Hoist Liftruck Manufacturing

What Hoist Liftruck Manufacturing does

Hoist Material Handling, Inc. (formerly Hoist Liftruck Manufacturing, LLC) is a U.S.-based, vertically integrated manufacturer of high-capacity industrial lift trucks, headquartered in a 550,000-square-foot factory in East Chicago, Indiana. The company's product portfolio comprises eleven series spanning 15,000 to 125,000 lbs of lifting capacity, including pneumatic tire forklifts (P-Series, PV-Series), cushion tire forklifts (Titan, F, FKS, Lazer), extendable counterweight forklifts (FR, FR-E), the Neptune marina forklift, the LCH loaded container handler, and the RS reach stacker. More than 75% of each truck is manufactured in-house — including chassis, steer axles, and masts — with major components sourced from U.S. suppliers such as Cummins (engines), Dana (transmissions), Axle Tech (drive axles), and Parker (hydraulics). The company traces its corporate lineage to Silent Hoist & Crane (established 1918, Brooklyn, NY) and Elwell-Parker Electric Co. (organized 1893), with Elwell-Parker's assets acquired in 2000 and the entire business acquired by Toyota Industries North America in April 2019, after which it operates as the Heavy Duty Division of Toyota Material Handling USA.

The company runs a channel-driven go-to-market: equipment is sold exclusively through a nationwide authorized dealer network that stocks commonly used parts and provides local sales and service, supplemented by direct factory engagement for enterprise accounts through the corporate website and dedicated sales lines. Revenue is generated primarily through heavy-duty lift truck hardware sales and aftermarket parts (with centralized parts distribution in Bedford Park, Illinois, and Columbus, Indiana), with a managed-services revenue overlay from Hoist Financial Solutions, which provides in-house equipment financing. The end-market mix spans thirteen verticals — automotive, steel & specialty metals, port & intermodal, lumber, marina, forging, paper, machinery moving & rigging, military, oil & gas, concrete, mining, and general manufacturing — with no single named customer disclosed and distribution diversified across the U.S. dealer base.

Technical differentiation rests on a small set of proprietary engineering features: the RemoteTech CANbus-based vehicle management system on the RS Series, the Quick-Change Fork System enabling tool-free attachment switching on the FR Series, the Extendable Counterweight Frame design, and a structural advantage in which full rated capacity is maintained regardless of added side-shifting fork positioners (versus competitors that lose up to 2,500 lbs). Manufacturing lead times of 8-12 weeks for most equipment, plus a two-week turnaround on custom parts, are positioned as industry-best. The portfolio has been progressively electrified with the Lazer Series electric cushion tire forklift and the FR-E Series electric extendable counterweight truck, complementing the legacy internal-combustion lineup.

Name

Hoist Liftruck Manufacturing

Legal name

Hoist Material Handling, Inc.

Website

https://hoistlift.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

251–500 employees

Short description

Hoist Material Handling, Inc. is a U.S. manufacturer of high-capacity industrial lift trucks (15,000-125,000 lbs) serving automotive, steel, port, marine, military, and other industrial customers via a nationwide authorized dealer network, operating as the Heavy Duty Division of Toyota Material Handling USA since its April 2019 acquisition.

Ownership category

akta.pro rank

Product category

Heavy-Duty Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Heavy-duty forklifts
• Material handling equipment
• Container handlers
• Reach stackers
• Industrial lift trucks

Headquarters

HQ city

East Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy-Duty Lift Truck Sales: Hoist manufactures and sells a comprehensive line of high-capacity lift trucks (forklifts, container handlers, reach stackers, marina forklifts) ranging from 15,000 to 125,000 lbs. Equipment is sold through a dealer network with direct factory engagement available. The company also offers in-house financing through Hoist Financial Solutions.
2. Parts & Aftermarket Sales: Parts distribution is centralized in Columbus, Indiana, with a 6499 West 65th Street, Bedford Park, Illinois parts facility. Most dealer locations stock commonly used parts for immediate pick-up or delivery. Custom parts can be machined and delivered from the factory in less than two weeks.
3. Equipment Financing: Hoist Financial Solutions provides financing for equipment acquisition with flexible structures aligned to customer cash flow, including low monthly costs, obsolescence protection, and tax benefits.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hoist Material Handling manufactures and sells heavy-duty lift trucks and material handling equipment ranging from 15,000 to 125,000 lbs capacity, including pneumatic and cushion tire forklifts, extendable counterweight forklifts, electric forklifts, marina forklifts, loaded container handlers, and reach stackers. The company distributes exclusively through a nationwide network of authorized U.S. dealers who provide equipment sales, parts, and service support, while direct factory engagement is available via the corporate website and dedicated sales contacts. Over 75% of each truck is manufactured in-house at the East Chicago, Indiana facility using components sourced from U.S. suppliers such as Cummins, Dana, Axle Tech, and Parker.

Product overview

Hoist Liftruck Manufacturing is a U.S. manufacturer of high-capacity lift trucks and material handling equipment. The product portfolio includes eleven distinct product series spanning pneumatic tire forklifts (P-Series, PV-Series), cushion tire forklifts (Titan, F, FKS, Lazer series), extendable counterweight forklifts (FR, FR-E), marina forklifts (Neptune), container handlers (LCH), and reach stackers (RS). Capacities range from 15,000 to 125,000 lbs (7-57 tonnes). More than 75% of each truck is manufactured in-house at the East Chicago, Indiana factory, with key components sourced from U.S. vendors including Cummins, Dana, and Parker. The company operates as part of Toyota Material Handling Heavy Duty Division following the 2019 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• FR Series Extendable Counterweight Forklift
• FR-E Series Electric Extendable Counterweight Forklift
• P-Series Heavy-Duty Pneumatic Forklift
• PV-Series Pneumatic Tire Forklift
• Titan Series Cushion Tire Forklift
• F-Series Cushion Tire Forklift
• FKS Series Steel Mill Forklift
• Lazer Series Electric Cushion Tire Forklift
• Neptune Series Marina Forklift
• LCH Series Loaded Container Handler
• RS Series Reach Stacker
• Hoist Financial Solutions
• Parts & Aftermarket Supply

Quantifiable outcome

• Industry-best lead times of 8-12 weeks for most equipment
• +5 more outcomes

Segments13 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Toyota Industries North America (TINA)coreStrategic or Co-development Partner · 1 April 2019Hoist Liftruck Mfg., LLC was acquired by Toyota Industries North America, Inc. on April 1, 2019, and renamed Hoist Material Handling, Inc. The company is managed directly by Toyota Material Handling USA in Columbus, IN. This acquisition expanded Toyota's heavy-duty forklift product line and brought Hoist under Toyota's quality culture methodology, manufacturing, warranty, and aftermarket parts strategies. Hoist operates as the Heavy Duty Division of Toyota Material Handling.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hyster-Yale Materials Handling: Public competitor (HYSTER) that designs and manufactures a full line of heavy-duty forklifts, container handlers, and reach stackers globally. Directly comparable to Hoist in product category (Hyster Big Truck lineup 15,000+ lbs), customer base (ports, steel, mining), and dealer-driven distribution.
• Konecranes: Finland-based manufacturer of port solutions (reach stackers, container handlers) and heavy lifting equipment. Directly competes with Hoist's RS Series and LCH Series in ports and intermodal terminals; comparable customer base of global shipping lines, terminals, and heavy-industry operators.
• Kalmar (Cargotec): Part of Cargotec, Kalmar is a leading provider of container handling equipment including reach stackers and heavy forklifts. Direct competitor to Hoist in ports, intermodal, and heavy industrial segments; similar product category and customer base.
• Taylor Machine Works: U.S. manufacturer of heavy-capacity forklifts and material handling equipment (15,000+ lbs range). Closest U.S. competitor to Hoist's high-capacity product lines; comparable customer base in steel, paper, and lumber; similar vertical integration strategy.
• Manitou Group: French manufacturer of material handling, rough-terrain, and heavy-duty forklift equipment. Overlaps with Hoist's higher-capacity rough-terrain and industrial product lines; comparable dealer-distribution model and industrial customer base.
• Doosan Industrial Vehicle: South Korean manufacturer of forklifts and material handling equipment with a growing heavy-duty portfolio (Pro-5 Series). Competes directly in the heavy-capacity forklift category globally; comparable product offering with potentially lower price points.
• Clark Material Handling: U.S. forklift manufacturer with a heavy-duty lineup (15,000–35,000+ lbs) sold through an independent dealer network. Direct competitor in cushion and pneumatic heavy-duty segments; comparable dealer-driven GTM motion.

Broad incumbents

• Liebherr: Large Swiss-German industrial group with material handling and port equipment (Liebherr Maritime) including reach stackers and heavy-duty forklifts. Overlaps with Hoist in port and heavy industrial applications as part of a much broader construction/mining equipment portfolio.
• Caterpillar (Cat Lift Trucks): Diverse heavy-equipment manufacturer with a lift truck division serving industrial customers globally. Overlaps with Hoist in heavy-duty industrial material handling as part of a much broader construction and mining equipment portfolio.

Emerging players

• Sany Heavy Industry: Chinese heavy-equipment manufacturer with a growing heavy-duty forklift and port equipment portfolio. Emerging competitor targeting the same heavy-capacity segments as Hoist (steel, ports, mining) with aggressive pricing globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hoistliftruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoist Liftruck Manufacturing