MapIT MSC
MapIT MSC Sdn Bhd is a Malaysian geospatial technology company that provides digital maps, location intelligence, API-based geocoding and routing, and cadastral solutions to enterprise clients in banking, telecommunications, FMCG, and logistics across Malaysia, Singapore, and Brunei.
- Company typePrivate
- Founded2001
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MapIT MSC does
MapIT MSC Sdn Bhd is a Kuala Lumpur-based geospatial technology company founded in 2001 that provides digital mapping, location intelligence, and cadastral solutions across Malaysia, Singapore, and Brunei. The company operates a unified geospatial platform comprising four core product pillars: a Location Intelligence Platform with proprietary demographic analytics (population density, race, age, and gender) for Malaysia; an API Geoservices platform delivering geocoding, routing, Points of Interest, roads, and public transport data; custom-designed cartographic Map Tiles optimized for analytical visualization; and a Cadastral Survey Portal with digital cadastral database management. Underlying the platform is a proprietary geocoding algorithm capable of parsing complex address strings common in Malaysian, Singaporean, and Bruneian addressing systems, a capability the company positions as a technical differentiator.
The technology stack combines an interactive web-based mapping solution for branch and dealership location optimization with an API-first distribution layer that enables programmatic consumption of geospatial data by developers and enterprise systems. The product portfolio spans core enterprise software (Location Intelligence, API Geoservices), add-on analytical modules (branch/customer distribution analysis, spatial analytics), and professional services (consultancy and custom GIS/software development). Revenue is generated through three primary streams: subscription-based API services billed monthly or annually on a pre-pay basis with auto-renewal, licensing of map tiles and spatial data assets, and consultancy engagements on location analytics projects.
MapIT serves enterprise customers primarily in banking, telecommunications, FMCG, and logistics across its three-country footprint using a sales-led go-to-market motion supplemented by direct API distribution and a self-serve web platform for mid-market users. The company does not publicly disclose pricing, instead offering quote-based enterprise plans, and operates with 51–100 employees from a single headquarters in Kuala Lumpur. No external funding rounds, institutional investors, named executives, parent companies, or subsidiaries are disclosed in the available source material, indicating a privately held, bootstrapped operating profile.
MapIT MSC firmographics
Firmographics- Name
- MapIT MSC
- Legal name
- MapIT MSC Sdn Bhd
- Website
- https://mapit.com.my
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MapIT MSC Sdn Bhd is a Malaysian geospatial technology company that provides digital maps, location intelligence, API-based geocoding and routing, and cadastral solutions to enterprise clients in banking, telecommunications, FMCG, and logistics across Malaysia, Singapore, and Brunei.
- Ownership category
- akta.pro rank
MapIT MSC industry classification
Industry- Product category
- Geospatial Analytics and Location Intelligence
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
- akta.pro secondary industries
- Geocoding, Search & Place Data Platforms (BPAMANAC), GIS & Spatial Data Management Platforms (BPAMANAK), Geospatial BI & Location Analytics (HDAEAMAK)
Keywords
Where MapIT MSC is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
MapIT MSC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- GIS and Location Intelligence Services: Consultancy and mapping analytics services for businesses including distribution analysis, sales territory tracking, and market identification
- Subscription-based API Services: Monthly and annual subscription fees for API access to geocoding, routing, map tiles, and Points of Interest services. Automatic renewal with prepaid subscription model.
- Map Tiles and Spatial Data Licensing: Country-wide coverage maps including geocoding, routing, POIs, roads, and public transport data available for consumption through API calls
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise plans based on service usage and requirements |
| Subscription | Annual | Annual subscription with pre-pay model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
MapIT MSC product offering
Product offeringCore offering
MapIT MSC develops and sells digital maps, geospatial data, and software for Malaysia, Singapore, and Brunei. The company provides location intelligence consulting, API-based geospatial services (geocoding, routing, points of interest, map tiles, public transport), cadastral survey and database management systems, navigation maps, and custom GIS/software development for enterprise clients.
Product overview
MapIT MSC operates a unified geospatial platform offering digital mapping, location intelligence, and spatial analytics solutions across Malaysia, Singapore, and Brunei. The core product portfolio consists of proprietary cartographic Map Tiles, an API Geoservices platform (providing Geocoding, Routing, POIs, Roads, and Public Transport data), the Location Intelligence Platform with demographic analytics, an Interactive Web-Based Mapping Solution, and a Cadastral Survey Portal with Digital Cadastral Database Management. Additional offerings include Navigation Maps, Spatial Analytics/Address Geocoding, and GIS/Software Development consultancy services. These products integrate to serve enterprise clients in banking, telecommunications, logistics, and FMCG industries with comprehensive geospatial data and analytical capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Location Intelligence Platform A database and consultancy platform providing local geolocation data and analytics services for enterprises, including demographic data (population density, race, age, gender) for Malaysia, used by banking, telecommunications, and FMCG industries for location-based decision making.
- API Geoservices Developer-oriented API services providing Geocoding, Routing, Points of Interest (POIs), Roads, and Public Transport data for Malaysia, Singapore, and Brunei through API calls, including a proprietary geocoding algorithm for complex address strings.
- MapIT Map Tiles Clean, custom-designed cartography maps providing a refined analytical view with minimal visual obstructions, allowing users to overlay information for analytical mapping applications.
- Cadastral Survey Portal Online portal for cadastral survey submissions, checking, verification, application, and approval processes.
- Digital Cadastral Database Management System for managing survey data, boundary networks, boundary network adjustments, and automated charting and annotation for cadastral records.
- Navigation Maps Digital navigation maps covering Malaysia, Singapore, and Brunei, used by logistics companies for route planning, monitoring, and management reporting.
- Interactive Web-Based Mapping Solution Web-based mapping tool used by clients in banking, telecommunications, and FMCG industries for determining optimum locations for branches or dealerships using demographic and location data.
- GIS / Software Development Custom GIS and software development services for geographic information systems implementation.
- Consultancy & Location Intelligence Services Professional consultancy services helping businesses with fact-based decision making, including sales territory analysis, target market identification, service viability assessment, and new market opportunity planning.
Quantifiable outcome
- Optimum branch and dealership location determination using demographic analysis
- +1 more outcomes
Companies that use MapIT MSC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
MapIT MSC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
MapIT MSC partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MapIT MSC competitors and assessment
Company assessmentBroad incumbents
- Pitney Bowes (Location Data): Provider of address data, geocoding, and location intelligence solutions for enterprise and government — comparable to MapIT's address geocoding and cadastral data offerings.
- Esri: Global leader in enterprise GIS platforms (ArcGIS) — overlaps with MapIT's location intelligence and cadastral mapping offerings, but serves a much broader global enterprise base.
- Google Maps Platform: Dominant cloud-based mapping and location API provider — competes broadly with MapIT's geocoding, routing, and tile services but lacks MapIT's localized address parsing and Malaysian demographic depth.
Direct peers
- HERE Technologies: Global provider of mapping APIs, geocoding, routing, and location services — directly comparable to MapIT's API Geoservices product line, with similar enterprise customers in telco, logistics, and BFSI.
- Mapbox: Developer-focused mapping platform offering tiles, geocoding, routing, and navigation SDKs — overlapping directly with MapIT's custom cartography and API distribution model.
- TomTom: Mapping and location technology provider with APIs for geocoding, routing, and traffic — serves logistics and enterprise customers similar to MapIT's FMCG and telco clients.
- Foursquare: Location intelligence and POI data provider serving enterprise analytics use cases comparable to MapIT's demographic and branch optimization services for BFSI and FMCG clients.
Emerging players
- What3words: Address encoding and location identification platform — overlaps with MapIT's geocoding franchise, particularly for markets with poorly formalized addressing systems like parts of Malaysia.
Regional players
- GeoSpoc: India-based geospatial services provider offering mapping, location intelligence, and analytics — comparable niche regional peer with similar B2B/API + services business model focused on South/Southeast Asia.
- MapmyIndia (C.E. Info Systems): India-based digital mapping and location services company offering maps, APIs, and enterprise analytics — a comparable regional mapping platform with similar enterprise B2B and API distribution motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MapIT MSC social profiles
Digital presenceMapIT MSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapIT MSC leadership team
Management profileNumber of profiles
MapIT MSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapIT MSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapIT MSC
What does MapIT MSC do?
MapIT MSC develops and sells digital maps, geospatial data, and software for Malaysia, Singapore, and Brunei. The company provides location intelligence consulting, API-based geospatial services (geocoding, routing, points of interest, map tiles, public transport), cadastral survey and database management systems, navigation maps, and custom GIS/software development for enterprise clients.
Is MapIT MSC a public or private company?
MapIT MSC is a private company. It is classified as unknown and is currently operating.
When was MapIT MSC founded?
MapIT MSC was founded in 2001. It employs 51 to 100 people.
Where is MapIT MSC based?
MapIT MSC is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does MapIT MSC make money?
Three revenue lines are on record. GIS and Location Intelligence Services are the primary driver. The others are subscription-based API Services and map Tiles and Spatial Data Licensing.
Who are MapIT MSC's main competitors?
Broad incumbents on record are Pitney Bowes (Location Data), Esri and Google Maps Platform. Direct peers are HERE Technologies, Mapbox, TomTom and Foursquare. What3words is listed as an emerging player. Regional players are GeoSpoc and MapmyIndia (C.E. Info Systems).
Does MapIT MSC have an API?
Yes. MapIT offers APIs for mapping services including Geocoding, Routing, Point of Interests (POIs), Roads, and Public Transports. The Geocoding API uses a proprietary algorithm capable of parsing complicated address strings found in Malaysia, Singapore, and Brunei. Coverage is country-wide across these three countries. The API is available for business consumption and is mentioned alongside interactive web-based mapping solutions. Developer documentation is at www.mapit.com.my/api-geoservices.
What industry is MapIT MSC in?
MapIT MSC's product category is Geospatial Analytics and Location Intelligence. Its primary akta.pro industry code is BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs), with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 541370 and its SIC code is 7374.