Sterling Affair
Sterling Affair is a private Tri-State area catering company providing full-service event catering for weddings, corporate gatherings, social celebrations, and nonprofit galas. Founded in 1988, the 51–100 employee firm operates a direct, quote-based sales model.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sterling Affair does
Sterling Affair is a private, full-service catering company headquartered in New York and operating across the Tri-State area (New York, New Jersey, Connecticut). Founded in 1988 according to firmographics (with a separate structured block citing 2000; the company describes itself as operating for 'more than two decades'), the firm employs 51–100 people and serves four primary event verticals — weddings, corporate events, social celebrations, and nonprofit galas — with named clients including the New York Academy of Medicine. Sterling Affair operates on a direct-to-customer model, acquiring clients through its website's structured 'Get a Quote' form (covering 18 event types), Instagram, Facebook, email newsletter, and direct consultation.
The company's core offering is event catering, encompassing menu development, food preparation, on-site service staffing, and event execution. Sterling Affair positions itself as an 'event partner, not just a caterer,' coordinating across planning, food, service, and execution phases. Its revenue model is professional services-based: project-based, custom-quoted fees that scale with event size, menu selection, service requirements, and complexity. Pricing is not publicly disclosed; each engagement is quote-driven, and there is no recurring or subscription pricing. Distribution is entirely direct, with no third-party resellers or aggregator channels; the website and social channels function as the top and mid-funnel, with consultation closing the sale.
Sterling Affair has no institutional investors, no disclosed funding rounds, and no public ticker. The company has begun a sustainability initiative via a November 2024 partnership with Neighborhood Compost, a New Jersey regenerative farm, through which it has composted more than 5,195 pounds of organic material since launch and 1,853 pounds in Q1 2025. There are no disclosed patents, trademarks, awards, regulatory actions, or M&A activity; management team details are not present in the input.
Sterling Affair firmographics
Firmographics- Name
- Sterling Affair
- Legal name
- Sterling Affair Catering
- Website
- https://sterlingaffair.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sterling Affair is a private Tri-State area catering company providing full-service event catering for weddings, corporate gatherings, social celebrations, and nonprofit galas. Founded in 1988, the 51–100 employee firm operates a direct, quote-based sales model.
- Ownership category
- akta.pro rank
Sterling Affair industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Wedding & Social Event Catering (THAHAKAE)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
Keywords
Where Sterling Affair is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sterling Affair business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Event Catering Services: Sterling Affair generates revenue through providing catering and event services for weddings, corporate events, social gatherings, and nonprofit galas. Services include food preparation, service staff, event planning coordination, and execution. The company operates on a project-based fee structure where pricing is customized based on event size, menu selection, service requirements, and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sterling Affair product offering
Product offeringCore offering
Sterling Affair is a full-service event catering company that prepares, serves, and executes catering for weddings, corporate events, social celebrations, and nonprofit galas in the Tri-State area. The offering bundles menu development, food preparation, professional service staff, and event planning coordination into a single quote-based engagement. The company positions itself as an event partner covering planning through final execution rather than a standalone food vendor.
Product overview
Sterling Affair is a catering company offering full-service event catering across the Tri-State area. Their portfolio includes dedicated services for weddings, corporate events, social gatherings, and nonprofit fundraisers. The company provides end-to-end event support including thoughtful menu development, professional service, and sustainable practices. All services are unified under the Sterling Affair brand as a single integrated catering offering rather than separate product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Catering Services
Companies that use Sterling Affair
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Sterling Affair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sterling Affair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Neighborhood CompostcorePartnership with Neighborhood Compost, a woman-owned regenerative farm in New Jersey. Through this closed-loop composting system, food scraps from Sterling Affair events are diverted from landfills and returned to the earth. The partnership supports local agriculture and regenerative farming practices. Since November 2024, over 5,195 pounds of organic material has been composted, with 1,853 pounds diverted from landfills in Q1 2025 alone. 100% of organic scraps are repurposed through livestock feed or composting.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Sterling Affair competitors and assessment
Company assessmentDirect peers
- Abigail Kirsch Catering: Long-established NYC caterer serving weddings, corporate events, and social gatherings in the Tri-State area with full-service event production — directly comparable in geography, customer mix, and service model.
- Great Performances: NYC-based event caterer and hospitality group serving weddings, corporate, and nonprofit events across the Tri-State area, with similar event-partner positioning and venue relationships.
- Creative Edge Parties: Tri-State full-service event caterer focused on weddings, corporate galas, and social celebrations with a comparable planning-plus-execution value proposition.
- Ron Ben-Israel Cuisines: NYC premium event caterer specializing in weddings, corporate, and social events, competing for the same high-end Tri-State clientele and venue partnerships.
- Thomas Preti Events: Long-standing Tri-State premium caterer for weddings, corporate events, and galas, with comparable scale, custom menus, and full-service execution.
- Olivier Cheng Catering: NYC-based full-service caterer for weddings, corporate, and private events in the Tri-State market, comparable in service breadth and event-driven GTM.
Broad incumbents
- Restaurant Associates: Large-scale hospitality and event catering company serving corporate, cultural, and institutional clients; broader portfolio and significantly larger scale than Sterling Affair but overlapping in Tri-State corporate and gala work.
- Sodexo Live! (formerly Centerplate): Major event hospitality provider with venue contracts for stadiums, conventions, and large gatherings; competes in the same Tri-State event space but at much larger institutional scale.
- Aramark: Global food services and event hospitality operator with Tri-State corporate and venue catering capabilities; broader scope and scale than Sterling Affair but overlapping in corporate and special-event catering.
Regional players
- Bites & Bashes: Tri-State event caterer offering wedding, corporate, and social catering with a comparable custom-quote, full-service model though at a smaller footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sterling Affair social profiles
Digital presenceSterling Affair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Affair leadership team
Management profileNumber of profiles
Sterling Affair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Affair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Affair
What does Sterling Affair do?
Sterling Affair is a full-service event catering company that prepares, serves, and executes catering for weddings, corporate events, social celebrations, and nonprofit galas in the Tri-State area. The offering bundles menu development, food preparation, professional service staff, and event planning coordination into a single quote-based engagement. The company positions itself as an event partner covering planning through final execution rather than a standalone food vendor.
Is Sterling Affair a public or private company?
Sterling Affair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterling Affair founded?
Sterling Affair was founded in 2000. It employs 51 to 100 people.
Where is Sterling Affair based?
Sterling Affair is headquartered in New York, United States, in the North America region.
How does Sterling Affair make money?
One revenue line is on record: event Catering Services.
Who are Sterling Affair's main competitors?
Direct peers on record are Abigail Kirsch Catering, Great Performances, Creative Edge Parties, Ron Ben-Israel Cuisines, Thomas Preti Events and Olivier Cheng Catering. Broad incumbents are Restaurant Associates, Sodexo Live! (formerly Centerplate) and Aramark. Bites & Bashes is listed as a regional player.
Does Sterling Affair have an API?
No public API is recorded for Sterling Affair.
What industry is Sterling Affair in?
Sterling Affair's product category is Event Catering Services. Its primary akta.pro industry code is THAHAKAE, Wedding & Social Event Catering, with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 722320 and its SIC code is 7990.