Made with Local

What Made with Local does

Made with Local Snack Foods Inc. is a Canadian organic food manufacturer founded in 2012 by Sheena Russell and headquartered in Nova Scotia. The company produces clean-label snack products, primarily its Real Food Bars line and Protein Nut Butter Cookies, with an emphasis on organic, gluten-free, and regenerative-sourced ingredients and Canadian provenance. The product portfolio targets health-conscious consumers seeking allergen-friendly, whole-food snacks rather than mainstream performance bars.

The company operates a hybrid CPG distribution model combining direct-to-consumer e-commerce (Shopify storefront with bundled SKUs priced from approximately CAD $36.50 to CAD $365), third-party marketplace presence (Amazon), and wholesale placement in multinational retail chains. A subscription program branded the Superfans Club offers 10% off recurring orders, providing a recurring-revenue layer atop the one-off consumer base. Brand storytelling, including a partnership with the North Shore Mi'kmaq Tribal Council for Indigenous-designed packaging, is a central pillar of the go-to-market strategy.

Made with Local is founder-owned with no publicly disclosed institutional funding and operates with a small team (1–10 employees). It has cumulatively sold more than 8 million snacks and received regional recognition including induction into the Nova Scotia Business Hall of Fame in 2025. Revenue is not publicly disclosed, and the business has not signaled large-scale capital-raising or M&A activity to date.

Name

Made with Local

Legal name

Made with Local Snack Foods Inc.

Website

https://madewithlocal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Made with Local is a Nova Scotia-based organic snack manufacturer (founded 2012) that produces Real Food Bars and Protein Nut Butter Cookies for health-conscious consumers, selling through Shopify D2C, Amazon, and multinational retail chains, with a Superfans Club subscription program.

Ownership category

akta.pro rank

Product category

Healthy Snacks

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

akta.pro secondary industries

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Organic energy bars
• Protein cookies
• Healthy snack bars
• Gluten-free snacks
• Canadian snack brand

Headquarters

HQ city

Dartmouth

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: The company sells its Real Food Bars and Protein Nut Butter Cookies directly to consumers through its Shopify-powered e-commerce website, offering individual products, bundle packs, and subscription options with free shipping over $60 and a subscribe-and-save 10% discount.
2. Retail/Wholesale Distribution: Made with Local distributes its products through third-party retail channels, having expanded from local farmers' markets to multinational retail chains. The company also sells via Amazon.
3. Subscription/Recurring Revenue: The Superfans Club subscription program provides automatic deliveries every 30, 60, or 90 days with built-in savings of 10%, free shipping, and full flexibility, generating recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Made with Local manufactures and sells organic energy bars (Real Food Bars) and high-protein nut butter cookies (containing 16g plant protein) directly to consumers through its Shopify-based e-commerce store, with additional distribution via multinational retail chains, Amazon, and a recurring subscription program. The company emphasizes clean-label, gluten-free, and Canadian-sourced ingredients in its snack products.

Product overview

Made with Local operates as a single-brand food products company offering two core product lines: Protein Nut Butter Cookies (high-protein snacks with 16g plant-based protein) and Real Food Bars (certified organic, gluten-free energy bars). The portfolio includes limited edition and seasonal flavors like Strawberry Sunshine. The company supplements direct sales with a Superfans Club loyalty program, subscription delivery service (Subscribe & Save), and a wholesale program for retailers. Product distribution is primarily through e-commerce with bundles and variety packs for sampling. The company is headquartered in Windsor, Nova Scotia, and sources ingredients from Canadian farmers and food producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Nut Butter Cookies High-protein nut butter cookies delivering 16g of plant protein per cookie, formulated as a clean-label, gluten-free snack for health-conscious and active consumers.
• Real Food Bars (Organic Energy Bars) Organic energy bars made with whole-food, gluten-free, Canadian-farmer-sourced ingredients, positioned as a clean-label snack for on-the-go consumption.
• Strawberry Sunshine Real Food Bar Limited-edition organic Real Food Bar flavor built around strawberry, sold as part of the Real Food Bars lineup.
• Subscription Service (Subscribe & Save) Recurring delivery program that lets customers subscribe to Real Food Bars and Protein Nut Butter Cookies for automated, discounted shipments.
• Superfans Club (Loyalty Program) Free customer loyalty/rewards program that offers perks and rewards to repeat Made with Local purchasers.
• Wholesale Program B2B wholesale offering that supplies Made with Local snack products to grocery retailers, natural-food stores, and other resellers.
• Complete Snack Sampler Mixed assortment bundle combining Real Food Bars and Protein Nut Butter Cookies, designed for first-time buyers wanting to sample the full product range.
• Protein Power Pack Bundle pack concentrating on Protein Nut Butter Cookies for consumers seeking a higher-protein snack assortment.
• Variety Starter Box Starter bundle offering a variety of Made with Local bar and cookie flavors at a value price for new customers.
• Strawberry Variety Bundle Strawberry-themed bundle built around the Strawberry Sunshine Real Food Bar and related flavors.
• Real Food Bar Sampler Box

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• North Shore Mi'kmaq Tribal CouncilcoreStrategic or Co-development Partner · 16 June 2026Made with Local partnered with the North Shore Mi'kmaq Tribal Council to create the Strawberry Sunshine Real Food Bar. The partnership included a youth art contest where Mi'kmaq youth artist Reese Simon's design was selected for the product packaging, celebrating Indigenous youth, creativity, and community. The packaging features Mi'kmaq words 'Atuomko'mink' (Strawberries) and 'Na'gu'set' (Sun).
• Shopify Inc.coreTechnology or IntegrationMade with Local's e-commerce store is hosted on Shopify's platform, which provides the online e-commerce infrastructure enabling the company to sell its products and services directly to consumers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RXBAR: RXBAR makes clean-label protein bars with minimal ingredients and strong D2C and retail distribution. It is the most direct comparable to Made with Local's Real Food Bars in terms of positioning (no artificial additives, ingredient-forward branding) and target consumer (health-conscious snackers).
• Made Good: Made Good produces organic, gluten-free, allergen-friendly granola bars, cookies, and crackers sold in mainstream grocery. It is a direct competitor in the clean-label, gluten-free bar/cookie segment and competes for similar health-conscious family shoppers.
• Quest Nutrition: Quest Nutrition makes high-protein bars, cookies, and snacks focused on low-carb, high-protein consumers. It directly competes with Made with Local's Protein Nut Butter Cookies for active-lifestyle and fitness-oriented snack buyers.
• GoMacro: GoMacro produces organic, vegan, gluten-free protein and energy bars with a similar clean-label, plant-based positioning to Made with Local. It targets overlapping health-conscious consumers and competes for retail shelf space in natural food channels.
• Simple Mills: Simple Mills makes clean-label, gluten-free crackers, cookies, and snack bars using almond flour and other whole-food ingredients. Its cookie and bar lines overlap directly with Made with Local's protein cookies in the better-for-you baked goods category.
• That's it. That's it. makes fruit-based bars with minimal ingredients, positioned for health-conscious snackers and families. It competes in the same clean-label bar category as Made with Local's Real Food Bars and often appears in the same retail snack aisles.
• No Cow (formerly D's Naturals): No Cow produces high-protein, dairy-free bars and cookies targeted at fitness and active-lifestyle consumers. It directly competes with Made with Local's Protein Nut Butter Cookies on protein-per-serving and clean-label attributes.
• Aloha: Aloha makes plant-based protein bars and cookies with organic, vegan, low-sugar positioning. It overlaps with Made with Local's Protein Nut Butter Cookies and Real Food Bars in the plant-protein, clean-label snack segment.

Broad incumbents

• Clif Bar: Clif Bar is an established energy and nutrition bar brand owned by Mondelez with broad distribution and a deep active-lifestyle positioning. It competes for the same on-the-go, post-workout consumer occasions as Made with Local's Real Food Bars but operates at vastly greater scale.
• Larabar: Larabar, owned by General Mills, makes simple-ingredient fruit and nut bars distributed across mainstream grocery. It overlaps with Made with Local's Real Food Bars in positioning around minimal, recognizable ingredients and broad natural channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madewithlocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made with Local