Direct Seguros
- Company typePrivate
- Founded1997
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Direct Seguros firmographics
Firmographics- Name
- Direct Seguros
- Legal name
- AXA SEGUROS GENERALES S.A. DE SEGUROS Y REASEGUROS
- Website
- https://directseguros.es
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Direct Seguros industry classification
Industry- Product category
- Personal Lines Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Rideshare (TNC) Personal Auto Insurance (FSAJAAAI)
Keywords
Where Direct Seguros is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Direct Seguros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Auto Insurance Premiums: Recurring insurance premiums from car insurance policies offered in multiple tiers (Terceros Básico, Terceros con Lunas, Terceros Ampliado, Todo Riesgo con Franquicia, Todo Riesgo sin Franquicia).
- Motorcycle Insurance Premiums: Recurring insurance premiums from motorcycle insurance policies (Terceros Básico, Terceros Ampliado, Todo riesgo).
- Home Insurance Premiums: Recurring insurance premiums from home insurance policies offered in three tiers: Básico, Confort, and Vip.
- Pet Insurance Premiums: Civil liability insurance for dog owners, protecting against fines and unforeseen expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Car insurance with third-party liability coverage only |
| Subscription | Annual | Third-party insurance including glass coverage |
| Subscription | Annual | Third-party insurance with fire and theft coverage |
| Subscription | Annual | Full coverage with deductible |
| Subscription | Annual | Full coverage without deductible |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Direct Seguros product offering
Product offeringCore offering
Direct Seguros is a direct-to-consumer insurance brand operating under AXA Seguros Generales in Spain. It sells car, motorcycle, home, and dog civil liability insurance policies through online calculators, its website, a mobile app, and dedicated phone lines, eliminating intermediaries. The company offers tiered coverage levels (third-party to full coverage) and supplementary services such as vehicle repair workshops, glass repair via Carglass, and roadside assistance.
Product overview
Direct Seguros is an online direct insurance brand operating under AXA Seguros Generales. The product portfolio centers on four core insurance products: car insurance (Seguro de Coche) with multiple tiers from third-party to full coverage; motorcycle insurance (Seguro de Moto); home insurance (Seguro de Hogar) in three levels (Básico, Confort, Vip); and dog liability insurance (Seguro de Perros). These core products are supported by value-added services including a vehicle repair workshop network (Taller Reparación Direct), Carglass windshield repair partnership, and roadside assistance. Customers interact through a mobile app and online customer portal (Área Cliente). Optional coverage add-ons such as legal defense, replacement vehicles, and electric vehicle coverage are available across the motor insurance products.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro de Coche (Car Insurance) Car insurance product for individual vehicle owners offering multiple coverage levels (Terceros Básico, Terceros con Lunas, Terceros Ampliado, Todo Riesgo con Franquicia, Todo Riesgo sin Franquicia) with optional add-ons such as roadside assistance, vehicle replacement, legal defense, and driver coverage.
- Seguro de Moto (Motorcycle Insurance) Motorcycle insurance for individual riders and scooter owners offering third-party and full coverage (Todo Riesgo) options, featuring rider assistance, helmet and clothing protection, and coverage for electric motorcycles.
- Seguro de Hogar (Home Insurance) Home insurance for homeowners and renters with three tier levels (Básico, Confort, Vip) offering customizable coverage for houses and dwellings, with optional protections for property damage, contents, and liability.
- Seguro de Perros (Dog Civil Liability Insurance) Dog liability insurance for individual dog owners covering civil responsibility for damages or injuries caused by the insured dog, protecting owners from financial penalties, fines, or sanctions.
Quantifiable outcome
- Up to 60% savings on car insurance for good drivers
- +3 more outcomes
Companies that use Direct Seguros
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Direct Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Direct Seguros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AXA GroupcoreDirect Seguros is a brand of AXA Seguros Generales S.A. de Seguros y Reaseguros. Founded in 1997 as a joint venture between AXA and BBVA, AXA acquired 100% control in 2004. In 2009, AXA Global Direct was created to manage all direct insurance operations globally. Since 2019, Direct's business in Spain is fully integrated within AXA Seguros Generales. Direct benefits from AXA's financial strength, global presence in 50+ countries, and over 95 million customers worldwide.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Direct Seguros competitors and assessment
Company assessmentBroad incumbents
- Mutua Madrileña: One of Spain's largest multi-line insurers with strong auto leadership and a broad agency/broker distribution model. Competes with Direct in personal auto and home but serves customers through traditional channels as well as digital.
- SegurCaixa Adeslas: Spanish insurance joint venture between CaixaBank and Mutua Madrileña, leader in health insurance with growing auto and home presence. Competes with Direct across Spanish consumer P&C lines through bank distribution and digital channels.
- Generali Seguros: Spanish subsidiary of global insurer Generali, offering auto, home, life, and health insurance through agent/broker and digital channels. Overlaps with Direct in Spanish personal auto and home lines.
- Pelayo Seguros: Spanish mutual insurer with focus on personal auto and home, sold mainly through agents and direct channels. Competes with Direct in Spanish consumer auto lines.
- Zurich Seguros: Spanish arm of global insurer Zurich, offering personal and commercial insurance. Parent of Klinc; competes with Direct in personal auto and home through both traditional and D2C distribution.
- Santalucía: Major Spanish insurance group with strong presence in home, auto, life, and funeral insurance. Competes with Direct in Spanish personal auto and home through multi-channel distribution.
- Mapfre: Spain's largest insurance group with global presence, multi-line offerings (auto, home, life, health), and broad distribution including the Verti D2C brand. Competes with Direct across Spanish consumer P&C lines.
Direct peers
- Linea Directa Aseguradora: Spain's largest pure-play direct auto insurer, founded 1995. Direct competitor with the same D2C online/phone distribution model targeting personal auto and home customers in Spain — the closest analogue to Direct Seguros' model.
- Verti Seguros: MAPFRE's direct-to-consumer insurance brand in Spain offering car, motorcycle, and home insurance exclusively online. Same D2C operating model and target customer (Spanish individual consumers) as Direct Seguros.
- Klinc (Zurich): Zurich's direct digital insurance brand in Spain, offering car, motorcycle, and home insurance through an app-based, online-only model. Direct D2C competitor with similar product portfolio and mobile-first customer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Direct Seguros social profiles
Digital presenceDirect Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Seguros leadership team
Management profileNumber of profiles
Profiles1 record
Direct Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Seguros
What does Direct Seguros do?
Direct Seguros is a direct-to-consumer insurance brand operating under AXA Seguros Generales in Spain. It sells car, motorcycle, home, and dog civil liability insurance policies through online calculators, its website, a mobile app, and dedicated phone lines, eliminating intermediaries. The company offers tiered coverage levels (third-party to full coverage) and supplementary services such as vehicle repair workshops, glass repair via Carglass, and roadside assistance.
Is Direct Seguros a public or private company?
Direct Seguros is a private company. It is classified as corporate owned and is currently operating.
When was Direct Seguros founded?
Direct Seguros was founded in 1997. It employs 501 to 1,000 people.
Where is Direct Seguros based?
Direct Seguros is headquartered in Madrid, Spain, in the Europe region.
How does Direct Seguros make money?
Four revenue lines are on record. Auto Insurance Premiums are the primary driver. The others are motorcycle Insurance Premiums, home Insurance Premiums and pet Insurance Premiums.
Who are Direct Seguros's main competitors?
Broad incumbents on record are Mutua Madrileña, SegurCaixa Adeslas, Generali Seguros, Pelayo Seguros, Zurich Seguros, Santalucía and Mapfre. Direct peers are Linea Directa Aseguradora, Verti Seguros and Klinc (Zurich).
Does Direct Seguros have an API?
No public API is recorded for Direct Seguros.
What industry is Direct Seguros in?
Direct Seguros's product category is Personal Lines Insurance. Its primary akta.pro industry code is FSAJAAAI, Rideshare (TNC) Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.