EZ-FLO International

What EZ-FLO International does

EZ-FLO International, founded in 1979 and headquartered in Atlanta, Georgia, is a manufacturer and wholesaler of finish-stage plumbing supplies operating as a brand within Reliance Worldwide Corporation (RWC), an ASX-listed global provider of water control and plumbing solutions. The company organizes its offering across four core product categories: faucets (kitchen, lavatory, tub/showerheads, and drink-dispense), repair parts (toilet and faucet components), tubular and drain parts (sink strainers, garbage disposal parts, lavatory drains, tub/shower drains, and tubular plumbing supplies), and HVAC air registers and grilles. Underlying technology centers on durable mechanical and material engineering, including ceramic disc cartridges for drip-free performance, Neoperl aerators meeting 1.2-2.5 GPM flow standards, hard-lacquer corrosion-resistant finishes, and self-cleaning rubber spray jets. Products carry third-party certifications including cUPC, NSF/ANSI 61, NSF/ANSI 372, UPC, AB1953, ADA, and are subject to California Proposition 65 warnings.

The company operates a North American physical footprint comprising manufacturing facilities in Cullman, Alabama and Apodaca, Nuevo León, Mexico, alongside distribution centers in Mesquite (Texas), North Las Vegas (Nevada), and Vaughan (Ontario, Canada). Its go-to-market is a hybrid B2B and consumer retail motion: professional plumbers, builders, contractors, architects, wholesalers, and OEM manufacturers are served through a network of wholesalers and authorized territory sales representatives, while retail consumers access products at Lowe's, Home Depot, and Amazon. Pricing is quote-based through wholesale reps and distributors rather than publicly listed, and no revenue figures are publicly disclosed. The company maintains a technical resources portal with 85 downloadable items (spec sheets, installation instructions, catalogs, CAD drawings) supporting specifier and contractor workflows, and operates social channels on Instagram, LinkedIn, Twitter, and YouTube for brand presence.

EZ-FLO competes as a value-tier, professional-grade plumbing parts brand within RWC's broader portfolio (SharkBite, HoldRite, Cash Acme, John Guest, Eastman), leveraging the parent group's integrated sourcing, manufacturing, and distribution capabilities to serve both trade and DIY segments across the United States, Canada, and Mexico. Certain products are flagged as not for sale in California, and the company has issued California Transparency in Supply Chains Act disclosures alongside RWC.

Name

EZ-FLO International

Legal name

Reliance Worldwide Corporation

Website

https://ez-flo.net

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

EZ-FLO International, founded in 1979, manufactures and distributes plumbing supplies including faucets, repair parts, tubular and drain components, and HVAC air registers. Operating as a brand within Reliance Worldwide Corporation, it serves professional plumbers, builders, wholesalers, and retail consumers across North America.

Ownership category

akta.pro rank

Product category

Plumbing Fixtures and Supplies

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)

Keywords

• Plumbing fixtures manufacturing
• Plumbing supply wholesale
• HVAC air registers
• Faucet repair parts
• Drainage components

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Plumbing Products Sales: Sale of finish-stage plumbing solutions including faucets, repair parts, tubular/drain components, and air registers through wholesale distribution and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

EZ-FLO International manufactures and distributes finish-stage plumbing products including kitchen, lavatory, tub & shower, and drink dispense faucets, along with toilet and faucet repair parts, tubular and drain components (P-traps, strainers, drains, disposal parts), and HVAC air registers and grilles. The company sells these products through a wholesale distribution network to professional plumbers, builders, contractors, and OEMs, with additional consumer availability through Lowe's, Home Depot, and Amazon.

Product overview

EZ-FLO International is a plumbing products company and part of the Reliance Worldwide Corporation (RWC) family of brands. Founded in 1979, the company offers a comprehensive range of finish-stage plumbing solutions organized into four core product categories: Faucets (kitchen, lavatory, tub/showerheads, drink dispense), Repair Parts (toilet repair, faucet repair), Tubular & Drain Parts (sink strainers, garbage disposal parts, lavatory drains, tub/shower drains, tubular components), and Air Registers & Grilles. The product portfolio serves residential and commercial plumbing needs, providing faucets, showerheads, bath accessories, repair components, drainage parts, and HVAC registers. EZ-FLO operates as a sub-brand within RWC alongside SharkBite, HoldRite, CashAcme, John Guest, and Eastman.

Differentiator

Problem solved

Functional benefit

Products and services

• Faucets Complete line of kitchen faucets, lavatory/bathroom faucets, tub and showerheads, and drink dispense faucets for residential and commercial applications, equipped with ceramic disc cartridge technology for drip-free performance.
• Repair Parts Toilet repair parts and faucet repair parts including fill valves, flappers, closet flanges, tank-to-bowl sets, ballcock repair kits, handles, aerators, spouts, and cartridge replacements for installation professionals and DIY consumers.
• Tubular & Drain Parts Drainage components including sink strainers, garbage disposal parts (stoppers, splash guards, air switch kits), lavatory drains (pop-up drains, P.O. plugs, handicap sink drains), tub and shower drains, and tubular plumbing supplies such as p-traps, slip-joint nuts, elbows, couplings, and tailpieces for residential and commercial plumbing jobs.
• Air Registers & Grilles HVAC duct system registers and returns for new construction or replacement, including wall and ceiling registers, floor registers, return filters, return grilles, and diffusers for residential and light commercial HVAC applications.

Quantifiable outcome

• Lifetime drip-free use with ceramic disc cartridge technology
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Reliance Worldwide Corporation (RWC)coreOthersEZ-Flo is a valued brand within the RWC family of brands. RWC is a global provider of water flow, control, and monitoring products and solutions for the plumbing and heating industry. As part of RWC, EZ-Flo benefits from integrated manufacturing, sourcing, and distribution capabilities across North America.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SharkBite (RWC): Sister brand within the RWC family offering push-to-connect plumbing fittings and valves. Directly comparable as an RWC-owned plumbing brand with overlapping North American distribution through wholesalers and major home improvement retailers.
• Eastman (RWC): Another RWC family brand focused on appliance and plumbing supply products including supply lines, valves, and repair components. Directly comparable as a portfolio brand sharing parent, distribution, and professional-channel orientation.
• Glacier Bay (Home Depot house brand): Home Depot's primary value-oriented faucet and repair parts brand. Directly competes with EZ-Flo on price in the same Home Depot aisle, particularly in faucets and replacement parts.
• Fluidmaster: Leading manufacturer of toilet repair parts (fill valves, flappers) and toilet connectors. Directly comparable product portfolio to EZ-Flo's Repair Parts category with similar wholesale and home-center distribution.
• Danco Company: Manufacturer and distributor of plumbing repair parts, faucet components, and toilet repair products. Comparable to EZ-Flo's repair parts and tubular categories, with similar retail and wholesale distribution.
• Dearborn Brass: Manufacturer of tubular brass products, drain assemblies, and plumbing supply components. Closely comparable to EZ-Flo's Tubular & Drain Parts category with overlapping wholesale distribution.

Broad incumbents

• Moen Incorporated: One of the largest North American faucet and plumbing fixture brands (subsidiary of Fortune Brands). Directly competes with EZ-Flo in faucets, repair parts, and through wholesale and home-center channels.
• Delta Faucet Company: Major North American faucet and plumbing fixture brand (Masco subsidiary). Comparable product range (kitchen, bath, repair), distribution through Lowe's and Home Depot, and professional/retail dual-channel model.
• Kohler Co. Global plumbing fixtures and fittings giant with broad kitchen, bath, and repair parts portfolio. Comparable across faucets, drains, and air register/grille categories, with overlapping retail and wholesale distribution.
• Watts Water Technologies: Public global manufacturer of plumbing, water safety, and flow-control products including valves, fittings, and repair components. Comparable broad plumbing manufacturer footprint serving professional and OEM channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eastmanmfg
• YouTubeyoutube.com/@ez-floeastmanplumbingprodu4478
• LinkedInlinkedin.com/company/ez-flo-international
• Instagraminstagram.com/eastman.plumbing

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ-FLO International