Christian Brands

Name

Christian Brands

Legal name

Christian Brands Catholic

Website

https://catholic.christianbrands.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wholesale Catholic Religious Goods

NAICS

Book Retailers and News Dealers (4592), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Paper & Paper Products (5110), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Religious & Specialty Publishing Distribution (CRAOALAD)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals) (MPAJAHAE)

Keywords

• Wholesale religious goods
• Catholic church supplies
• Religious jewelry and rosaries
• Church furniture and statuary
• Catholic books and devotionals

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Religious Goods Sales: B2B wholesale distribution of Catholic church goods including religious merchandise, apparel, home decor, books, jewelry, and church furniture. Products are sold to verified wholesale accounts (retailers, churches, religious institutions) who resell to end consumers. The company enforces Minimum Advertised Pricing (MAP) policy and keystone pricing (wholesale cost x 2).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Christian Brands Catholic is a wholesale distributor of exclusive Catholic religious merchandise, selling exclusively to verified wholesale accounts such as religious retailers, Catholic parishes, and faith-based institutions. The portfolio spans 12+ proprietary sub-brands covering apparel, banners, candles, church furniture, statuary, crucifixes, rosaries, sacramental jewelry, greeting and holy cards, Catholic books, devotional items, and home decor, distributed through a BigCommerce storefront, printed catalog, and phone sales supported by a Lewisburg, TN distribution center.

Product overview

Christian Brands Catholic is a wholesale distributor of exclusive church goods operating as a multi-brand portfolio. The company offers a comprehensive range of Catholic religious merchandise organized under multiple sub-brands including Alfred Mainzer (greeting cards), Ambrosiana (Advent/Christmas products), Aquinas Press (Catholic publishing), Avalon Gallery (statuary and devotional items), Berkander (devotional items), Creed (sacramental jewelry), Gerffert (framed prints and plaques), Jeweled Cross (jewelry and crosses), Sacred Traditions (devotional items), Growing In Faith (children's items), and P Graham Dunn (wall art). Product categories span crosses, crucifixes, rosaries, books, statues, figurines, jewelry, greeting cards, devotional items, candles, church furniture, banners, and apparel. The platform is built on BigCommerce e-commerce infrastructure and operates as a wholesale-only business requiring account registration with minimum order requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Avalon Gallery: Religious art, statues, crosses, crucifixes, plaques, rosaries, and saints figurines
• Jeweled Cross
• Sacred Traditions
• Growing In Faith
• Alfred Mainzer
• Ambrosiana
• Aquinas Press
• Creed
• Gerffert
• Berkander
• P. Graham Dunn
• Christmas Treasures
• Kennel Club
• Marco Sevelli
• Jeweled Cross

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Our Sunday Visitor: Catholic publisher and resources provider selling books, missals, parish programs, and curriculum materials through parish and retail accounts. Comparable publishing-plus-parish-distribution model targeting Catholic institutional buyers.
• Ignatius Press: Major Catholic publisher and distributor of theology, catechetical, and devotional titles with its own parish/wholesale distribution arm. Comparable as both publisher and channel distributor of Catholic goods in the US market.
• Catholic Supply of St. Louis: Catholic retail and wholesale supplier of church goods, vestments, books, and giftware serving parishes, schools, and consumers. Comparable multi-category Catholic goods assortment and direct-to-parish fulfillment model.
• CBA (Catholic Book & Bible Distributors): Long-standing wholesale distributor of Catholic books, Bibles, and religious materials to churches, schools, and retailers. Closely comparable B2B wholesale model targeting the same parish and parish-gift-shop channel as Christian Brands.
• Augustine Institute: Catholic media and publishing organization producing catechetical, devotional, and faith-formation content distributed through parish channels. Comparable in the Catholic parish-publishing and resources distribution segment.
• Sophia Institute Press: Independent Catholic publisher producing books, devotionals, and faith-formation materials sold through parish bookstores and online channels. Directly comparable to the Aquinas Press and Ambrosiana imprints within Christian Brands' portfolio.
• Liguori Publications: Catholic publisher of devotionals, pamphlets, and small-format religious materials distributed to parishes, schools, and retailers. Comparable to Aquinas Press publishing operations within the Christian Brands network.

Broad incumbents

• Lifeway Christian Resources: SBC-affiliated publisher and retailer of Christian books, supplies, and church resources sold through stores and direct/wholesale channels. Comparable church-supplies distribution and publishing operations, though focused on Baptist/evangelical channels.
• Cokesbury: Established retail and wholesale distributor of church supplies, curricula, and faith-based merchandise serving Methodist and broader Christian denominations. Comparable B2B church-supplies fulfillment model, though positioned in Protestant rather than Catholic channels.
• Christianbook.com (CBD): Largest US distributor of Christian books, Bibles, and curriculum to churches, schools, and individuals with both wholesale and direct channels. Comparable scale religious-goods distributor serving overlapping institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/christian-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christian Brands