Rule Joy Trammell + Rubio

What Rule Joy Trammell + Rubio does

Rule Joy Trammell + Rubio (RJTR) is a privately held architecture and interior design firm founded in 2005 and headquartered in Atlanta, Georgia. The firm delivers a unified service offering across master planning, architectural design, interior design, and construction administration, organized around ten project typologies: mixed-use developments, hospitality, multi-family residential, senior living, healthcare and medical office, academic and student housing, corporate office, sports and wellness facilities, and renovations and adaptive reuse. Its technology stack is composed of standard industry tools — Revit, AutoCAD, Adobe Creative Suite (InDesign, Photoshop, Illustrator), SketchUp, Rhino, and other 3D visualization platforms — with no proprietary technology, software products, or data assets evidenced.

The firm serves enterprise clients including hotel operators (Loews Hotels & Co, Omni Hotels and Resorts, Extended Stay America), healthcare systems (Jackson Healthcare, Emory Healthcare), real estate developers (Highwoods Properties, Childress Klein, Terwilliger Pappas), higher education institutions (Georgia Tech, Morehouse School of Medicine), and professional sports organizations (Atlanta Falcons). RJTR is led by a principal group of more than 30 architects and designers, supported by a total team of over 100 professionals, and operates from a single Atlanta office while delivering projects across 19+ U.S. states.

RJTR generates revenue through project-based professional fees for design, master planning, FF&E specification, and construction administration services. Pricing is scope-specific and not publicly disclosed, consistent with industry norms. Business development runs through direct enterprise engagement, RFP responses, industry relationships, and referral networks; the firm supports its pipeline through a website portfolio, LinkedIn/Instagram/Facebook presence, and ongoing industry award submissions. The firm has no external investors, parent company, subsidiaries, or funding events on record, with ownership and control concentrated among the founding principals.

Name

Rule Joy Trammell + Rubio

Legal name

Rule Joy Trammell + Rubio, LLC

Website

https://rjtrdesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Rule Joy Trammell + Rubio is a private Atlanta-based architecture and interior design firm founded in 2005, providing master planning, architecture, and interior design services across hospitality, healthcare, senior living, mixed-use, corporate, and education sectors for enterprise clients nationwide.

Ownership category

akta.pro rank

Product category

Architectural & Interior Design Services

NAICS

Interior Design Services (541410), Specialized Design Services (5414), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Architectural design services
• Interior design services
• Master planning services
• Mixed-use development design
• Hospitality design

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Architecture and Design Services: Professional fees for architectural design, interior design, master planning, and construction administration services for commercial, residential, hospitality, healthcare, and institutional projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rule Joy Trammell + Rubio (RJTR) is an architecture and interior design firm offering comprehensive architectural design, interior design, master planning, construction administration, and FF&E specification services. The firm delivers projects for real estate developers, hospitality brands, healthcare systems, corporations, senior living operators, and educational institutions across the United States. Services span mixed-use developments, corporate offices, hotels and resorts, senior living communities, medical facilities, multi-family residential, student housing, and sports/wellness facilities.

Product overview

Rule Joy Trammell + Rubio (RJTR) is an architectural and interior design firm based in Atlanta, Georgia, established in 2005. The firm offers a unified portfolio of services encompassing Architecture, Interior Design, and Master Planning. RJTR's core service offerings include architecture services and interior design services, supported by construction administration and FF&E services. The firm specializes across 10 distinct project types: Mixed-Use Developments, Hospitality Design, Multi-Family Residential, Senior Living Communities, Healthcare & Medical Office, Academic & Student Housing, Corporate Office, Sports & Wellness Facilities, and Renovations & Adaptive Reuse. With a team of over 100 professionals, the firm has completed projects nationwide for clients including Loews Hotels, Omni Hotels, Extended Stay America, Jackson Healthcare, and various developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural design services for mixed-use, hospitality, corporate office, multi-family residential, senior living, healthcare, and academic projects, delivered by a 100+ person design team.
• Interior Design Services Full-service interior design including space planning, FF&E selection, material specification, and interior architecture for commercial and residential projects across hospitality, healthcare, corporate, and senior living sectors.
• Master Planning Services Strategic site planning, urban design, and campus master planning for large-scale developments and multi-phase projects.
• Construction Administration Construction phase services including site visits, FF&E installations, budget tracking, and specification development through project completion.
• Furniture, Fixtures & Equipment (FF&E) Services Selection and specification of furniture, fixtures, and equipment for interior design projects, including product research, vendor relationships, and specification development.

Quantifiable outcome

• Jackson Healthcare campus expansion completed in 2019 - 758,196 GSF total with 263,000 SF office building and 1,383 parking spaces
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Balfour Beatty UScoreImplementation/ SI/ Consulting PartnerGeneral contractor providing construction services for Loews Atlanta Hotel renovation project. Partnered on award-winning lobby and bar transformation project.
• Brasfield & GorriecoreImplementation/ SI/ Consulting PartnerGeneral contractor for Midtown East Tampa project. Led award submission for NAIOP Tampa Bay Best Development Deal of the Year.
• Turner Construction CompanycoreImplementation/ SI/ Consulting PartnerConstruction manager for Georgia Tech Square project (George and Scheller Towers).
• Waldrop + Nichols StudiocoreStrategic or Co-development PartnerArchitecture partner for Omni Raleigh Convention Center Hotel project.
• ESKEW DUMEZ RIPPLEcoreStrategic or Co-development PartnerDesign Architect for Georgia Tech Square project (George and Scheller Towers at Tech Square Phase III).
• Heart of Canterbury / JLLminorStrategic or Co-development PartnerOwner and program manager for Canterbury Court senior living project.
• Simeone Deary Design GroupcoreStrategic or Co-development PartnerInterior designer collaboration for Loews Vanderbilt Hotel and Loews Minneapolis Hotel renovation projects.
• Leo A DalycoreStrategic or Co-development PartnerArchitecture partner for Innovation Hotel at Arthrex campus in Naples, FL.
• Cline Design AssociatesminorStrategic or Co-development PartnerInterior design services provider for Element Barclay Apartments project in Wilmington, NC.
• Terwilliger Pappas Multi-Family PartnerscoreStrategic or Co-development PartnerDeveloper for Solis Ballantyne multi-family project in Charlotte, NC.
• Childress KleincoreStrategic or Co-development PartnerDeveloper for Element Barclay luxury apartment project in Wilmington, NC.
• Spectrum CapitalcoreStrategic or Co-development PartnerDeveloper for Westgate Residences luxury condominium project in Tuscaloosa, AL.
• Intracoastal Hotel PropertiescoreStrategic or Co-development PartnerDeveloper for SpringHill Suites at The Wharf in Orange Beach, AL.
• Hospitality Ventures Management GroupminorChannel Partner/ Reseller/ DistributorHotel management company for SpringHill Suites at The Wharf.
• Winter ConstructminorImplementation/ SI/ Consulting PartnerConstruction manager for Georgia Tech Square project.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DLR Group: DLR Group is an integrated design firm offering architecture, interior design, and master planning across healthcare, hospitality, mixed-use, and senior living — directly comparable project type mix and client overlap with RJTR, with similar national rollout capabilities.
• Perkins&Will: Perkins&Will is a global architecture and interior design practice with deep healthcare, higher education, and corporate office practices, competing with RJTR in many of the same enterprise RFPs for large-scale campuses and tenant fit-outs.
• HKS: HKS is a national architecture firm with significant hospitality, healthcare, and mixed-use expertise — directly comparable to RJTR's vertical mix, particularly for hotel and healthcare system clients.
• tvsdesign: tvsdesign is an Atlanta-based architecture and interior design firm with strong hospitality, mixed-use, and senior living portfolios — a close regional peer that RJTR likely competes against for Southeast developer and hospitality clients.
• SmithGroup: SmithGroup is an integrated design firm with architecture and interior design practices covering healthcare, higher education, and workplace — overlapping RJTR's primary verticals and enterprise client segments.
• Nelson Worldwide: Nelson Worldwide is a design firm combining architecture, interior design, and brand strategy with strong hospitality and mixed-use experience, comparable in scale and project mix to RJTR.

Broad incumbents

• Gensler: Gensler is the largest global architecture and interior design firm with deep corporate workplace, hospitality, and mixed-use practices. As a broad incumbent, it competes with RJTR on large enterprise mandates but operates at significantly greater scale.
• HOK (Populous-adjacent): HOK is a global architecture firm with significant hospitality, healthcare, and sports practices, frequently competing for the same enterprise clients and large-scale programmatic work as RJTR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rjtplusr
• LinkedInlinkedin.com/company/rule-joy-trammell---rubio
• Instagraminstagram.com/rjtrdesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rule Joy Trammell + Rubio