What Haandvaerker.dk does

Håndværker.dk, legally Håndværker.dk ApS, is a privately held Danish company headquartered on Strandlodsvej 6B in the Amager district of Copenhagen that operates Denmark's largest online marketplace for finding vetted craftsmen. Founded in 2009 by carpenter-entrepreneur Simon Klug to address trust and payment-security gaps he had personally encountered in residential construction, the platform today lists more than 97,000 affiliated craftsmen and has facilitated over 680,000 project requests since 2006. The core product is a two-sided search and matchmaking portal that lets homeowners locate local craftsmen by postal code and trade, request up to three comparable quotes, sign legally binding digital contracts, and fund work through a regulated escrow deposit account (deponeringskonto) operated by payment partner PayProff. Supporting platform components include an automated verified-review system (Anbefalingssystem) with monthly spot-checks of completed work, online price-calculator tools (Prisberegnere), the MinBolig homeowner dashboard with companion iOS/Android mobile apps, and a climate-focused craftsman sub-brand (Klimahåndværker).

Revenue comes primarily from recurring monthly subscriptions paid by craftsmen across three published tiers — BASIS (499 kr/month), SUCCES (2,199 kr/month), and VÆKST (3,299 kr/month) — with the top tier granting marketplace job-reservation rights and supplier integrations. A secondary revenue stream is facilitation of building-project payments through the PayProff escrow system. Marketing is digital-first, combining SEO, content marketing via an inspiration library, social media (Facebook, Instagram, LinkedIn) and Google Ads targeting both homeowners and craftsmen. Ecosystem partnerships include materials supplier XL-BYG (automatic material payment from escrow), accounting integrations with Dinero and Rico, and payroll software Dataløn.

The company serves two primary customer segments: Danish homeowners seeking renovation, repair and construction services, and Danish tradespeople (carpenters, masons, electricians, plumbers, painters and other trades) seeking qualified leads. As of the latest data, Håndværker.dk employs over 30 staff at its Amager headquarters, with a publicly visible Customer Success team reporting to Team Leader Rasmus Detlefsen alongside CSMs Jonas Talbi, Mikkel Bonde and Minh Lam Hung. Revenue figures are not publicly disclosed and no external institutional investment has been recorded, indicating a bootstrapped operating model.

Name

Haandvaerker.dk

Legal name

Håndværker.dk ApS

Website

https://haandvaerker.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Håndværker.dk is Denmark's largest craftsman search portal, operating a two-sided marketplace that connects Danish homeowners with vetted, subscription-listed craftsmen across 97,000+ listings, facilitated by digital contracts, escrow payment, and verified reviews.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

akta.pro secondary industries

Home Services Coordination & Vendor Management (HSACAIAI), Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

Keywords

• Home services marketplace
• Craftsman directory platform
• Home renovation matching
• Escrow payment services
• Verified tradesperson reviews

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Craftsmen Subscriptions: Monthly subscription fees from craftsmen for profile visibility, lead access, and platform features. Three tiers: BASIS (499 kr/md), SUCCES (2,199 kr/md), and VÆKST (3,299 kr/md)
2. Transaction/Marketplace Commission: Facilitation of building projects with payment handling through PayProff escrow system

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Håndværker.dk operates Denmark's largest two-sided craftsman marketplace platform, connecting private homeowners with verified local craftsmen (carpenters, masons, electricians, plumbers, painters, and other trades) for home renovation, repair, and construction projects. The platform provides homeowner-facing tools (search by postcode and trade, quote requests, price calculators, inspiration content) and craftsman-facing subscription services (tiered profile visibility, lead access, marketplace job reservation). It also delivers trust infrastructure including legally binding digital contracts, escrow-based payment depository, and a verified customer review system.

Product overview

Håndværker.dk is a Denmark-wide craftsman search and matchmaking portal operating a platform-plus-subscription-tiers model. The core platform consists of the Find håndværker search engine (matching homeowners to local craftsmen by postal code and trade), the Indhent tilbud request-quotes service (delivering up to 3 comparable offers), and the Prisberegnere price-calculator (providing instant cost estimates based on historical project data). These are supported by two platform-level trust infrastructure products: BetalingsSikkerhed (a PayProff-powered escrow/deposit account) and the Anbefalingssystem (verified customer recommendation system with anti-fraud spot-checks). For craftsmen, three subscription tiers—BASIS, SUCCES, and VÆKST—grant progressively more visibility, marketplace job-reservation rights, and marketing tools. Additional products include the MinBolig homeowner dashboard, the Klimahåndværker climate-focused craftsman sub-brand, and a project-inspiration library.

Differentiator

Problem solved

Functional benefit

Brands

• MinBolig: A companion app for homeowners to manage their building projects and communicate with craftsmen.

Quantifiable outcome

• 680,819+ requests handled since 2006
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XL-BYGcoreTechnology or IntegrationIntegration allowing craftsmen to connect their XL-BYG account for automatic material payment from escrow/depository account, eliminating upfront material costs
• DinerominorOthersDanish financial software partner mentioned in business partnerships section
• RicominorOthersNorwegian financial software partner mentioned in business partnerships section
• DatalønminorOthersDanish payroll software partner mentioned in business partnerships section
• PayProffcoreOthersDanish regulated payment provider under Finanstilsynet (Danish Financial Supervisory Authority) handling escrow payments and fund releases for construction projects

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrustATrader: UK home services directory emphasizing vetted/reviewed tradespeople; comparable vetting and profile subscription model to Håndværker.dk.
• Byggeprofil.dk: Danish home renovation lead-generation platform offering quote requests to homeowners; competes for the same homeowner/craftsman attention as Håndværker.dk in Denmark.
• MyBuilder: UK-based home services marketplace where homeowners post jobs and local tradespeople quote; analogous two-sided marketplace mechanics and trade-categories to Håndværker.dk.
• 3byggetilbud.dk: The closest direct competitor in the Danish home services marketplace category, connecting homeowners with craftsmen for quoting on renovation and construction projects using a similar lead-generation model.
• Checkatrade: UK vetted-tradesperson directory/marketplace with verified reviews and tradesperson subscriptions; closely mirrors Håndværker.dk's review-verification and subscription tiers.
• Rated People: UK home services marketplace matching homeowners with local tradespeople based on job postings and reviews; comparable marketplace mechanics across trades.

Broad incumbents

• Houzz: Global home renovation inspiration and professional directory platform; broader incumbent that competes for homeowner renovation research and trade professional subscriptions in an adjacent category.
• Angi: US home services marketplace (formerly Angie's List) connecting homeowners with local pros; a larger, broader incumbent in the same home services matchmaking space.

Others

• XL-BYG: Danish building-materials retailer chain that Håndværker.dk already integrates with for escrow-funded material purchases; an ecosystem partner rather than direct competitor, but a strategic adjacency if XL-BYG launched a competing lead/referral service.

Regional players

• Mitt Anbud: Norwegian home services marketplace connecting homeowners with tradespeople via competitive quotes; Nordic peer with similar mechanics, operating in a different national market than Håndværker.dk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/haandvaerkerdk
• Facebookfacebook.com/haandvaerkerdk
• LinkedInlinkedin.com/company/haandvaerker-dk
• Instagraminstagram.com/haandvaerker.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haandvaerker.dk