Finback

What Finback does

Finback, Inc. (d/b/a Finback Real Estate) is a privately held, relationship-driven commercial real estate advisory firm headquartered at 200 Madison Avenue in New York City. Founded in 2016, the firm delivers three integrated service lines: Strategic Capital Solutions (originating joint venture equity and debt capital from institutional investors on behalf of owner/operators); Acquisitions (sourcing, underwriting, and executing proprietary and off-market institutional-quality real estate transactions for investors); and Advisory (transaction facilitation, corporate strategy, and value-maximization guidance for real estate holdings). The firm serves owner/operators, developers, institutional real estate investors (both domestic and international), and corporate principals across asset classes including office, industrial, multi-family, retail, hospitality, mixed-use, and self-storage, with disclosed transaction experience spanning 22 U.S. states.

The firm operates a classic boutique professional services model, earning advisory and consulting fees on a quote-based, per-mandate basis. Its differentiator is a curated network — spanning brokers, lenders, law firms, and institutional capital sources — combined with principal-level underwriting experience and a stated commitment to vetting JV partners for cultural alignment. Notably, all securities offerings are executed through K Capital LLC, an SEC-registered broker-dealer (FINRA/SIPC member) that is not affiliated with Finback; this regulatory structure is critical to the firm's ability to deliver capital-raising services.

Finback is led by Founder & President Michael O'Callaghan and Senior Advisor Jonathan Gerber. The publicly listed team comprises just two professionals, placing the firm at the lowest end of its stated 1-10 employee range. The firm's most prominent disclosed mandate is the March 2020 advisory on Gaedeke Group's $200 million acquisition of 44 Wall Street in NYC from Blackstone-owned EQ Office. No external institutional investors, funding rounds, M&A activity, or leadership changes beyond the founding team are disclosed, and Finback maintains no proprietary technology platform — it is explicitly positioned as a relationship business rather than a technology business.

Name

Finback

Legal name

Finback, Inc.

Website

https://finbackre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Finback is a New York-based commercial real estate advisory firm providing strategic capital solutions, acquisition sourcing and underwriting, and transaction advisory to owner/operators, developers, and institutional real estate investors across 22 U.S. states and multiple asset classes.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Advisory

SIC

Loan Brokers (6163)

akta.pro primary industry

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

akta.pro secondary industry

Debt Advisory & Financing Advisory (FSAEAGAD)

Keywords

• Commercial real estate advisory
• Acquisition consulting
• Joint venture capital
• Real estate capital solutions
• Institutional investment advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Fees: Finback provides acquisition consulting and advisory services to owner/operators and investors, generating fees for transaction facilitation and strategic advice. Securities are offered through K Capital LLC, a registered broker-dealer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Finback is a relationship-driven commercial real estate advisory firm that originates strategic equity and debt funding for large CRE transactions and delivers acquisition consulting and execution for owner/operators and institutional investors. Its integrated offering covers three service lines: Strategic Capital Solutions (joint venture capital identification and delivery), Acquisitions (off-market sourcing, underwriting, and execution of institutional-quality assets), and Advisory (transaction facilitation, corporate strategy, and financial structuring).

Product overview

Finback is a relationship-driven commercial real estate advisory firm offering a unified suite of three integrated services: Strategic Capital Solutions (joint venture capital origination), Acquisitions (sourcing and underwriting institutional-quality assets), and Advisory (transaction facilitation and corporate strategy). The firm operates nationwide across 22 states, serving owner/operators, developers, and institutional investors in office, industrial, multi-family, retail, hospitality, mixed-use, and self-storage asset classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Capital Solutions Identifies, cultivates, and delivers strategic joint venture capital on behalf of owner/operators of commercial real estate assets, leveraging relationships with international and domestic institutional real estate investors that manage equity and debt funds across office, industrial, multi-family, retail, hospitality, and other niche asset classes.
• Acquisitions Sources, underwrites, and acquires institutional-quality assets on behalf of investors, providing access to proprietary and off-market commercial real estate transactions across multiple asset classes and geographies.
• Advisory Provides perspective to principal investors on the advisory process, acts as transaction facilitator, assists companies with corporate strategy and planning, and advises owners on maximizing the value of their real estate holdings, including financial structuring.

Quantifiable outcome

• $200M transaction - EQ Office sold 44 Wall Street to Gaedeke Group

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• George Comfort & SonscoreStrategic or Co-development PartnerNew York-based real estate firm that operates assets on behalf of new owners. Partnered with Finback on the $200M 44 Wall Street acquisition, representing buyers in NYC institutional office transactions.
• Eastdil SecuredminorChannel Partner/ Reseller/ DistributorInvestment sales broker representing EQ Office (seller) in the 44 Wall Street transaction. Standard broker relationship in transaction execution.
• Hodges Ward ElliottminorChannel Partner/ Reseller/ DistributorLeasing and investment sales broker that helped represent EQ Office in the 44 Wall Street transaction sale.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Walker & Dunlop: Capital markets and CRE lending platform focused on debt origination, equity placement, and investment sales for institutional and middle-market clients. Directly comparable to Finback's capital-solutions and acquisition advisory mandates, particularly in multi-family and commercial asset classes.
• Meridian Capital Group: NYC-based commercial real estate finance and capital advisory firm specializing in debt and equity placement for institutional and middle-market clients. Closely comparable to Finback in size, geography focus, and capital-markets intermediary model.
• Eastdil Secured: A leading investment sales broker representing institutional owners and investors in large commercial real estate transactions. Directly comparable to Finback as both firms operate as intermediaries in CRE capital markets and have participated together on transactions such as the 44 Wall Street sale.
• Besen Partners: NYC-based commercial real estate investment sales and capital advisory firm serving institutional and private owners. Comparable to Finback in market focus, asset-class breadth, and relationship-driven deal origination.
• Ackman-Ziff Real Estate: Boutique commercial real estate capital advisory firm specializing in debt and equity placement for institutional and private clients. Closely comparable to Finback in scale, transaction size focus, and intermediary business model.
• Greystone: National CRE advisory, lending, and investment platform providing debt origination, equity raising, and FHA multifamily financing for institutional clients. Comparable to Finback's Strategic Capital Solutions and Acquisitions practices across multifamily and commercial assets.

Broad incumbents

• Newmark Group: Full-service commercial real estate advisory with a sizable capital markets practice serving institutional investors and owners. Competes with Finback on debt and equity capital raising as well as investment sales, though at materially larger scale and with proprietary data advantages.
• JLL Capital Markets: The capital markets division of Jones Lang LaSalle, offering debt origination, equity placement, investment sales, and recapitalization advisory across all major CRE asset classes. Competes with Finback for institutional mandates but at significantly greater scale and geographic breadth.
• Avison Young: Global full-service CRE firm with capital markets, investment sales, debt placement, and equity advisory capabilities. Competes with Finback on institutional capital mandates as part of a broader principal-brokerage model.
• CBRE Capital Markets: Global CRE capital markets platform providing investment sales, debt origination, equity placement, and structured financing for institutional clients. Overlaps with Finback's strategic capital and acquisitions advisory but operates as part of a much broader full-service real estate franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FinBackRealEstate
• LinkedInlinkedin.com/company/finback-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finback