Wauwatosa Veterinary Clinic

What Wauwatosa Veterinary Clinic does

Wauwatosa Veterinary Clinic is a privately-held, AAHA-accredited small animal veterinary practice operating under the VetCor practice management platform. The company provides comprehensive veterinary care for dogs and cats across two locations in Wauwatosa, Wisconsin — the main clinic at 2600 North Wauwatosa Avenue and the East Tosa Veterinary Clinic at 6228 State Street E. Its core services span preventive wellness exams, diagnostics (digital radiology, ultrasound, echocardiography, in-house laboratory), dental care, soft tissue surgery, spay/neuter, microchipping, senior and pediatric care, nutrition counseling, holistic/alternative medicine (acupuncture, laser therapy, therapeutic massage), pet loss counseling, and telemedicine consultations. The clinic also generates ancillary revenue through an on-site and online pharmacy via a Covetrus partnership, with home delivery integrated into its electronic medical records system.

The practice's underlying technology stack consists of standard veterinary diagnostic equipment, an electronic medical records system linked to the Covetrus online pharmacy, and the PetDesk mobile client portal for appointment scheduling and prescription refills. Certifications include AAHA accreditation, Fear Free practice certification, and Low Stress Handling certification, distinguishing the patient care experience from non-certified competitors. The team includes veterinarians (Dr. Sarah Mai, Dr. Jamie Oakes) and a certified pet loss counselor (Kerry Malak, APLB).

The business model is professional-services-based: revenue derives from consultations, procedures, and ancillary pharmacy/pet product sales, with quote-based pricing determined per visit. The go-to-market is direct-to-consumer via local presence, word-of-mouth, Google Reviews (4.7 star rating), website content marketing, and the PetDesk app. The customer base is a long tail of pet-owning households in the Milwaukee metropolitan area (Wauwatosa, Milwaukee, West Allis, Glendale, Brookfield, Oak Creek, New Berlin, Menomonie Falls). Ownership and operational control sit with VetCor, a veterinary practice management company headquartered in Norwell, Massachusetts.

Name

Wauwatosa Veterinary Clinic

Legal name

Wauwatosa Veterinary Clinic

Website

https://wauwatosavet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wauwatosa Veterinary Clinic is a privately-held, AAHA-accredited small animal veterinary practice operating two locations in Wauwatosa, WI. It provides comprehensive veterinary care for dogs and cats — including diagnostics, surgery, dental, rehabilitation, and telemedicine — serving pet owners across the Milwaukee metro area under VetCor management.

Ownership category

akta.pro rank

Product category

Veterinary Care Services

NAICS

Veterinary Services (54194), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)

akta.pro secondary industries

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Veterinary care services
• Pet wellness exams
• Veterinary diagnostics
• Pet dental care
• Veterinary surgery

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Services: The clinic generates revenue through comprehensive veterinary services including wellness exams, preventive care, diagnostic services (radiology, ultrasound, echocardiography), dental care, surgical procedures, and treatment for sick and injured animals.
2. Pharmacy and Pet Products: On-site and online pharmacy sales of prescription medications, supplements, and pet health products. The clinic has partnered with Covetrus to provide an integrated online store linked to their electronic medical records system.
3. Pet Food Sales: Sale of prescription and therapeutic pet foods, available through both the physical clinic and online pharmacy.
4. Pet Loss Support Services: Pet loss counseling and hospice support services coordinated by Kerry Malak, APLB Certified Pet Loss Counselor, as part of end-of-life care offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Wauwatosa Veterinary Clinic is a full-service animal hospital providing preventive care, internal medicine, dentistry, soft tissue surgery, diagnostic imaging, and rehabilitation for dogs and cats across two locations in Wauwatosa, WI. The clinic delivers AAHA-accredited care using Fear Free and Low Stress Handling approaches, supported by in-house laboratory, digital radiology, ultrasound, and echocardiography capabilities, and complemented by telemedicine, pharmacy, and pet loss support services.

Product overview

Wauwatosa Veterinary Clinic is a full-service veterinary hospital offering comprehensive medical care for dogs and cats across two locations in the Wauwatosa, WI area. The clinic provides a unified suite of services organized around preventive care, diagnostics, dentistry, surgery, and rehabilitation. Core offerings include Cat & Dog Care (wellness exams, nutrition, senior care, puppy/kitten care, microchipping), Diagnostics (digital radiology, ultrasound, echocardiography), Preventive Dental Care, Spay & Neuter Procedures, Holistic & Alternative Care, Telemedicine, and Pharmacy & Pet Products. The practice also operates East Tosa Veterinary Clinic as an additional location and offers a Pet Portal/Mobile App for client access to appointments, refills, and pet records. All services are delivered by AAHA-accredited veterinarians using Fear Free handling approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat & Dog Care Comprehensive veterinary wellness exams and preventive care services tailored to pets based on species, breed, age, and lifestyle, including puppy/kitten care, senior pet care, and nutritional counseling. Targeted at dog and cat owners in the Wauwatosa, WI area.
• Diagnostics In-house laboratory testing and diagnostic imaging services including digital radiology (X-ray), ultrasound, and echocardiography to diagnose sick and injured pets. Available to pet owners referred by other clinics for specialized imaging such as echocardiography.
• Preventive Dental Care Routine dental examinations, cleanings, extractions, and oral health assessments to prevent dental disease in dogs and cats. Targeted at pet owners seeking preventive oral healthcare.
• Surgical Procedures Soft tissue surgical procedures for dogs and cats including spay/neuter sterilization performed under general anesthesia, plus other soft tissue surgeries to address infections, cancers, and unwanted behaviors.
• Pet Microchipping Implantable microchip identification service providing permanent ID for pets, implanted between the shoulder blades and registered to owner contact information to increase the likelihood of lost pets being returned home.
• Pet Nutrition Veterinary nutritional counseling and weight management services including food recommendations, personalized exercise plans, and dietary support for pets with existing medical conditions.
• Senior Pet Care Specialized wellness care for senior pets including bi-annual exams, blood and urine testing, and supportive therapies such as rehabilitation, massage, acupuncture, and laser therapy.
• Puppy & Kitten Care Comprehensive first-year veterinary care for puppies and kittens including 3-4 physical exams, staged vaccinations, heartworm testing for puppies, FeLV/FIV testing for kittens, and spay/neuter consultations.
• End of Life Pet Care Hospice, palliative care, quality-of-life assessments, pet loss counseling, and euthanasia services coordinated by a certified pet loss counselor (Kerry Malak, APLB Certified).
• Holistic & Alternative Care Integrative medicine services including acupuncture and other alternative therapies to complement traditional veterinary treatments for pets.
• Telemedicine Remote veterinary consultations providing access to veterinary care from home for follow-up appointments and non-emergency concerns via a telemedicine platform.
• Pharmacy & Pet Products On-site and online pharmacy services providing prescription medications, supplements, and pet health products with home delivery options through the Covetrus-powered online store integrated with the clinic's electronic medical records.
• Pet Rehabilitation Physical rehabilitation services including therapeutic massage, acupuncture, and laser therapy for pets with mobility issues or chronic pain.

Quantifiable outcome

• Approximately 80% of pets will develop dental disease by age 3 if left untreated - regular preventive care can prevent this
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Covetrus (Vets First Choice)coreTechnology or IntegrationCovetrus provides the online pharmacy platform (Vets First Choice) for Wauwatosa Veterinary Clinic's online store. This partnership integrates the online pharmacy with the clinic's electronic medical records system, automatically logging prescriptions in patient files and enabling direct approval of prescription requests. The partnership ensures clients receive the same quality products as in-clinic with manufacturer guarantees.
• East Tosa Veterinary CliniccoreStrategic or Co-development PartnerEast Tosa Veterinary Clinic is the second location of the Wauwatosa Veterinary Clinic practice, located at 6228 State Street E, Wauwatosa, WI. This affiliated clinic provides additional access to quality veterinary services under the same practice management.
• VetCorOthersVetCor is the practice management company supporting Wauwatosa Veterinary Clinic, headquartered at 141 Longwater Dr, Suite 108, Norwell, MA 02061. VetCor manages the website and business operations for the clinic.
• PetDesksupportingTechnology or IntegrationPetDesk provides the mobile app platform allowing Wauwatosa Veterinary Clinic clients to access the pet portal, schedule appointments, request prescription refills, and manage their pets' health records through a smartphone application.
• WVRC - WaukeshasupportingOthersAfter-hours emergency veterinary care referral partner for pets requiring immediate care outside of Wauwatosa Veterinary Clinic's regular business hours.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Banfield Pet Hospital: Largest U.S. veterinary chain with ~1,000 in-store pet hospital locations, offering preventive wellness plans and general companion-animal care overlapping with Wauwatosa Vet's core wellness and preventive services.
• VCA Animal Hospitals: National network of more than 1,000 companion-animal and specialty hospitals owned by Mars Petcare; overlap is in primary, preventive, and specialty care delivered through owned clinics in metro markets across the U.S.
• BluePearl Pet Hospital: National specialty and emergency veterinary hospital chain (Mars Petcare) focused on advanced care, surgery, and diagnostics. Overlap is in imaging (ultrasound, echocardiography) rather than primary care.

Direct peers

• Brookfield Animal Hospital: Independent, full-service small-animal veterinary hospital in Brookfield, WI — an adjacent Milwaukee suburb and part of the same catchment area as Wauwatosa — offering preventive care, surgery, dentistry, and diagnostics.
• Waukesha Animal Hospital: Multi-doctor, full-service small-animal hospital in Waukesha, WI, directly comparable in scope (preventive care, surgery, diagnostics) and geography to Wauwatosa Veterinary Clinic's two-location model.
• Shorewood Animal Hospital: Independent small-animal clinic in Shorewood, WI, a neighboring suburb within Wauwatosa Vet's service area, providing comparable wellness, dental, and surgical services to dogs and cats.
• Pewaukee Veterinary Service: Independent, AAHA-equivalent small-animal practice serving Pewaukee and surrounding Waukesha County communities, competing for the same Greater Milwaukee pet-owner demand.
• East Tosa Veterinary Clinic: Second location of the Wauwatosa Veterinary Clinic practice operating under the same VetCor management in the same Wauwatosa, WI market, offering the same full-service companion-animal care to dogs and cats.
• Bay View Veterinary Clinic: Small, full-service companion-animal veterinary practice on Milwaukee's south side, serving the same Greater Milwaukee pet-owner base with preventive care, surgery, and dentistry.

Emerging players

• WVRC (Wisconsin Veterinary Referral Center): Specialty and 24/7 emergency veterinary hospital in Waukesha, WI that serves as the after-hours referral partner for Wauwatosa Vet. Overlap is in advanced diagnostics and specialty services (cardiology, internal medicine) rather than primary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wauwatosavet
• Xx.com/wauwatosavet
• LinkedInlinkedin.com/company/wauwatosa-veterinary-clinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wauwatosa Veterinary Clinic