C&D Visionary

What C&D Visionary does

C&D Visionary is a private North Hollywood, California-based e-commerce operator founded in 1996 that retails licensed and original merchandise across seven core product formats: buttons, keychains, lapel pins, magnets (standard, enamel, and metal), medallions, patches (standard, 3D embroidered, oversized, and sets), and stickers (standard, metal, and sets). The catalog spans an unusually broad licensed IP footprint, including 100+ music artists across classic rock, punk, metal, jazz, R&B, and country (with deep SKU coverage for marquee artists such as The Beatles at 117 SKUs and the Grateful Dead at 210 SKUs), DC Comics properties (Batman, Superman, Wonder Woman, Harley Quinn, The Joker, Justice League), Warner Bros franchises (Looney Tunes, The Flintstones), anime series (Fullmetal Alchemist Brotherhood, Gurren Lagann, Kill La Kill), and popular movies and television series. The company also sells non-entertainment merchandise in military/patriotism and social activism categories.

The technology foundation is a standard Shopify-powered DTC storefront at cdmerch.com, with no proprietary features, APIs, or integrations disclosed. Distribution is exclusively direct-to-consumer — no wholesale, retail, or marketplace channels — with global shipping to most countries and payment support for PayPal, Apple Pay, Google Pay, Shop Pay, and major credit cards. Marketing is driven primarily by organic SEO through genre- and theme-organized catalog taxonomy, with no visible paid marketing or social media presence in the source data.

The revenue model is straightforward transactional unit-pricing with no subscription, licensing-of-IP-out, or recurring component. Per-item prices range from $0.65 for basic buttons to $7.50-$7.75 for premium oversized patches, with minimum order quantities applied to select categories (2 pieces for enamel magnets, 3 pieces for regular magnets). The company serves a horizontally segmented customer base of music fans, pop culture enthusiasts, and collectors globally, with no B2B or enterprise customers disclosed. No funding rounds, acquisitions, leadership changes, or strategic pivots are documented in the available data; ownership appears founder/private with no institutional investor involvement disclosed.

Name

C&D Visionary

Legal name

C&D Visionary

Website

https://cdmerch.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

C&D Visionary is a private, North Hollywood-based DTC e-commerce operator founded in 1996 that retails licensed and original buttons, keychains, lapel pins, magnets, medallions, patches, and stickers. It serves global music fans, pop culture enthusiasts, and collectors through its Shopify-powered Shopify storefront at cdmerch.com.

Ownership category

akta.pro rank

Product category

Licensed Novelty Merchandise

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)

akta.pro secondary industries

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO), Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

Keywords

• Licensed novelty merchandise
• Enamel lapel pins
• Collectible button pins
• Embroidered patches
• Pop culture collectibles

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct sales of physical merchandise products including buttons, keychains, lapel pins, magnets, medallions, patches, and stickers. Products are sold at various price points ranging from under $1 for basic items to $7.50+ for premium patches. The business operates on a per-transaction model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

C&D Visionary manufactures and retails novelty merchandise including buttons, button sets, keychains, lapel pins, enamel and metal magnets, medallions, mugs, 3D patches, standard and oversized patches, patch sets, standard and metal stickers, and sticker sets. The catalog features both licensed entertainment properties (Warner Bros., DC Comics, music artists, anime, movies, TV, video games) and original designs, sold primarily through its own Shopify-based e-commerce store cdmerch.com.

Product overview

C&D Visionary operates a multi-category licensed merchandise business selling buttons, keychains, lapel pins, magnets, medallions, patches, and stickers. The product portfolio is organized around licensed entertainment properties spanning music artists (AC/DC, The Beatles, KISS, Iron Maiden, Pink Floyd, and over 100+ more), movies (Harry Potter, Lord of the Rings, The Matrix), television shows (Game of Thrones, Friends, Invincible, Rick & Morty), DC Comics (Batman, Superman, Wonder Woman), video games (Mortal Kombat, PAC-MAN), and pop culture themes. The company also offers original designs covering social activism, military/patriotism, animals, and various pop culture categories. Core products include Buttons, Keychains, Lapel Pins, various Magnets (Enamel, Standard, Metal), Medallions, Patches (3D, Oversized, Sets), and Stickers (Standard, Metal, Sets).

Differentiator

Problem solved

Functional benefit

Products and services

• Buttons Pin-back buttons featuring licensed and original designs, sold individually and as themed sets, targeted at pop-culture fans and collectors.
• Keychains Decorative keychains produced from licensed and original artwork, sold to fans and collectors.
• Lapel Pins Enamel-style lapel pins featuring licensed entertainment properties and original designs, sold individually and in sets.
• Magnets Enamel, standard, and metal magnets carrying licensed and original artwork, sold to fans and collectors.
• Medallions Collectible metal medallions featuring licensed and original designs, sold to fans and collectors.
• Mugs Printed mugs featuring licensed entertainment properties and original designs, sold to consumers.
• Patches Embroidered patches in 3D, standard, and oversized formats, sold individually and as sets, including licensed entertainment designs.
• Stickers Standard and metal stickers, sold individually and in sets, featuring licensed and original artwork.
• Licensed merchandise collections (Warner Bros., DC Comics, music artists, anime, movies, TV, video games) Themed licensed product collections spanning multiple entertainment IP categories, offered across the company's buttons, pins, patches, stickers, magnets, keychains, medallions, and mugs.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Warner BroscoreOEM/ Whitelabel/ Licensing PartnerC&D Visionary operates as an authorized licensee of Warner Bros, producing and selling merchandise featuring Warner Bros entertainment properties including Looney Tunes, The Flintstones, and other WB franchises.
• DC ComicscoreOEM/ Whitelabel/ Licensing PartnerExtensive partnership with DC Comics to produce merchandise featuring Batman, Superman, Wonder Woman, Harley Quinn, The Joker, Justice League, and other DC properties.
• Various Music Artists and LabelscoreOEM/ Whitelabel/ Licensing PartnerLicensing agreements with music artists and their representatives including AC/DC, The Beatles, Pink Floyd, Grateful Dead, KISS, Iron Maiden, Guns N Roses, and 100+ other artists across classic rock, punk, metal, jazz, and country genres.
• Various Anime and Entertainment StudioscoreOEM/ Whitelabel/ Licensing PartnerLicensed merchandise for anime properties including Fullmetal Alchemist Brotherhood, Fate Stay Night, Gurren Lagann, and Kill La Kill, as well as licensed products for Game of Thrones, Harry Potter, and other entertainment franchises.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hot Topic: Large U.S. pop culture retailer selling licensed music, movie, TV, anime, and gaming merchandise across apparel and accessories via stores and e-commerce. Overlaps heavily on licensed-IP pop culture merchandise and fan customer base, but operates at significantly larger scale and broader assortment.
• Spencer's Gifts: U.S. specialty retailer of novelty, pop culture, and licensed merchandise (patches, pins, stickers, mugs). Comparable through pop culture/novelty positioning and accessory formats, though Spencer's operates a broader gift and adult-novelty assortment and physical store base.
• FYE (For Your Entertainment): U.S. pop culture collectibles retailer carrying licensed music, movie, and TV merchandise including pins, patches, magnets, and apparel. Comparable through licensed pop culture catalog and accessory formats, but operates at larger scale with physical mall footprint.
• BoxLunch: U.S. pop culture and gift retailer carrying licensed music, movie, TV, and anime merchandise (pins, patches, collectibles). Comparable through fandom/IP focus and accessory-heavy assortment, but operates at broader scale with physical retail presence.

Direct peers

• EMP Merchandising: European-based music and entertainment merchandise retailer selling licensed band merch (patches, pins, shirts) DTC globally. Highly comparable model: licensed music IP, accessory-heavy catalog, DTC e-commerce focus serving international fan audiences.
• Bravado: Universal Music Group's global merchandise and brand management division, producing licensed music merchandise for artists including many of the same acts (Beatles, Rolling Stones, Pink Floyd, KISS). Comparable through shared music-IP licensing model and accessory/apparel assortment.
• Rockabilia: U.S. rock-band merchandise retailer selling licensed music merch (buttons, patches, pins, stickers, apparel) DTC. Closely comparable niche: same target customer (rock fans), same accessory-first product mix, same DTC e-commerce distribution model.
• Funko: Leading pop culture collectibles company (Pop! figures, pins, plush) built on licensed entertainment IP including DC Comics, Warner Bros, music artists, and anime. Comparable through shared licensed-IP strategy, accessory/collectible format, and pop culture fan target customer.

Emerging players

• Redbubble: Global online marketplace for print-on-demand and artist-designed apparel, stickers, pins, and accessories. Comparable through DTC accessory formats (stickers, pins) and pop culture/artist IP, though operates as an open marketplace rather than a licensed-IP specialist.
• TeePublic: Online marketplace for artist-designed merchandise including stickers, pins, and apparel. Comparable through DTC accessory formats and pop culture fan demand, though TeePublic is a marketplace platform rather than a single-storefront licensed-IP retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&D Visionary