PUSH Publisher Sales Hub GmbH

What PUSH Publisher Sales Hub GmbH does

PUSH Publisher Sales Hub GmbH is a Flensburg-based (Schleswig-Holstein) digital and cross-media advertising monetization company that serves regional newspaper and media publishers in northern Germany, primarily in Schleswig-Holstein, Niedersachsen, and the Osnabrück/Emsland region. The company was established in 2024 as the dedicated advertising-sales arm of the NOZ/mh:n MEDIEN Gruppe, a regional media group, and operates with 23 employees from its registered office at Fördestraße 20 in Flensburg.

PUSH organizes its offering into four integrated business units. Digitale Vermarktung provides the technical backbone, combining AdManagement, AdTechnology & Yield, and Account Management on top of Google Ad Manager 360 and Google Ad Exchange, with a technology partnership with Click Performance GmbH for ad-serving infrastructure. Kampagnenmanagement delivers full-service B2B campaign management from strategic conception through media planning, multi-channel execution, and real-time reporting. B2B Product Strategy & Growth provides performance marketing, SEO, content marketing, and product management services across Meta, Google Search, Spotify, and news-portal advertorials. Rubrikenmärkte operates regional classified marketplaces, including the job portals JOBS.sh and Jobwelt, a regional Trauerportal for obituary services, and automotive and real estate marketplaces.

PUSH generates revenue through a mix of digital advertising (programmatic and display), professional services for campaign management, and classifieds/marketplace monetization. Pricing is quote-based and not publicly disclosed. Its customer base is composed of regional B2B publishers and advertisers, served via a direct sales and account-management motion. The company holds no patents or external awards and operates under GDPR (DSGVO) compliance as part of its parent's Lieferkettensorgfaltspflichtengesetz (LkSG) framework.

Name

PUSH Publisher Sales Hub GmbH

Legal name

PUSH Publisher Sales Hub GmbH

Website

https://publishersaleshub.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PUSH Publisher Sales Hub GmbH is a Flensburg-based digital advertising monetization partner for regional publishers in northern Germany, offering programmatic advertising, B2B campaign management, content marketing, and classified marketplaces via Google Ad Manager 360 and partnerships with Click Performance GmbH.

Ownership category

akta.pro rank

Product category

Digital Advertising Monetization Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• Digital advertising monetization
• Programmatic advertising services
• Campaign management services
• Publisher ad tech
• Regional classified marketplaces

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Revenue: Revenue from programmatic and display advertising on publisher websites, managed through Google Ad Manager 360 and real-time bidding systems.
2. Campaign Management Services: Full-service B2B advertising campaign management including strategy, execution, and reporting for clients of various sizes.
3. Classifieds/Marketplace: Job portals (JOBS.sh, Jobwelt), obituary portal, and classified marketplaces for vehicles and real estate in Schleswig-Holstein and Niedersachsen.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PUSH Publisher Sales Hub GmbH provides digital and cross-media advertising monetization services for regional publishers in northern Germany. Its core offerings include programmatic advertising management using Google Ad Manager 360 and Google Ad Exchange, full-service B2B campaign management, performance marketing and content strategy, and regional classified marketplaces (job portals, obituary portal, and vehicle/real estate listings). The company combines technology expertise with hands-on account management to help regional publishers maximize digital advertising revenue.

Product overview

PUSH Publisher Sales Hub GmbH operates as a digital and cross-media advertising monetization partner for regional publishers, organized into four integrated business units: (1) Digitale Vermarktung serves as the technical backbone, combining AdManagement, AdTechnology & Yield, and Account Management to serve ads via Google Ad Manager 360 and Google Ad Exchange; (2) Kampagnenmanagement provides holistic B2B campaign management from strategy through reporting; (3) B2B Product Strategy & Growth delivers online marketing (Social Media Ads, SEO), content marketing (advertorials, storytelling), and product management; and (4) Rubrikenmärkte operates regional classified marketplace platforms including the job portals JOBS.sh and Jobwelt, a Trauerportal for obituary services, and KFZ/real estate marketplaces. The portfolio is designed to help regional publishers compete against large digital players by leveraging regional strength and scalable digital solutions.

Differentiator

Problem solved

Functional benefit

Brands

• JOBS.sh: Job portal for Schleswig-Holstein and Niedersachsen
• Jobwelt
• Trauerportal

Products and services

• Digitale Vermarktung Technical advertising monetization service for regional publishers, combining AdManagement, AdTechnology & Yield, and Account Management. Coordinates campaign setup via Google Ad Manager 360, programmatic ad delivery through Google Ad Exchange, and manages publisher and technology partner relationships to maximize digital advertising revenue.
• Kampagnenmanagement Full-service B2B advertising campaign management for clients of any size and budget, covering strategic conception, budget-optimized media planning, and operational multi-channel steering with continuous real-time performance monitoring and clear reporting.
• B2B Product Strategy & Growth Performance marketing, content marketing, and product management services. Includes online marketing (Social Media Ads, Google Search, SEO), advertorials and storytelling content creation, and digital product development for B2B clients.
• Rubrikenmärkte (Classified Markets) Regional classified marketplaces for Schleswig-Holstein and Niedersachsen, including job portals (JOBS.sh, Jobwelt), an obituary and memorial portal (Trauerportal), and KFZ and real estate marketplaces.
• JOBS.sh Regional job portal with broad reach across Schleswig-Holstein and Niedersachsen, offering recruitment solutions from classic job ads to modern multiposting concepts for employers and local talent.
• Jobwelt High-reach job portal within the NOZ/mh:n MEDIEN network, providing tailored recruiting solutions for employers and local talent matching in the region.
• Trauerportal Regional obituary and memorial portal combining emotional remembrance notices with interactive features, offering funeral service providers a trustworthy environment for sensitive services.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Click Performance GmbHcoreTechnology or IntegrationTechnical partnership for advertising infrastructure and technology solutions. Click Performance GmbH collaborates with PUSH on the Ad Technology & Yield division, providing the technical infrastructure for online advertising delivery and optimization.
• Google Ad ExchangecoreTechnology or IntegrationPartnership for programmatic advertising via Google Ad Exchange, enabling real-time auction and revenue optimization for publisher advertising inventory.
• Google Ad Manager 360coreTechnology or IntegrationTechnology platform used for campaign setup and management, coordination of display campaigns across owned and external portals.
• NOZ/mh:n MEDIEN GruppecoreOthersParent company of PUSH Publisher Sales Hub GmbH. PUSH is part of the NOZ/mh:n MEDIEN Gruppe, a regional media group operating in northern Germany. The group operates under the Lieferkettensorgfaltspflichtengesetz (LkSG) compliance framework.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Media Germany: Media agency arm of Publicis in Germany providing media planning and buying services. Directly competes with PUSH's Kampagnenmanagement unit for mid-market and regional B2B clients.
• RTL AdConnect: International ad sales house of RTL Group, bundling broadcaster and digital inventory. Operates at much larger scale than PUSH but competes for the same regional/special-interest advertiser budgets in Germany.
• SevenOne Media (ProSiebenSat.1): Ad sales house of ProSiebenSat.1 Media, selling TV and digital video inventory at scale. Comparable as an established German media-sales competitor for cross-media B2B advertiser budgets that PUSH also targets.
• Ströer: Large German digital/OOH media marketer with significant publisher-facing sales activities and owned programmatic infrastructure. Competes for the same regional advertiser spend and represents a potential strategic acquirer.
• GroupM Germany: WPP's media investment group operating in Germany. Competes directly with PUSH's Kampagnenmanagement and B2B Product Strategy & Growth units for the same B2B advertiser budgets.

Direct peers

• United Internet Media: Sales house for United Internet's consumer portals (GMX, Web.de, 1&1) running programmatic and direct ad sales. Directly comparable in function (publisher ad sales + programmatic) and in operating model (single-country, advertiser-facing sales house).
• iq digital: German digital media marketing company and publisher sales house (part of FAZ/TONNIES group) that runs programmatic advertising and digital monetization for premium publishers. Closest like-for-like peer to PUSH's Digitale Vermarktung business serving regional/quality publishers in Germany.
• Media Impact (Klambt): Cross-media sales house for German magazine publishers that sells print and digital advertising inventory holistically. Compares to PUSH on the 'monetize regional/print-rooted publishers through bundled digital ad sales' thesis.
• OMS (Online Marketing Solutions): Digital sales house within Ströer Group serving mid-market and regional publishers with programmatic and direct ad sales. Strong functional overlap with PUSH's Digitale Vermarktung unit.

Regional players

• Heise Medien (Heise Online): German IT specialist publisher operating its own ad sales and content monetization. While not a sales house, it represents the same 'specialized regional/niche publisher' archetype that PUSH serves, and competes for advertising budgets in adjacent verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/publishersaleshubgmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUSH Publisher Sales Hub GmbH