ABCasa

What ABCasa does

ABCasa (Associação Brasileira de Artigos para Casa, Decoração, Presentes e Utilidades Domésticas) is the official Brazilian trade association for the home and celebrations articles sector, founded in 2016 and headquartered in São Paulo. The organization represents more than 650 member companies spanning manufacturers, importers, exporters, distributors and retailers across the decoration, gifts, stationery, household utilities, parties, flowers and textile verticals. Its core product is the operation of two of Latin America's largest B2B trade fairs — ABCasa Fair (held twice yearly at Expo Center Norte, with the February 2026 edition featuring 390+ exhibitors, 45,000 professional visitors and 75,000 m² of exhibition space) and Celebra Show (annual, covering Christmas, parties, parks, social events, Halloween and confectionery). Supporting products include Vitrine ABCasa (a permanent digital B2B catalog platform connecting members with professional buyers), ABCasa Internacional (international roadshows, virtual export showrooms and business rounds), ABCasa TV (a YouTube content channel for sector professionals), paid educational seminars (Natal Connect for Christmas decorators, Balloon Meeting Brasil for balloon artists), competitive showcases (Celebra Lab, Desafio de Natal) and the Prêmio GIA national phase in partnership with the International Housewares Association. The association is a non-profit civil entity (associação civil sem fins econômicos) under the Brazilian Civil Code, registered with CNPJ 26.318.442/0001-74.

The technology stack is built on a Wix-based website platform with an event management application supporting accreditation and online registration — entry-level infrastructure with no disclosed proprietary technology, AI/ML or platform API. Revenue is generated through three principal streams: recurring annual membership fees from 650+ associated companies (undisclosed), trade show revenue from exhibitor booth fees and sponsorship packages across the two flagship fairs, and professional services revenue from paid workshops, certifications, and partnership programs (e.g., Natal Connect at R$654.50 per three-day package, Balloon Meeting Brasil at R$604.90 per four-day package). The association partners exclusively with IEMI (Inteligência de Mercado) to publish proprietary sector research — including monthly production, retail and foreign trade thermometers and consumer profile studies — and collaborates strategically with ASBRAFE, ADIBRA, ABRAFESTA, SEBRAE and the International Housewares Association to extend its member value proposition and international reach.

Name

ABCasa

Legal name

Associação Brasileira de Artigos para Casa, Decoração, Presentes e Utilidades Domésticas

Website

https://abcasa.org.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ABCasa is the official Brazilian trade association for the home and celebrations sector, representing 650+ manufacturers, distributors and retailers. It operates two of Latin America's largest B2B trade fairs (ABCasa Fair and Celebra Show) and provides market intelligence, international programs, digital sourcing and professional certification services.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• B2B trade shows
• Trade association services
• Home goods industry
• Market intelligence research
• Business networking events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Association Membership Fees: ABCasa generates revenue through membership fees from over 650 associated companies in the home and celebrations sector. Members receive access to events, market intelligence data, networking opportunities, and association benefits.
2. Trade Show and Event Revenue: Revenue from organizing and hosting B2B trade fairs including ABCasa Fair and Celebra Show. These events generate income through exhibitor fees, sponsorship packages, and paid workshops such as Natal Connect and Balloon Meeting Brasil.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

ABCasa is the official Brazilian trade association for the home articles and celebrations sector, founded in 2016. It organizes two major annual B2B trade fairs—ABCasa Fair (home goods) and Celebra Show (celebrations)—and provides supporting services including market intelligence research (in partnership with IEMI), a digital B2B supplier platform (Vitrine ABCasa), paid professional seminars (Natal Connect, Balloon Meeting Brasil), international business development, and an association membership program serving over 650 member companies.

Product overview

ABCasa is a Brazilian trade association for home and celebration products operating as a platform of interconnected services. The core offerings include two major B2B trade shows: ABCasa Fair (largest home goods trade show in Latin America, held twice yearly) and Celebra Show (largest B2B celebration trade show in Latin America). Supporting these are Vitrine ABCasa (digital B2B marketplace connecting suppliers with retailers), membership services, market intelligence research (in partnership with IEMI), and international expansion programs. The association also runs paid educational seminars (Natal Connect, Balloon Meeting Brasil), creative competitions (Celebra Lab, Desafio de Natal), awards programs (Prêmio GIA), social initiatives (ABCasa Social), content platforms (ABCasa TV blog), and partnership development. The portfolio serves over 650 member companies across the home, decoration, gifts, stationery, housewares, parties, flowers, and textile sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ABCasa Fair: The largest B2B fair for home articles in Latin America, held twice yearly in São Paulo at Expo Center Norte.
• Celebra Show
• Vitrine ABCasa
• ABCasa Social
• ABCasa TV
• Prêmio GIA
• ABCasa Internacional

Products and services

• ABCasa Fair
• Celebra Show
• Vitrine ABCasa
• ABCasa Membership
• Inteligência de Mercado
• ABCasa Internacional
• Natal Connect
• Balloon Meeting Brasil

Quantifiable outcome

• 80% of exhibitors reported higher sales compared to the previous edition at ABCasa Fair February 2026
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• ABIH - Associação Brasileira da Indústria HotileiraminorStrategic or Co-development PartnerStrategic partnership with the Brazilian Hotel Industry Association for mutual collaboration in the hospitality and home articles sectors.
• ABRE - Associação Brasileira de FranchisingminorStrategic or Co-development PartnerPartnership with the Brazilian Franchising Association to support franchise business development in the home articles sector.
• ASBRAFE - Associação Brasileira de Festas e EventoscoreStrategic or Co-development PartnerStrong partnership with the Brazilian Party and Events Association. ASBRAFE collaborates on Celebra Show, with ABRAFESTA members generating approximately R$ 25 billion annually and supporting 95,000 jobs in the sector.
• ABRAFESTAcoreStrategic or Co-development PartnerActive collaboration with the Brazilian Party Association. The celebrations market generates R$ 25 billion annually and sustains approximately 95,000 jobs.
• POPAIminorStrategic or Co-development PartnerPartnership with POPAI (Point of Purchase Advertising International) for point-of-sale marketing and display solutions collaboration.
• E-commerce BrasilminorGTM or Marketing PartnerMarketing partnership with E-commerce Brasil to promote digital commerce in the home articles sector.
• FHBminorStrategic or Co-development PartnerStrategic partnership with FHB (likely related party/hospitality sector) for business development initiatives.
• SEBRAEcoreStrategic or Co-development PartnerPartnership with Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE) for supporting small business development in the home articles and celebrations sectors.
• ADIBRA - Associação Brasileira de Parques e AtraçõescoreStrategic or Co-development PartnerStrong partnership with the Brazilian Parks and Attractions Association. ADIBRA collaborates on Celebra Show's Espaço Parques section, with Hubert Krause serving as curator for the parks and entertainment sector.
• IEMI - Inteligência de MercadocoreStrategic or Co-development PartnerExclusive market intelligence partnership with IEMI for developing sector research including annual sector surveys, monthly production/retail/foreign trade thermometers, and consumer profile/habits/preferences research.
• International Housewares Association (IHA)coreStrategic or Co-development PartnerGlobal partnership with IHA for the Prêmio GIA international program. ABCasa organizes the Brazil national phase; winners advance to compete at The Inspired Home Show in Chicago.
• MBX EventoscoreImplementation/ SI/ Consulting PartnerOfficial event management and accreditation partner responsible for fair logistics, accreditation processes, and event operations for ABCasa fairs.
• Nic TurminorChannel Partner/ Reseller/ DistributorOfficial travel agency partner providing accommodation and transportation services for fair attendees, with special conditions for event participants.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• High Point Market Authority: U.S. authority organizing High Point Market, the largest home furnishings industry trade show in North America. Comparable to ABCasa Fair as an industry-defining B2B event with frequent seasonal scheduling, member-driven governance, and a heavy emphasis on buyer/exhibitor commerce.
• Messe Frankfurt (Ambiente / Christmasworld): Global trade fair organizer running Ambiente (world's largest consumer goods fair) and Christmasworld (Christmas/seasonal decor) — directly comparable to ABCasa Fair and Celebra Show in being industry-specific B2B trade shows serving the home, decoration, and celebrations segments on a much larger global scale.
• International Housewares Association (IHA): U.S.-based trade association for the housewares industry and direct ABCasa partner; operates The Inspired Home Show in Chicago and the Global Innovation Award (GIA) that ABCasa runs the Brazil national phase of. Highly comparable as a member-driven association organizing flagship B2B fairs and member services in the same category.
• Koelnmesse (spoga+gafa, imm cologne): Major German trade fair organizer operating spoga+gafa (garden & outdoor) and imm cologne (interior & home), comparable to ABCasa as a B2B event organizer focused on industry-specific home and lifestyle segments with strong international exhibitor and buyer reach.
• Maison & Objet (SAFI / Ateliere): Paris-based organizer of Maison & Objet, the leading European B2B trade fair for the decoration, design, and lifestyle sector. Directly comparable to ABCasa Fair as a curated B2B gathering of home goods manufacturers and retailers seeking trend and buyer exposure.

Regional players

• Fira Barcelona (Fira de Barcelona): Spanish/European trade fair institution running broad industry exhibitions including home and gift shows. Comparable as a venue-and-fair organizer serving a specific geography, with an overlapping market in Iberian and Latin American exhibitors.
• Francal Feiras: Brazilian trade fair organizer operating consumer and home-related exhibitions such as Couromoda and other lifestyle fairs. Direct regional peer in the Brazilian trade show industry with similar operational model but largely non-overlapping segments versus ABCasa's home and celebrations fairs.

Broad incumbents

• Informa Markets: Large global B2B events group within Informa, running fairs in lifestyle, home, and consumer goods among many other categories. Competes for the same corporate event budgets as ABCasa but at much greater scale and across multiple adjacent industries.
• Emerald Expositions (now Informa): U.S. B2B trade show operator (now part of Informa) running consumer and home-goods fairs such as Las Vegas Market, broadly comparable as a peer in B2B trade show organization for the home/lifestyle sector at a much larger scale.
• Reed Exhibitions / RX (Maison & Objet Americas, others): Global B2B exhibition organizer with broad portfolios that include home, lifestyle, and consumer-goods events. Overlaps with ABCasa in the B2B trade fair category but operates across many unrelated verticals as well, making it a broad incumbent rather than a direct specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ABCasaTV
• Facebookfacebook.com/abcasaoficial
• LinkedInlinkedin.com/company/abcasaoficial
• Instagraminstagram.com/abcasa_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABCasa