TFLI

What TFLI does

TFLI is a privately held UK-based digital marketing and lead generation company founded in 2013, operating from Macclesfield, Cheshire (with an additional Bollington office). The company generates high-intent customers — over 100,000 per month by its own claim — for B2B partners across more than 20 verticals including financial services, banking, payments, EPOS, vehicle tracking, insurance, energy, telecommunications, HR/payroll, and hearing technology. Its core operations consist of in-house paid media management across Facebook, Instagram, Google, TikTok, YouTube, Snapchat, and Taboola, supplemented by an organic SEO footprint on owned sites and a high-traffic customer-facing lead-capture platform called Commercial Experts that attracts millions of monthly visitors.

The technology stack centres on bespoke data management systems that enable real-time campaign monitoring and optimisation, semi-automated paid media management, and API-based lead delivery into partner CRMs. The company operates an in-house cutting-edge video production studio adapted for video-first platforms, plus a self-service lead rejection portal (TFLI Portal) that validates lead data via Home Location Register (HLR) lookups and email domain verification. It holds FCA authorisation (FRN 723630) and ICO registration (Z3585914), supporting its regulated lead generation activities in financial services.

Commercially, TFLI operates a per-lead transaction model via Insertion Orders, offering both exclusive leads and shared leads (resold to up to four additional partners). Pricing is bespoke and usage-based, marketed under the 'Customers on Tap' pay-as-you-go proposition. Distribution is account-manager-led for enterprise and mid-market partners, with API and email delivery for lower-touch segments. The company maintains a broadly diversified 50+ partner roster including Lloyds Bank, Barclays, NatWest, Revolut, Worldpay, Square, Shopify, Zoom, and ADP, and claims to serve businesses globally despite its primary UK operating base. No external funding rounds have been disclosed, and ownership appears founder-led.

Name

TFLI

Legal name

TFLI Limited

Website

https://tfli.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TFLI is a UK-based B2B lead generation agency that produces over 100,000 high-intent customers monthly across 20+ verticals (financial services, payments, EPOS, energy, insurance) for partners including Lloyds, Barclays, Worldpay, and Shopify, via in-house multi-channel digital marketing, API-delivered leads, and its Commercial Experts traffic platform.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

Keywords

• B2B lead generation
• Performance marketing services
• Customer acquisition agency
• Multi-channel digital advertising
• Qualified sales leads

Headquarters

HQ city

Bollington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Lead Generation Services: TFLI generates high-intent leads for businesses across multiple sectors including finance, energy, insurance, banking, EPOS, merchant accounts, vehicle tracking, and fuel services. Leads are delivered via API or email with flexible volume control. Revenue is generated through charges per lead delivered, with pricing defined in Insertion Orders. They offer both Exclusive Leads (sold exclusively to one customer) and Shared Leads (resold to up to 4 additional partners).
2. Digital Marketing Services: Full-service digital marketing including multi-channel campaigns across social media (Facebook, Instagram, TikTok, YouTube, Snapchat), PPC, and SEO. Content creation and campaign management services bundled with lead generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

TFLI is a B2B lead generation and digital marketing agency that produces high-intent customer enquiries for partner businesses across sectors such as financial services, energy, payments, EPOS, insurance, and fleet tracking. The company runs in-house multi-channel campaigns across paid social, PPC, SEO and video-first platforms, validates leads via API and HLR lookups, and delivers them directly into partner CRMs. Its flagship 'Customers on Tap' offering is a flexible pay-as-you-go customer acquisition service, supported by proprietary data management systems and a high-traffic consumer-facing website (Commercial Experts) that generates over 100,000 high-intent customers per month.

Product overview

TFLI is a next-generation lead generation company offering a unified service portfolio built around technology-focused customer acquisition. Their core offering centres on the 'Customers on Tap' service for B2B digital marketing leads, powered by their high-traffic customer-facing brand 'Commercial Experts' which attracts millions of monthly visitors. All lead generation, content creation, and campaign management is conducted in-house through their dedicated studio and multi-channel campaign management capability, with leads delivered primarily via API integration through the TFLI Portal. They serve diverse sectors including finance, insurance, energy, EPOS, merchant accounts, and vehicle tracking, generating over 100,000 high-intent customers monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Commercial Experts: Customer-facing website that attracts millions of visitors monthly and is used for lead generation across sectors including business energy, EPOS, and merchant accounts.

Products and services

• Customers on Tap
• TFLI Portal
• Multi-Channel Digital Marketing Campaigns

Quantifiable outcome

• Over 100,000 high-intent customers generated monthly across product range
• +2 more outcomes

Named customers51 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• TikTokcoreStrategic or Co-development Partner · 1 March 2025TFLI collaborates with TikTok through the 'Grow With TikTok Summit' programme. Freya from TFLI attended the summit to share winning takeaways from mass creative testing and explored new ideas with likeminded agencies to set the 2025 roadmap. This partnership fuels TFLI's growth on the video-first platform.
• Commercial ExpertscoreGTM or Marketing PartnerCommercial Experts is TFLI's customer-facing brand that attracts millions of visitors monthly. This platform is the primary source of lead generation across business energy, EPOS, merchant accounts, vehicle tracking and other sectors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jellyfish: UK-headquartered global digital marketing agency offering paid media, SEO, content, and analytics across verticals. Closest mid-sized UK competitor to TFLI in scope (multi-channel performance marketing with proprietary tooling) and target market (enterprise and mid-market brands).
• Croud: UK-based digital marketing agency specialising in paid search, programmatic, SEO and analytics with proprietary technology and a global 'Croudian' network model. Directly comparable on multi-channel performance delivery, in-house tech stack, and UK-headquartered mid-market positioning.
• Journey Further: UK performance marketing agency focused on paid search, paid social, SEO and CRO with proprietary tooling and data-driven campaign optimisation. Comparable in service mix, target verticals (finance, retail, tech) and UK mid-market enterprise client base.
• Hallam Internet: Multi-award-winning UK digital marketing agency offering SEO, paid media, content and conversion services to mid-market and enterprise brands. Comparable in offering breadth, UK base, and mid-market B2B lead generation focus.
• Brainlabs: UK-originated, now global digital marketing agency specialising in paid media, programmatic, and SEO with proprietary tech and a data-led approach. Comparable on multi-channel campaign management, in-house tooling, and enterprise client roster.
• QuinStreet: US-listed performance marketing and online lead generation company operating owned-and-operated vertical brands that deliver high-intent leads in financial services, education and home services. Comparable in lead-gen-as-a-service model, vertical specialisation, and large client integrations.

Broad incumbents

• GroupM (WPP): World's largest media investment group under WPP, offering paid media buying, programmatic, SEO, and analytics globally. Overlaps with TFLI on multi-channel paid media management but competes as part of a much wider portfolio rather than a specialist lead-gen offering.
• Dentsu Creative: Global creative and media agency network under Dentsu providing end-to-end digital marketing, paid media, content production and analytics. Comparable in offering breadth and enterprise client base, but operates as part of a much larger holding with broader services.

Regional players

• Yell: UK-based marketing services business (formerly Yellow Pages) offering digital marketing solutions including SEO, paid media and lead generation to SMBs. Listed as a TFLI partner and offers overlapping SMB lead generation capabilities, mainly to UK small businesses rather than TFLI's enterprise-heavy mix.

Others

• Taboola: Publicly-traded native advertising and content discovery platform used by TFLI as a paid channel. Ecosystem partner rather than competitor: Taboola is a supply-side platform while TFLI is a buy-side performance agency running campaigns on it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tfli.co.uk
• LinkedInlinkedin.com/company/tfli
• TikToktfli.co.uk/tiktok

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TFLI