Viking Insurance & Realty

Name

Viking Insurance & Realty

Legal name

Viking Insurance & Realty

Website

https://vikinginsrealty.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Offices of Real Estate Agents and Brokers (5312)

SIC

Fire, Marine & Casualty Insurance (6331), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Insurance brokerage services
• Residential real estate
• Farm and crop insurance
• Property and auto insurance
• Umbrella liability coverage

Headquarters

HQ city

Mayville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: Earns commissions from multiple insurance carriers including Auto Owners Insurance, EMC Insurance, Progressive, Foremost, and specialty insurers for crop, farm, auto, home, commercial, and umbrella coverage.
2. Real Estate Commissions: Earns commissions on residential home sales and purchases facilitated by their team of realtors and broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Viking Insurance & Realty is an independent insurance agency and real estate brokerage based in Mayville, ND. It sells personal and commercial insurance lines (home, auto, farm, commercial, multi-peril crop, crop hail, and umbrella) through multiple carrier partnerships, and provides residential real estate buying and selling services in the Mayville-Portland and Fargo regions of North Dakota.

Product overview

Viking Insurance & Realty is a single-location independent insurance agency and real estate brokerage in Mayville, ND. The company operates two integrated service lines: insurance products (Home, Auto, Farm, Commercial, Multi Peril Crop Insurance, Crop Hail Insurance, and Umbrella policies) offered through partnerships with multiple insurance carriers; and residential real estate services for buying and selling homes in the Mayville-Portland and Fargo regions. The agency emphasizes personalized service and multi-policy bundling discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorPrimary insurance carrier partner for auto, home, and related coverage. Viking Insurance writes policies on behalf of Auto Owners Insurance as a licensed agent.
• EMC Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and personal insurance products through Viking Insurance's agency.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor national auto insurance carrier with policies available through Viking Insurance agency.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in specialty products available through Viking Insurance.
• Northwest G.F. MutualminorChannel Partner/ Reseller/ DistributorRegional mutual insurance company writing through Viking Insurance agency.
• Grinnell MutualminorChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing coverage options through the agency.
• Farmers Mutual Hail CompanycoreChannel Partner/ Reseller/ DistributorSpecialty crop hail insurance carrier particularly relevant for North Dakota agricultural customers.
• Farmers Crop Insurance AlliancecoreChannel Partner/ Reseller/ DistributorCrop insurance specialist providing multi peril crop insurance and related products for farmers.

Scale indicators1 record

Recent moves9 records

Expansion highlights4 records

Direct peers

• Grinnell Mutual: Regional mutual carrier writing through independent agents in the Midwest. One of Viking's carrier partners, Grinnell serves the same rural Iowa/Minnesota/North Dakota farm and personal lines market with comparable products.
• Farm Bureau Financial Group: Multi-line farm and personal P&C insurer with strong crop insurance presence across the Midwest, sold through captive agents in rural counties. Closest direct analog to Viking's farm and crop specialization.
• Farmers Mutual Hail Company: Specialty crop hail and multi-peril crop insurer writing through independent agencies in the Midwest. A core Viking partner and the closest analog for crop-insurance-only competitors in the same channel.
• COUNTRY Financial: Regional mutual offering home, auto, farm, crop, and life insurance through local agents across the Midwest. Operates a similar combined insurance-and-financial-services agency model in rural communities, directly comparable to Viking's footprint and product mix.

Regional players

• Edina Realty: Large Upper-Midwest residential brokerage with deep agent networks in Minnesota and the Dakotas. Provides a benchmark for what scale-realty looks like in Viking's core geography and represents a potential merger or acquisition counterparty.

Broad incumbents

• EMC Insurance: Mid-sized commercial and personal P&C carrier distributing through independent agents. EMC is a core Viking carrier partner and represents the broader regional carrier set Viking competes within.
• State Farm: Largest US P&C writer, distributing through captive local agents in every state including North Dakota. Direct overlap with Viking's home and auto product lines and the primary competitor for local-agent customer mindshare.
• Progressive: National auto insurer writing both direct and through independent agents. Viking is both a Progressive agency partner and a competitor for the same auto customers, making Progressive the most strategically interesting peer.
• Auto-Owners Insurance: Mid-sized mutual insurer that is Viking's primary carrier partner. Auto-Owners distributes through independent agents across 26 states and offers the same home, auto, farm, and commercial lines that Viking sells, making it a broad incumbent peer.

Others

• North Dakota Housing Finance Agency: State housing finance agency linked from Viking's resources page. Adjacent rather than competitive, but represents a comparable buyer-facing channel in the ND residential real estate market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Insurance & Realty