Pewaukee Veterinary Service

What Pewaukee Veterinary Service does

Pewaukee Veterinary Service is a privately held, family-owned companion-animal veterinary hospital founded in 1977 by Dr. Randy Schuett and now led operationally by Aaron Schuett (Business Manager) and Dr. Meghan Glazer (Medical Director). The practice operates a single site at N29 W23950 Schuett Drive, Pewaukee, Wisconsin, serving pet owners in the Pewaukee–Milwaukee–Waukesha corridor through a direct-to-consumer service model: appointments are scheduled online (AppointmentMaster/Covetrus) or by phone, and clients access records and refills through a Pet Portal and the MyPetsWellness iOS app.

The clinical offering is a vertically integrated stack built around an 8-doctor bench and 8 CVTs, spanning preventive wellness, vaccinations, parasite prevention, dental care (with digital dental X-ray and ultrasonic scaling), soft tissue and orthopedic surgery (including laparoscopic spay, endoscopy, rhinoscopy, and arthroscopy), advanced diagnostic imaging (digital radiography, ultrasound, CT), dermatology, and a Certified Canine Rehabilitation Therapist-led rehabilitation suite that includes an underwater treadmill, Class IV therapy laser, shockwave therapy, and therapeutic ultrasound. Ancillary revenue is generated through boarding, dog daycare (with outdoor pool), grooming, microchipping (Home Again), euthanasia/cremation, and an online pharmacy (MyVetStoreOnline) including a Purina Pro Plan Vet Direct channel.

Economically, the company is a professional-services practice deriving the bulk of revenue from point-of-care medical fees, with diversified non-medical streams (boarding, daycare, grooming, pharmacy, referral rebates) supporting utilization and stickiness. Commercial reach is regional and not stated to pursue growth outside southeastern Wisconsin; customer concentration is highly fragmented across individual pet owners. Awards (Milwaukee Journal Sentinel Top Choice: Best Primary Care Veterinarian in 2015, 2016, 2019; Top Boarding & Grooming 2019) and a stated 98% satisfaction on 6,400+ reviews underpin a strong local brand and channel-light, referral-driven go-to-market.

Name

Pewaukee Veterinary Service

Legal name

Pewaukee Veterinary Service

Website

https://pewaukeeveterinaryservice.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Pewaukee Veterinary Service is a family-owned, full-service companion-animal hospital in Pewaukee, Wisconsin, founded in 1977. An 8-doctor team delivers preventive care, surgery, CT imaging, dental, rehabilitation/hydrotherapy, boarding, daycare, and grooming to pet owners across the Pewaukee–Milwaukee–Waukesha corridor.

Ownership category

akta.pro rank

Product category

Veterinary Services (Companion Animal Hospital)

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Veterinary services
• Animal hospital care
• Pet boarding daycare
• Pet grooming services
• Veterinary diagnostics

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Comprehensive veterinary services including wellness care, vaccinations, dental care, surgery, spay/neuter, endoscopy, rhinoscopy, rehabilitation, dermatology, diagnostic imaging, microchipping, euthanasia, and urgent/emergency care. Revenue generated through service fees at point of care.
2. Boarding Services: Cat and dog boarding services offering various accommodation options from luxury canine suites to cozy cat condos, with supervised care, daily walks, group play, and medical administration by trained staff.
3. Dog Daycare: Dog daycare program available Monday-Friday with outdoor pool access, supervised play, and mental stimulation. Early drop-off available at 7am.
4. Pet Grooming: Professional grooming services including bathing, haircuts, nail trimming, ear cleaning, anal gland expression, with hypoallergenic products available for sensitive skin. Also offers medical shave under sedation.
5. Online Pet Store/Pharmacy: Online pet supply store and pharmacy offering parasite prevention, food, and pet products with manufacturer warranty. Purina Pro Plan food also available for purchase.
6. Client Referral Rewards: $25 credit on referring client's account plus $25 off first exam for referred new clients, incentivizing word-of-mouth growth.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pewaukee Veterinary Service operates a full-service companion animal hospital in Pewaukee, WI, delivering comprehensive veterinary medical, surgical, dental, diagnostic imaging, rehabilitation (including hydrotherapy and laser therapy), dermatology, boarding, daycare, and grooming services for dogs and cats. The practice sells prescription and wellness products directly to clients through its own online pharmacy storefront and supports customers via a custom mobile app and online Pet Portal for scheduling, refills, and records access.

Product overview

Pewaukee Veterinary Service is a full-service animal hospital and veterinary practice providing comprehensive pet healthcare services since 1977. The practice operates as a unified suite of integrated clinical services under one roof, including preventive care (wellness exams, vaccinations, parasite prevention), surgical services (soft tissue, orthopedic, laparoscopic), diagnostic imaging (digital radiography, ultrasound, CT scan), dental care, rehabilitation with hydrotherapy and laser therapy, dermatology, boarding, daycare, grooming, microchipping, and urgent/emergency care. The clinic also offers an online pharmacy store and a mobile app (MyPetsWellness) for client appointment scheduling and medical record access. Services are delivered by a team of veterinarians including specialists in rehabilitation, surgery, and emergency medicine, supported by certified veterinary technicians and technical staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Care Comprehensive preventive pet healthcare for dog and cat owners, including annual/semi-annual exams, custom wellness plans tailored to life stage, weight checks, fecal exams, parasite prevention planning, and age-appropriate bloodwork to screen for disease.
• Vaccinations Custom vaccination protocols for cats and dogs covering core and lifestyle vaccines, including Rabies, DHPP, Bordetella, Lyme, Leptospirosis, Canine Influenza, FVRCP, Feline Leukemia, Chlamydia, and FIV.
• Dental Care Veterinary dental services for cats and dogs including professional teeth cleaning, digital dental X-rays, ultrasonic scaling, polishing, root canal therapy, bite plates, crown reduction, and tooth extractions.
• Surgery Veterinary surgical services including soft tissue procedures (mass removals, cystotomies, foreign body removal), orthopedic surgery (CCL repairs, fracture repairs, hip dysplasia corrections), and minimally invasive scope procedures (endoscopy, colonoscopy, laparoscopy, arthroscopy).
• Spay & Neuter Surgical sterilization for cats and dogs, including laparoscopic (minimally invasive) spay options for female dogs and cats.
• Endoscopy Minimally invasive endoscopic procedure using a flexible camera-equipped tube passed through the mouth into the esophagus and stomach to evaluate the digestive tract, retrieve foreign objects, and collect diagnostic samples.
• Rhinoscopy Diagnostic procedure using a small endoscope/camera inserted into the nasal cavity to evaluate nasal passages, identify abnormalities, and collect diagnostic samples in cases of chronic sneezing, nasal discharge, or nosebleeds.
• Rehabilitation & Hydrotherapy Veterinary physical rehabilitation for dogs (and cats) using underwater treadmill hydrotherapy, Class IV laser therapy, shockwave therapy, therapeutic ultrasound, soft tissue mobilization, and therapeutic exercises, overseen by a Certified Canine Rehabilitation Therapist.
• Boarding Pet boarding service providing kennels, runs, luxury canine suites, cat condos, daily walks, group play, food and water, cozy bedding, and medical administration by trained staff for dogs and cats.
• Dog Daycare Supervised dog daycare with outdoor pool access (weather permitting), toys, fetch, tug of war, and mental stimulation activities, with early 7am drop-off Monday through Friday.
• Grooming Professional pet grooming including bath, blow out, brush, clipper and hand-scissoring techniques, custom cuts, nail trimming, anal gland expression, ear cleaning, and hypoallergenic products, with medical shave under sedation for sensitive pets.
• Dermatology & Allergy Diagnosis and treatment of pet allergies and skin conditions using Cytopoint injection, Apoquel tablets, Atopica, antibiotics, antifungals, antihistamines, topical creams, medicated shampoos, and food elimination trials.
• Diagnostic Imaging Advanced veterinary imaging services using digital radiography (X-rays), ultrasound, and CT scan (Computed Tomography) to evaluate bone, joint, organ, and soft tissue abnormalities in companion animals.
• Microchipping Permanent pet identification using Home Again microchips implanted between shoulder blades, linking the unique ID to owner contact information in the Home Again database, with 24/7 emergency hotline and travel assistance for found pets.
• Euthanasia Compassionate end-of-life care and pet euthanasia with sedative administration prior to the procedure, plus in-house cremation options including private cremations.
• Urgent & Emergency Care Urgent and emergency veterinary care by appointment during regular hours for traumatic injuries, toxic ingestion, prolonged vomiting/diarrhea, blood in bodily fluids, eye injuries, difficulty breathing, seizures, and collapse, with overflow referrals to sister hospital Waukesha Veterinary Service.
• Laser Therapy Class IV therapeutic laser treatment using specific wavelengths of light to promote cellular growth, circulation, healing, and reduction in pain and inflammation, applied to hip dysplasia, joint injuries, wound healing, post-surgical recovery, and intervertebral disk disease.
• Parasite Prevention Year-round flea, tick, heartworm, and intestinal worm prevention with products including Heartgard, NexGard, Bravecto, ProHeart 6 or 12 (dogs) and Revolution (cats), plus canine Lyme disease vaccination.
• Online Pet Store Online pharmacy and retail store (pewaukeevet.myvetstoreonline.pharmacy) selling parasite prevention, pet food, and pet supplies with manufacturer warranty, including Purina Pro Plan food orders with free shipping.
• Pet Wellness Plans Custom preventive care packages tailored to individual pet health needs across all life stages, from puppy/kitten through senior years, delivered as part of the Wellness Care program.
• Health Certificates Domestic and international health certificates issued by USDA-accredited veterinarians for pet travel to different states or countries.

Quantifiable outcome

• 98% customer satisfaction rate based on 6,400+ client reviews
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Waukesha Veterinary ServicecoreStrategic or Co-development PartnerSister hospital affiliate for urgent and emergency veterinary care. When Pewaukee Veterinary Service is fully booked, clients are referred to Waukesha Veterinary Service which is open seven days a week with extended hours. Located at 360 Bluemound Rd in Waukesha, WI with phone number (262) 347-0781.
• Purina Pro PlanminorGTM or Marketing PartnerPet food partnership allowing clients to purchase Purina Pro Plan directly through clinic link with free shipping on all orders.
• Partnership for Sustainable AidminorOthersNonprofit, non-government organization that fosters partnerships with key national leaders of self-sustainable agencies and institutions serving the needy and vulnerable in SE Asia. Dr. Jeff Baker serves as Vice Chairman and Board of Directors member.
• Wisconsin Veterinary Referral Center (WVRC)minorStrategic or Co-development PartnerFormer emergency and critical care internship site and employer of Dr. Meghan Glazer from 2012-2021. Dr. Elizabeth Lane completed emergency medicine internship at WVRC-Waukesha. Dr. Christine Mallo completed ER-focused internship at WVRC-Waukesha in 2018 and served as ER attending from 2019-2024.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• North Shore Animal Hospital: Independent companion animal hospital in the greater Milwaukee area offering wellness, surgery, and boarding. Comparable independent GP with a diversified service offering in the same broader regional market as PVS.
• Harris Pet Hospital: Wisconsin-based independent companion animal hospital with GP, surgery, and ancillary services. Comparable independent GP benchmark for pricing and service breadth in the same regional market.
• Wisconsin Veterinary Referral Center (WVRC): Regional specialty/ER referral hospital explicitly named as a partner in the data (former employer of PVS's Medical Director). Directly comparable on emergency/critical care, surgery, and specialist referral flows in southeastern Wisconsin.
• Brook-Falls Veterinary Hospital & Exotic Care: Suburban Milwaukee companion animal hospital offering GP, surgery, dentistry, and rehab services. Comparable to PVS in service mix and regional customer base, with similar full-service positioning.
• East Towne Veterinary Clinic: Independent companion animal GP in the greater Milwaukee/Waukesha area. Comparable single-site or small-group independent practice competing for similar suburban pet-owner clients.

Direct peers

• Waukesha Veterinary Service: Named sister-affiliate hospital for overflow urgent/emergency cases. Operates as a full-service companion animal GP in Waukesha, WI with extended hours — closest peer in geography, scope, and operating model.

Broad incumbents

• BluePearl Pet Hospital: Specialty and emergency veterinary hospital operator. Comparable to the orthopedic, ER, advanced imaging, and minimally invasive surgery capabilities PVS offers in-house, but at much larger specialty scale across multiple markets.
• Banfield Pet Hospital: Nation's largest general practice veterinary chain, located inside PetSmart stores. Overlaps with PVS on preventive wellness, vaccinations, dental, and surgical services, but serves as a corporate-incumbent benchmark for pricing and service expectations in suburban markets.
• VCA Animal Hospitals: Largest US operator of companion animal hospitals with extensive general practice and specialty footprint. Directly comparable to PVS in core GP services (wellness, surgery, dentistry, diagnostics) but operates at vastly greater scale and corporate backing.

Others

• Chewy Pharmacy / MyVetStoreOnline: White-label veterinary e-commerce platform that powers PVS's online pharmacy and parasite-prevention resales. Not a clinical peer but a direct ecosystem enabler for PVS's retail revenue stream and comparable digital pharmacy infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pewaukeevet
• Facebookfacebook.com/PewaukeeVeterinaryService
• LinkedInlinkedin.com/company/pewaukee-veterinary-svc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pewaukee Veterinary Service