What NOZ/mh:n MEDIEN does

NOZ/mh:n MEDIEN is a privately-held German regional media group headquartered in Osnabrück, with roots in the 1844-founded A. Beig Verlag. The group comprises approximately 50 companies operating across five northern German federal states (Niedersachsen, Schleswig-Holstein, Mecklenburg-Vorpommern, plus Hamburg) at more than 70 locations, producing 43 daily newspapers, 34 weekly papers, and 6 magazines under brands including Neue Osnabrücker Zeitung, sh:z, DK Medien, Ostfriesischer Kurier, and medienhaus:nord. Headcount is reported in the 251–500 range, anchored by the legal entity Neue Osnabrücker Zeitung GmbH & Co. KG.

The group's product portfolio combines legacy print operations with a growing digital surface: digital news portals (noz.de, shz.de, dk-online.de), a self-developed Retrieval-Augmented Generation AI assistant ('frag noz') for local news retrieval, the hyperlocal citizen journalism platform 'Wir von hier' now extended into weekly print, the children's podcast 'Ole schaut hin' (distributed via Tonies among other channels), the world's largest horse marketplace (ehorses, available in 7 languages since 1999), the transparency blog launched November 2025, and Norddeutschlands größte Reiseauktion reverse-auction platform for travel. Owned printing centres in Osnabrück, Büdelsdorf, and Pinneberg plus dedicated distribution subsidiaries create an integrated physical + digital media supply chain.

Revenue is generated through four primary mechanics: print and digital advertising sold via three regional sales divisions (NOZ MEDIEN, shz, medienhaus:nord), newspaper and digital subscriptions (>300,000 subscribers, ~10 million monthly digital users), marketplace commissions and listing fees on ehorses, and transaction/partner fees from the Reiseauktion travel platform. Cross-media coordination is centralised in subsidiary PUSH Publisher Sales Hub GmbH. The group disclosed no public revenue or funding data, and ownership remains in the hands of the two regional media divisions (NOZ MEDIEN and mh:n MEDIEN) under a Kommanditgesellschaft structure.

Name

NOZ/mh:n MEDIEN

Legal name

Neue Osnabrücker Zeitung GmbH & Co. KG

Website

https://noz-mhn.de

Company type

Private

Founded year

1844

Operating status

Operating

Headcount range

251–500 employees

Short description

NOZ/mh:n MEDIEN is a privately-held German regional media group of ~50 companies operating 43 daily newspapers, weekly papers, magazines, digital portals, an AI news assistant, the ehorses horse marketplace, and a cross-media travel auction across five northern German states.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing and Digital Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Digital media platforms
• Online marketplace
• Advertising sales
• Commercial printing services

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print and Digital Advertising: The primary revenue stream comes from advertising sales across the group's extensive newspaper portfolio (43 daily newspapers, 34 weekly papers, 6 magazines) and digital platforms including news portals and apps. Advertising is sold through regional sales teams and coordinated cross-media packages.
2. Newspaper Subscriptions: Revenue from print and digital newspaper subscriptions across the group's regional newspaper titles, including the flagship Neue Osnabrücker Zeitung and titles from shz and DK Medien.
3. Travel Auction (Reiseauktion): A reverse auction platform for travel and tourism offerings. The group coordinates this cross-media marketing project, generating revenue from partner fees and advertising exposure across the group's media brands.
4. ehorses Horse Marketplace: The group's subsidiary ehorses operates a digital marketplace for horses, generating revenue from listing fees and premium services. The platform processes horse sales globally with one horse sold every 20 minutes.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NOZ/mh:n MEDIEN is a privately held German media group that publishes a portfolio of regional daily newspapers, weekly papers, and magazines, primarily in northern Germany. Beyond print, it operates digital news platforms, a citizen journalism outlet (Wir von hier), an AI news assistant (frag noz), niche online marketplaces (notably ehorses, a horse marketplace, and a travel auction platform), and provides commercial printing and advertising services from facilities spread across five German states.

Product overview

NOZ/mh:n MEDIEN is a media group consisting of around 50 companies across 5 German states (Lower Saxony, Schleswig-Holstein, Mecklenburg-Vorpommern, Hamburg, and Brandenburg) operating a multi-platform media portfolio. The group combines print newspapers (daily, weekly, magazines) with digital platforms (news portals noz.de, shz.de, dk-online.de), audio content (Ole schaut hin podcast), and AI-powered services (frag noz assistant). Key sub-brands include NOZ MEDIEN for Lower Saxony, sh:z for Schleswig-Holstein, and medienhaus:nord for Mecklenburg-Vorpommern. The group also operates specialized digital marketplaces including ehorses (horse trading), as well as travel auction platforms, newspaper delivery logistics, and cross-media advertising sales. The portfolio spans journalism, digital products, logistics, and specialized marketplaces, unified by group-wide digital transformation initiatives including hyperlocal community platforms (Wir von hier), transparency blogs, and AI-powered news assistance.

Differentiator

Problem solved

Functional benefit

Brands

• noz: Digital news portal (www.noz.de) and regional newspaper brand covering Osnabrück and Lower Saxony.
• shz
• dk-online
• Ole schaut hin
• frag noz
• Wir von hier

Products and services

• Regional daily newspapers Portfolio of 43 paid daily newspaper titles serving regional and local audiences in northern German states, distributed in print and via digital editions.
• Weekly newspapers 34 weekly newspaper titles distributed to local readers for community news, advertising, and announcements across northern Germany.
• Magazines (6 titles) Six magazines published by the group, providing in-depth coverage on specialized topics for regional readers.
• ehorses (online horse marketplace) Online classifieds and auction-style marketplace where private sellers, breeders, riding stables, and equestrian service providers list horses, foals, stallions, riding lessons, and equipment for buyers across Germany and Europe.
• Travel auction platform Online travel auction site where consumers can bid on holiday packages and travel deals offered by travel suppliers.
• Wir von hier (citizen journalism platform) User-generated local news and storytelling platform that lets citizens across the group's footprint contribute reporting and community stories alongside professional journalism.
• Commercial printing services Contract-based offset printing and production services for newspapers, magazines, and other print products, delivered for both internal titles and external publishers/brands.

Quantifiable outcome

• The 'Ole schaut hin' podcast achieved 830,000 plays in 2025 with 67% growth year-over-year
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• rimondocoreTechnology or Integration · 5 June 2026ehorses (NOZ/mh:n MEDIEN subsidiary, world's largest horse marketplace) and rimondo (leading tournament sport data platform with 2.5+ million videos) established a bidirectional integration. Sport performance data from rimondo can be directly transferred into ehorses listings using the horse's life number, providing verified tournament results as independent documentation. Conversely, rimondo users can see if a horse is for sale on ehorses directly on the rimondo profile page.
• PUSH Publisher Sales Hub GmbHcoreStrategic or Co-development PartnerPUSH Publisher Sales Hub, a subsidiary within NOZ/mh:n MEDIEN group, coordinates the cross-media Reiseauktion marketing initiative. The project brings together the advertising reach of all major media brands (noz, DK Medien, shz, A. Beig, Hamburger Morgenpost) for partner acquisition from the tourism and hospitality sector.
• ToniesminorChannel Partner/ Reseller/ DistributorPartnership with Tonies audio platform for the 'Ole schaut hin' children's podcast. The cooperation has generated over 1 million downloads since its launch, expanding distribution of the podcast beyond traditional streaming platforms to the Tonies hardware ecosystem.
• Berlin Buzzwords ConferenceminorGTM or Marketing PartnerNOZ/mh:n MEDIEN's 'frag noz' AI development was invited to present at the Berlin Buzzwords technology conference in June 2026. Marcel Dokters, Data Scientist at NOZ Digital, was selected through a competitive process to present 'Building a Local News RAG: The Quest for Trustworthiness' to an international technical audience.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ippen Mediengruppe: Privately held German regional newspaper publisher operating roughly 30 titles plus digital portals, headquartered in Munich. Comparable operating model — multiple regional dailies, advertising-led GTM, ongoing digital pivot — making it one of the closest structural peers.
• Madsack Mediengruppe: Major German regional newspaper publisher (Hannoversche Allgemeine, Leipziger Volkszeitung, Kieler Nachrichten, Lübecker Nachrichten) with a similar portfolio of regional dailies, printing facilities, and digital subscription products. Direct overlap in Niedersachsen and Schleswig-Holstein regional news markets.
• Mediengruppe Pressedruck: Publisher of Augsburger Allgemeine, Allgäuer Zeitung and a portfolio of regional newspapers in Bavaria with associated digital portals and printing operations. Closely aligned business model — regional dailies combined with digital subscriptions and local advertising sales.
• Rheinische Post Mediengruppe: Düsseldorf-based publisher of Rheinische Post plus regional titles in NRW with a strong digital subscription focus. Comparable on print+digital transition, regional advertiser base, and B2B media services offering.
• Funke Mediengruppe: One of Germany's largest regional newspaper groups, publishing titles across Niedersachsen, NRW, Sachsen-Anhalt and Thüringen with a comparable mix of print dailies, weeklies and digital portals. Overlaps directly with NOZ/mh:n on regional newspaper strategy, advertising sales structure, and digital transformation initiatives.
• DuMont Mediengruppe: Cologne-based media group publishing Kölner Stadt-Anzeiger, Berliner Zeitung and Mitteldeutsche Zeitung. Comparable mix of regional print titles plus digital subscription products (e.g., Kölner Stadt-Anzeiger+, Berliner Zeitung+) and similar digital transformation dynamics.
• horse24: International online horse marketplace operating in multiple European countries, directly competing with NOZ/mh:n's ehorses subsidiary for horse listings, buyers and seller services. Closest comparable to the ehorses business line.

Broad incumbents

• Axel Springer SE: Germany's largest digital publisher (BILD, WELT) with rapidly expanding classifieds and marketing services (Stepstone, AVIV). Far larger and more national in scope, but competes with NOZ/mh:n for digital advertising budgets and reader attention in news.
• Süddeutscher Verlag: Publisher of Süddeutsche Zeitung, Germany's largest national-quality newspaper, plus regional titles (e.g., Südwest Presse) and digital subscription products. Broader geographic footprint but directly comparable subscription-driven model and digital transformation path.

Others

• Ströer SE: Germany's largest out-of-home and digital multi-channel advertising sales house. Adjacent rather than directly competing — overlaps with NOZ/mh:n on regional advertising sales infrastructure and the bundling of advertising inventory across channels via PUSH Publisher Sales Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nozmhnmedien
• YouTubeyoutube.com/channel/UC_NOZ_MHN
• Facebookfacebook.com/nozmhnmedien
• LinkedInlinkedin.com/company/nozmhnmedien
• Instagraminstagram.com/noz_medien

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOZ/mh:n MEDIEN