Tjenestetorget
Tjenestetorget AS is a Norwegian consumer price-comparison and lead-generation platform, founded 2004 and owned by 1881 Group, that connects over one million users with competing suppliers across 20+ categories including insurance, utilities, telecom, and home services, generating revenue through supplier referral fees.
- Company typePrivate
- Founded2004
- HeadquartersBillingshausen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tjenestetorget does
Tjenestetorget AS is a Norwegian consumer price comparison and lead-generation platform founded in 2004 and headquartered in Lysaker, Norway. It operates as a wholly-owned subsidiary of the diversified Norwegian 1881 Group, alongside sister brands Tjenestetorget Finans (loan intermediation), Anbudstorget (tradesman bidding), Fixa (tradesman services), and Prisradar (product price comparison). The core product is a self-serve website where consumers submit a single request describing their need and receive competing offers from multiple suppliers across more than 20 categories including insurance, electricity, broadband, mobile, TV packages, real estate agents, lawyers, heat pumps, alarms, mortgages, car loans, moving services, radon measurement, EV home chargers, sun shading, and business services. Distribution is driven primarily by organic search, content marketing through an editorial blog, Google Customer Match advertising, and remarketing across Google, Bing, and Facebook.
The underlying technology is a multi-vendor request-form system that captures consumer needs and distributes inquiries to relevant supplier partners; consumers receive and compare multiple offers without human intermediation. Revenue is generated exclusively on the supplier side through affiliate referral or lead-generation fees paid by service providers for each qualified customer delivered; the platform is free and carries no obligation for consumers. The Norwegian business has built a long-tail user base of over one million consumers and operates with a headcount of 11-50, consistent with a mature SMB-scale lead-generation operation rather than a venture-funded growth-stage company.
In March 2026, Tjenestetorget executed its first international move by acquiring a majority stake (exceeding 50%) in the Danish tradesman platform Håndværker.dk, which has been operational since 2006, mediates approximately 14,000 annual connections between homeowners and tradespeople, and works with up to 3,500 affiliated businesses. The acquisition is positioned as the first step of a broader Scandinavian consolidation strategy, with Håndværker.dk slated for integration into the existing Norwegian ecosystem alongside the Fixa platform. Leadership has been stable, with Anders Wetting serving as Managing Director since 2013.
Tjenestetorget firmographics
Firmographics- Name
- Tjenestetorget
- Legal name
- Tjenestetorget AS
- Website
- https://tjenestetorget.no
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tjenestetorget AS is a Norwegian consumer price-comparison and lead-generation platform, founded 2004 and owned by 1881 Group, that connects over one million users with competing suppliers across 20+ categories including insurance, utilities, telecom, and home services, generating revenue through supplier referral fees.
- Ownership category
- akta.pro rank
Tjenestetorget industry classification
Industry- Product category
- Price Comparison and Lead Generation
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Tjenestetorget is headquartered
LocationHeadquarters
- HQ city
- Billingshausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tjenestetorget business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lead generation / referral fees: Tjenestetorget generates revenue by connecting consumers with service providers and taking a commission or referral fee from suppliers for each customer lead delivered through the platform. The service is free for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for consumers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Tjenestetorget product offering
Product offeringCore offering
Tjenestetorget operates a Norwegian multi-category price comparison and lead generation platform that connects consumers with competing service providers via a single online request form. Users describe their need once and receive multiple offers from suppliers across categories spanning insurance, electricity, broadband, mobile subscriptions, TV packages, real estate agents, lawyers, moving services, heat pumps, alarms, mortgages, and home improvement. The comparison service is free for consumers, and Tjenestetorget earns revenue from suppliers that purchase the qualified consumer leads.
Product overview
Tjenestetorget operates as a multi-category price comparison and lead generation platform for Norwegian consumers and businesses. The core platform Tjenestetorget connects users with service providers across 20+ categories including insurance, electricity, broadband, mobile plans, real estate services, and home improvement. The platform is part of a portfolio that includes Tjenestetorget Finans (loan intermediary), Anbudstorget (tradesman bidding), Fixa (tradesman services), and Prisradar (product price comparison). Users submit a single request and receive multiple competing offers from providers. The service is free for consumers and operates by connecting them with third-party suppliers who then contact users directly with tailored offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tjenestetorget comparison platform Norwegian multi-category price comparison and lead generation platform that connects consumers with competing service providers across categories including insurance, electricity, broadband, mobile, real estate, legal, home services, and finance. Users submit one request and receive multiple offers from suppliers to compare.
- Tjenestetorget Finans Loan intermediary service that helps users find and compare loans for homes, vehicles, or debt consolidation. Operates as a sub-brand of Tjenestetorget AS.
- Anbudstorget Bidding platform where consumers post craftsman jobs and receive quotes from tradespeople across categories including carpentry, electrical, and plumbing. Operates as a sub-brand of Tjenestetorget AS.
- Fixa Tradesman services platform that enables users to find craftsmen for home improvement and repair jobs. Operates as a sub-brand of Tjenestetorget AS.
- Prisradar Price comparison service that provides an overview and comparison of prices and products across multiple Norwegian retailers in one place. Operates as a sub-brand of Tjenestetorget AS.
- Insurance Comparison Comparison service for various insurance types including car, home contents, travel, pet, and boat insurance across Norwegian providers. Delivered through the main Tjenestetorget platform.
- Electricity Comparison Electricity contract comparison service helping Norwegian consumers find and switch to better electricity providers and deals. Delivered through the main Tjenestetorget platform.
- Broadband Comparison Broadband service comparison across Norwegian providers for consumers. Delivered through the main Tjenestetorget platform.
- Mobile Subscription Comparison Mobile phone plan comparison service for Norwegian consumers across providers. Delivered through the main Tjenestetorget platform.
- Real Estate Agent Comparison Real estate agent comparison service connecting Norwegian property sellers with real estate agents across Norway. Delivered through the main Tjenestetorget platform.
- Heat Pump Comparison Heat pump comparison and offer service including air-to-air, air-to-water, and ground-source heat pumps from Norwegian suppliers. Delivered through the main Tjenestetorget platform.
- Lawyer Comparison Lawyer and legal services comparison across various Norwegian legal practice areas. Delivered through the main Tjenestetorget platform.
- Home Alarm Comparison Home security alarm system comparison and provider matching for Norwegian consumers. Delivered through the main Tjenestetorget platform.
- Heat Pump Service Comparison Heat pump maintenance and service provider comparison across Norwegian locations. Delivered through the main Tjenestetorget platform.
- Window Comparison Window comparison service covering PVC, aluminum, plastic, and fixed-frame windows from Norwegian suppliers. Delivered through the main Tjenestetorget platform.
- Moving Company Comparison Moving company comparison service across Norwegian locations. Delivered through the main Tjenestetorget platform.
- Mortgage Comparison Mortgage and home loan comparison and intermediary service. Delivered through the main Tjenestetorget platform.
- TV Package Comparison Television package comparison across Norwegian providers. Delivered through the main Tjenestetorget platform.
- Accountant Comparison Accounting and bookkeeper services comparison for Norwegian businesses. Delivered through the main Tjenestetorget platform under the "For bedrifter" category.
- Business Insurance Comparison Business insurance comparison for Norwegian companies. Delivered through the main Tjenestetorget platform under the "For bedrifter" category.
Quantifiable outcome
- Over 1 million satisfied users across Norway
- +2 more outcomes
Companies that use Tjenestetorget
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Tjenestetorget technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tjenestetorget partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Håndværker.dkcoreTjenestetorget acquired a majority stake exceeding 50 percent in the Danish tradesman platform Håndværker.dk, making Tjenestetorget the majority shareholder. The Danish platform has operated since 2006, mediating approximately 14,000 annual connections between homeowners and tradespeople with up to 3,500 affiliated businesses. Tjenestetorget plans to integrate Håndværker.dk into its existing Norwegian ecosystem alongside the Fixa platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tjenestetorget competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tjenestetorget social profiles
Digital presenceTjenestetorget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tjenestetorget leadership team
Management profileNumber of profiles
Profiles2 records
Tjenestetorget subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tjenestetorget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tjenestetorget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tjenestetorget
What does Tjenestetorget do?
Tjenestetorget operates a Norwegian multi-category price comparison and lead generation platform that connects consumers with competing service providers via a single online request form. Users describe their need once and receive multiple offers from suppliers across categories spanning insurance, electricity, broadband, mobile subscriptions, TV packages, real estate agents, lawyers, moving services, heat pumps, alarms, mortgages, and home improvement. The comparison service is free for consumers, and Tjenestetorget earns revenue from suppliers that purchase the qualified consumer leads.
Is Tjenestetorget a public or private company?
Tjenestetorget is a private company. It is classified as corporate owned and is currently operating.
When was Tjenestetorget founded?
Tjenestetorget was founded in 2004. It employs 11 to 50 people.
Where is Tjenestetorget based?
Tjenestetorget is headquartered in Billingshausen, Germany, in the Europe region.
How does Tjenestetorget make money?
One revenue line is on record: lead generation / referral fees.
Does Tjenestetorget have an API?
No public API is recorded for Tjenestetorget.
What industry is Tjenestetorget in?
Tjenestetorget's product category is Price Comparison and Lead Generation. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms.