Landon Homes

What Landon Homes does

Landon Homes is a privately held, family-owned new homebuilder headquartered in Plano, Texas, operating in the Dallas–Fort Worth Metroplex with a concentrated focus on Frisco and Prosper, TX. Founded in 2008 by John Landon, the company sells newly constructed single-family homes and townhomes across nine master-planned communities under two brands — Landon Homes (core product from the high $400s to over $3 million) and John R Landon Homes (luxury Homes of Distinction, $1M–$2.2M+). The firm has closed 5,800+ homes and operates 18 model homes supported by 4 luxury clubhouses, with land sourced through its affiliated entity Landon Development (founded 2006), which has delivered 7,000+ homesites to date.

The company's core technology is the "Better Built by Design" construction methodology, which integrates energy-efficient building components that exceed Energy Star program standards, a documented 10-stage construction process (lot preparation through quality assurance), and partner-supplied smart home features such as the Home Connect keypad and Kwikset smart code locks. Design selection is centralized at a dedicated Design Gallery in The Colony, TX, while warranty coverage is provided through StrucSure (1-year workmanship, 2-year systems, 10-year structural).

Revenue is generated one-time at closing on each new home sale, with pricing varying by community, floor plan, and finish selection. Distribution is exclusively direct-to-consumer via on-site sales managers at model homes (open seven days a week), a digital presence on landonhomes.com, preferred-lender partnerships (Cinch Funding, Chase Mortgage) that offer exclusive rate buy-downs and closing cost credits, and a quick-move-in inventory program. Customer segments span first-time and move-up buyers, townhome buyers, and luxury buyers across the DFW North corridor, anchored to the high-performing Frisco and Prosper Independent School Districts. The company has been recognized as the #1 builder in Frisco, TX and has earned multiple Texas Builder of the Year awards and a McSAM Award for Best Architectural Design.

Name

Landon Homes

Legal name

Landon Homes

Website

https://landonhomes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Landon Homes is a privately held, family-owned new homebuilder in the Dallas–Fort Worth Metroplex, constructing single-family homes and townhomes across nine master-planned communities in Frisco and Prosper, TX under the Landon Homes and John R Landon luxury brands, priced from the high $400s to over $3 million.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Home Sales: One-time sale of newly constructed single-family homes and townhomes in master-planned communities. Revenue generated from home sales at various price points from townhomes in the high $400s to luxury estates exceeding $2 million

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Landon Homes builds and sells newly constructed single-family homes and townhomes in master-planned communities in Frisco and Prosper, Texas. The company operates two brands — the Landon Homes core brand (homes from the $500s to over $3 million) and the John R Landon Homes luxury brand (executive residences $1M–$2.2M+). Sales are conducted directly through 18 on-site model homes, supported by a Design Gallery for finish selection and preferred lender financing.

Product overview

Landon Homes operates as a premier new home builder in Texas with two distinct brands: Landon Homes (core brand offering value-focused homes from $500s to over $3 million) and John R Landon Homes (luxury/executive brand for discerning buyers). The company develops multiple master-planned communities in Frisco and Prosper, TX including Lexington Frisco, Fields East Village, Fields Brookside North, Fields Brookside (coming soon), and Dominion at Brookhollow. Each community offers multiple home series (townhomes, single-family homes) with various floor plans. The portfolio spans townhomes from high $400s to luxury estates exceeding $2.2 million, with square footage ranging from approximately 1,911 to 5,243 sq ft. Additional services include a Design Gallery for finish selection, preferred lender partnerships, and quick move-in homes for faster occupancy.

Differentiator

Problem solved

Functional benefit

Brands

• John R Landon Homes: Luxury home brand representing the pinnacle of luxury home building in the Dallas-Fort Worth market. Reserved for discerning buyers seeking executive residences defined by uncompromising scale, unparalleled craftsmanship, and architectural distinction.

Products and services

• Landon Homes (Core Brand) The cornerstone brand offering energy-efficient new construction homes for families building in Frisco and Prosper, TX. Homes are Better Built by Design, ranging from the $500s to over $3 million across multiple home series.
• John R Landon Homes (Homes of Distinction) The luxury sub-brand representing executive residences defined by uncompromising scale, unparalleled craftsmanship, and architectural distinction for discerning buyers. Priced from $1M to over $2.2M+, with floor plans ranging from approximately 2,761 to 5,243 sq ft.
• Dominion at Brookhollow Master-planned townhome community in Prosper, TX offering townhomes from the high $400s with floor plans from 2,068 to 2,672 sq ft. Located within Prosper ISD with resort-style amenities.
• Lexington Frisco Area's largest master-planned community in Frisco, TX featuring multiple home series of single family homes and townhomes priced from the $560s to over $1.4 million, with floor plans ranging from 1,911 to 4,610 sq ft.
• Fields - East Village Luxury community in Frisco, TX offering townhomes and single-family homes priced from the low $500s to $700s+, with floor plans ranging from approximately 1,963 to 3,678 sq ft.
• Fields - Brookside North Master-planned community in Frisco, TX featuring Fields Select 50s ($1.3M), Fields Prestige 60s ($1.5M), and Fields Reserve 70s ($1.9M) home series, with floor plans from 3,089 to 5,243 sq ft.
• Quick Move-In Homes Pre-built or near-completion inventory homes available across all Landon Homes communities for buyers seeking faster occupancy without the standard construction wait time.
• The Design Gallery State-of-the-art design facility in The Colony, TX where buyers select flooring, cabinetry, countertops, backsplashes, bathroom fixtures, plumbing fixtures, lighting, paint, doors, hardware, fireplace surrounds, tile designs, and window treatments with professional designer consultation.

Quantifiable outcome

• Energy savings through homes that exceed Energy Star program standards
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• StrucSurecoreOthersThird-party warranty provider offering comprehensive home warranty coverage. Covers 1-year workmanship and materials, 2-year delivery portion of systems, and 10-year major structural defects. Warranty can be transferred to new homeowners upon sale.
• The Design GallerycoreImplementation/ SI/ Consulting PartnerState-of-the-art design facility partnering with Landon Homes to provide extensive choices in interior finishes. Located off 121 in The Colony. Professional designers assist buyers in achieving aesthetic goals. Provides selection guidance for flooring, cabinetry, countertops, backsplashes, bathroom fixtures, plumbing fixtures, lighting, paint, doors, hardware, fireplace surrounds, tile designs, and window treatments.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HistoryMaker Homes: Texas-based homebuilder with primary concentration in Dallas-Fort Worth, including Frisco-area master-planned communities. Direct competitor in similar price tiers and product formats.
• Toll Brothers: Luxury and move-up homebuilder with strong DFW presence, including in Frisco and Prosper master-planned communities. Most directly comparable to the John R Landon Homes luxury sub-brand for discerning luxury buyers.
• M/I Homes: Regional homebuilder with Texas/Dallas-Fort Worth operations, building single-family homes in comparable suburban master-planned communities. Mid-size public peer in similar product/price band.
• Tri Pointe Homes: National homebuilder with Texas operations including DFW markets. Competes in move-up and premium product segments comparable to Landon's higher-tier single-family offerings.
• David Weekley Homes: Houston-based national homebuilder with notable DFW operations. Builds single-family homes in similar Frisco and surrounding markets, competing for similar move-up and luxury buyers.
• Highland Homes: Tampa-based but heavily concentrated in Dallas-Fort Worth, building single-family homes in similar Frisco, Prosper, and surrounding suburban master plans. Closest regional comparable in product line and price band.
• Perry Homes: Texas-founded homebuilder with deep presence in master-planned communities across DFW including Frisco and Prosper. Operates in similar price bands and product categories as Landon Homes.

Broad incumbents

• PulteGroup: National homebuilder (Pulte, Centex, Del Webb brands) with operations throughout Texas. Overlaps with Landon on move-up single-family and active-adult products in DFW.
• D.R. Horton: America's largest homebuilder, with substantial DFW new-home operations across Frisco, Prosper, and surrounding submarkets. Competes directly with Landon on move-up and entry-level single-family communities.
• Lennar: Top-tier national homebuilder with significant presence in the Dallas-Fort Worth Metroplex, including Frisco and Prosper. Competes with Landon across the same townhome and single-family product segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/landon-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landon Homes