Turner's Furniture

What Turner's Furniture does

Turner's Furniture (operating as Turner's Fine Furniture) is a fourth/fifth-generation, family-owned furniture and mattress retailer founded in 1915 in Pelham, Georgia, and currently serving South Georgia and North Florida. The company operates five company-owned retail showrooms located in Valdosta (flagship/operational headquarters at 3385 North Valdosta Road), Bonaire, Tifton, Leesburg, and Thomasville, supported by a Tifton distribution center at 375 Oak Ridge Church Road handling inventory and customer order fulfillment. The product portfolio spans mattresses, living room, bedroom, dining room, home office, outdoor furniture, and recliners, with a multi-brand mattress assortment featuring Tempur-Pedic (Elite Retailer designation), Serta, Stearns & Foster, Beautyrest, Sealy, Ashley Sleep, Sierra Sleep by Ashley, and Bedgear accessories. Complementary services include free in-home design consultation, custom orders, a low-price guarantee, protection plans, delivery, and financing through Wells Fargo and Koalafi lease-to-own. Digital channels include turnerfurniture.com e-commerce, an online Room Planner, Facebook, Pinterest, YouTube, and Instagram presence, email marketing, and television commercials. A separate sub-brand, Turner's Budget Furniture, operates at turnersbudgetfurniture.com to address value-tier demand.

Underlying technology is a standard retail furniture e-commerce platform with an integrated room-planning tool; the company has no documented public API and limited custom integrations beyond Google OAuth and third-party financing. The business model is overwhelmingly one-time product sale revenue at unit pricing ranging from approximately $170 for budget twin mattresses to more than $5,000 for premium Tempur-Pedic models and over $7,000 for sectionals, with incremental transaction-fee revenue from financing partnerships. Customer segments are residential homeowners in South Georgia and North Florida households, with a horizontal segmentation approach across furniture categories and a marketing mix spanning digital, social, email, broadcast television, and industry event participation (including Furniture Today's Sleep NXT Conference). The company remains wholly family-controlled with no external institutional capital, no disclosed M&A activity, and a stated philosophy of low debt and reinvestment under co-owner Austin Turner.

Name

Turner's Furniture

Legal name

Turner's Fine Furniture

Website

https://turnerfurniture.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

Turner's Furniture is a fourth/fifth-generation, family-owned furniture and mattress retailer founded in 1915, operating five showrooms across South Georgia and North Florida. It sells multi-brand mattresses and home furnishings alongside design, financing, delivery, and custom order services to residential consumers.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Furniture retail
• Mattress sales
• Home furnishings
• Bedroom furniture
• Living room furniture

Headquarters

HQ city

Tifton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: Primary revenue from direct sales of furniture products including mattresses, living room, bedroom, dining room, and home office furniture through retail stores and e-commerce
2. Financing Services: Revenue from financing partnerships with Wells Fargo and Koalafi, generating fees through installment financing and lease-to-own arrangements offered to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Turner's Fine Furniture is a family-owned furniture and mattress retailer operating five retail showrooms across South Georgia and North Florida, plus an e-commerce store. The company sells mattresses (Tempur-Pedic, Serta, Stearns & Foster, Beautyrest, Ashley Sleep, Sierra Sleep, Sealy, Bedgear), living room furniture, bedroom furniture, dining room furniture, home office furniture, outdoor furniture, and recliners. It complements product sales with free in-home design consulting, custom ordering, financing (Wells Fargo, Koalafi), delivery, protection plans, and a low-price guarantee.

Product overview

Turner's Fine Furniture is a multi-generational family-owned furniture and mattress retailer operating primarily in South Georgia and North Florida. The company offers a comprehensive furniture portfolio organized around core product categories: mattresses (including dedicated Sleep Center), living room furniture, bedroom furniture, dining room furniture, home office furniture, outdoor furniture, and recliners. The mattress business features an extensive brand portfolio including Tempur-Pedic, Serta, Stearns & Foster, Beautyrest, Ashley Sleep, Sierra Sleep, Sealy, and Bedgear, with products ranging from budget-friendly innerspring and foam mattresses to premium memory foam and hybrid models priced up to $5,000+. The company differentiates through complementary services including free in-home design consulting, custom ordering, flexible financing (Wells Fargo, Koalafi), delivery service, protection plans, and a low-price guarantee. A separate sub-brand, Turner's Budget Furniture, serves value-conscious consumers. The company operates multiple retail locations and a distribution center, with e-commerce capabilities for online shopping.

Differentiator

Problem solved

Functional benefit

Brands

• Turner's Budget Furniture: A separate retail operation offering budget-friendly furniture options with its own website at turnersbudgetfurniture.com

Products and services

• Mattresses Comprehensive mattress selection including innerspring, foam, hybrid, and pocketed coil types across all standard sizes (Twin through California King), offered in soft, medium, and firm comfort levels. Carries premium brands such as Tempur-Pedic, Serta, Stearns & Foster, Beautyrest, Ashley Sleep, Sierra Sleep, Sealy, and Bedgear, with products ranging from budget options around $170 to premium Tempur-Pedic models exceeding $5,000.
• Living Room Furniture Complete living room assortment including upholstery (sofas, sectionals, loveseats, chairs, settees, ottomans), tables (coffee, end, console, sofa), storage (TV stands, entertainment centers, cabinets), and entryway benches for residential customers.
• Recliners Extensive recliner selection including La-Z-Boy rockers, high-leg recliners, pushback recliners, power reclining options, lift chairs, and motion furniture with features such as massage, wireless charging, and tilt control.
• Bedroom Furniture Bedroom collections including beds, dressers, chests, mirrors, nightstands, armoires, and dedicated kids bedroom furniture with bunk beds, loft beds, and youth-specific pieces.
• Dining Room Furniture Dining furniture including dining sets, tables, chairs, bar stools, bars and bar carts, curio cabinets, wine cabinets, and servers/buffets.
• Home Office Furniture Home office furniture including desks, office chairs, bookcases, and storage cabinets for residential workspaces.
• Outdoor Furniture Outdoor living furniture for backyards and patios.
• Rugs Area rugs and rug accessories sold through the store accessories section.
• Design Services Free in-home design consultation with experienced design consultants covering space planning, room layout, furniture style identification, paint color selection, and personal shopping assistance. Includes a complimentary online Room Planner tool.
• Financing Multiple financing options including Wells Fargo revolving credit card and Koalafi lease-to-own programs, with in-store financing alternatives for customers not approved online.
• Delivery Service Furniture delivery service with most items kept in stock for immediate delivery to homes, supported by a Tifton Distribution Center.
• Protection Plans Extended protection plans for furniture purchases providing peace-of-mind coverage.
• Custom Orders Custom ordering services allowing customers to specify furniture appearance and specifications to match their exact preferences.
• Turner's Budget Furniture Separate value-oriented furniture retail sub-brand operated at turnersbudgetfurniture.com, targeting budget-conscious furniture shoppers.

Quantifiable outcome

• Celebrated 110th anniversary in 2025 as a family-owned business
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Tempur-PediccoreTechnology or IntegrationTurner's is a Tempur-Pedic Elite Retailer, specializing in Tempur-Pedic mattresses and sleep products with knowledgeable sleep specialists.
• BeautyrestcoreTechnology or IntegrationMajor mattress brand partner offeringBeautyrest Black, World Class, and hybrid mattress lines through Turner's retail locations.
• SertacoreTechnology or IntegrationSerta iComfort and Classic Serta mattress collections available through Turner's including Perfect Sleeper and iComfort lines.
• Stearns & FostercoreTechnology or IntegrationPremium mattress brand with Reserve, Lux Estate, and Estate collections featuring IntelliCoil and IntelliFlex hybrid technology sold at Turner's.
• La-Z-BoycoreTechnology or IntegrationMajor furniture brand partner providing recliners, sofas, sectionals and other upholstered furniture through Turner's exclusive offerings.
• BassettsecondaryChannel Partner/ Reseller/ DistributorPremium furniture brand available at Turner's with unique furniture selections not found elsewhere.
• AshleycoreChannel Partner/ Reseller/ DistributorAshley stores opened by the Turner family starting in 2001; Ashley Sleep mattresses and Sierra Sleep by Ashley products also sold.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ashley HomeStore: The flagship Ashley retail brand and Turner's largest single brand relationship (Ashley Sleep, Sierra Sleep). Ashley corporate-owned and independent dealer stores compete directly with Turner's in the same South Georgia trade areas.
• Rooms To Go: Large Southeast-anchored furniture chain with stores throughout Georgia and Florida. Competes head-to-head on mid-priced furniture and mattress packages, with similar package-based promotional financing that overlaps Turner's Koalafi and Wells Fargo offerings.
• Havertys Furniture Companies: Public, multi-state furniture retailer with showrooms across the Southeast (including Georgia and Florida). Closest direct comp to Turner's in both geography and full-category (living, bedroom, dining, mattress) showroom-based assortment and service-led model.
• Bob's Discount Furniture: Growing national value-and-mid-market furniture chain expanding aggressively in the Southeast. Competes with Turner's on financed ticket sizes, mattress promotions, and same-week delivery expectations.
• Mathis Brothers Furniture: Family-founded multi-store regional furniture chain emphasizing large showrooms and broad assortment. Highly comparable in operating model to Turner's as a multi-generational, multi-store independent furniture retailer.

Broad incumbents

• Conn's HomePlus (Badcock): Multi-state retailer combining furniture, mattresses, and consumer electronics with in-house credit for subprime borrowers. Closely mirrors the Wells Fargo / Koalafi financed model Turner's offers, and competes in shared Southeast geographies following the Badcock acquisition.

Regional players

• Steinhafels: Wisconsin-based multi-store family furniture retailer that co-participated with Turner's at the SleepNXT conference. Comparable in regional multi-store full-category strategy and premium-brand emphasis, though operating in a different geography.
• Raymour & Flanigan: Large Northeast family-owned furniture chain known for full-service in-home delivery and design services — a structural parallel to Turner's free in-home design and immediate-delivery differentiators, though concentrated in the Northeast US.

Emerging players

• Gardner White Furniture: Mentioned alongside Turner's at the SleepNXT industry conference. Operates multi-store showrooms in Michigan with full-category assortments and recognized as a comparable peer in size and operational ambition among regional independents.
• La-Z-Boy Furniture Galleries: Brand-dedicated La-Z-Boy retail stores (including licensee operators) and the broader La-Z-Boy multi-brand gallery format. Direct overlap with Turner's on La-Z-Boy recliners and motion upholstery, sharing the same supplier and competing on display space and warranty service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TurnerFineFurniture
• Facebookfacebook.com/turnersfurniture
• Instagraminstagram.com/turnersfurniture
• Pinterestpinterest.com/turnersfurn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turner's Furniture