Vet’s Klinic

Vet's Klinic is an independent UK companion animal veterinary practice operating two clinics in Swindon and Reading, serving individual pet owners with a digital-first booking platform, variable pricing, a subscription health plan, and advanced surgical services.

Company typePrivate
Founded2012
HeadquartersSwindon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

What Vet’s Klinic does

Vet's Klinic is an independent, full-service companion animal first-opinion veterinary practice operating two physical clinics in Swindon (founded August 2012) and Reading (opened February 2023), with a digital-first service platform. The company is a trading name of Pets' Kitchen Ltd (Companies House number 5653527), registered in England. It serves individual pet owners in the Swindon and Reading catchments seeking affordable, transparent veterinary care for dogs, cats, rabbits, and other companion animals; the customer base is described as 'thousands of happy customers' and is distributed rather than concentrated.

The practice operates a technology-driven model built around an online booking system with variable demand-based pricing, an industry-leading customer portal (vetBook) providing 24/7 access to medical records, real-time treatment updates with photos and videos, and glass-fronted prep rooms for clinical transparency. The clinical service portfolio spans routine consultations, vaccinations, preventative care, dental services, and advanced surgical procedures including TPLO, BOAS, TECA, and PRP therapy. VidiVet, a 24/7 telemedicine triage app, is offered free for registered pets. The First Klass Healthcare Plan, a monthly subscription covering preventative care (worming, flea control, vaccinations), generates recurring revenue alongside the practice.

Vet's Klinic's revenue streams include pay-as-you-go consultation and treatment fees with variable online pricing, the First Klass Healthcare Plan subscription (saving up to 20%), surgical procedures (e.g., TPLO at £2,350-£2,850), prescription medications, direct insurance claims (£16 admin fee), and Tabeo payment plans. In May 2024, the company divested the Vet's Kitchen pet food brand to refocus exclusively on veterinary services. Distribution is direct-to-consumer via the online booking platform, two physical clinics, the vetBook portal, and the VidiVet app, with out-of-hours emergency care provided through partnerships with Eastcott Veterinary Hospital (Swindon) and Vets Now (Reading).

Vet’s Klinic firmographics

Firmographics

Name: Vet’s Klinic
Legal name: Pets' Kitchen Ltd
Website: https://vetsklinic.co.uk
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Vet's Klinic is an independent UK companion animal veterinary practice operating two clinics in Swindon and Reading, serving individual pet owners with a digital-first booking platform, variable pricing, a subscription health plan, and advanced surgical services.
Ownership category
akta.pro rank

Vet’s Klinic industry classification

Industry

Product category: Veterinary Services
NAICS: Veterinary Services (54194)
SIC: Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry: Low-Cost & Community Veterinary Clinics (HLAMAAAE)
akta.pro secondary industry: Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)

Keywords

Veterinary practice
Companion animal healthcare
Pet preventative care
Veterinary surgical services
Pet dental treatment

Where Vet’s Klinic is headquartered

Location

Headquarters

HQ city: Swindon
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Vet’s Klinic business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

Consultation and Treatment Fees: Variable pricing for consultations and treatments, with online bookings offering the best discounts. Prices determined by clinicbusyness and time slots selected.
First Klass Healthcare Plan: Monthly subscription plan for preventative care (worming, flea control, vaccinations) saving up to 20%. Medications delivered direct to door.
Surgical Procedures: Advanced surgical procedures including TPLO surgery (£2350-2850), dental work (never more than £750), BOAS surgery, TECA surgery, PRP therapy.
Medication and Products: Prescription medications and pet health products. Prescription health check £27-32 online, £12 per written prescription item.
Insurance Administration: Direct insurance claims processing with £16 admin fee per claim. Free for First Klass Health Plan members.
Payment Plans via Tabeo: Partnership with Tabeo for payment plan options to help pet owners manage costs of illness or injury treatment.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Variable pricing based on appointment time and demand
Transaction based/ take rate	Pay-as-you-go	Direct insurance claim processing
Other	Pay-as-you-go	Prescription medication
One time/ perpetual license	Pay-as-you-go	TPLO Surgery Package
One time/ perpetual license	Pay-as-you-go	Dental Care Package - Never More Than £750 Promise
Subscription	Monthly	First Klass Healthcare Plan - Save up to 20%

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Vet’s Klinic product offering

Product offering

Core offering

Vet's Klinic is a full-service companion animal first-opinion veterinary practice operating from two clinics in Swindon and Reading. It delivers routine consultations, vaccinations, preventative care, advanced surgeries (TPLO, BOAS, TECA, PRP), dental treatment, and out-of-hours emergency triage, supported by an online booking system with variable pricing and a 24/7 customer portal. Revenue is generated from treatment fees, a monthly First Klass Healthcare Plan, surgical procedures, and ancillary services such as insurance claim administration.

Product overview

Vet's Klinic is a full-service companion animal veterinary practice operating a platform-plus-services model. The core offering is a veterinary practice with online booking, variable pricing, and a customer portal for accessing medical records. This is supplemented by the First Klass Healthcare Plan membership (up to 20% savings on preventative care with direct medication delivery), the VidiVet 24/7 telemedicine app, and a range of advanced surgical services including TPLO, BOAS, TECA, and PRP therapies. Additional services include dental care with a £750 price cap, Animal Health Certificates for pet travel, direct insurance claims, and Tabeo payment plans. The practice operates two clinic locations (Swindon and Reading) and provides out-of-hours emergency care through partnered providers.

Differentiator

Problem solved

Functional benefit

Brands

VidiVet: A smartphone/tablet app providing free 24/7 access to an experienced vet for registered pets. Pet owners can send photos, videos or text concerns and receive replies to help guide next steps.

Products and services

Vet's Klinic Veterinary Practice Full-service companion animal first-opinion veterinary practice offering routine consultations, vaccinations, preventative care, emergency care, dental treatment, and surgical procedures. Operates from two clinics (Swindon and Reading) with glass-fronted prep rooms and digital tools for booking, payments and medical records.
First Klass Healthcare Plan Monthly membership plan that allows pet owners to spread the cost of preventative care and save up to 20% on treatments including worming tablets, flea control, and vaccinations, with medication delivered direct to door. Also includes free direct insurance claims processing.
VidiVet 24/7 Vet Advice App Smartphone/tablet application providing registered pet owners free 24/7 access to an experienced veterinarian via photos, videos, or text. Used for triage advice on whether a pet needs emergency care or can wait for a standard appointment.
Dental Services with Never More Than £750 Price Promise Comprehensive dental procedures including general anaesthetic, scale and polish, extractions, IV fluids, post-operative medications, and full dental charting, backed by a price guarantee capping costs at £750.

Quantifiable outcome

Save up to 20% with First Klass Healthcare Plan
+2 more outcomes

Companies that use Vet’s Klinic

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Vet’s Klinic technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Vet’s Klinic partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Eastcott Veterinary HospitalcoreStrategic or Co-development PartnerOut of hours emergency service provider for Swindon location. Selected by clinical team to ensure consistently high standard of care when Vet's Klinic is closed.
Vets NowcoreStrategic or Co-development PartnerOut of hours emergency service provider for Reading location. Selected by clinical team to ensure consistently high standard of care when Vet's Klinic is closed.
VidiVetcoreTechnology or Integration24/7 vet advice app provider. Free for all registered pets as part of commitment to care. Users can send photos, videos or text concerns and receive reply within minutes. Similar to NHS 111 for pet health triage.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Vet’s Klinic competitors and assessment

Company assessment

Emerging players

Vetster: Online marketplace for telemedicine appointments with veterinarians. Comparable on the digital vet engagement pillar that complements Vet's Klinic's physical clinics.
FirstVet: Digital-first veterinary tele-consultation provider offering 24/7 video triage. Comparable to Vet's Klinic's VidiVet proposition as a digital-first veterinary engagement layer that can route cases into physical clinics.
Eastcott Veterinary Hospital: Swindon-area referral and first-opinion hospital that is also Vet's Klinic's out-of-hours emergency partner. Overlaps on advanced surgery and emergency services in the same geography, providing both partnership and local competition.

Broad incumbents

CVS Group: Major UK listed veterinary group operating companion animal practices and referral hospitals. Comparable service lines with much larger scale, and a competitor for staff recruitment in southern England.
Vets4Pets (Pets at Home): UK's largest chain of companion animal veterinary practices, operating inside Pets at Home retail stores. Overlapping first-opinion service offering and Health Plan-style subscription products, but with substantially broader scale and a retail-anchored GTM.
IVC Evidensia: Largest consolidator of UK and European veterinary practices, owning many independent brands. Competitor for vet talent, referral work, and prospective acquisition targets.

Direct peers

White Cross Vets: Multi-site independent UK veterinary group delivering first-opinion care with an emphasis on quality and modern facilities. Closely comparable in size band and service positioning to Vet's Klinic.
Village Vet (Linnaeus/IVC): Premium-positioned multi-site UK vet group known for clinical quality and advanced services. Comparable to Vet's Klinic on premium independent positioning, multi-site UK first-opinion model, and advanced surgery capability.
Medivet: UK-wide companion animal veterinary group with multi-site practices offering routine and advanced surgery. Comparable in core first-opinion service mix, multi-site footprint, and clinical credentials.
Goddard Veterinary Group: Long-established London-area independent veterinary group with multi-site first-opinion clinics and referral services. Highly comparable profile: independent ethos, multi-site UK practices, and mix of routine and advanced surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Vet’s Klinic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vet’s Klinic leadership team

Management profile

Number of profiles

Profiles4 records

Vet’s Klinic funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vet’s Klinic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vet’s Klinic

What does Vet’s Klinic do?

Is Vet’s Klinic a public or private company?

Vet’s Klinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Vet’s Klinic founded?

Vet’s Klinic was founded in 2012. It employs 11 to 50 people.

Where is Vet’s Klinic based?

Vet’s Klinic is headquartered in Swindon, United Kingdom, in the Europe region.

How does Vet’s Klinic make money?

Six revenue lines are on record. Consultation and Treatment Fees are the primary driver. The others are first Klass Healthcare Plan, surgical Procedures, medication and Products, insurance Administration and payment Plans via Tabeo.

Who are Vet’s Klinic's main competitors?

Emerging players on record are Vetster, FirstVet and Eastcott Veterinary Hospital. Broad incumbents are CVS Group, Vets4Pets (Pets at Home) and IVC Evidensia. Direct peers are White Cross Vets, Village Vet (Linnaeus/IVC), Medivet and Goddard Veterinary Group.

Does Vet’s Klinic have an API?

No public API is recorded for Vet’s Klinic.

What industry is Vet’s Klinic in?

Vet’s Klinic's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAE, Low-Cost & Community Veterinary Clinics, with a secondary code of HLAMAAAK, Dental & Oral Surgery Veterinary Clinics. Its NAICS code is 54194 and its SIC code is 8011.