Cires21
Cires21 S.L. builds AI-driven live video streaming and content enrichment software — including transcription, translation, encoding, and dynamic delivery — for broadcasters, sports organizations, OTT platforms, and corporate event producers across Europe.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cires21 does
Cires21 S.L. is a privately-held Madrid-based technology company, founded in 2008, that builds AI-driven live video streaming infrastructure for broadcasters, OTT operators, live sports organizations, iGaming platforms, and corporate/event producers. Its product portfolio centers on the MediaCopilot AI content enrichment platform (transcription, translation in up to six languages, scene segmentation, summarization, and metadata generation) and the C21 Live suite of streaming modules — C21 Live Encoder (multi-format encoding including HEVC, AV1, VP9), C21 Live Captions (AI subtitle insertion), C21 Live Editor (live clipping and VOD creation), C21 Live Origin (manifest manipulation, caching, and origin delivery with StartOver/DVR/Catch-Up TV), and C21 Live Control (hybrid cloud/on-prem mission control). The platform is API-first, supports cloud SaaS and on-premises deployments, and integrates with third-party MAM systems, CDNs, and DRM providers.
The company sells primarily through direct enterprise sales with public usage-based SaaS pricing tiers, supplemented by on-premises and hybrid enterprise licensing with optional 24/7 premium support and high-availability configurations. Marquee customers include RTVE, Real Madrid, Telefónica, Dorna (MotoGP/WorldSBK), Mediaset, EiTB, TV3, Cellnex, PRISA, Congreso de los Diputados, and Eurovision Services — heavily concentrated in Spanish and broader European broadcast ecosystems. R&D is the company's primary strategic emphasis, evidenced by a €604,824 CDTI/FEDER-financed "Subtaitles" project (2024–2025) on AI-based audio transcription and content enrichment, and the team composition includes dedicated ML/audio and video specialists. The organization remains small (under 50 employees), founder-led, and grant-financed rather than venture-backed.
Cires21 firmographics
Firmographics- Name
- Cires21
- Legal name
- Cires21 S.L.
- Website
- https://cires21.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cires21 S.L. builds AI-driven live video streaming and content enrichment software — including transcription, translation, encoding, and dynamic delivery — for broadcasters, sports organizations, OTT platforms, and corporate event producers across Europe.
- Ownership category
- akta.pro rank
Cires21 industry classification
Industry- Product category
- Video Streaming Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
- akta.pro secondary industries
- Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where Cires21 is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Cires21 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- SaaS Subscription - Per Usage: Cloud-based SaaS pricing with usage-based tiers. C21 Live Captions offers tiered plans based on hours per month (20/50/100 hours or unlimited 24/7 channel). C21 Live Origin pricing based on bandwidth and concurrent channels. Pay-as-you-go model with ability to add/remove languages and features.
- Enterprise Licensing: On-premises and hybrid deployment licensing for enterprise customers requiring dedicated infrastructure. Includes premium support options (8x5 or 24/7). High Availability models (1+1, 1+N instances) available at higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | C21 Live Captions - Basic: 20 hours/month |
| Usage-based | Monthly | C21 Live Captions - Standard: 50 hours/month |
| Usage-based | Monthly | C21 Live Captions - Intensive: 100 hours/month |
| Subscription | Monthly | C21 Live Captions - Channel: 24/7 unlimited |
| Subscription | Monthly | C21 Live Origin - Basic: 1 Instance |
| Subscription | Monthly | C21 Live Origin - Advanced: 1+1 Instance |
| Subscription | Monthly | C21 Live Origin - Enterprise: 1+1 Dedicated |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Cires21 product offering
Product offeringCore offering
Cires21 provides an AI-driven video streaming platform that combines live encoding, real-time AI captioning and translation, content enrichment (transcription, metadata generation, scene segmentation, summarization), live clipping, and content delivery for broadcasters, OTTs, sports organizations, and corporate events. Its portfolio includes the MediaCopilot AI content enrichment platform alongside the C21 Live suite (Control, Encoder, Captions, Editor, Origin), offered as cloud SaaS or on-premises/hybrid deployments through a unified REST API and mission-control interface.
Product overview
Cires21 offers an AI-driven video streaming platform consisting of a unified portfolio of interoperable products. The core AI offering is MediaCopilot, which provides AI content enrichment including transcription, translation, real-time subtitles, content segmentation, and metadata generation for broadcasters, OTTs, and publishers. Supporting the AI platform are specialized C21 Live modules: C21 Live Captions handles real-time subtitle insertion and translation; C21 Live Control provides centralized mission-control for managing all instances across hybrid deployments; C21 Live Encoder handles multi-format encoding and transcoding with CDN integration; C21 Live Editor enables automated clipping and VOD creation from livestreams; and C21 Live Origin manages content caching, routing, and delivery with dynamic manifest manipulation. Together these products form a comprehensive end-to-end pipeline for live and on-demand video workflows.
Differentiator
Problem solved
Functional benefit
Brands
- MediaCopilot®: AI Content Enrichment platform for Broadcasters, OTTs, and Digital Media
- C21 Live Control
- C21 Live Encoder
- C21 Live Captions
- C21 Live Editor
- C21 Live Origin
Products and services
- MediaCopilot AI-powered platform for broadcasters, OTTs, publishers and digital media that automates workflows, enhances accessibility, and generates metadata through transcription, translation, content segmentation, and summarization.
- C21 Live Captions AI-powered dynamic subtitle insertion and translation service that reads HLS or DASH streams, processes them, and returns captioned/translated versions with support for up to 6 languages; offered in Basic (20 hrs/month), Standard (50 hrs/month), Intensive (100 hrs/month), and Channel (24/7) tiers.
- C21 Live Control Mission-control interface for managing all streaming instances with a hybrid approach supporting both on-premises and cloud deployments, featuring multi-profile access (restricted/administrative), intuitive UI, and REST API integration.
- C21 Live Encoder Multi-format encoding and transcoding solution for 24/7 live streaming and events, supporting HEVC/H.265, AVC/H.264, VP9, AV1, and major streaming formats (HLS, DASH, CMAF, SRT, RTMP, WebRTC) with pre-integrated CDN support.
- C21 Live Editor Live video editing and clipping tool for automated VOD and Catch Up TV library creation, enabling frame-accurate extraction, cuts, and selection of video segments from livestreams with simultaneous multi-user editing and EPG integration.
- C21 Live Origin Content caching, packaging, and delivery origin server for 24x7 live streaming, supporting SRT, HLS, DASH, CMAF, and RTMP with dynamic manifests for StartOver/DVR/VOD/Catch-Up TV and built-in security and high-availability options.
Quantifiable outcome
- Sub-second latency streaming for iGaming applications
- +2 more outcomes
Companies that use Cires21
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Cires21 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Cires21 partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cires21 competitors and assessment
Company assessmentDirect peers
- Wowza Streaming Engine: Wowza provides live streaming server software and cloud services for broadcasters, sports, and enterprise video. It directly competes with C21 Live Encoder and C21 Live Origin across protocol support, packaging, and delivery.
- Ateme: Ateme is a direct peer providing video compression, encoding, transcoding, and delivery solutions for broadcasters, OTT platforms, and sports rights-holders. It competes head-to-head with Cires21's C21 Live Encoder and C21 Live Origin across the same European broadcaster customer base.
- Bitmovin: Bitmovin offers cloud-based video encoding, player, and analytics APIs for OTT and broadcasters. It overlaps directly with Cires21's encoder/player/origin capabilities and is often used by the same digital-media customers as MediaCopilot.
- Mux: Mux is a video API platform for developers offering encoding, streaming, and real-time analytics. It targets a similar developer-led buyer within media and OTT companies as Cires21's API-first products.
- Harmonic: Harmonic provides video compression, processing, and delivery infrastructure widely used by broadcasters and OTT operators. It is a direct competitor to Cires21's encoding and origin stack, especially for tier-1 broadcasters.
Broad incumbents
- Synamedia: Synamedia is a large incumbent offering video processing, distribution, and content protection for pay-TV operators and broadcasters. It competes with Cires21 across the broadcaster/OTT stack as a broader, more established vendor.
- Microsoft Azure Media Services: Azure Media Services offers encoding, streaming, and content protection integrated with the broader Azure cloud stack. It is a broad-incumbent alternative for broadcasters weighing hyperscaler vs. independent vendors like Cires21.
- AWS Elemental Media Services: AWS Elemental provides cloud-based live and on-demand video processing (MediaLive, MediaPackage, MediaConvert) widely used by broadcasters. It is the dominant broad-incumbent competitor to Cires21's encoding and origin products.
Emerging players
- Red5 Pro: Red5 Pro provides real-time low-latency streaming infrastructure used in live events, gaming, and auctions. It is comparable to Cires21's low-latency and WebRTC streaming capabilities for interactive and broadcast use cases.
- Phenix Real Time Solutions: Phenix provides sub-second real-time video streaming for sports betting, iGaming, and live auctions. It overlaps with Cires21's iGaming and live-sports low-latency use cases at the application-layer/distribution edge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cires21 social profiles
Digital presenceCires21 compliance and trust
Trust signalCompliance1 record
Cires21 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cires21 leadership team
Management profileNumber of profiles
Profiles17 records
Cires21 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cires21 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cires21
What does Cires21 do?
Cires21 provides an AI-driven video streaming platform that combines live encoding, real-time AI captioning and translation, content enrichment (transcription, metadata generation, scene segmentation, summarization), live clipping, and content delivery for broadcasters, OTTs, sports organizations, and corporate events. Its portfolio includes the MediaCopilot AI content enrichment platform alongside the C21 Live suite (Control, Encoder, Captions, Editor, Origin), offered as cloud SaaS or on-premises/hybrid deployments through a unified REST API and mission-control interface.
Is Cires21 a public or private company?
Cires21 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cires21 founded?
Cires21 was founded in 2008. It employs 11 to 50 people.
Where is Cires21 based?
Cires21 is headquartered in Madrid, Spain, in the Europe region.
How does Cires21 make money?
Two revenue lines are on record. SaaS Subscription - Per Usage is the primary driver. The others are enterprise Licensing.
Who are Cires21's main competitors?
Direct peers on record are Wowza Streaming Engine, Ateme, Bitmovin, Mux and Harmonic. Broad incumbents are Synamedia, Microsoft Azure Media Services and AWS Elemental Media Services. Emerging players are Red5 Pro and Phenix Real Time Solutions.
Does Cires21 have an API?
Yes. Cires21 offers a REST API for integration with third-party systems. MediaCopilot provides easy integration via REST API for AI capabilities connected to MAM systems. C21 Live Control supports API management, monitoring and integration with third-party systems via REST API. C21 Live Encoder provides easy management, monitoring and integration with third-party systems via Web & API with multilingual and multiuser interface. Developer documentation is at docs.cires21.com.
What industry is Cires21 in?
Cires21's product category is Video Streaming Software. Its primary akta.pro industry code is MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection), with a secondary code of MPAHAHAD, Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging). Its NAICS code is 51219 and its SIC code is 7370.