Eastcott Vets

What Eastcott Vets does

Eastcott Vets is a Swindon-based small animal veterinary practice operating three clinic locations — Edison Park Clinic & Hospital (the main site with 24/7 emergency care), Bath Road Vet Clinic, and Cricklade Road Clinic — and serving pet owners across Swindon, Chiseldon, Marlborough, Cricklade, Royal Wootton Bassett, Highworth, and Wroughton. The firm has been established since the 1960s and is part of the Linnaeus Group, an affiliate of Mars, Incorporated, which provides corporate-level operational backing. The practice is RCVS-accredited as a Small Animal Hospital and holds Gold Cat Friendly Clinic status from the International Society of Feline Medicine.

The service offering spans routine consultations, vaccinations, neutering, microchipping, dental care, and senior pet care, supplemented by specialist referral services (cardiology, dentistry, orthopaedics, oncology) delivered under one roof at Edison Park through Eastcott Veterinary Referrals. Supporting programs include free puppy, weight, and dental clinics, plus pet acupuncture and behaviour clinics. Technology footprint is conventional for a UK small animal practice: an online appointment booking system, repeat prescription ordering, and a content-heavy SEO website; no proprietary AI/ML or platform technology is disclosed.

Revenue derives primarily from professional service fees (consultations, surgery, vaccinations, emergency care) with a recurring layer from the Pet Health for Life subscription plan priced at £15-20/month for dogs and £17/month for cats. Distribution is entirely direct-to-consumer through clinic visits, online booking, and telephone scheduling. Marketing is locally focused via Google Business Profile, Facebook, content/SEO, and community events such as the Old Town Festival Dog Show. Pricing is transparently published on the website, including weekend emergency consultations between 8:30am and 8:00pm with no out-of-hours fees.

Name

Eastcott Vets

Legal name

Eastcott Veterinary Clinic and Hospital

Website

https://eastcottvets.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastcott Vets is a Swindon-based small animal veterinary practice operating three clinics plus a specialist referral hospital, serving pet owners across Wiltshire with general practice, 24/7 emergency care, and cardiology, dental, orthopaedic, and oncology referrals under the Linnaeus Group (Mars).

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)

Keywords

• Small animal veterinary services
• Pet healthcare
• Veterinary consultations
• Emergency vet care
• Pet vaccinations

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Consultations: Revenue from routine and emergency veterinary consultations, health examinations, and specialist referrals. Standard consultations during weekday evenings and weekends with no out-of-hours fees for emergencies between 8:30am and 8:00pm on weekends.
2. Vaccination Services: Revenue from primary vaccination courses and annual booster shots for dogs, cats, and rabbits. Includes puppy and kitten vaccination packages.
3. Surgical Procedures: Revenue from neutering procedures (spaying and castration), dental care, and specialist surgical services including orthopaedics and soft tissue surgery.
4. Pet Health for Life Subscription Plans: Monthly subscription plans covering annual health checks, vaccinations, flea/worm/tick treatment, nurse consultations, microchipping, and discounts on neutering. Plans available for cats (£17/month) and dogs (£15-20/month based on size).
5. Microchipping Services: One-time microchipping service for cats, dogs, and rabbits. Standalone microchipping from £33.05.
6. Preventive Healthcare Products: Revenue from flea, worm, and tick prevention treatments, dental care products, and other veterinary supplies sold during consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Eastcott Vets operates three small animal veterinary clinics in Swindon (Edison Park Clinic & Hospital, Bath Road Vet Clinic, Cricklade Road Clinic), delivering routine consultations, vaccinations, neutering, microchipping, dental care, and 24/7 emergency care for dogs, cats, rabbits, and other small animals. Edison Park Hospital additionally houses Eastcott Veterinary Referrals, providing specialist services in cardiology, dentistry, orthopaedics, and oncology. The practice sells the Pet Health for Life monthly subscription plan bundling preventive care.

Product overview

Eastcott Vets is a multi-location small animal veterinary practice operating three clinics in Swindon (Edison Park Clinic & Hospital, Bath Road Vet Clinic, Cricklade Road Clinic) plus a dedicated referral service. The core offering consists of general veterinary consultations, vaccinations, neutering, microchipping, dental care, and 24/7 emergency services at the hospital location. Supporting services include senior pet care, acupuncture, behaviour clinics, and wellness programs (Puppy Club, Weight Clinics). The practice operates a Pet Health for Life subscription plan bundling preventive care, and provides specialist referral services in cardiology, dentistry, orthopaedics, and oncology. Patient-facing digital services include online appointment booking and repeat prescription ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Consultations General and specialized veterinary consultations for routine checkups and health concerns, available across all three clinic locations. Standard consultations during weekday evenings and weekends with no out-of-hours fees for emergencies between 8:30am and 8:00pm on weekends.
• Pet Vaccinations Vaccination services for dogs, cats, and rabbits including primary courses, annual boosters, and lifestyle-specific immunizations (e.g., kennel cough). Puppy and kitten vaccination packages available.
• Pet Neutering Surgical sterilization procedures for dogs, cats, rabbits, and ferrets including spaying and castration, with early neutering packages available for cats.
• Microchipping Permanent identification implantation for cats, dogs, and rabbits with ISO-compliant microchips registered to national databases. Standalone microchipping from £33.05.
• Pet Dental Clinics Free pet dental clinics covering dental examinations, cleanings, and treatments for dogs, cats, and rabbits to maintain oral health, including disease identification and treatment plans.
• 24/7 Emergency Vet Care Round-the-clock emergency and critical care services at Edison Park Hospital with veterinarians and nurses on site around the clock, handling urgent cases day and night. Weekend emergencies between 8:30am-8:00pm treated as standard consultations with no out-of-hours fees.
• Senior Pet Care Specialized healthcare programs for aging pets including senior cat wellness clinics and age-related condition management for dogs and cats.
• Pet Acupuncture Services Alternative therapy treatments for pets addressing pain management, mobility issues, and various chronic conditions.
• Behaviour Clinics Consultations for pets experiencing behavioural challenges, addressing issues such as anxiety, aggression, and training concerns.
• Free Puppy Club Complimentary educational program for new puppy owners covering socialization, training basics, and early healthcare guidance.
• Free Weight Clinics No-cost weight management consultations and monitoring to help pets maintain healthy body condition.
• Pet Health for Life Plan Monthly subscription plan covering annual health checks, vaccinations, flea/tick/worming treatment including lungworm, nurse consultations, microchipping, nail clipping, anal gland expression, and 10% off neutering. Cat plan £17/month; Dog plan £15/month (small/medium) or £20/month (large/XL).
• Eastcott Veterinary Referrals Advanced specialist veterinary services including cardiology, dentistry, orthopaedics, and oncology, delivered at Edison Park Hospital by the Eastcott Veterinary Referrals division, accepting cases referred from primary care practices.
• Flea and Worm Treatment Parasite prevention and treatment products and services for dogs, cats, and rabbits including spot-on treatments, tablets, and collars covering fleas, ticks, worms, lungworm, and ear mites.

Quantifiable outcome

• No out-of-hours fees for weekend emergencies between 8:30am and 8:00pm
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Linnaeus Group (Mars Veterinary)coreOthersEastcott Vets is part of Linnaeus Group, an affiliate of Mars, Incorporated. Linnaeus is a leading veterinary group operating practices across the UK. This corporate relationship provides access to corporate resources, operational best practices, and veterinary industry expertise through the broader Mars network.
• Eastcott Veterinary ReferralscoreOthersSpecialist referral division operating within the same Edison Park Hospital facility, providing advanced care in cardiology, dentistry, orthopaedics, and oncology. Seamless patient referrals between general practice and specialist services under one roof.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IVC Evidensia: One of the largest UK and European veterinary groups, operating a broad network of primary-care clinics, hospitals, and referral centers. A major consolidator that competes for talent, clients, and referral cases across the UK.
• CVS Group: UK-listed integrated veterinary services company operating general practices, specialist referral hospitals, and diagnostic laboratories. Highly comparable in offering GP plus referral services under a multi-site model.
• Pets at Home: UK pet-care retailer and operator of in-store Vets4Pets/Companion Care practices plus referral specialist practices. Competes at the same GP-tier with cross-selling advantages from its retail footprint.

Direct peers

• Linnaeus Group: Parent veterinary group and operator of numerous UK referral and primary-care practices, including Eastcott itself. Directly comparable as a multi-site UK small animal and referral practice group with hospital capabilities.
• Medivet: Large UK veterinary group with a multi-branch small animal practice model, including 24-hour hospitals and specialist services. Directly comparable in customer offering (companion animal GP plus emergency care) and operational structure.
• Village Vet: Multi-site London-area small animal practice group with primary care, 24-hour hospital, and referral services. Operates a near-identical clinical and operational model to Eastcott's hospital-plus-branches structure.
• Goddard Veterinary Group: Long-established London and UK veterinary group running multiple branch clinics and a central RCVS-accredited hospital. Closely comparable as a multi-branch small animal practice offering GP and referral services under one brand.
• Vets4Pets: UK network of companion animal veterinary practices located within Pets at Home stores. Operates a similar GP-plus-urgent-care model targeting local pet owners and competes in the same local catchment areas.

Emerging players

• Animal Trust: UK veterinary group operating a low-cost, high-volume model focused on accessible preventive and emergency care. Competes on price-conscious pet owners within overlapping geographies and pressures traditional pricing models.
• PDSA: UK charity veterinary provider offering low-cost veterinary services to eligible pet owners. Represents an alternative pricing tier within overlapping Swindon/Wiltshire catchment, particularly for cost-sensitive segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EastcottVets
• LinkedInlinkedin.com/company/eastcott-vets

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastcott Vets