Tapetes São Carlos
Tapetes São Carlos is a Brazilian family-owned manufacturer of rugs and carpets, founded in 1951, producing residential, corporate, outdoor, and eco-friendly lines through tufting and Jacquard systems and distributing via retailers, marketplaces, and B2B portals.
- Company typePrivate
- Founded1951
- HeadquartersSão Carlos, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tapetes São Carlos does
Tapetes São Carlos is a Brazilian family-owned manufacturer of rugs and carpets founded in 1951 in São Carlos, São Paulo. The company operates a vertically integrated production facility using tufting and Jacquard weaving systems, plus needled non-woven and Eco-One biotechnology for biodegradable products. Its portfolio spans more than 50 rug collections and 12 carpet lines across residential, corporate, outdoor, and eco segments, with proprietary inputs including the Fio Roselan® fiber and 100% post-consumer PET recycled yarn (Sense collection). Distribution is omnichannel within Brazil: a direct e-commerce store, a B2B dealer portal, a representative portal, marketplaces (Amazon Brasil, Mercado Livre, Westwing Now, Privalia), and large retailers such as Leroy Merlin, C&A, Camicado, Mobly, Riachuelo, and Madeira&Madeira. The company monetizes through wholesale and direct product sales with quote-based pricing for custom sizes; list pricing is not publicly disclosed. International visibility is concentrated at design events such as Salone del Mobile di Milano and ABCasa Fair, with named-designer collaborations (Pedro Franco, Karim Hashid) under the Design Signature sub-brand.
Tapetes São Carlos firmographics
Firmographics- Name
- Tapetes São Carlos
- Legal name
- Tapetes São Carlos LTDA.
- Website
- https://tapetessaocarlos.com.br
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tapetes São Carlos is a Brazilian family-owned manufacturer of rugs and carpets, founded in 1951, producing residential, corporate, outdoor, and eco-friendly lines through tufting and Jacquard systems and distributing via retailers, marketplaces, and B2B portals.
- Ownership category
- akta.pro rank
Tapetes São Carlos industry classification
Industry- Product category
- Carpet and Rug Manufacturing
- NAICS
- Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)
- SIC
- Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD), Carpet & Area Rug Flooring Retail (CRAIAGAE), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
Keywords
Where Tapetes São Carlos is headquartered
LocationHeadquarters
- HQ city
- São Carlos
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Tapetes São Carlos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Rugs and Carpets Sales: Direct product sales of residential and commercial rugs and carpets through multiple channels including retail partnerships, dealer network, and direct online sales.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Tapetes São Carlos product offering
Product offeringCore offering
Tapetes São Carlos manufactures and sells rugs and carpets for residential, corporate, and automotive use, produced at its weaving facility in São Carlos, Brazil. The product range spans more than 50 rug collections and 12 carpet lines covering basic, well-being, home, corporate, design, eco, outdoor, and customized categories, sold through retail chains, marketplaces, own e-commerce, and B2B dealer portals.
Differentiator
Problem solved
Functional benefit
Brands
- São Carlos: Primary commercial brand name used alongside the legal name. Tagline: 'São Carlos, São para sempre.' (São Carlos, Forever).
- Eco Terra
- Design Signature
- Karim Hashid
- Origem
- Sense Eco Friendly
Products and services
- Eco Terra Collection Biodegradable rug collection made with Eco-One organic compound technology that enables decomposition in landfills in up to 4 years; designed for sustainability-focused residential and commercial buyers.
- Colorfull Collection Vibrant multi-color rug collection with loop surface texture made from 100% Polypropylene, available in multiple standard and organic sizes for residential decoration.
- Rede Collection Corporate carpet collection with veludo/flat surface finish, available in passages and runner sizes up to 30 meters for office and commercial environments.
- Trama Collection Design Signature rug collection featuring Jacquard manufacturing with veludo surface, made from 65% Polypropylene and 35% Polyester at 10mm thickness.
- Artesania Collection Rug collection with loop and flat surface finish and micro debrum detailing, designed for indoor and outdoor use.
- Karim Hashid Design Signature Collection Premium Design Signature collection by designer Karim Hashid, featuring Play Square Orgânico, Zest, Dysko, and Twistik rug designs in various sizes including round options.
- Origem Collection (Pedro Franco) Premium Design Signature collection by designer Pedro Franco, presented at Salone del Mobile Milano, inspired by minerals and planet formation with earthy tones.
- Sense Eco Friendly Collection Sustainable rug collection made from 100% PET bottle fiber, reusing approximately 96 PET bottles per square meter.
Quantifiable outcome
- 96 PET bottles reused per square meter in Sense Eco Friendly collection
- +1 more outcomes
Companies that use Tapetes São Carlos
Customer profileSegments4 records
Ideal customer profiles4 records
Tapetes São Carlos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tapetes São Carlos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pedro FrancocoreRenowned interior designer collaborating on Design Signature collections including Origin. Franco has been recognized for his work presented at Salone del Mobile Milano, creating exclusive rug designs for Tapetes São Carlos.
- Karim HashidcoreDesigner collaboration for Design Signature collection featuring Play Square Orgânico, Zest, Dysko, and Twistik rug designs.
- ABCasa FaircoreMain B2B trade show partner for decoration and design in Latin America. Annual participation with exclusive product launches and B2B networking opportunities.
- Eco-One TechnologycoreOrganic compound technology partnership enabling biodegradation of carpet products. Technology attracts microorganisms for biological degradation in landfills.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tapetes São Carlos competitors and assessment
Company assessmentDirect peers
- Condor Carpets: Iranian manufacturer and exporter of machine-made rugs and carpets across residential and commercial segments. Comparable as a multi-collection woven rug manufacturer exporting through global channels.
- Beaulieu International Group: Belgian global manufacturer of rugs, carpet, flooring, and yarns. Closely comparable mid-sized multinational competitor with broad rug/carpet range and international distribution.
- Oriental Weavers: Egypt-based, one of the world's largest manufacturers of machine-woven and printed area rugs and carpets, exporting globally. Closely comparable to TSC on product (woven rugs), multi-channel distribution, and sustainability positioning.
- Victoria Carpets: Australian heritage rug and carpet manufacturer with multi-generation ownership and design-led collections. Comparable mid-sized specialist rug/carpet maker with similar channel mix.
Broad incumbents
- Interface: Global modular carpet and rug tile leader with a strong sustainability/ESG platform (Climate Take Back, carbon-negative products). Direct comparability on sustainability-driven rug/carpet positioning, though Interface is far larger and B2B-skewed.
- Tarkett: French global flooring manufacturer with carpet, vinyl, wood, and sports surface lines. Comparable as broad incumbent offering carpets/rugs alongside other floor coverings in residential and commercial.
- Shaw Industries: US-based carpet and flooring giant serving residential and commercial markets. Overlaps with TSC's rug/carpet portfolio across categories and channel types.
- Mohawk Industries: World's largest flooring manufacturer with extensive carpet and rug businesses across residential and commercial channels. Comparable as a broad incumbent in flooring with overlapping rug/carpet categories, far larger scale.
Regional players
- Karsten: Brazilian home textiles and rug manufacturer with broad retail presence in Brazil. Comparable regional peer in the same domestic market with overlapping product and channel mix.
- Tritec (formerly Jolitex): Brazilian rug manufacturer serving retail and corporate channels domestically. Direct regional competitor in the Brazilian rug market with comparable product positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tapetes São Carlos social profiles
Digital presenceTapetes São Carlos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapetes São Carlos leadership team
Management profileNumber of profiles
Tapetes São Carlos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapetes São Carlos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapetes São Carlos
What does Tapetes São Carlos do?
Tapetes São Carlos manufactures and sells rugs and carpets for residential, corporate, and automotive use, produced at its weaving facility in São Carlos, Brazil. The product range spans more than 50 rug collections and 12 carpet lines covering basic, well-being, home, corporate, design, eco, outdoor, and customized categories, sold through retail chains, marketplaces, own e-commerce, and B2B dealer portals.
Is Tapetes São Carlos a public or private company?
Tapetes São Carlos is a private company. It is classified as family owned and is currently operating.
When was Tapetes São Carlos founded?
Tapetes São Carlos was founded in 1951. It employs 101 to 250 people.
Where is Tapetes São Carlos based?
Tapetes São Carlos is headquartered in São Carlos, Brazil, in the Latin America region.
How does Tapetes São Carlos make money?
One revenue line is on record: rugs and Carpets Sales.
Who are Tapetes São Carlos's main competitors?
Direct peers on record are Condor Carpets, Beaulieu International Group, Oriental Weavers and Victoria Carpets. Broad incumbents are Interface, Tarkett, Shaw Industries and Mohawk Industries. Regional players are Karsten and Tritec (formerly Jolitex).
Does Tapetes São Carlos have an API?
No public API is recorded for Tapetes São Carlos.
What industry is Tapetes São Carlos in?
Tapetes São Carlos's product category is Carpet and Rug Manufacturing. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of IMAOAJAD, Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility). Its NAICS code is 314110 and its SIC code is 2273.