Rook Matthews Sayer

What Rook Matthews Sayer does

Rook Matthews Sayer (RMS), trading as RMS Estate Agents Limited, is a Newcastle-headquartered UK estate agency founded in 1990 that operates a 15-branch high-street network spanning the Newcastle-to-Northumberland corridor in North East England. Its core products are residential property sales and lettings, with commercial property sales, lettings, and business sales handled through a dedicated commercial arm; ancillary services include conveyancing, mortgage and insurance advice (delivered as an appointed representative of Connells Limited under FCA authorization), RICS-regulated surveys and valuations, Energy Performance Certificates, and online property auctions conducted in partnership with Agent's Property Auction.

The underlying platform is a conventional estate agency model: a property listing website supported by branch-level staff infrastructure and listings syndicated to Rightmove, Zoopla, and OnTheMarket. There is no proprietary technology platform or developer-facing API; technology functions primarily as marketing and lead-handling infrastructure over the physical branch network rather than a core product.

Revenue is generated through transaction-based commissions on property sales, recurring fees from residential lettings and property management, and professional-service fees from conveyancing, mortgages, surveys, EPCs, and auctions. Go-to-market is sales-led with a regional focus, relying on branch-level customer acquisition, free valuations as a top-of-funnel offer, and cross-sell across the bundled service catalogue. The stated customer base spans residential buyers and sellers, renters, landlords, and commercial clients, all of whom are SMB/individual consumers rather than enterprise accounts.

Name

Rook Matthews Sayer

Legal name

RMS Estate Agents Limited

Website

https://rookmatthewssayer.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Rook Matthews Sayer is a Newcastle-headquartered UK estate agency operating 15 branches across the North East, providing residential and commercial sales, lettings, auctions, conveyancing, mortgages, surveys, and EPC services.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential estate agency
• Property lettings management
• Commercial property services
• Property auction services
• Conveyancing and surveys

Headquarters

HQ city

Newcastle

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission earned on residential and commercial property sales. Standard estate agency commission model where fees are typically a percentage of the sale price, explained during initial appointments.
2. Property Lettings and Management: Fees for managing rental properties on behalf of landlords, including tenant finding, rent collection, and property maintenance coordination.
3. Additional Services: Conveyancing, mortgage services, surveys, valuations, Energy Performance Certificates, and auction services offered as ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rook Matthews Sayer is a traditional full-service estate agency that facilitates residential and commercial property sales, lettings, and management across the North East of England through 15 branch offices. It bundles ancillary services under one roof including conveyancing, mortgage and insurance advice, RICS-regulated surveys and valuations, Energy Performance Certificates, and online property auctions, with listings syndicated to major UK property portals.

Product overview

Rook Matthews Sayer operates a traditional estate agency model offering a comprehensive range of property-related services through 15 branches across the North East region. The core offering consists of residential sales and lettings, supplemented by commercial property services (sales, lettings, and business sales). Additional services are bundled under one roof including property auctions (via Agent's Property Auction partnership), conveyancing, mortgages and insurance, surveys and valuations, Energy Performance Certificates, and landlord property management. The company does not operate a technology platform but rather a conventional agency model supported by a website for property listings and customer inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service estate agency for selling residential homes: free valuations, property marketing across Rightmove, Zoopla, OnTheMarket and the RMS website, viewings coordination, and negotiation through to completion.
• Residential Property Lettings Tenant-finding and full management service covering tenant referencing, lease setup, rent collection, deposit protection via the DPS, and ongoing maintenance coordination for residential rental properties.
• Commercial Property Services Sales, lettings, and valuations of commercial premises such as retail, offices, industrial units, leisure, and care homes, plus business sales (e.g., cafés, pubs) and land/development transactions.
• Landlord Services Full management package for landlords covering tenant sourcing, referencing, deposit registration with the Deposit Protection Service, rent collection, inspections, and maintenance coordination.
• Conveyancing Services In-branch property legal services handling the legal work for buying and selling property, delivered via RMS branches to remove the need for separate solicitor visits.
• Mortgages and Insurance Services Mortgage and non-investment insurance advice from qualified advisors, accessed through RMS branches, with fees explained before any commitment.
• Surveys and Valuations RICS-regulated property surveys and valuations, including Home Buyer Reports, provided to buyers, sellers, and lenders.
• Energy Performance Certificates (EPC) EPC assessments for residential and rental properties to satisfy statutory requirements for sale and letting.
• Property Auctions Monthly online auctions for residential and commercial properties, run in partnership with Agent's Property Auction.

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal partnership for listing residential and commercial properties, providing maximum exposure to property seekers across the UK.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal partnership for property listings, expanding reach to additional property searchers across the UK market.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorProperty portal partnership providing additional listing visibility to property seekers.
• Agent's Property AuctioncoreChannel Partner/ Reseller/ DistributorPartnership for monthly online property auctions with over 25 years experience, based in the North East.
• UK FinanceminorOthersIndustry association membership demonstrating commitment to professional standards in mortgage and financial services.
• Trading Standards InstituteminorOthersConsumer protection body membership providing regulatory oversight and consumer confidence.
• ARLA PropertymarkminorOthersProfessional body for letting and estate agents membership demonstrating professional standards compliance.
• RICS (Royal Institution of Chartered Surveyors)minorOthersSurvey and valuation services provided by members of RICS, ensuring professional standards for property surveys and valuations.
• The Property OmbudsmanminorOthersDispute resolution service membership providing independent complaint resolution for consumers.
• DPS (Deposit Protection Service)minorOthersApproved scheme for tenancy deposit protection, ensuring compliance with deposit protection regulations.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rookmatthews
• Facebookfacebook.com/rookmatthewssayer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rook Matthews Sayer