Verti

What Verti does

Verti Seguros is the digital-first personal-lines insurance brand of MAPFRE, Spain's largest insurance conglomerate. Operating as a private wholly-owned subsidiary, Verti sells car, motorcycle, home, dog, and electric-scooter insurance exclusively through its website (verti.es), iOS and Android mobile apps, and phone-based support, with no physical branches or agent network. The product portfolio is structured in modular coverage tiers (basic third-party, extended third-party, full coverage) with specialized variants for low-mileage drivers (CuentaKms, a pay-per-kilometer policy sold in 1,000 km tranches), safe drivers (Verti Driver app offering up to 40% premium discount in exchange for telematics data), electric and hybrid vehicles (including mobile charging and transport-to-nearest-charger roadside assistance), and combined car+motorcycle ownership (6 Ruedas). The company self-identifies as "aseguradora digital nº1 en España" and reports an 8.7/10 customer satisfaction score in third-party verified reviews as of March 2024.

The platform is built around self-service purchase flows with quote calculation advertised as taking under two minutes, an online customer portal (Oficina Internet) providing three years of billing and policy history, and mobile-first claims filing and roadside assistance requests. Underlying capabilities include telematics data capture from the Verti Driver app and the CuentaKms policy, and integrations with the nationwide Feu Vert maintenance network via the Tarjeta Tranquilidad card and a proprietary Talleres Verti workshop network for vehicle service. Marketing and acquisition are conducted primarily through the Verti content blog, organic SEO, social media (Twitter/X, Facebook, LinkedIn, Instagram, YouTube), and two customer-driven growth programs: Plan Amigos (referral discounts) and Plan Más es Más (multi-policy discount offering up to 40% per additional policy).

The business model is straightforward subscription/recurring premium revenue across five insurance verticals, with a low-price positioning enabled by the absence of physical distribution overhead. Pricing is publicly disclosed at the entry tier of each line (car from €180/year, motorcycle from €78/year, scooter from €6.55/month, home from €82/year, pet from €30/year). Verti serves individual consumers and small property landlords in Spain, segmented horizontally across vehicle owners, homeowners/renters, and dog owners, with no enterprise or B2B channel. Geographic scope is exclusively Spain; no expansion beyond the domestic market is indicated in the available materials. No public revenue, headcount, or ownership-percentage figures are disclosed, and the company operates without venture funding, public listing, or external shareholders.

Name

Verti

Legal name

Verti Seguros

Website

https://verti.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Verti Seguros is a Spanish digital insurance brand, wholly owned by MAPFRE, that sells car, motorcycle, home, dog, and electric-scooter insurance directly to Spanish consumers through a 100% online model with no physical branches.

Ownership category

akta.pro rank

Product category

Digital Personal Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Telematics-Based Insurance & Usage-Based Rating (UBI) (TLABANAK), Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)

Keywords

• Digital insurance
• Car insurance
• Home insurance
• Motorcycle insurance
• Pet insurance

Headquarters

HQ city

Madrid

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Auto Insurance Premiums: Annual and monthly recurring premiums for car insurance policies including Terceros (third-party), Terceros Ampliado (third-party extended), Todo Riesgo (full coverage), and Todo Riesgo Pintón (full coverage with free paint job benefit). Primary revenue stream.
2. Motorcycle Insurance Premiums: Recurring premiums for motorcycle insurance with tiered assistance levels (basic, complete) and coverage options for various vehicle types including scooters and electric motorcycles.
3. Home Insurance Premiums: Recurring premiums for home insurance with three coverage tiers (Básico S, Multirriesgo M, Todo Riesgo L) serving homeowners, renters, and landlords.
4. Pet Insurance Premiums: Annual pet insurance premiums for dogs with three tiers covering civil liability, veterinary care, and comprehensive protection.
5. Electric Scooter Insurance: Monthly subscription-based insurance for electric scooters and personal mobility vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Verti is a 100% online direct-to-consumer insurance company that underwrites and sells personal insurance policies for cars, motorcycles, homes, dogs, and electric scooters through its website and mobile application. Coverage is offered in modular tiers (basic third-party, extended, and full coverage), with specialized variants for electric and hybrid vehicles, a pay-per-kilometer usage-based product (CuentaKms), a combined car-and-motorcycle policy (6 Ruedas), and telematics-based driver discounts (Verti Driver). Policies are quoted in approximately two minutes, managed digitally, and backed by MAPFRE's capital and service network.

Product overview

Verti is a digital insurance company and subsidiary of MAPFRE offering online insurance products across multiple categories: car, motorcycle, home, pet, and electric scooter insurance. The core offering consists of modular insurance products available at different coverage levels (basic third-party, extended, and full coverage), with specialized variants for electric vehicles and usage-based pricing. The product portfolio includes standalone policies as well as bundled options like the 6 Ruedas combined car+motorcycle policy and the CuentaKms pay-per-kilometer option. Supporting features include the Verti Driver app-based good driver discount program, the Plan Amigos referral program, the Plan Más es Más multi-policy discount (up to 40%), and access to the Feu Vert authorized workshop network via the Tarjeta Tranquilidad. Customers can purchase and manage all policies through the website and mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Verti Driver: A driver discount program where good drivers can receive up to 40% discount on their car insurance premium.
• 6 Ruedas
• CuentaKms
• Plan Amigos
• Plan Más es Más
• Talleres Verti
• Tarjeta Tranquilidad

Products and services

• Car Insurance (Seguros de Coche) Online car insurance for individual vehicle owners in Spain, offered in modular coverage tiers ranging from mandatory third-party liability to comprehensive full coverage with options including glass, theft, fire, own damage with or without deductible, and a free painting benefit after three claim-free years.
• Motorcycle Insurance (Seguros de Moto) Online motorcycle insurance for individual owners of mopeds, motorcycles, scooters, and electric motorcycles in Spain, with mandatory third-party liability coverage and selectable assistance packages (basic or complete).
• Home Insurance (Seguros de Hogar) Online home insurance for Spanish homeowners, tenants, and landlords in three coverage tiers (basic civil liability and assistance; multi-risk with theft and material damage; full risk with accidental damage), available for primary residences, vacation homes, and rental properties.
• Pet (Dog) Insurance (Seguros de Mascota/Perro) Online dog insurance for Spanish pet owners, offered in three tiers: mandatory civil liability under Spain's Animal Welfare Law (S), veterinary accident coverage (M), and full coverage including illness and kennel boarding during owner hospitalization (L).
• Electric Scooter Insurance (Seguros de Patinete) Online monthly-subscription insurance for owners of electric scooters and micro-mobility vehicles in Spain, addressing the growing urban micro-mobility segment.
• CuentaKms Pay-per-Kilometer Insurance (Póliza CuentaKms) Standalone usage-based car insurance product in which the policyholder pays only for the kilometers actually driven, purchased in blocks of 1,000 km, designed for low-mileage drivers who would otherwise overpay under fixed annual mileage assumptions.
• 6 Ruedas Combined Car + Motorcycle Insurance (Seguro 6 Ruedas) Standalone combined insurance product that bundles a customer's car and motorcycle policies into a single policy at a discounted price when both vehicles share the same exclusive driver.
• Electric and Hybrid Car Insurance (Seguro Coche Eléctrico/Híbrido) Specialized car insurance for electric and plug-in hybrid vehicle owners in Spain, with coverage tailored to EVs including roadside assistance to the nearest charging point and emergency mobile battery charging service.

Quantifiable outcome

• Up to 40% discount on car insurance with Verti Driver app for safe driving
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lemonade: US-based digital-first insurance carrier using AI-driven underwriting and a mobile-first customer experience for renters, homeowners, and pet; serves as a strategic benchmark for Verti's product-led, 100%-digital model in a different geography.
• Root Insurance: US insurtech built around telematics-based auto insurance pricing, paying premiums based on measured driving behavior; the closest international analog to Verti Driver's behavior-based discount approach.

Broad incumbents

• Mutua Madrileña: One of Spain's largest mutual insurers offering auto, home, life, and health coverage; competes with Verti across personal lines while operating a much broader product and agency-led distribution portfolio.
• Generali Seguros (Spain): Spanish arm of global insurer Generali offering auto, home, life, and accident products through agents and digital channels; competes with Verti in personal lines as part of a wider European portfolio with established brand presence.
• Allianz Seguros (Spain): Spanish subsidiary of Allianz offering auto, home, and life products through agents and digital channels; a top-tier Spanish P&C competitor with established claims-handling scale and broader portfolio breadth than Verti.
• Zurich Seguros (Spain): Spanish unit of Zurich Insurance providing auto, home, and commercial cover through traditional and digital channels; overlaps directly with Verti in Spanish personal P&C while operating an established global franchise.
• AXA Seguros (Spain): Spanish subsidiary of global insurer AXA offering auto, home, health, and life products with a growing digital presence; is one of Verti's most prominent multi-line competitors in Spain.

Direct peers

• Direct Seguros: Spanish online-only insurer offering car and motorcycle insurance with phone and web channels; one of the closest direct competitors to Verti in the Spanish branchless personal P&C segment.
• Línea Directa Aseguradora: Spain's largest direct/digital auto insurer offering car, motorcycle, and home insurance through phone and online channels; competes head-on with Verti in Spanish direct personal lines with a similar cost-efficient, branchless model.

Others

• Rastreator.com: Spain's leading insurance price comparison platform distributing personal lines products from multiple carriers including Verti; functions as a key acquisition channel and competitive comparison aggregator for Spanish digital insurers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vertiseguros
• YouTubeyoutube.com/user/vertiseguros
• Facebookfacebook.com/vertiseguros
• LinkedInlinkedin.com/company/verti-seguros
• Instagraminstagram.com/vertiseguros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verti