Alliance DNA Laboratory

What Alliance DNA Laboratory does

Alliance DNA Laboratory, operating as a DBA for Vanguard Genetics Corporation, is a U.S. private DNA testing laboratory headquartered in Las Cruces, New Mexico, established in 2015. The company provides accredited genetic relationship testing services spanning legal and informational paternity and maternity, non-invasive prenatal paternity (NIPP), relationship testing (sibling, grandparent, avuncular, twin zygosity, missing parent/genetic reconstruction), immigration DNA testing, infidelity testing, ancestry testing, and clinical wellness (Genetic Weight Management / sub-brand GX Nutrient). Testing is performed using polymerase chain reaction (PCR), capillary electrophoresis, and short tandem repeat (STR) analysis across 24 genetic loci including the Amelogenin sex marker, with proprietary NX1 Advanced DNA Processing used for prenatal testing and robotic extraction for non-standard samples such as hair or clothing.

The business is monetized through one-time, per-test consumer fees ranging from $68 (postnatal confirmation, sale price) to $1,095 (NIPP), with the most common relationship tests priced at $259-$399 and ancestry at $129. Customers are primarily individuals and families, served via two distribution channels: a direct-to-consumer e-commerce flow (kit ordered online, sample mailed to the lab, results returned by email) and a partner network of thousands of collection locations (labs, medical offices, drug testing sites, background check offices, wellness clinics, mobile collection providers) operating through the MediPro Direct case management portal.

The company's competitive position rests on a multi-layered regulatory credential stack (AABB, ISO/IEC 17025:2017, College of American Pathologists, A2LA, CLIA), enabling court-admissible and USCIS-accepted results. Marceting emphasizes next-business-day standard paternity turnaround without rush fees. Leadership identified in available sources is limited; Stefan Long is named as Chief Operating Officer. The company discloses no external funding, no M&A activity, and operates with 11-50 employees.

Name

Alliance DNA Laboratory

Legal name

Vanguard Genetics Corporation

Website

https://alliancedna.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance DNA Laboratory, a Vanguard Genetics Corporation DBA founded in 2015 and based in Las Cruces, New Mexico, is an AABB-accredited private DNA testing laboratory offering paternity, prenatal, relationship, immigration, infidelity, wellness, and ancestry tests to individuals and families via direct e-commerce and a national partner collection network.

Ownership category

akta.pro rank

Product category

Genetic Relationship Testing Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industry

Reference & Esoteric Testing Laboratories (HLAFAMAJ)

Keywords

• Paternity DNA testing
• Relationship DNA testing
• Immigration DNA testing
• Non-invasive prenatal paternity
• Forensic DNA testing

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. DNA Testing Services: One-time fee for individual DNA tests. Tests include paternity, relationship, prenatal, immigration, infidelity, wellness, and ancestry testing. Additional fees for extra participants, court-admissible processing, rush results, and non-standard samples.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Alliance DNA Laboratory is an accredited DNA testing laboratory that provides paternity, maternity, relationship, prenatal (including non-invasive prenatal paternity), immigration, infidelity, ancestry, and clinical wellness DNA tests. Customers register online, receive a mailed test kit, send a cheek swab or other sample to the lab, and receive analytical results, with both informational and AABB-accredited court-admissible service tiers.

Product overview

Alliance DNA Laboratory operates as a full-service DNA testing company offering the fastest standard turnaround time in the relationship testing industry. The product portfolio centers on genetic relationship testing (paternity, maternity, grandparentage, sibling, avuncular, twin zygosity, and missing parent), prenatal paternity testing (non-invasive blood test, amniocentesis, and CVS), infidelity testing (standard and advanced robotic extraction), immigration DNA testing, clinical wellness (Genetic Weight Management, GX Nutrient), and ancestry testing (Ancestral Genesis and Ancestral Discovery). Services are available in both legal (AABB-accredited, court-admissible) and informational/peace-of-mind formats. The company utilizes NX1 Advanced DNA Processing and robotic extraction technology, analyzes 23 genetic marker loci plus amelogenin sex marker using PCR and capillary electrophoresis, and offers next-business-day standard results with rush options.

Differentiator

Problem solved

Functional benefit

Brands

• GX Nutrient: Health and wellness DNA test analyzing 42 genetic markers across 15 key traits for personalized nutrition recommendations.

Products and services

• Paternity / Maternity – Legal AABB-accredited legal DNA test for establishing court-admissible paternity or maternity, following strict chain-of-custody procedures with neutral third-party collection and ID verification.
• Paternity / Maternity – Peace of Mind Informational paternity or maternity DNA test for personal knowledge, using cheek swab kits with results delivered electronically without court-admissible chain of custody.
• Non-Invasive Prenatal Paternity (NIPP) Non-invasive prenatal paternity test using blood samples from the mother and alleged father, safe for use during pregnancy, processed with NX1 Advanced DNA Processing.
• Prenatal – Amniocentesis Prenatal paternity test using amniotic fluid collected during an amniocentesis procedure, typically between the 14th and 20th week of pregnancy.
• Prenatal – CVS Prenatal paternity test using chorionic villus sampling tissue from the placenta, performed between the 10th and 12th week of pregnancy, processed with NX1 Advanced DNA Processing.
• Siblingship DNA Test DNA test that compares genetic markers of alleged siblings to determine whether they are full siblings, half siblings, or unrelated, available in legal or peace-of-mind formats.
• Grandparentage DNA Test DNA test that analyzes the child and one or both paternal grandparents to determine biological relationship when the alleged father is unavailable.
• Avuncular DNA Test DNA test comparing a child's DNA with a potential aunt or uncle to determine biological relationship when a parent is unavailable, offered in legal or peace-of-mind formats.
• Missing Parent / Genetic Reconstruction DNA Test Alternative paternity test used when the alleged father cannot participate, reconstructing paternal lineage using DNA from both paternal grandparents, the child, and optionally the mother.
• Twin Zygosity DNA Test DNA test that determines whether twins are identical (monozygotic) or fraternal (dizygotic) by comparing their genetic profiles, available in standard or court-admissible format.
• Immigration DNA Test AABB-accredited DNA testing service providing proof of biological relationship for US Citizenship and Immigration Services (USCIS) and Department of State applications under strict chain-of-custody protocols, with embassy/consulate sample collection coordination.
• Forensic DNA Test DNA testing using non-standard samples such as hair, clothing, or other items for relationship verification or investigative purposes, including advanced robotic extraction for degraded or limited samples.
• Advanced Infidelity Test with Robotic Extraction DNA infidelity test that analyzes biological samples such as hair, clothing, or personal items for foreign DNA using robotic extraction technology, with results delivered within two business days.
• Standard Infidelity DNA Test DNA-based infidelity test that compares biological samples found on stains or items against reference DNA to detect the presence of foreign genetic material.
• Semen Screen Analysis of semen samples to detect their presence on fabrics or other surfaces, offered as a standalone test or alongside DNA infidelity testing.
• Postnatal Confirmation Paternity Test Follow-up paternity test available at reduced cost for clients who previously completed an NIPP test within 9 months, available as informational or AABB legal format using pre-paid swabs.
• Ancestral Genesis Ancestry DNA test that provides a printed migration map of ancestral geographic origins, with optional add-ons such as a percentage chart and detailed report.
• Ancestral Discovery Entry-level ancestry DNA test with optional upgrades including digital maps, printed maps, and comprehensive reports for deeper ancestral insights.
• Genetic Weight Management DNA Test Clinical wellness DNA test that analyzes 42 genetic markers across 15 key traits related to nutrition and weight management, providing a personalized weight management profile report including obesity index, dietary and exercise response, and vitamin-related reactions.

Quantifiable outcome

• 99.9%+ accuracy for paternity testing
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MediPro DirectcoreTechnology or IntegrationMediPro Direct provides the case management portal used by Alliance DNA partners. Partners access the portal to print COCs (chain of custody documents), track orders, locate collection sites, and order supplies. This is the primary technology platform enabling partner operations.
• Partner Collection SitescoreChannel Partner/ Reseller/ DistributorThousands of partner collection locations including labs, medical offices, drug testing sites, background check offices, wellness clinics, and mobile collection providers. Partners perform sample collection and documentation while Alliance DNA handles testing and reporting. Partners receive client outreach templates, marketing materials, and access to DNA Resource Center for training and support.
• U.S. Citizenship and Immigration Services (USCIS)coreOthersAlliance DNA performs DNA testing for immigration cases as requested by USCIS and the Department of State when traditional documentation is insufficient to prove biological relationships for visa, citizenship, or family reunification applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 23andMe: 23andMe is the leading consumer genetic testing brand for ancestry and health predispositions with an in-house CLIA lab. Comparable on DTC DNA testing infrastructure and brand reach, though it does not focus on court-admissible paternity or immigration DNA.
• Quest Diagnostics: Quest Diagnostics is a large reference lab offering paternity and genetic relationship tests via its patient service center network. Comparable accreditation profile and clinical reach, though relationship DNA testing is a small part of its overall business.
• MyHeritage DNA: MyHeritage DNA offers DTC ancestry and relationship DNA tests to a global consumer base. Overlaps with Alliance DNA's ancestry and peace-of-mind relationship categories via a similar mail-in kit model.
• Ancestry.com (AncestryDNA): AncestryDNA is a leading DTC ancestry DNA testing brand with an in-house laboratory. It overlaps with Alliance DNA's ancestry product line (Genesis/Discovery) but is materially larger and focused exclusively on genealogy.
• LabCorp / DNA Direct: LabCorp is a large national clinical laboratory network that offers relationship, paternity, and genetic health tests alongside a much broader diagnostic menu. Comparable on accreditation, clinical channels, and immigration testing, though DNA is a small slice of its portfolio.

Direct peers

• Identigene: Identigene specializes in home paternity DNA testing with retail and online distribution. It competes head-to-head with Alliance DNA's peace-of-mind paternity kits and shares the same direct-to-consumer DNA testing motion.
• EasyDNA: EasyDNA offers a comparable catalog of paternity, relationship, immigration, and prenatal DNA tests through international online channels. Overlapping product set, channels, and pricing tiers make it a relevant comparable.
• Natera: Natera operates a CAP/CLIA-accredited genetics lab with a strong non-invasive prenatal paternity (NIPP) offering alongside broader reproductive and oncology testing. It is the most direct competitor in the high-value NIPP segment where Alliance DNA positions NX1.
• DNA Diagnostics Center (DDC): DDC is one of the largest US relationship-testing laboratories offering AABB-accredited paternity, immigration, and forensic DNA tests. It is the closest direct competitor to Alliance DNA's core paternity and immigration portfolio.

Emerging players

• GeneDx: GeneDx is a clinical genetics lab specializing in pediatric and rare-disease DNA testing under BioReference. Comparable on accreditation and clinical lab DNA testing, though focused on medical genetics rather than relationship or immigration testing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance DNA Laboratory