What Serpentini Auto Group does

Serpentini Auto Group is a privately held, family-owned automotive dealership group founded in 1979 and headquartered in Strongsville, Ohio. It operates seven to eight franchised dealership rooftops across Northeast Ohio (six Chevrolet stores plus one CDJR/Chrysler-Dodge-Jeep-Ram store in North Olmsted) and Southeast Florida (Performance Nissan in Pompano Beach and Performance Mitsubishi in Delray Beach), supported by six collision centers, multiple certified service facilities, two Medium Duty Chevrolet fleet centers, and a parts department. Across all locations the group carries an inventory of more than 1,500 new, used, and Certified Pre-Owned vehicles representing Chevrolet, CDJR, Nissan, and Mitsubishi brands, with customer segments split between individual retail consumers (primary) and commercial fleet buyers (secondary).

The company's revenue mechanics are transaction-based: one-time revenue from new, used, and Certified Pre-Owned vehicle sales; transaction-fee revenue from finance and insurance products arranged through lending partners; and recurring service and parts revenue from certified maintenance, repairs, and genuine parts sales. Pricing is quote-based with no public list prices; online touchpoints include inventory browsing, trade-in valuation, and financing pre-qualification. A distinctive feature is the group's exclusive warranty program: a 20-year/200,000-mile New Vehicle Warranty and a 2-year/100,000-mile Used Vehicle Warranty, which materially exceed manufacturer standard coverage.

Technology is standard for the dealer vertical: a Motive-powered website platform provides inventory management, search, trade-in valuation, and soft-pull financing pre-qualification. There is no proprietary technology stack, no AI/ML capability, and no public API. Marketing and distribution rely on the website for top-of-funnel engagement, on the physical dealerships for bottom-of-funnel conversion, and on referrals and repeat business driven by the 47-year-old family-owned brand. The company is private with no disclosed funding rounds, no institutional investors, and no parent company.

Name

Serpentini Auto Group

Legal name

Serpentini

Website

https://serpentini.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Serpentini Auto Group is a family-owned, multi-brand automotive dealership group operating seven to eight franchised rooftops across Northeast Ohio and Southeast Florida, selling new, used, and Certified Pre-Owned Chevrolet, CDJR, Nissan, and Mitsubishi vehicles along with service, parts, collision repair, and fleet sales to retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Strongsville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, used, and Certified Pre-Owned vehicles across multiple brands including Chevrolet, CDJR, Nissan, and Mitsubishi.
2. Service and Parts: Vehicle maintenance and repair services, Genuine parts sales through certified service facilities.
3. Finance and Insurance Products: Vehicle financing, extended warranties, and related financial products through partnerships with lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Serpentini Auto Group operates a multi-brand automotive retail platform selling new, pre-owned, and Certified Pre-Owned vehicles across Chevrolet, Chrysler/Dodge/Jeep/Ram (CDJR), Nissan, and Mitsubishi franchises from seven-plus dealership locations in Northeast Ohio and Southeast Florida. The franchise sales offering is supported by in-house certified vehicle service and maintenance, a parts department, six collision centers, financing pre-qualification and trade-in valuation tools, exclusive new and used vehicle warranty programs, and dedicated commercial fleet sales and service through Medium Duty Chevrolet centers.

Product overview

Serpentini Auto Group operates as a multi-brand automotive dealership platform offering new, used, and Certified Pre-Owned vehicles across seven locations in Northeast Ohio and Southeast Florida. The core offering consists of new vehicle sales (Chevrolet, CDJR, Nissan, Mitsubishi brands), pre-owned inventory, and certified pre-owned programs. These are supported by ancillary services including finance solutions powered by Motive, certified service facilities for maintenance and repairs, a parts department, and six collision centers. The group distinguishes itself with exclusive warranty programs: a 20-year/200,000-mile New Vehicle Warranty and a 2-year/100,000-mile Used Vehicle Warranty. The platform also serves commercial customers through dedicated fleet sales and service centers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of brand-new vehicles from multiple automotive franchises (Chevrolet, CDJR, Nissan, Mitsubishi) at seven-plus dealership locations, backed by an exclusive 20-year/200,000-mile New Vehicle Warranty.
• Pre-Owned Vehicle Sales Sale of used vehicles across all dealership locations, with a wide selection of makes and models to suit various budgets, complemented by a 2-year/100,000-mile Used Vehicle Warranty.
• Certified Pre-Owned Vehicles Pre-owned vehicles that have passed manufacturer certification standards, backed by extended warranty coverage.
• Vehicle Finance Services Financing solutions for vehicle purchases including online pre-qualification (powered by Motive), trade-in valuation tools, and connection to lending partners.
• Vehicle Service and Maintenance Certified technician services at multiple Certified Chevrolet and CDJR service facilities, including routine maintenance (oil changes, tire rotations), brake service, major repairs, and diagnostics using genuine parts.
• Parts Department Genuine automotive parts ordering for all vehicle makes and models sold at dealership locations.
• Collision Centers Six state-of-the-art collision repair facilities across Northeast Ohio and South Florida providing vehicle damage repair services.
• Fleet Sales and Service Commercial fleet sales and service for medium-duty vehicles, delivered through two dedicated Medium Duty Chevrolet Sales and Service Centers specializing in fleet procurement and ongoing commercial vehicle maintenance.

Quantifiable outcome

• Over 1,500 vehicles available in inventory
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Suburban Collection: Family-owned, multi-brand Midwest U.S. automotive dealership group — most comparable to Serpentini in ownership structure (private family), geographic footprint, and brand mix.

Broad incumbents

• Hendrick Automotive Group: Large privately held U.S. automotive dealership group with broad OEM portfolio across multiple states — directly comparable multi-brand, multi-state dealer operations.
• Lithia Motors: Aggressive consolidator operating hundreds of franchise dealerships across the U.S., with similar multi-brand new/used vehicle sales plus service and parts — comparable diversified dealer platform.
• Sonic Automotive: U.S. franchise dealer group operating branded new-vehicle dealerships plus EchoPark used-vehicle stores — highly comparable multi-brand retail and service model.
• Group 1 Automotive: Multi-brand automotive dealership group with U.S. and U.K. operations selling new/used vehicles and providing service — directly comparable franchise-dealer model.
• Berkshire Hathaway Automotive: Owner of Van Tuyl, one of the largest U.S. dealership groups; operates multi-brand franchise stores including Chevrolet — directly comparable franchise dealer model.
• Asbury Automotive Group: Multi-brand U.S. automotive dealership group with new/used vehicle sales, F&I products, and service — comparable mid-to-large-cap dealer platform.
• AutoNation: Largest U.S. auto dealership group with multi-brand, multi-state operations across new/used vehicle sales, F&I, and service — directly comparable business model at much larger scale.
• Penske Automotive Group: International automotive and commercial truck retailer with premium-brand franchise dealerships — comparable premium multi-brand franchise dealer model.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer; competes for the same pre-owned vehicle buyer Serpentini serves and pressures dealer used-car margins at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serpentini Auto Group