platform 3D home design application for individual consumers (home decoration enthusiasts, students, hobbyist designers) that lets users design houses, apartments, and interior spaces on iOS, Android, and PC/MAC devices with augmented reality viewing and a community-shared project library.
• B2B 3D Product Modeling and Embedding Service B2B service for furniture manufacturers and dealers in which their products are 3D modeled and embedded inside the Home Design 3D app with direct product purchase links, enabling brands to reach home design consumers through embedded advertising and product placement.
• White-Label Customization B2B enterprise offering that allows partners (including furniture and real estate brands) to customize the Home Design 3D experience as a branded or co-branded solution tailored to their own product catalogs and customer journeys.

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Microids (ANUMAN INTERACTIVE)coreStrategic or Co-development PartnerMicroids (ANUMAN INTERACTIVE) is co-owner of the website and application content, located at 57 Rue Gaston Tessier, 75019 Paris, France. The publication director is CEO Zhang Wenbin. Microids shares ownership of intellectual property including articles and design elements on the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cedreo: 3D home design platform focused on home builders and real estate professionals with white-label and B2B commercialization models, comparable to Home Design 3D's professional/B2B positioning.
• Planner 5D: Freemium multi-platform 3D home design app with similar AR features, cross-device support, and B2B architectural partnerships - the closest direct competitor to Home Design 3D's freemium consumer model.
• Coohom (Manycore Technology): Major China-headquartered 3D home design SaaS platform serving both consumers and B2B furniture/real estate clients - direct competitor in the Chinese market with comparable B2B product embedding and white-label offerings.
• Sweet Home 3D: Cross-platform 3D interior design application with similar DIY home design functionality and freemium distribution model, including AR support and PC/MAC versions comparable to Home Design 3D.
• RoomSketcher: App-based 3D floor plan and home design tool targeting both consumers and professionals, with B2B solutions for real estate and contractors - directly comparable product and target market.

Emerging players

• Magicplan: AR-based floor plan scanning and 3D design app with strong mobile-first UX and professional/prosumer overlap - intersects with Home Design 3D's AR design experience but targets different starting point (scan-to-plan).
• Planner Home Pro: Cross-platform 3D home design solution serving both consumer and B2B furniture/real estate clients with comparable freemium and embeddable-product positioning.
• Spacejoy: Online interior design service that combines 3D visualization with designer matching, comparable to Home Design 3D's professional/B2B use cases for visualizing spaces before purchase or renovation.

Broad incumbents

• Houzz: Much larger U.S.-based interior design and home renovation platform with integrated 3D visualization, marketplace, and professional tools - overlaps with Home Design 3D on consumer design and B2B furniture/real estate.
• SketchUp (Trimble): Established 3D modeling platform widely used by interior designers and architects with SketchUp Free web version overlapping Home Design 3D's consumer 3D design capability, though more professional/generalist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homedesign3d
• YouTubespace.bilibili.com/520346189
• Instagramxiaohongshu.com/user/profile/61dcede9000000001000824d
• LinkedInlinkedin.com/company/home-design-3d

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Design 3D