Groove Jones
Groove Jones is a Dallas-based creative technology studio, founded in 2015, that builds AI, AR, VR, MR, and spatial computing experiences for global enterprise brands, government agencies, and cultural institutions, delivered via its proprietary GrooveTech platform and direct enterprise sales.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Groove Jones does
Groove Jones is a Dallas-based creative technology company founded in 2015 that designs and produces AI, AR, VR, MR, WebGL, and spatial computing experiences for global enterprise brands, government agencies, and cultural institutions. The company's offering is built around the proprietary GrooveTech platform and a portfolio of trademarked tools including the AI Personalization Engine (generative photo and video for marketing), the patented XR Avatar Scanner (volumetric 3D avatar capture), FanScan (face-scanning avatar creation), Avateer (real-time CGI character animation), FitCheck Magic Mirror (virtual try-on), and The Orchestrator Platform (Apple Vision Pro demo tooling). Supporting services span projection mapping, 3D anamorphic billboards, hologram displays, volumetric stage production, WebAR, social AR, and live-action 360° video, enabling delivery across tethered VR, mobile VR, headset-based spatial computing, and zero-install WebXR.
The company operates a project-based professional services model with custom multi-year contracts and a parallel technology licensing stream for GrooveTech components, distributed entirely through direct enterprise sales. Customer engagement is enterprise-led, anchored by repeat work with blue-chip clients including Salesforce, Toyota, AT&T, LEGO, Royal Caribbean, HSBC, McDonald's, WPP, Medtronic, and the U.S. Army National Guard, supplemented by public-sector and museum/education work (American Heart Association, Perot Museum, ASU). Marketing is portfolio-driven, reinforced by 300+ industry awards, a weekly podcast, an active social and case-study publishing cadence, and a strong event presence (SXSW, Dreamforce, Coachella, AWE). The company is founder-led (Dale Carman as CEO, with co-founders Dan Ferguson, Gary Banks, and Scott Howell), privately held with no disclosed outside funding, and headquartered in downtown Dallas.
Groove Jones firmographics
Firmographics- Name
- Groove Jones
- Legal name
- Groove Jones, Inc.
- Website
- https://groovejones.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Groove Jones is a Dallas-based creative technology studio, founded in 2015, that builds AI, AR, VR, MR, and spatial computing experiences for global enterprise brands, government agencies, and cultural institutions, delivered via its proprietary GrooveTech platform and direct enterprise sales.
- Ownership category
- akta.pro rank
Groove Jones industry classification
Industry- Product category
- Immersive Technology Services
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Groove Jones is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Groove Jones business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Production Services: Bespoke immersive technology experiences built for enterprise clients including AR/VR/MR activations, AI-powered experiences, WebGL applications, and experiential marketing campaigns. Revenue is project-based with custom pricing based on scope and complexity.
- Technology Licensing: Licensing of proprietary GrooveTech platform components including XR Avatar Scanner, AI Personalization Engine, FanScan, and other customizable software solutions to clients who want to deploy these tools independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Groove Jones product offering
Product offeringCore offering
Groove Jones designs and produces custom AR, VR, MR, AI, and WebGL-powered immersive experiences for global enterprise brands, agencies, and government organizations. It delivers both bespoke production engagements and licenseable proprietary products (e.g., AI Personalization Engine, XR Avatar Scanner, FitCheck Magic Mirror) built on its GrooveTech platform. Revenue is generated through project-based production services and software/technology licensing.
Product overview
Groove Jones is a creative technology company offering a platform-plus-products architecture centered on the GrooveTech™ proprietary technology platform. The core product portfolio includes AI Personalization Engine (generative photo/video for marketing), XR Avatar Scanner (volumetric 3D scanning), FanScan (face scanning avatar creation), Avateer (real-time CGI character animation), FitCheck Magic Mirror (virtual try-on), and The Orchestrator Platform (Apple Vision Pro demos). Supporting services span AR/VR/MR development, WebGL, projection mapping, 3D billboards, hologram displays, volumetric productions, and spatial computing. The company has won 300+ industry awards and holds multiple patents, with a focus on experiential marketing, brand activations, training, and entertainment applications.
Differentiator
Problem solved
Functional benefit
Brands
- GrooveTech: Proprietary emerging technology platform designed for companies to license and create premium location-based experiences, on-site activations, or enhance digital campaigns. Includes tools like FanScan, XR Avatar Scanner, Avateer, AI Personalization Engine, The Orchestrator Platform, and FitCheck Magic Mirror.
Products and services
- AI Personalization Engine A generative AI-driven photo and video platform that powers personalized photo booth experiences, AI-generated artwork, and fan engagement activations for brand marketers and event organizers.
- XR Avatar Scanner A portable volumetric scanning system with a patented pipeline that creates full-body 3D avatar scans of people for retail, sports, and fan engagement applications.
- FanScan A 3D face scanning and photo compositing system that generates personalized avatar-based fan experiences for live events, retail environments, and brand activations.
- Avateer A real-time CGI 3D character puppet animation system that enables interactive character-driven experiences for brand activations, events, and entertainment venues.
- FitCheck Magic Mirror A virtual try-on Magic Mirror solution for retail environments and fan experiences, enabling real-time product visualization through AR-based garment and accessory overlay.
- The Orchestrator Platform A suite of tools designed to simplify, synchronize, and elevate product demonstrations and experiences on the Apple Vision Pro spatial computing platform.
- GrooveTech Platform A proprietary modular technology platform that integrates AI, AR/VR, WebGL, and mixed reality technologies, including PC and Mobile VR engines, analytics, guest registration, and social sharing, licensable to enterprises for brand activations and digital campaigns.
- Custom Immersive Production Services Bespoke end-to-end production of AR, VR, MR, AI, and WebGL immersive experiences and brand activations for global enterprise clients and government organizations, priced project-by-project based on scope and complexity.
- WebGL Development Services Custom WebGL and HTML5 development services for browser-native 3D interactive experiences and product configurators for enterprise marketing and brand activation use cases.
- Projection Mapping Services Large-scale projection mapping services that animate building facades and physical environments for out-of-home marketing, brand activations, and live events.
- 3D Billboard and Mural Services Design and production of anamorphic and forced-perspective 3D billboards and murals for out-of-home advertising and brand activation campaigns.
- Hologram Display Services Holographic display services using Holofans, Holoskrim projections, and Pepper's Ghost techniques for events, retail, and product launches.
- Volumetric Stage Production Services Volumetric capture and virtual production services that create immersive environments for events and permanent installations.
- WebAR Development Services Custom Web-based augmented reality experiences that run in the browser without requiring an app download, for marketing campaigns and brand activations.
- Spatial Computing Development Services Custom application and experience development for spatial computing platforms including Apple Vision Pro, HoloLens, and Magic Leap.
- Live Action 360° Video Production Live-action 360° video production and narrative content creation services for VR/AR storytelling, marketing, and brand experiences.
Quantifiable outcome
- American Heart Association's Hands-Only CPR VR won 2024 AWE Auggie Award
- +2 more outcomes
Companies that use Groove Jones
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Groove Jones technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Groove Jones partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and notable.
- WPP Enterprise SolutionscoreWPP Enterprise Solutions partnered with Groove Jones to create the Mantra Machine, an AI-powered interactive experience for Adobe Summit that produces personalized videos using generative AI and cloud processing.
- 160/90corePartnership with 160/90 to develop the 'Beat the Best' interactive basketball game experience for Invesco QQQ. The experience featured computer vision hand-tracking technology at a B2B trade show conference in Atlanta.
- Invesco QQQcoreOngoing partnership for basketball game activations at conferences, including Beat the Best experience at Innovation Arena using WNBA legend Candace Parker's stats.
- UnitycoreGroove Jones joined Unity's Certified Creator Network and won Unity Awards 2020 for Best Project. The GrooveTech framework is built with Unity for various VR/AR experiences.
- Blackmagic DesignnotableGroove Jones was among the first studios to invest in the Blackmagic URSA Cine Immersive camera system for Vision Pro content productions. Multiple music video and racing video projects created with this technology.
- ManageXRnotableGroove Jones is a Lead Content Development Partner for ManageXR's Discover XR platform, developing XR content for enterprise device management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Groove Jones competitors and assessment
Company assessmentEmerging players
- Snibble: AR/VR technology provider focused on immersive brand activations and 3D content, overlapping with Groove Jones' brand activation services.
- Resolution Games: VR game and experience studio building interactive VR/MR titles; overlaps with Groove Jones' VR game development work (e.g., Royal Caribbean Swashbuckler), though more focused on consumer gaming versus brand activations.
Direct peers
- Magnopus: Los Angeles-based creative technology studio building immersive AR/VR/MR experiences and spatial computing solutions for enterprise brands and entertainment. Closely comparable to Groove Jones in services model, technology stack, and target customer profile.
- Within (within.unlimited): Immersive content studio producing VR/AR experiences and XR brand activations for global brands. Overlapping service offering, similar enterprise customer base, and comparable creative agency model.
- Unit9: Global creative production company with strong AR/VR/interactive experiences practice, producing immersive campaigns for major brands. Similar services-led model, comparable technology stack and blue-chip client roster.
- NorthSouth Studios: Creative technology studio focused on AR/VR and interactive storytelling for brand activations and entertainment, with overlapping capabilities in immersive content production.
- Happy Finish: Immersive content and AR/VR production studio working with global brands on experiential campaigns and 3D content, directly comparable in services and customer profile.
- Wevr: VR/AR production and technology studio creating immersive experiences for brands and entertainment, with comparable technology platform approach and similar enterprise customer focus.
Broad incumbents
- Accenture Song (Accenture Interactive): Global experience agency at the scale of Accenture, with growing AR/VR and metaverse practice serving enterprise brand activations. Larger, broader portfolio; competes for the same immersive RFPs Groove Jones wins.
Others
- Unity Technologies: Real-time 3D engine platform powering many of Groove Jones' immersive builds (GrooveTech is built on Unity). Partner relationship but also a potential competitor or platform risk as Unity expands into enterprise XR tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Groove Jones social profiles
Digital presenceGroove Jones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groove Jones leadership team
Management profileNumber of profiles
Profiles5 records
Groove Jones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groove Jones M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groove Jones
What does Groove Jones do?
Groove Jones designs and produces custom AR, VR, MR, AI, and WebGL-powered immersive experiences for global enterprise brands, agencies, and government organizations. It delivers both bespoke production engagements and licenseable proprietary products (e.g., AI Personalization Engine, XR Avatar Scanner, FitCheck Magic Mirror) built on its GrooveTech platform. Revenue is generated through project-based production services and software/technology licensing.
Is Groove Jones a public or private company?
Groove Jones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groove Jones founded?
Groove Jones was founded in 2015. It employs 51 to 100 people.
Where is Groove Jones based?
Groove Jones is headquartered in Dallas, United States, in the North America region.
How does Groove Jones make money?
Two revenue lines are on record. Custom Production Services are the primary driver. The others are technology Licensing.
Who are Groove Jones's main competitors?
Emerging players on record are Snibble and Resolution Games. Direct peers are Magnopus, Within (within.unlimited), Unit9, NorthSouth Studios, Happy Finish and Wevr. Accenture Song (Accenture Interactive) is listed as a broad incumbent. Unity Technologies is listed as an others.
Does Groove Jones have an API?
No public API is recorded for Groove Jones.
What industry is Groove Jones in?
Groove Jones's product category is Immersive Technology Services. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its SIC code is 3651.