What DeuSens does

DeuSens (DEUSENS HYPERXPERIENCE, S.L.) is a privately held creative technology studio headquartered in Zaragoza, Spain, that designs and builds immersive experiences, digital installations, AI-powered applications, and Mixed Reality solutions for enterprise clients. The company operates four service studios — XR & Metaverse, Digital Installations, Gaming, and New Media — alongside a portfolio of five proprietary plug-and-play products: FUNMIRROR (interactive AR mirror installations), ALICE ASSISTANT (an AI virtual avatar using generative AI/LLM for natural dialogue), KARTeX (LBE VR karting), ALICE AR (mass-market mobile AR app), and ONLINE EVENTS (virtual event software). Its technical stack spans Unity, Unreal Engine 5, WebGL, ARKit/ARCore, MRTK, and 8thWall, with deployments across cloud, on-premise, and edge environments, and integrations to enterprise systems including MES, ERP, SCADA, OSS/BSS, HIS, RIS, PACS, EHR (via HL7, FHIR, DICOM), Shopify, Salesforce, SAP, and Magento.

DeuSens has completed more than 600 projects across 15 countries and at least eight verticals (fashion, retail, healthcare, industry, education, telecommunications, architecture, and medicine), with a customer wall featuring McDonald's, Coca-Cola, Audi, AstraZeneca, Telefónica, Vodafone, Inditex, L'Oréal, Volkswagen, Santander, Repsol, Balenciaga, Adidas, Mango, Carrefour, and Pfizer. Revenue is generated primarily through custom professional-services projects (one-time engagements and multi-phase implementations) supplemented by productized plug-and-play product sales and on-site event activations. Distribution is direct enterprise sales with consulting-led engagement; international expansion is supported by Spain's ICEX-Next Export Initiation Program and European ERDF co-financing, and the website is published in English, Spanish, and Italian.

The studio increasingly layers AI into its offerings: predictive maintenance and computer-vision quality control for industrial clients, NLP operator assistants, multimodal clinical decision support and predictive deterioration models for healthcare, AI personalization and dynamic pricing for retail, generative-AI virtual try-on for fashion, and Mixed Reality experiences for telecommunications built on Meta Quest 3, Apple Vision Pro, and Magic Leap 2. Headcount is reported at 1-10 employees, no external funding rounds are disclosed, and the legal entity operates as a Spanish Sociedad Limitada.

Name

DeuSens

Legal name

DEUSENS HYPERXPERIENCE, S.L.

Website

https://deusens.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

DeuSens is a Zaragoza-based XR and AI creative technology studio that designs immersive experiences, digital installations, and applied AI/MR solutions for enterprise clients across fashion, retail, healthcare, telecommunications, industry, education, and architecture in 15+ countries.

Ownership category

akta.pro rank

Product category

Immersive Technology Solutions

NAICS

Custom Computer Programming Services (541511), All Other Amusement and Recreation Industries (71399)

SIC

Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), VR/AR Gaming Platforms (BPAMAKAG), Metaverse & Social Virtual Worlds (BPAMAKAF), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)

Keywords

• Immersive technology solutions
• Extended reality development
• Augmented reality experiences
• Virtual reality production
• Mixed reality applications

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Project Development: DeuSens generates the majority of revenue through bespoke immersive technology projects for enterprise clients. These include XR/metaverse experiences, digital installations, and technology consulting across verticals. Projects are sold as one-time engagements or multi-phase implementations, likely with professional services pricing.
2. Plug & Play Products: Standardized, pre-built products (FUNMIRROR, ALICE ASSISTANT, KARTeX, ALICE AR, ONLINE EVENTS) sold as 'ready to go' solutions. These represent a more productized, repeatable revenue stream for events and campaigns.
3. AI Solutions for Enterprise: AI integration projects for industry, retail, healthcare, and telecommunications clients. These involve scoped pilots (3-6 months) expanding to deeper system integrations (9-18 months), suggesting both one-time implementation fees and potentially recurring support/ licensing components.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DeuSens is a creative technology studio that designs and develops immersive experiences using VR, AR, Mixed Reality, Metaverse, Spatial Computing, and AI for enterprise clients across fashion, retail, healthcare, industry, education, telecommunications, and architecture. The company sells both custom-built immersive technology projects (consulting-led, bespoke development) and standardized 'Plug & Play' ready-to-go products (FunMirror, ALICE Assistant, KARTeX, ALICE AR, Online Events) for events and brand activations, along with specialized AI and Mixed Reality solution lines.

Product overview

DeuSens is an award-winning creative technology studio with over 10 years of experience creating technology solutions for brands. The company operates a portfolio of plug-and-play products including FunMirror (interactive AR mirror installations), ALICE ASSISTANT (AI-powered virtual avatars for natural communication), KARTeX (LBE VR karting experiences), ALICE AR (democratized AR mobile app), and ONLINE EVENTS (virtual event software). Alongside these products, DeuSens offers service studios for XR & Metaverse, Digital Installations, Gaming, and New Media, plus specialized AI and Mixed Reality solutions tailored to industry, retail, healthcare, telecommunications, and other sectors. The offering combines proprietary products with custom development services.

Differentiator

Problem solved

Functional benefit

Brands

• FunMirror: The definitive solution to dynamize events and campaigns.
• ALICE ASSISTANT
• KARTeX
• ALICE AR
• ONLINE EVENTS

Products and services

• FunMirror Interactive AR mirror installation that dynamizes events and campaigns with augmented reality experiences, allowing users to interact with branded digital content. Combines AR and AI to create shareable, gamified brand experiences for events, retail activations, and point of sale.
• ALICE ASSISTANT AI-powered virtual avatar platform built with generative AI and LLM technology that communicates naturally with users for conversational interactions, customer-facing assistance, onboarding, and sales support.
• KARTeX Location-Based Entertainment (LBE) VR adventure combining virtual reality with pedal karting, creating a mixed physical-digital racing and entertainment experience for venues and family entertainment centers.
• ALICE AR Mobile AR application that democratizes Augmented Reality for mass-market use, enabling consumers to access AR experiences without specialized hardware via WebAR technology on smartphones.
• Online Events Software platform that reshapes the events of the 21st century, enabling virtual and hybrid event experiences through immersive digital environments for conferences, brand activations, and corporate gatherings.
• XR & Metaverse Studio Custom creative studio service for designing and developing Extended Reality (VR/AR/MR) and Metaverse experiences for brands and enterprises. Sold as bespoke project engagements with consulting-led delivery.
• Digital Installations Studio Custom creative studio service creating interactive digital installations for brand activations, retail environments, trade shows, and experiential marketing campaigns. Sold as bespoke project engagements.
• Gaming Studio Custom creative studio service developing interactive gaming experiences and video games for brand activations and entertainment purposes. Sold as bespoke project engagements.
• New Media Studio Custom creative studio service focused on innovative digital media experiences and creative technology solutions for brand storytelling and emerging media formats. Sold as bespoke project engagements.
• Artificial Intelligence Solutions Custom AI-powered enterprise solutions including predictive maintenance, computer vision quality control, natural language operator assistants, and personalization engines for industrial, retail, healthcare, and telecommunications sectors, integrated with MES, ERP, SCADA, IoT, HIS, RIS, PACS, EHR, Shopify, Salesforce, SAP, and Magento systems.
• Mixed Reality Solutions Custom Mixed Reality experiences and enterprise applications using Meta Quest 3, Apple Vision Pro, and Magic Leap 2 for telecommunications, medicine, and enterprise use cases including assisted maintenance, remote expert support, technician training, 5G demonstrations, and network visualization.

Quantifiable outcome

• 600+ projects delivered across 15 countries
• +2 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability24 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Universidad Francisco de Vitoria (Madrid)coreStrategic or Co-development PartnerAcademic partnership for the 4Doctors medical VR training project, where the university provides accreditation for specialist courses integrated into the VR training platform.
• AtreviacoreStrategic or Co-development PartnerStrategic communication agency that collaborated with DeuSens on the AstraZeneca 'Adelántate' health awareness VR campaign. Atrevia works with multinational companies on cultural transformation and social impact, and jointly executed the project with DeuSens.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UNIT9: London-based creative technology studio delivering XR, AR, VR, and immersive brand experiences for global enterprises. Highly comparable to DeuSens in service mix, client caliber, and creative-tech positioning.
• Groove Jones: Dallas-based XR creative studio specializing in immersive AR/VR/MR brand activations, digital installations, and WebAR experiences. Closest US analogue to DeuSens's custom plus plug-and-play model.
• Rewind: UK-based immersive experience studio delivering VR, AR, and mixed reality content for global brands and entertainment clients. Similar boutique scale and project-based revenue model.
• Stink Studios: Global creative technology studio with strong immersive, interactive, and XR capabilities for brands. Comparable in offering mix (interactive installations, digital experiences, AR/VR) and brand-client focus.
• Tool of North America: Creative technology studio with deep XR/immersive capabilities producing branded interactive experiences. Overlaps with DeuSens's digital installation and immersive brand activation work.
• Talespin: XR training platform company focused on enterprise learning, simulation, and workforce development. Directly comparable to DeuSens's industry training and 4Doctors medical VR practice.
• ENGAGE: Education- and enterprise-focused metaverse/VR platform for virtual classrooms, training, and collaboration. Closest peer to DeuSens's 3D virtual campus and education metaverse offerings.
• Zero Latency: Global operator of free-roam location-based entertainment VR experiences. Directly comparable to DeuSens's KARTeX LBE VR + pedal kart offering.

Broad incumbents

• MediaMonks (Monks / S4 Capital): Global creative production powerhouse with significant immersive/XR capabilities as part of a broader digital, content, and media services portfolio. Larger and more diversified than DeuSens but overlapping in XR/immersive brand work.
• Framestore: Global VFX, creative, and immersive experience studio with XR, AR/VR, and experiential capabilities for major brands and entertainment. Broader scope than DeuSens but overlapping immersive brand activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DeuSensYT
• LinkedInes.linkedin.com/company/deu sens
• Instagraminstagram.com/deusens
• Xx.com/deusens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeuSens