Gold Cross Ambulance

What Gold Cross Ambulance does

Gold Cross Ambulance (Gold Cross Services, Inc.) is a privately held, family-owned emergency medical services company founded in 1968 and headquartered in Salt Lake City, Utah. It operates the largest and longest-running private ambulance service in the state, providing 24/7/365 emergency medical transport across seven Utah counties (Salt Lake, Utah, Juab, Uintah, Iron, Washington, and St. George) via a fleet of nearly 100 ambulances. Service lines span the acuity continuum from EMT-Basic to Paramedic Specialty Care, including basic and advanced life support, 911 response, critical care, neonatal, and bariatric transport, as well as interfacility transport between hospitals and healthcare facilities under documented 13-step SOPs. Beyond transport, Gold Cross runs an American Heart Association-sponsored Training Center across five counties and a Consortium for Paramedic Education in partnership with the University of Utah Health and Kinesiology Department, graduating cohorts with documented 100% first-time NREMT pass rates. Other revenue activities include event stand-by medical services (minimum 3-hour billing) and HIPAA/ANSI-compliant third-party medical billing for other municipalities.

The underlying technology stack is operations-grade rather than software-grade: an IAED-certified communications center with advanced Emergency Medical Dispatch (Emergency Medical Dispatch) protocols and ACE accreditation, Zoll monitors and defibrillators, Ferno Power X1 stretchers, and standardized interfacility protocols. The company monetizes predominantly through regulated user fees on emergency and interfacility transport (transaction-fee model), supplemented by training tuition ($8,500-$10,500 paramedic program; discrete AHA course fees ranging $20-$240) and event stand-by fees. Customer segments include the general public (911 emergencies), hospitals/healthcare facilities, event organizers, EMS trainees, and municipality clients for billing services. Gold Cross holds top-tier industry credentials including CAAS national accreditation with a perfect score (top 1% nationally), IAED Center for Excellence, AHA Mission: Lifeline EMS Gold Plus, and a CoAEMSP Letter of Review for its paramedic program.

Name

Gold Cross Ambulance

Legal name

Gold Cross Services, Inc.

Website

https://goldcrossservices.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold Cross Ambulance is Utah's largest and longest-running private emergency medical services provider, offering 911 ambulance transport, interfacility transfer, event stand-by, and EMS training across seven counties via a fleet of nearly 100 ambulances.

Ownership category

akta.pro rank

Product category

Emergency Medical Services / Ambulance Transport

NAICS

Ambulance Services (62191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industry

Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE)

Keywords

• Emergency medical transport
• Ambulance services
• Interfacility patient transport
• EMS training certification
• Event medical standby

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Medical Transport Services: Emergency 911 response and ambulance transport services. Gold Cross operates a fleet of nearly 100 ambulances providing transport at EMT-Basic to Paramedic Specialty Care Level. Revenue supported by regulated user fees, not subsidies.
2. Interfacility Transport Services: Non-emergency medical transport between healthcare facilities including hospitals, with standardized procedures for evaluation, transfer, and critical care transport.
3. Event Stand-by Services: Medical stand-by services for public, sports, and charitable events throughout Utah. Minimum charge of 3 hours unless donated. Non-profit discount available.
4. EMS Training and Education: Training center offering EMT, AEMT, Paramedic programs, and certification courses (BLS, ACLS, PALS, Heartsaver CPR, First Aid). Gold Cross sponsors training centers for American Heart Association in multiple Utah counties.
5. Medical Billing Services: Multi-lingual patient account representatives handle tens of thousands of claims annually for Gold Cross Ambulance and other city and county municipalities. Full HIPAA- and ANSI-compliant billing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Gold Cross Ambulance is an emergency medical transportation company that operates a fleet of nearly 100 ambulances across seven Utah counties, providing 911 emergency response at EMT-Basic through Paramedic Specialty Care levels and interfacility patient transport between hospitals and healthcare facilities. Beyond transport, the company runs an AHA-sponsored Training Center offering BLS, ACLS, PALS, Heartsaver CPR, and First Aid certification courses, a Consortium for Paramedic Education in partnership with the University of Utah, event stand-by medical services for public/sports/charitable events, and HIPAA-compliant medical billing services for other municipalities.

Product overview

Gold Cross Ambulance operates as a comprehensive emergency medical services provider offering a unified portfolio of ambulance transport, training, and healthcare education services. The core offering consists of emergency medical transport at EMT-Basic to Paramedic Specialty Care levels, supplemented by interfacility transport operations for critical care, neonatal, and bariatric patient transfers. The company's Training Center provides AHA-sponsored certification courses (BLS, ACLS, PALS, Heartsaver), while the Gold Cross Services Consortium for Paramedic Education delivers paramedic certification in partnership with the University of Utah Health. Additional services include stand-by medical coverage for events, patient billing through a HIPAA-compliant portal, and community education outreach programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Medical Transport Services 24/7/365 emergency ambulance response and transport at EMT-Basic through Paramedic Specialty Care levels, including basic life support, advanced life support, neonatal, bariatric, and 911 emergency response for the general public of Utah.
• Interfacility Transport Operations Scheduled and urgent hospital-to-hospital and facility-to-facility patient transport, including critical care, neonatal, and bariatric transport with specialized equipment and standardized 13-step dispatch and transfer protocols for healthcare facilities in Utah.
• Gold Cross Training Center American Heart Association-sponsored training center offering BLS, ACLS, PALS, Heartsaver CPR, and First Aid certification courses, plus continuing medical education, taught by highly qualified certified instructors across Salt Lake, Utah, Uintah, Tooele, and Grand Counties in Utah.
• Gold Cross Services Consortium for Paramedic Education Paramedic education program offered in collaboration with The University of Utah Health and Kinesiology Department, delivering 1,200+ hours of coursework, hands-on skills labs, and clinical/field experiences that prepare students for NREMT Paramedic certification, including 30 hours of college credit at the University of Utah.
• Stand By Event Medical Services On-site medical stand-by services providing EMT or Paramedic ambulance coverage for public, sports, and charitable events throughout Utah, with a minimum 3-hour charge and non-profit discount available upon request.
• Patient Portal and Medical Billing Services HIPAA- and ANSI-compliant medical billing services delivered through multi-lingual patient account representatives handling tens of thousands of claims annually, including online bill payment via the patient portal for Gold Cross patients and contracted billing services for other city and county municipalities.

Quantifiable outcome

• 100% first-time NREMT exam pass rate for paramedic program graduates (2023-2025)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• University of Utah HealthcoreStrategic or Co-development PartnerGold Cross Services and The University of Utah Health and Kinesiology Department formed a consortium to offer a comprehensive paramedic course. This collaboration combines expertise to deliver high-quality education and training, providing students with coursework, hands-on skills labs, and clinical/field experiences. Upon completion, students are eligible to test for Paramedic certification through NREMT. The program includes 30 hours of college credit at University of Utah.
• American Heart AssociationcoreStrategic or Co-development PartnerGold Cross sponsors training centers for the American Heart Association in Salt Lake, Utah, Uintah, Tooele, and Grand Counties. Gold Cross received the Mission: Lifeline EMS Gold Plus Award from AHA for implementing quality improvement measures for severe heart attack treatment.
• American Ambulance AssociationcoreStrategic or Co-development PartnerGold Cross is an active participant in American Ambulance Association and various local, state, and national EMS committees supporting development of the ambulance industry. Founder Gene Moffitt served as President of the American Ambulance Association.
• Local, County, and State Emergency Response AgenciescoreStrategic or Co-development PartnerGold Cross is fully integrated with local, county, state and national emergency response agencies. Participates in mock disaster drills with emergency response officials. Works with St. George Fire Department and Washington City Fire Department as first responders.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Medical Response (AMR): The largest private emergency ambulance operator in the United States, operating more than 7,000 ambulances across 40+ states. AMR is the closest direct peer to Gold Cross because both are private 911 and interfacility providers running large fleets across multi-county geographies.
• Acadian Ambulance Service: Family-founded private ambulance service headquartered in Louisiana operating ground ambulance, air ambulance, and EMS training across multiple Sun Belt states. Acadian is comparable to Gold Cross on family ownership, multi-vertical revenue (transport + education), and integrated 911 plus interfacility service model.
• Falck USA: U.S. subsidiary of Danish-based Falck, providing private ambulance and emergency medical services in California, Oregon, and other states. Comparable as a multi-state private EMS provider competing for 911 contracts and interfacility transport at scale.
• Priority Ambulance: Private ambulance operator founded from the legacy of Rural/Metro, growing rapidly through acquisitions across the Southeast and Midwest. Direct peer as a multi-state private EMS platform competing for municipal 911 contracts and providing interfacility transport.
• Superior Air-Ground Ambulance Service: Family-owned private ambulance service covering Illinois, Indiana, Wisconsin, Michigan, and Kentucky. Direct peer on multi-state private EMS, 911 and interfacility transport, and family/founder-led operating model.

Regional players

• MedStar Mobile Healthcare: Public-authority EMS provider serving Fort Worth and 14 surrounding cities in North Texas. Comparable as a multi-county integrated 911 and interfacility provider with similar scale (≈100 ambulances) and clinical-quality programs, though organized as a public entity rather than private.
• EMSA (Emergency Medical Services Authority): Public trust authority providing integrated 911 ambulance and interfacility transport across Oklahoma City and Tulsa. Comparable in scale and service mix to Gold Cross but operates as a public trust rather than a private family-owned operator.

Broad incumbents

• Global Medical Response: Holding company for AMR, Air Methods, and several regional air-ambulance brands, creating the largest U.S. medical transportation platform. Comparable as the umbrella organization behind Gold Cross's most formidable private competitor for 911 and interfacility franchises.

Emerging players

• Air Methods: Largest U.S. air ambulance operator, now part of Global Medical Response, focused on helicopter EMS and specialty critical care transport. Overlaps with Gold Cross's critical-care and specialty transport vertical and shares federal reimbursement-risk dynamics.
• SeniorCare Emergency Medical Services: Private ambulance operator focused on Texas, New Mexico, and Arizona with multi-vertical revenue (911, interfacility, specialty transport). Useful comparable for regional private EMS economics and growth-via-acquisition benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldcrossutah
• Facebookfacebook.com/Gold-Cross-Ambulance-103342189732144
• Instagraminstagram.com/goldcrossutah/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Cross Ambulance