360 Athletics

What 360 Athletics does

360 Athletics is a Canadian sporting goods wholesaler founded in 1971 and headquartered in Oakville, Ontario. The company distributes physical education, sports, and fitness equipment to institutional buyers including schools, camps, gyms, daycare centers, and community organizations across Canada. Its catalog spans traditional team sports (basketball, volleyball, soccer, baseball), pickleball, gymnastics, fitness training, and recovery equipment, alongside curated bundle offerings tailored to institutional procurement cycles.

The company operates a multi-channel distribution model combining a preferred pricing dealer program — featuring NET 30 terms and tax-exempt purchasing — with direct-to-consumer e-commerce. It has assembled a sub-brand portfolio that includes Recovery Room (recovery tools), COREFX (functional fitness), and The Healing Movement (wellness), extending the company's reach beyond core PE equipment into adjacent wellness and functional-fitness categories. The dealer portal functions as a structured B2B channel with curated institutional bundles.

The business model is wholesale markup on physical goods sold through both B2B and DTC channels, with revenue distributed across a long-tail of smaller institutional buyers. As a privately held company in operation for over 50 years with 11-50 employees, 360 Athletics appears to have established durable customer relationships within Canadian institutional channels; however, no financial disclosures, funding history, or validated operating metrics were available in the input.

Name

360 Athletics

Legal name

360 Athletics Inc

Website

https://360athletics.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Athletics is a Canadian sporting goods wholesaler founded in 1971 that supplies physical education, sports, and fitness equipment to schools, camps, gyms, and community organizations via a dealer program and DTC e-commerce channels.

Ownership category

akta.pro rank

Product category

Sporting Goods

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sporting goods wholesale
• Physical education equipment
• Institutional sports gear
• Fitness equipment distribution
• School athletic supplies

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Sports Equipment: One-time product sales of sports and fitness equipment including balls, nets, goals, training gear, and PE supplies. Revenue generated through individual retail purchases and bulk institutional orders. Product categories span sports (soccer, basketball, badminton, pickleball, track & field, etc.) and physical education equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

360 Athletics is a Canadian wholesale distributor and online retailer of sports, physical education, and fitness equipment. The company sells balls, nets, goals, training gear, coaching equipment, and PE supplies through a direct-to-consumer e-commerce storefront and a B2B dealer pricing program that serves schools, camps, gyms, daycares, and community organizations across Canada with NET 30 terms, tax-exempt processing, and bulk ordering.

Product overview

360 Athletics is a Canadian fitness and physical education equipment company that operates as a multi-category product portfolio rather than a unified platform. The offering spans three main divisions: (1) Sports Equipment including Badminton, Baseball/Softball, Basketball, Football, Golf, Gymnastics, Handball, Lacrosse, Pickleball, Ringette, Rugby, Soccer, Table Tennis, Tennis, Track & Field, and Volleyball; (2) Physical Education Equipment including Activity Balls, Balance & Movement, Bean Bags, Cones & Markers, Flying Discs, Games & Activities, Hoops & Rings, Juggling, KidFit, Scooter Boards, Skipping, Sensory Play, Tunnels & Parachutes, and Play Kits; and (3) Fitness Equipment including Strength Training, Resistance Training, Cardio, Yoga & Pilates, and Gym Accessories. Additionally, the company offers Recovery Products through its partner Recovery Room (recoveryroom.ca). The company primarily serves schools, camps, gyms, and organizations with preferred pricing programs and bulk ordering options.

Differentiator

Problem solved

Functional benefit

Brands

• Recovery Room: Recovery and wellness product brand operated by 360 Athletics, available at recoveryroom.ca
• COREFX
• The Healing Movement

Products and services

• Badminton Equipment Complete badminton product line including nets, racquets, and shuttlecocks for recreational, professional, and institutional use.
• Baseball and Softball Equipment
• Basketball Equipment
• Coaching Equipment
• Floor and Street Hockey Equipment
• Football Equipment
• Golf Equipment
• Gymnastics Equipment
• Handball Equipment
• Lacrosse Equipment
• Pickleball Equipment
• Ringette Equipment
• Rugby Equipment
• Soccer Equipment
• Table Tennis Equipment
• Tennis Equipment
• Track and Field Equipment
• Volleyball Equipment
• Physical Education Equipment
• Strength Training Equipment
• Resistance Training Equipment
• Cardio Equipment
• Yoga and Pilates Equipment
• Gym Accessories
• Recovery Products
• Preferred Dealer Pricing Program

Quantifiable outcome

• Budget goes 2-3x further with preferred pricing vs retail

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Recovery RoomminorOthersPartner brand linked in footer. Recovery products and wellness equipment. Operated by recoveryroom.ca.
• COREFXminorOthersFitness equipment brand (corefx.ca) featured alongside 360 Athletics products. Chalk blocks and training equipment offered under this brand.
• The Healing MovementminorOthersPartner brand (thehealingmovement.ca) linked in footer. Wellness and recovery products.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Canadian Tire: Mass-market Canadian sporting goods and outdoor retailer with the broadest domestic reach. Competes with 360 Athletics' DTC channel and shapes consumer/institutional price expectations in Canada.
• BSN Sports (Varsity Brands): Largest US team sports and PE equipment distributor serving schools, leagues, and institutions with a multi-brand catalog and direct sales force. Direct comparable on B2B institutional sports distribution at significantly greater scale.
• Decathlon: Global sporting goods retailer with a growing Canadian store and online footprint. Competes in the consumer-facing sporting goods category with private-label scale and pricing pressure.

Direct peers

• Flaghouse: Distributor of PE, special education, sensory, and recreation equipment for schools and institutions. Closely comparable on PE/sensory category exposure and institutional procurement programs.
• School Specialty: US-listed distributor of K-12 educational supplies including physical education, athletics, and classroom products. Most direct institutional competitor to 360 Athletics in school/camp channels, with the same preferred-pricing and dealer portal GTM.
• Gopher Sport: US-focused PE, fitness, and sports equipment supplier for K-12 schools with a broad multi-category catalog and institutional account programs. Closely comparable on product breadth and school-channel GTM.
• US Games Systems: Supplier of physical education, sports, and playground equipment to schools and institutions across North America. Comparable catalog breadth and customer mix to 360 Athletics.
• S&S Worldwide: Distributor of PE equipment, recreation, and camp supplies serving schools, camps, and recreation programs across North America. Highly comparable mix of categories and institutional customer segments.

Regional players

• Sport Chek: Canada's largest dedicated sporting goods retailer, owned by Canadian Tire. Competes in retail sports equipment and team outfitting relevant to 360 Athletics' consumer-facing categories.

Emerging players

• Pyramid America (School Specialty affiliate) / Cascade Health & Fitness: North American school and institutional fitness/PE equipment suppliers operating in adjacent niche segments with overlapping dealer and education procurement channels. Comparable mid-sized institutional supplier dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/360athleticsinc
• Facebookfacebook.com/360AthleticsInc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Athletics