Thorntons Recycling
Thorntons Recycling is Ireland's largest family-owned waste management and recycling company, serving 77,000+ households and commercial clients across Dublin, Kildare, Meath, and Wicklow via kerbside collection, skip hire, secure shredding, and owned MRF, composting, and SRF processing facilities.
- Company typePrivate
- Founded1979
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Thorntons Recycling does
Thorntons Recycling is Ireland's largest family-owned waste management and recycling business, headquartered at Parkwest Business Park, Dublin 12, with operating geographies spanning Dublin, Kildare, Meath, and Wicklow and a national waste collection permit (NWCPO-09-01190-07) for nationwide collection. The company was founded in 1979 and serves a base of 77,000+ household subscribers alongside commercial and public-sector clients, dispatching an owned fleet of microchip-enabled bin trucks whose weights are NSAI-verified and transmitted in real time to support pay-by-weight billing.
The business is vertically integrated across the waste value chain. At the customer interface, households subscribe to tiered plans (Eco Band Lite €24/month, Eco Band €26.49/month, Eco Band Pro €30.49/month) or a usage-based Flexi Plan, while commercial clients receive bespoke waste, recycling, skip hire, food waste, and confidential shredding services managed by a dedicated field sales team. At the back end, Thorntons operates an owned Materials Recovery Facility (MRF, ~50,000 TPA of mixed dry recyclables), a Construction & Demolition processing facility (JFK, ~95,000 TPA), the Killeen Road waste transfer station (licensed for 250,000 TPA), the Dunboyne Civic Amenity and MRF (50,000 TPA), the Kilmainhamwood compost facility (EPA-licensed for 40,000 TPA), the Balbriggan Solid Recovered Fuel (SRF) plant producing cement-industry fuel under an Industrial Emissions Licence, and an EN15713-certified confidential shredding operation.
Revenue is generated through six streams: (i) household subscription plans with weight-based excess charges, (ii) commercial waste management contracts (quote-based, recurring), (iii) skip hire via the skip.ie platform, (iv) managed confidential shredding services, (v) SRF sales to cement producers, and (vi) compost sales to agriculture and landscaping. Commercial acquisition is enterprise field-sales driven; household acquisition is self-serve via website, mobile app, and a €25 refer-a-friend programme. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications (audited by West Assured, expiring 26/06/2027), EN15713 shredding certification, Repak Approved status, and operates the Ballyogan Recycling Park on behalf of Dún Laoghaire/Rathdown County Council.
Thorntons Recycling firmographics
Firmographics- Name
- Thorntons Recycling
- Legal name
- Thorntons Recycling
- Website
- https://thorntons-recycling.ie
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Thorntons Recycling is Ireland's largest family-owned waste management and recycling company, serving 77,000+ households and commercial clients across Dublin, Kildare, Meath, and Wicklow via kerbside collection, skip hire, secure shredding, and owned MRF, composting, and SRF processing facilities.
- Ownership category
- akta.pro rank
Thorntons Recycling industry classification
Industry- Product category
- Waste Management and Recycling Services
- NAICS
- Solid Waste Collection (562111), Materials Recovery Facilities (56292), Waste Collection (5621), Materials Recovery Facilities (562920)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- C&D Waste Collection & Hauling (BPALAJAA)
- akta.pro secondary industries
- Specialty Materials Recovery (Carpet, Mattresses, Bulky Items) (EUAIADAL), Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD), C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA), Recycling & E-Waste Collection/Hauling (HSAKALAJ)
Keywords
Where Thorntons Recycling is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices7 records
Markets served
Thorntons Recycling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Household Waste Collection Subscriptions: Monthly subscription plans (Eco Band Lite €24/mo, Eco Band €26.49/mo, Eco Band Pro €30.49/mo, Flexi Plan €31.49–€35.49/mo) covering general waste, recycling, and compost bin collections. Revenue is subscription-based with usage-based weight charges (excess €0.28/kg over included weight allowance). The Flexi Plan is usage-based with per-lift fees plus weight charges.
- Commercial Waste Management Services: Bespoke waste management, recycling, and skip hire services for businesses across construction, retail, manufacturing, hospitality, healthcare, and public sector. Pricing is quote-based/customized per client.
- Skip Hire: Skip hire services provided through skip.ie for households and businesses. Includes standard 4-day hire period with options for extended hire.
- Secure Confidential Shredding: On-site and off-site secure document and media shredding services for corporate clients, with certificate of shredding provided.
- Solid Recovered Fuel (SRF) Sales: SRF produced at the Balbriggan facility from unrecyclable materials is sold to the cement industry as an alternative fuel.
- Compost Sales: High-quality compost produced at Kilmainhamwood facility is supplied to farmers and landscapers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Eco Band Lite – €24.00/month (€288.00/year) |
| Subscription | Monthly | Eco Band – €26.49/month (€317.88/year) |
| Subscription | Monthly | Eco Band Pro – €30.49/month (€365.88/year) |
| Usage-based | Monthly | Flexi Plan – €31.49/month (€377.88/year) or €35.49/month (€425.88/year) |
| Subscription | Monthly | Referral Discount – €25 credit for both referrer and referee |
| Unit Pricing | Pay-as-you-go | Skip Hire – quote-based |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Thorntons Recycling product offering
Product offeringCore offering
Thorntons Recycling is a vertically integrated waste management and recycling company that collects, processes, and diverts waste from landfill through kerbside collection, materials recovery, composting, and solid recovered fuel production. It serves both household customers (3-bin collection with pay-by-weight billing) and commercial customers (bespoke waste management, skip hire, confidential shredding) across Ireland, with a particular focus on Dublin, Kildare, Meath, and Wicklow. The company operates a fleet of microchip-enabled bin trucks, multiple processing facilities, and an award-winning mobile app.
Product overview
Thorntons Recycling operates as a waste management and recycling company offering a portfolio of interconnected services for both household and commercial customers. The core offerings include bin collection services (Eco Band Lite, Eco Band, Eco Band Pro, and Flexi Plan) providing general waste, recycling, and food waste/compost collection. Commercial services encompass waste management, skip hire, secure shredding, and specialized processing for construction, retail, healthcare, hospitality, and manufacturing sectors. Supporting infrastructure includes materials recovery facilities (Mixed Dry Recyclables), composting (Kilmainhamwood), Solid Recovered Fuel production, and C&D processing. The Thorntons Recycling mobile app enables account management and payments. Services are delivered through multiple facilities across Dublin, Kildare, Meath, and Wicklow, with licensing from EPA and local authorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Household Waste Collection Service 3-bin kerbside collection service for households in Dublin, Kildare, Meath, and Wicklow covering general waste, mixed dry recyclables, and food waste/compost. Offered via tiered subscription plans (Eco Band Lite €24/month, Eco Band €26.49/month, Eco Band Pro €30.49/month) and a usage-based Flexi Plan (€31.49–€35.49/month). Pay-by-weight billing with NSAI-verified microchip weighing, €0.28/kg excess charges, free compostable bin liners, free SMS reminders, and first month free for new customers. Customers sign up online or via mobile app.
- Commercial Waste Management Bespoke waste and recycling management services for businesses across Ireland, covering construction, retail, public sector, manufacturing, hospitality, facility management, healthcare, and property management sectors. Services are customized per client with dedicated account management, waste audits, and compliance support. Pricing is quote-based.
- Skip Hire Skip hire services for household, commercial, and construction use provided through skip.ie, the company's dedicated skip hire platform. Various skip sizes available (2cy, 3cy, 6cy builder's skips) with a standard 4-day hire period and options for extended hire. 5% discount for existing Thorntons household customers. Online ordering with debit/credit card payment or phone orders with cash-on-delivery option.
- Secure Confidential Shredding On-site and off-site secure document and media destruction service certified to EN15713 standard. Operated at the Parkwest Business Park facility under Waste Facility Permit WFP-DC-11-0023-04. Certificate of shredding provided upon completion. Targeted at corporate clients requiring compliant confidential material disposal.
- Food Waste/Compost Collection Brown bin collection service for food waste, processed at the Kilmainhamwood composting facility in Co. Meath, licensed under EPA Licence W0195-02 to accept up to 40,000 tonnes per annum of organic material. Produces high-quality compost supplied to farmers and landscapers. Available to both household and commercial customers.
- Mixed Dry Recyclables (MDR) Processing State-of-the-art materials recovery facility at Parkwest Business Park, Dublin 12, segregating up to 50,000 tonnes of mixed dry recyclables per annum. Operated under Dublin City Council Waste Permit WFP-DC-10-0021-04.
- Solid Recovered Fuel (SRF) Production Processing of non-recyclable waste materials into solid recovered fuel at the Balbriggan facility, operating under Industrial Emissions Licence P1014-02. SRF is supplied to the cement industry as an alternative fuel.
- Construction & Demolition (C&D) Waste Processing Construction and demolition waste processing at the JFK facility handling up to 95,000 tonnes per annum of C&D materials and household bulky skips, operated under EPA Waste Licence W0227-01. Killeen Road facility also processes C&D waste with advanced sorting technology.
- Civic Amenity Services Householder recycling drop-off centre services at Ballyogan Recycling Park (operated on behalf of Dún Laoghaire/Rathdown County Council, domestic use only) and Dunboyne Civic Amenity Centre (licensed to process 50,000 tonnes per annum). Accepts paper, cardboard, plastics, steel, aluminium cans, and other materials.
Quantifiable outcome
- Pay-by-weight pilots in Dun Laoghaire-Rathdown reduced household waste by 20–25% upon introduction
- +3 more outcomes
Companies that use Thorntons Recycling
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Thorntons Recycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Thorntons Recycling partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Hope EcominorPartnership offering customers a 10% discount on Hope Eco compostable bags (10L and 30L sizes) using code THORNTONS10 at checkout. Promoted through Thorntons Recycling's brown bin communications.
- UCD (University College Dublin)coreThorntons Recycling is the primary waste management partner for UCD, participating in Green Week activities and sustainability education initiatives. The partnership includes educational visits to UCD campus and student engagement programs on composting and recycling.
- Dún Laoghaire/Rathdown County CouncilcoreThorntons operates Ballyogan Recycling Park on behalf of Dún Laoghaire/Rathdown County Council. The facility enables householders to bring a wide range of items for recycling and disposal. Thorntons also participates in council's MyWaste.ie initiatives.
- Children's Health IrelandcoreThorntons is the primary waste management company for Children's Health Ireland. Active participation in Green Week educational initiatives across children's hospitals with recycling awareness sessions for staff, patients, and visitors.
- RepakcoreThorntons is Repak Approved, supporting Ireland's packaging waste recycling targets. Collaborates on national recycling awareness campaigns including the 'Sort It' campaign, recycling symbols education, and Repak Team Green initiatives.
- Convention Centre DublincoreSustainable waste management partnership. The Convention Centre Dublin's sustainability team visited Thorntons' Mixed Dry Recycling facility to explore ways to further reduce waste. Ongoing collaboration on sustainability reporting and waste diversion strategies.
- St Vincent's Private HospitalcoreThorntons hosted the Green Team from St Vincent's Private Hospital for a tour of recycling facilities as part of the hospital's sustainability roadmap. Ongoing recycling awareness education and waste management services.
- Dublin Airport Authority (DAA)coreDAA operations manager visited Thorntons' Killeen Road facility to understand waste processing and explore sustainability initiatives. Ongoing commercial waste management relationship.
- LauraLynn Children's HospiceminorLong-standing charitable partnership supporting LauraLynn Children's Hospice. Participation in Light Up Christmas event and ongoing community support.
- Team HopeminorSupport for Team Hope's Christmas Shoebox Appeal for children in underprivileged countries including Kenya, Malawi, and Uganda.
- Pieta HouseminorProud supporters of Darkness Into Light sunrise walk event organized by Pieta House. Employees participate in the 5km sunrise walk.
- NSAI Legal MetrologycoreNSAI's Legal Metrology inspectors regularly audit Thorntons' bin weighing equipment to ensure compliance with the Metrology Act 1996 and verify that weights used for billing are accurate. This provides consumer confidence in the pay-by-weight system.
- West AssuredcoreIndependent certification body that audits Thorntons Recycling multiple times per year to verify compliance with ISO 9001, ISO 14001, and ISO 45001 standards.
- Ashbourne Puskas-Hagi Futsal ClubminorMain sponsors of Ashbourne Puskas-Hagi Futsal Club. The club won the international Sardinia Futsal Cup tournament in 2022.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Thorntons Recycling competitors and assessment
Company assessmentDirect peers
- Celtic Waste: Dublin-based waste collection and recycling company serving household and commercial customers. Comparable mid-sized Irish operator with similar subscription-based waste services.
- AES (Advanced Environmental Solutions): Irish commercial waste, recycling, and skip-hire operator. Directly overlaps Thorntons' commercial field sales business across B2B customers in construction, healthcare, and facility management.
- Greenstar: One of Ireland's largest waste management and recycling operators with household collection, commercial services, MRF, and processing infrastructure. Closest like-for-like competitor to Thorntons in the Irish household and commercial waste market.
- Walt Waste Solutions: Irish waste collection and recycling company offering household and commercial waste services. Directly competes with Thorntons on kerbside collection and skip hire in Greater Dublin.
- Panda Waste: Irish household and commercial bin collection operator (the 'beach ball' bins). Directly competes with Thorntons' kerbside subscription model across Dublin and surrounding counties.
Emerging players
- Whitehill Environmental: Smaller Irish waste and recycling operator focused on skip hire and commercial collections. Smaller scale player but overlapping service categories within Thorntons' catchment.
Regional players
- Biffa plc: UK-listed national waste management company with adjacent Irish/UK market exposure. Comparable vertically integrated collection + processing model; benchmarks public-market valuations for the sector.
Broad incumbents
- Veolia Ireland: Irish arm of global waste management multinational. Competes with Thorntons in commercial and municipal contracts at a national scale, leveraging broader international resources.
- PreZero Ireland: Ireland operations of PreZero (Schwarz Group) following acquisition of FCC Environment Ireland. Major incumbent in commercial waste, MRF, and processing that competes with Thorntons on enterprise accounts.
- Renewi plc: European recycling and waste-to-product group with Irish operations. Comparable scope in materials recovery, SRF, and commercial recycling, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Thorntons Recycling social profiles
Digital presenceThorntons Recycling compliance and trust
Trust signalCompliance6 records
Thorntons Recycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thorntons Recycling leadership team
Management profileNumber of profiles
Profiles13 records
Thorntons Recycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thorntons Recycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thorntons Recycling
What does Thorntons Recycling do?
Thorntons Recycling is a vertically integrated waste management and recycling company that collects, processes, and diverts waste from landfill through kerbside collection, materials recovery, composting, and solid recovered fuel production. It serves both household customers (3-bin collection with pay-by-weight billing) and commercial customers (bespoke waste management, skip hire, confidential shredding) across Ireland, with a particular focus on Dublin, Kildare, Meath, and Wicklow. The company operates a fleet of microchip-enabled bin trucks, multiple processing facilities, and an award-winning mobile app.
Is Thorntons Recycling a public or private company?
Thorntons Recycling is a private company. It is classified as family owned and is currently operating.
When was Thorntons Recycling founded?
Thorntons Recycling was founded in 1979. It employs 51 to 100 people.
Where is Thorntons Recycling based?
Thorntons Recycling is headquartered in Dublin, Ireland, in the Europe region.
How does Thorntons Recycling make money?
Six revenue lines are on record. Household Waste Collection Subscriptions are the primary driver. The others are commercial Waste Management Services, skip Hire, secure Confidential Shredding, solid Recovered Fuel (SRF) Sales and compost Sales.
Who are Thorntons Recycling's main competitors?
Direct peers on record are Celtic Waste, AES (Advanced Environmental Solutions), Greenstar, Walt Waste Solutions and Panda Waste. Whitehill Environmental is listed as an emerging player. Biffa plc is listed as a regional player. Broad incumbents are Veolia Ireland, PreZero Ireland and Renewi plc.
Does Thorntons Recycling have an API?
No public API is recorded for Thorntons Recycling.
What industry is Thorntons Recycling in?
Thorntons Recycling's product category is Waste Management and Recycling Services. Its primary akta.pro industry code is BPALAJAA, C&D Waste Collection & Hauling, with a secondary code of EUAIADAL, Specialty Materials Recovery (Carpet, Mattresses, Bulky Items). Its NAICS code is 562111 and its SIC code is 4953.