What Grand Indonesia does

Grand Indonesia (legal entity PT Grand Indonesia) is a privately held Indonesian integrated mixed-use real estate platform and subsidiary of the Djarum Group, operating a 263,226 sqm premium shopping mall at Bundaran HI in central Jakarta alongside three connected business units: Menara BCA (56-floor premium office tower with 82,000 sqm of leasable space), Hotel Indonesia Kempinski Jakarta (Indonesia's first five-star hotel, operating since 1962), and Kempinski Private Residences (262 fully-sold premium units, 544 residents as of June 2025). The mall hosts 400+ tenants across fashion, lifestyle, F&B, and entertainment, with anchor tenants including Seibu Department Store, Thailand's Central Department Store, and CGV Cinemas, plus exclusive-to-Indonesia concepts such as Paulaner Bräuhaus (the country's only microbrewery), the world's first Coach Restaurant, and Indonesia's first Armani Exchange store.

The company generates revenue primarily through retail space leasing to its 400+ tenants, supplemented by office leasing at Menara BCA, hospitality operations at Hotel Indonesia Kempinski, residential sub-leasing at Kempinski Private Residences, and loyalty-driven transactional revenue from the G CARD program (Silver and Gold tiers, with Gold unlocked by Rp 50M annual spend). Technology infrastructure includes the Grand Indonesia Mobile App (iOS/Android) for G CARD management, event discovery, and parking services, plus visitor amenities such as valet parking with EV charging, free WiFi, and over 4,300 parking spaces. Customer engagement is event-driven, with year-round seasonal programming (Ramadan, Christmas, Chinese New Year, anniversary) and flagship co-marketing activations (Disney Cruise Line 'The Grand Adventure,' POP MART 'Unbox Joy') that drive foot traffic and social media reach.

The GTM motion is direct-to-consumer via the physical destination combined with digital channels (mobile app, social media on Instagram, TikTok, YouTube, X, Facebook, email newsletter, WhatsApp E-Concierge). Customer segments span affluent urban consumers and fashion enthusiasts, families with children, business professionals at Menara BCA, hotel guests and tourists, and affluent residents at Kempinski Private Residences. The asset is anchored by Djarum Group balance sheet support and the heritage positioning of Hotel Indonesia Kempinski, with no public revenue or funding disclosure.

Name

Grand Indonesia

Legal name

PT Grand Indonesia

Website

https://grand-indonesia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grand Indonesia is a privately held Indonesian integrated mixed-use real estate platform (subsidiary of Djarum Group) operating a 263,226 sqm premium shopping mall with 400+ tenants, a 56-floor premium office tower, a heritage five-star hotel, and 262 luxury residences at Jakarta's Bundaran HI landmark intersection.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate and Shopping Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Department Stores (5311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Mixed-use real estate
• Hospitality services
• Loyalty program services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Mall Retail Space Leasing: Grand Indonesia generates primary revenue by leasing retail space to anchor tenants and branded stores across fashion, lifestyle, F&B, entertainment, and services. The mall houses 400+ tenants including major anchors such as Seibu Department Store, CGV Cinemas, and Thailand's Central Department Store, plus mini anchors including Alun-Alun Indonesia, Adidas, H&M, Uniqlo, Victoria's Secret, and Zara. Over 100 F&B tenants provide additional leasing income.
2. G CARD Loyalty Program & Promotional Campaigns: The G CARD loyalty program drives repeat foot traffic and spending by offering points, exclusive discounts, birthday privileges, and priority access to events. Seasonal promotional programs like Surprizes (annual lucky draw with prizes including cars and trips) incentivize spending and generate data on customer purchase behavior. Casual leasing for short-term pop-up spaces in high-visibility areas also contributes revenue.
3. Integrated Real Estate Operations (Menara BCA, Hotel Indonesia Kempinski, Kempinski Private Residences): Grand Indonesia is part of an integrated development managed by PT Grand Indonesia (subsidiary of Djarum Group) that includes Menara BCA (82,000 sqm of leasable premium office space across 56 floors), Hotel Indonesia Kempinski Jakarta (five-star heritage hotel operational since 1962), and Kempinski Private Residences (262 premium residential units, 544 residents as of June 2025). These complementary real estate assets create a mixed-use ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Grand Indonesia operates a 263,226 sqm integrated shopping destination at Bundaran HI in Jakarta, comprising East Mall and West Mall connected by a Skybridge and hosting 400+ retail, dining, and entertainment tenants. The integrated development also encompasses Menara BCA (56-floor premium office tower), Hotel Indonesia Kempinski Jakarta (five-star heritage hotel), and Kempinski Private Residences (262 luxury serviced units). Primary revenue is generated by leasing retail, office, hospitality, and residential space, supplemented by G CARD loyalty program engagement and ancillary services such as valet parking and EV charging.

Product overview

Grand Indonesia is an integrated lifestyle destination in Jakarta comprising multiple business units: Grand Indonesia Mall (a 263,226 sqm shopping destination with East and West Mall connected by Skybridge), G CARD loyalty program (with Gold and Silver tiers offering points, exclusive parking, lounge access, and birthday privileges), and Grand Indonesia Mobile App for event discovery and rewards. The mall hosts over 350 tenants across fashion, lifestyle, and F&B categories, including anchor stores like Seibu and Central Department Store, alongside exclusive offerings such as Indonesia's largest Love Bonito store and the first Atmos Pink outside Japan. Additional facilities include valet parking, EV charging, wheelchair/baby stroller rental, banking services, and dedicated customer service counters.

Differentiator

Problem solved

Functional benefit

Brands

• G CARD: Exclusive loyalty membership program by Grand Indonesia offering points, privileges, exclusive discounts, private parking access, lounge access, and priority invitations to special events for members.
• Grand Indonesia Shopping Mall
• Hotel Indonesia Kempinski Jakarta
• Kempinski Private Residences
• Menara BCA

Products and services

• Grand Indonesia Mall Premier shopping destination spanning 263,226 sqm across East Mall and West Mall connected by Skybridge, offering an international shopping experience with fashion brands, dining establishments, and entertainment for Jakarta consumers.
• G CARD Loyalty Program Exclusive membership program offering points, privileges, and benefits for loyal shoppers, with Silver (free) and Gold (Rp 50 million annual spend) tiers providing parking, lounge access, birthday privileges, and exclusive offers.
• Grand Indonesia Mobile App Mobile application for discovering events, enjoying exclusive rewards, managing G CARD loyalty points, and accessing promotional offers across 350+ brands within Grand Indonesia.
• Grand Indonesia Surprizes Annual lucky draw program where G CARD members exchange points for digital raffle numbers to win prizes including vehicles, travel packages, and electronics.
• Grand Indonesia Food and Beverage Venues Collection of over 100 F&B tenants including Paulaner Bräuhaus (only microbrewery in Indonesia), Coach Restaurant (world's first), Haidilao, Gyu-Kaku, and various international dining options.
• Valet Parking and EV Charging Valet parking service and electric vehicle charging facilities available at multiple lobby locations from 10:00 AM to 10:00 PM, allowing EV owners to charge vehicles while shopping.
• Wheelchair and Baby Stroller Rental Free wheelchair and baby stroller rental service available at Concierge Counters for visitor convenience.
• Parking Facilities Over 4,300 parking spaces for cars, motorcycles, and bicycles at East Mall, West Mall, and Skybridge, with preferred parking options for G CARD Gold Members.
• Banking Services and ATM Banking services and ATM facilities from Bank Mandiri, BCA, BNI, CIMB Niaga, BRI, BSI, and Permata Bank available at multiple locations in East Mall and West Mall.
• Hotel Indonesia Kempinski Jakarta Iconic five-star heritage hotel at Bundaran HI with direct access to Grand Indonesia Mall, offering elegantly appointed rooms and suites, multiple dining venues, Kempinski The Spa, and state-of-the-art meeting and event facilities.
• Menara BCA Premium Office Tower 56-storey premium-grade office tower with 82,000 sqm of leasable space, housing multinational companies, with direct access to Grand Indonesia Mall via Level 3 bridge, Fitness First Platinum, and Skye Restaurant rooftop dining.
• Kempinski Private Residences Premium serviced residential tower managed by Kempinski Hoteliers, comprising 262 units across 59 floors including three exclusive penthouses with private swimming pools. All units sold with 544 residents in occupancy as of June 30, 2025; select units available for sub-lease.

Quantifiable outcome

• Over 350 brands and 400+ tenants across fashion, lifestyle, and F&B categories
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• Michael KorsminorGTM or Marketing Partner · 5 March 2026Michael Kors collaborated with Grand Indonesia during the 'Shades in Harmony' Ramadan program (March 2026), hosting 'Color Analysis' sessions at the mall where customers could discover color palettes that complement their personal style. Sessions were held on select dates in March 2026 from 7 PM to 10 PM.
• Central Department Store (Thailand)minorGTM or Marketing Partner · 5 March 2026Central Department Store (Thailand), an anchor tenant of Grand Indonesia, collaborated on fashion shows during the 'Shades in Harmony' Ramadan program (March 2026), featuring collections from Vivi Zubedi and Purana x Sutjipto Adi. The partnership showcases the store's international fashion curation to drive foot traffic during Ramadan.
• SEIBU Department StoreminorGTM or Marketing Partner · 5 March 2026SEIBU, an anchor tenant of Grand Indonesia, partnered for the 'Shades in Harmony' Ramadan Trunk Show on March 13, 2026, showcasing collections from Intresse, Bagus Surya Pangestu, Cappucio, Pierrox, and Pierre Cardin. SEIBU is one of the major anchor tenants at the mall.
• Bakmi GM, FamilyMart, HokBen, Kwetiau Aho, Manggang, YoshinoyaminorGTM or Marketing Partner · 5 March 2026Multiple Grand Indonesia F&B tenants partnered with the mall for the BerbaGI Iftar Meals CSR program during Ramadan 2026. Each Friday throughout Ramadan, these tenants contributed to distributing over 2,900 iftar meal packages to surrounding communities in need, in collaboration with Hotel Indonesia Kempinski Jakarta. This is an annual CSR/social impact partnership.
• POP MARTflagshipGTM or Marketing Partner · 1 December 2025POP MART collaborated with Grand Indonesia for the 'Unbox Joy: POP MART Christmas Town at Grand Indonesia' event during the 'A Jolly Christmas' program (December 2025 - January 2026). The collaboration featured a Ferris Wheel Christmas installation in the Main Atrium, creating an immersive, photogenic experience that drove significant foot traffic and social media engagement.
• Disney Cruise LineflagshipGTM or Marketing Partner · 2 July 2025Disney Cruise Line partnered with Grand Indonesia for 'The Grand Adventure' event (July 2 - August 31, 2025), bringing Disney Cruise Line's first customer activation in Indonesia to Grand Indonesia. The activation featured Disney Adventure-themed décor, a 2.9-meter rotating Captain Mickey Mouse figurine, seven themed zones, character meet-and-greets, and workshops. Disney Adventure is the first Disney Cruise Line ship to sail from Singapore (starting December 15, 2025).
• UOB IndonesiacoreGTM or Marketing Partner · 2 July 2025UOB Indonesia partnered with Grand Indonesia and Disney Cruise Line to offer exclusive promotions for Disney Adventure bookings at a UOB booth on Skybridge Level 1. Benefits included onboard credit up to USD 250 and exclusive Captain Mickey & Friends plush dolls. The bank also sponsored the Spend & Spin G CARD promotion where UOB cardholders received enhanced redemption thresholds for the Gashapon game.
• Bartega StudiominorGTM or Marketing Partner · 2 July 2025Bartega Studio partnered with Grand Indonesia for creative workshops during the Disney Cruise Line 'The Grand Adventure' event (July-August 2025) and the 'Shades in Harmony' Ramadan program (March 2026). Workshops included DIY Tote Bag Painting, Character Face Painting, Charm & Beads Creation, Canvas Roll Painting, 3D Watercolor, and Make Your Own Angpao. Available to G CARD members with minimum spend or Gold member status.
• Kempinski HotelierscoreStrategic or Co-development Partner · 1 January 1962Kempinski Hoteliers has partnered with PT Grand Indonesia to manage Hotel Indonesia Kempinski Jakarta (Indonesia's first five-star hotel since 1962) and Kempinski Private Residences (262 premium units across 59 floors). The partnership brings international five-star hospitality standards to Jakarta's most prestigious address at Bundaran HI, directly connected to Grand Indonesia Mall. This is a core operational partnership for the hospitality and residential components of the integrated development.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pacific Place Jakarta: High-end integrated mall in Jakarta's Sudirman CBD, also pairing retail with a Raffles hotel and Grade-A office. Competes directly for premium tenants, affluent shoppers, and corporate-anchored foot traffic.
• Plaza Indonesia: Premium Jakarta mall located within walking distance of Grand Indonesia at the same Bundaran HI intersection. Directly competes for the same affluent Jakarta shopper and high-end tenant mix, including luxury and international brands.
• Kota Kasablanka: Major Jakarta shopping mall with mixed retail, dining, and entertainment offering comparable scale and tenant breadth. Targets a similar upper-middle to affluent Jakarta consumer base.
• Senayan City: Premium lifestyle mall in Jakarta targeting fashion-forward consumers and aspirational shoppers. Overlaps with Grand Indonesia on luxury and lifestyle tenant mix and similar affluent customer segment.
• Plaza Senayan: Established Jakarta mall positioned for premium shoppers, with department store and fashion anchors. Comparable in tenant mix, demographic targeting, and event-driven GTM in the same city.

Regional players

• ION Orchard: Premium Singapore mall targeting affluent shoppers and tourists with luxury and lifestyle brands. Comparable as an integrated retail and entertainment destination in a major Southeast Asian capital.
• Siam Paragon: Bangkok's flagship premium mall combining luxury retail, dining, and entertainment with the Siam Kempinski hotel. Closest regional analog to Grand Indonesia's mixed-use retail-plus-hospitality concept.

Broad incumbents

• Lotte Shopping: Large diversified Asian retail and mall operator with department store and integrated mall formats. Overlaps with Grand Indonesia through department-store anchoring and international brand tenant relationships.
• Central Pattana: Thailand's largest retail property developer and operator, and parent of Central Department Store — one of Grand Indonesia's anchor tenants. Most direct regional comparability in department-store-anchored mixed-use retail at scale.
• SM Prime Holdings: Philippines' largest mall operator with extensive integrated retail-leisure developments across Southeast Asia. Comparable in scale of mall footprint, mixed-use strategy, and large-format anchor tenant model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grandindo
• YouTubeyoutube.com/grandindonesiagi
• Facebookfacebook.com/grandindonesiaGI
• Instagraminstagram.com/grandindo
• TikToktiktok.com/@grandindo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Indonesia