Oklahoma City Convention & Visitors Bureau

Name

Oklahoma City Convention & Visitors Bureau

Legal name

Oklahoma City Convention & Visitors Bureau

Website

https://visitokc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Marketing Organization Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Convention and meeting planning
• Sports event promotion
• Visitor information services
• Travel trade marketing

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership and Partnership Programs: The CVB operates membership and partnership programs, engaging with local hotels, restaurants, attractions, and tourism-related businesses who pay for promotional placement and partnership benefits on the visitokc.com platform.
2. Visitor Services and Guide Distribution: Distribution of visitor guides and promotional materials to tourists and meeting planners, generating revenue through advertising within guides and special promotional packages.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oklahoma City Convention & Visitors Bureau, operating as Visit Oklahoma City (Visit OKC), is the official destination marketing organization for Oklahoma City. It promotes tourism, conventions, meetings, sports events, and travel trade business by providing visitor information, marketing the city as 'The Modern Frontier,' distributing digital and print visitor guides, operating the visitokc.com platform with listings for hotels, restaurants, attractions, and events, and engaging local hospitality partners through a membership program.

Product overview

Visit Oklahoma City operates a comprehensive destination marketing platform centered on VisitOKC.com, offering digital visitor guides, e-newsletters, virtual tours, and a partner portal for local businesses. The platform features the OKC Deals marketplace for discounts on lodging, attractions, and dining, complemented by an Insider's Guide blog with curated travel content. The company also supports the fare-free OKC Streetcar system as a transportation partner, connecting visitors across downtown districts.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitOKC.com Destination Website

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SimpleviewcoreTechnology or IntegrationSimpleview provides the CRM and website platform powering visitokc.com. The platform manages listings, events, deals, coupons, blog content, and visitor inquiries. Simpleview is a destination marketing technology provider serving DMOs worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Denver: Visit Denver is the official CVB/DMO for Denver, Colorado. It is a directly comparable peer: same function (destination marketing, conventions, sports), similar Simpleview CRM technology stack, similar mid-sized U.S. metro footprint, and overlapping target segments (leisure, meetings, sports).
• Visit Austin: Visit Austin is the official DMO for Austin, Texas. Directly comparable as a mid-large U.S. city CVB running meetings/conventions, sports, and leisure tourism marketing through a similar digital platform and partner-membership model.
• Nashville Convention & Visitors Corp: The Nashville CVC operates as Music City's official DMO. Comparable as a peer city CVB promoting meetings, conventions, sports, and leisure tourism with a similar revenue mix of hotel taxes and partner memberships.
• Choose Chicago: Choose Chicago is the official DMO for Chicago. Comparable as a major U.S. city CVB focused on conventions, meetings, sports, and leisure tourism, with overlapping customer segments (planners, sports organizers, leisure visitors) and similar operating model.
• Visit Philadelphia: PHL Tourism / Visit Philadelphia is the official CVB for Philadelphia. Comparable as a city DMO running meetings/conventions, sports, and leisure visitor marketing with a comparable content-and-partner-driven digital strategy.
• Visit San Antonio: Visit San Antonio is the official DMO for San Antonio. Comparable as a Southern/South-central U.S. city CVB promoting leisure, meetings, and sports tourism, and competing with OKC for similar drive-market leisure travelers.
• Visit Tampa Bay: Visit Tampa Bay is the regional DMO for the Tampa Bay area. Comparable as a U.S. destination marketing organization with similar leisure, meetings, and sports-event focus and a comparable partner-membership funding model.
• Visit Dallas: Visit Dallas is the official CVB for Dallas. Comparable as a Texas-region city DMO with similar target segments in conventions, sports, and leisure tourism, and operating with similar hotel-tax and partnership revenue mix.
• Experience Columbus: Experience Columbus is the official DMO for Columbus, Ohio. Comparable as a mid-sized U.S. city CVB targeting conventions, sports events, and leisure tourism with a similar partner membership and content-driven marketing approach.

Others

• Destinations International: Destinations International is the trade association that accredits and supports DMOs/CVBs (and administers the DMAP accreditation that Visit OKC holds). Comparable not as a competitor but as the governing body and peer ecosystem for Visit OKC's operating standards and best practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visitokc
• Facebookfacebook.com/visitokc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma City Convention & Visitors Bureau