Macadam

What Macadam does

Macadam (legally J D Macadam & Son Ltd) is a family-owned UK vehicle recovery, rescue, and accident repair operator founded in 1966 by Doug (John) Macadam as a one-man recovery business and now headquartered at Hyde Park Garage in Colne, Lancashire. The company runs six depots across North West England and Cumbria (Colne, Keighley, Blackpool, Morecambe, Carlisle, and Ripon), and employs approximately 150 staff per its Modern Slavery Statement. Service lines are organised under four trade names — Macadams Rescue, Macadams Repair (bodyshop), Macadams Tyres, and Approved Workshops for Caravan and Motorhome — covering HGV, light commercial, car, and motorbike recovery; manufacturer-approved accident repairs; tyre supply and fitting; wrong-fuel drainage; and leisure-vehicle servicing.

Technical capability centres on a state-of-the-art bodyshop at Colne with six spray booths, a dedicated BMW aluminium repair booth, low-bake oven painting, and OBD1/OBD2/Canbus computer diagnostics, supported by purpose-built recovery trucks for caravans and motorhomes and specialist fuel-drain equipment. Operational compliance is documented against ISO 9001:2015, PAS 43 (safe vehicle recovery), NHSS 17/NHSS 17b (vehicle accident repair), ATA technician accreditation, and the Kite Mark quality standard, with manufacturer approvals from BMW, MINI, Toyota, and Suzuki.

The revenue model is professional services, predominantly B2B-anchored: contracted recovery work for major breakdown organisations (AA, RAC, Green Flag, IMA UK, Britannia Rescue, Europe Assist, Call Assist), insurance-approved repair work (ERS, Call Assist), emergency-services contracts (Lancashire, North Yorkshire and West Yorkshire constabularies and fire services), manufacturer-approved repairs, and direct private-customer work. No public pricing is disclosed; transactions are processed via insurance claims, work-provider agreements, or quote-based direct payment. No parent company, external investment, or M&A activity is recorded.

Name

Macadam

Legal name

J D Macadam & Son Ltd

Website

https://macadams.co.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Macadam (J D Macadam & Son Ltd) is a UK family-owned vehicle recovery, rescue, and accident repair operator founded in 1966, running six depots across North West England and Cumbria and serving breakdown organisations, insurers, manufacturers, and emergency services.

Ownership category

akta.pro rank

Product category

Vehicle Recovery, Rescue and Accident Repair Services

NAICS

Motor Vehicle Towing (488410), Other Automotive Repair and Maintenance (81119), Motor Vehicle Towing (48841)

akta.pro primary industry

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

akta.pro secondary industry

Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Vehicle recovery services
• Accident repair centre
• 24-hour breakdown assistance
• Commercial vehicle recovery
• Caravan motorhome workshop

Headquarters

HQ city

Colne

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Recovery & Rescue Services: 24-hour professional recovery service for HGVs, light commercial vehicles, cars and motorcycles. Revenue is generated through service fees paid by breakdown organisations, insurance companies, fleet operators, and private individuals. Services include on-site repair, towing, and trans-shipment of vehicles.
2. Accident Repair Services: State-of-the-art repair workshop services including manufacturer-approved accident repairs. Revenue comes from insurance claims (via approved repairer agreements) and private paying customers. Includes HGV repairs, servicing, safety checks, and a two-year warranty on all parts supplied and fitted.
3. Tyre Services: Tyre supply and fitting services for cars, vans, and commercial vehicles. Revenue generated from direct customer payments and fleet service agreements.
4. Caravan & Motorhome Services: Approved workshop services including servicing, habitation checks, MOTs, engine and chassis services, damp and accident repairs, tyre services, and secure storage. Revenue from direct customer payments and insurance claims.
5. Fuel Drain Services: Specialist wrong fuel drainage services for vehicles that have been filled with incorrect fuel. Revenue from direct customer payments.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Macadam provides 24-hour professional vehicle recovery, rescue and roadside assistance for cars, motorcycles, light commercial vehicles, HGVs, caravans and motorhomes across the North West of England. It also runs a state-of-the-art accident repair bodyshop, tyre supply and fitting, specialist wrong-fuel drainage, and approved caravan/motorhome servicing, delivered through six depots and contracted to major breakdown organisations, insurers, fleets and emergency services.

Product overview

Macadam operates as a diversified vehicle rescue, recovery, and repair service provider offering a unified portfolio of complementary services. The core offerings include 24-hour Rescue and Recovery services (covering HGV, light commercial, car, and motorbike recovery), an Accident and Repair Bodyshop (with manufacturer approvals from BMW, MINI, Suzuki, and Toyota), Tyre Services, Fuel Drain, and Approved Workshops for Caravan and Motorhome. Services are delivered through a network of six depots across the North West (Colne, Keighley, Blackpool, Morecambe, Carlisle, and Ripon), with the Colne site serving as the head office and main bodyshop facility. The company also provides supplementary services such as AMPLO self-levelling systems installation for leisure vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Macadams Rescue 24-hour professional vehicle recovery and rescue service covering HGVs, light commercial vehicles, cars and motorcycles across the North West, including on-site repairs, towing and trans-shipment.
• Macadams Repair (Accident & Repair Bodyshop) Accident repair centre offering manufacturer-approved repairs (BMW, MINI, Toyota, Suzuki) for cars up to HGVs, with two-year parts warranty, low bake oven painting, courtesy cars and 24/7 servicing.
• Macadams Tyres Tyre supply and fitting service for cars, vans and commercial vehicles from leading manufacturers, with nationwide warranty via the Unipart Car Care Centre network.
• Accident Recovery 24-hour accident recovery service for damaged vehicles, including trans-shipment and secure storage across multiple North West depots.
• Fuel Drain Specialist wrong-fuel drainage service using dedicated equipment to remove incorrect fuel from vehicles quickly.
• Approved Workshops for Caravan and Motorhome Approved workshop services for touring caravans and motorhomes including servicing, habitation checks, MOTs, engine and chassis services, damp and accident repairs, tyre services, secure storage and AMPLO self-levelling system installation.
• Six-Depot North West Network Network of six depots across the North West delivering rescue, repair, tyre, caravan and motorhome services to customers and contracts.

Quantifiable outcome

• Achieved joint second place among all BMW-approved bodyshops nationwide at Bodyshop of the Year Awards
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• AA (Automobile Association)coreGTM or Marketing PartnerMajor breakdown assistance organisation providing recovery work referrals. Macadam acts as a service provider for AA policyholders requiring vehicle recovery and rescue services across the North West region.
• RACcoreGTM or Marketing PartnerBreakdown assistance organisation serving as a source of recovery and rescue service referrals. Macadam provides support agent services for RAC customers.
• Green FlagcoreGTM or Marketing PartnerBreakdown assistance organisation providing referrals for vehicle recovery services. Long-standing partnership for breakdown cover customers.
• IMA UK AssistancemajorGTM or Marketing PartnerInternational breakdown and assistance provider. Macadam provides UK-based rescue and recovery services for IMA UK policyholders.
• LVE Britannia RescuemajorGTM or Marketing PartnerBreakdown rescue service organisation partnered with Macadam for vehicle recovery services in the North West.
• Approved WorkshopsmajorGTM or Marketing PartnerApproved workshop network for motorhomes and caravans. Macadam is an approved workshop ensuring warranty protection and manufacturer-guideline repairs for leisure vehicles.
• ERS (Equity Red Star)majorGTM or Marketing PartnerInsurance company providing vehicle breakdown and insurance services. Macadam provides recovery services for ERS policyholders.
• Autohome AssistancemajorGTM or Marketing PartnerBreakdown assistance organisation. Macadam provides fleet and rescue assistance services through this partnership.
• Call AssistmajorGTM or Marketing PartnerBreakdown assistance services provider. Partnership for vehicle recovery and rescue service provision.
• Fleet SupportmajorGTM or Marketing PartnerFleet support services organisation. Macadam provides vehicle recovery services for fleet operators.
• FMG Thinking AheadmajorGTM or Marketing PartnerFleet support and recovery services provider. Partnership for managing vehicle breakdowns and accidents for fleet customers.
• Europe AssistmajorGTM or Marketing PartnerEuropean breakdown assistance provider. Macadam provides UK recovery services for Europ Assistance customers.
• Lancashire ConstabularycoreOthersLocal police authority receiving vehicle recovery services. Macadam supports police operations with breakdown and recovery services for police vehicles.
• Lancashire Fire ServicecoreOthersFire service receiving vehicle support and recovery services. Partnership developed over time for emergency services vehicle recovery.
• Lancashire Ambulance ServicecoreOthersAmbulance service supported by Macadam for emergency vehicle recovery and breakdown services.
• North Yorkshire ConstabularycoreOthersPolice authority in North Yorkshire receiving vehicle recovery services from Macadam.
• North Yorkshire Fire ServicecoreOthersFire service in North Yorkshire supported by Macadam's recovery services.
• West Yorkshire ConstabularycoreOthersPolice authority in West Yorkshire receiving vehicle recovery services.
• Pendle Borough CouncilminorOthersLocal government authority receiving municipal vehicle support services.
• Unipart Car Care CentreminorChannel Partner/ Reseller/ DistributorNational warranty programme for car servicing and repairs. Ripon Tyres is part of the Unipart Car Care Centre network, offering nationwide warranty on all work carried out.
• AA Truck NetworkmajorGTM or Marketing PartnerSpecialised HGV breakdown assistance network. Macadam provides heavy goods vehicle recovery services through the AA Truck Network.
• IPA Inter Partner AssistancemajorGTM or Marketing PartnerInternational assistance provider. Partnership for cross-border breakdown and recovery services.
• MondialmajorGTM or Marketing PartnerInternational assistance and insurance provider. Macadam provides UK-based recovery services.
• TRS The Rescue ServiceminorGTM or Marketing PartnerVehicle rescue service organisation partnered for recovery operations.
• VRN Vehicle Rescue NetworkminorGTM or Marketing PartnerVehicle rescue network organisation. Partnership for rescue and recovery services.
• OntimeminorGTM or Marketing PartnerBreakdown and recovery service organisation.
• L.R.S. LanternminorGTM or Marketing PartnerBreakdown assistance organisation providing rescue service referrals.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/macadamsrescue
• Facebookfacebook.com/macadamsrescue
• LinkedInlinkedin.com/company/macadams

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macadam